Reboot 2003

Chapter 76 076: Storytelling
The so-called principle of common interests...the principle is very simple, it is to recruit people into the group and turn multi-party negotiations into two-party negotiations.

After all, in commercial negotiations with limited room for development, if one party obtains more than normal benefits, it must mean that the other party’s interests are damaged. To obtain benefits in this kind of business activities with some zero-sum game nature, deception and misleading can certainly play a temporary role, but a more secure method is to always have allies standing together and overwhelm specific opponents by uniting more forces.

Based on this principle, before the negotiation started, Chen Qin had a formal talk with Gu Wenjie. Chen Qin first proposed a conservative strategy——

"I don't think our business is ready to sell directly, and our economic situation is not very bad. I suggest that we can set the financing target a little lower."

As a newcomer to start a business for the first time, Gu Wenjie certainly has no experience in this kind of situation. After all, no matter what he does, he is making money. It is nothing more than a big profit and a small profit. In addition, there are some personal life planning considerations, but he does not know the significance of each choice he needs to make.

As an individual entrepreneur in the same situation at this time, Chen Qin's choice can obviously affect him.

Gu Wenjie himself was somewhat ambitious, and he also thought about the three strategies Chen Qin told him before, knowing that now was not the time to rush to cash out and leave the field, so he agreed to Chen Qin's proposal without much hesitation.

After reaching a consensus, the two went to talk to Ma Yun together.

Now Alibaba Group has won the third seat on Kuaikan Media’s board of directors, but because Chen Qin and Gu Wenjie hold the absolute shareholding ratio, and Alibaba currently has no idea of ​​intervening in Kuaikan Media’s internal decision-making. Ma Yun is currently working on Taobao and Alipay. He just hopes that Kuaikan Media will be as stable as possible without any trouble, and the business can be done well.

Seeing that Chen Qin and Gu Wenjie had reached a consensus, Ma Yun also nodded.

In this way, the three parties reached a simple business alliance, and the general framework of this negotiation has been finalized.

On this basis, the three parties held a small meeting on their own and drew up a negotiation plan that seems to be the most suitable at present.

That is to accept investment and transfer the equity appropriately to meet the cash-out needs of the founders; on this basis, Chen Qin himself will continue to maintain the domestic intellectual property licensing agreement in accordance with the previous agreement, but he can take out foreign patent rights for authorization, or sell them to others for money.

Such a condition was obviously aimed at the two big buyers of Google and Yahoo.

After all, Google is interested in the intellectual property rights of Kuaikan Media and the Kuaikan platform software, and hopes to integrate it into Google’s business, while Yahoo hopes to acquire Kuaikan Media and then merge it with China’s Yahoo division. Both parties hope to hold a higher share of Kuaikan Media.

And this is another gist of the "principle of common interests"—since some people have the same interests, then of course some people have different interests. The more determined the party with different interests and the less likely it is to compromise, the closer the alliance of the party with common interests will be.

So the negotiation started in this atmosphere.

Kuaikan Media's financial situation is okay, and its development prospects are bright. Even if it can't raise money this time, it doesn't matter. This is the main reason why Kuaikan Media can have the confidence to speak up at the negotiating table... The big deal is that it won't be able to finance, who is afraid of others.

Besides, there are other houses.

Although the price offered by other companies is definitely not comparable to that of Yahoo and Google—when the company’s equity is a financial product, it has the same attributes as investment products such as Bitcoin and domain names in many ways, just like ordinary investors and terminals in domain name transactions.

Yahoo and Google are now facing this situation—Yahoo has taken a fancy to Kuaikan Media’s business model and wants to merge it with China’s Yahoo business, and Google has taken a fancy to Kuaikan Media’s advertising technology.

Facing such 'terminal' buyers, the maneuverability of this negotiation is much greater.

Of course, the price should be raised as much as possible, and Gu Wenjie cannot be the only one to act.

After all, for Internet companies, financing is a matter of life and death. The current Kuaikan Media will not allow business to give way to financing, but at critical moments, of course, some adjustments must be made within the company...

Specifically, everyone writes ppt together.

Although financial transactions are a matter of spreading the word, at least in the start-up stage, the actual business is still the most important factor affecting the valuation, so the most basic content of the ppt is the company's business introduction, financial summary, and industry data.

Other than that, it’s just a big picture. Investing in start-ups is already very forward-looking. Instead of letting investors see things in a fog, it’s better to tell them the answer directly. Chen Qin is very good at this.

I can't say much about Kuaikan Media's advertising platform. It is already ahead of the times, as long as it shows things to investors.

The new pricing method that Chen Qin talked about with Gu Wenjie before... This thing is subversive, but if it is mentioned, it may be copied by Google in a blink of an eye. This aspect has to be guarded against.

There are other businesses that have room to play—first of all, the Internet cafe business. The current plan is to expand the Internet cafe ecology. This matter can be blown out. For example, today’s online games are in the limelight. Using advertising and a new Internet cafe system to bring this advertising market into Kuaikan Media’s territory, this is an attractive story.

Then there is offline advertising... This is actually pure blowing. Although there are many new business types in offline advertising today, the labor cost of offline advertising is high, and there is no Internet of Things portal like QR code, which cannot be integrated into Kuaikan platform. Doing this now is a waste of energy.

But now that the Internet has just emerged, everyone likes to hear this kind of story that is connected with traditional industries.

And Kuaikan Media just happened to follow Alibaba to engage in offline business—in order to attract some retail and manufacturing producers to open stores on Taobao, Alibaba’s salesmen have been running around the world recently, and Kuaikan Media’s people hitchhiked along and set up some offline markets along the way. There is currently no plan to continue operating this part of the market, but it should be written into the ppt to make the best use of it.

The last is the war3RPG station.

This thing was originally taken out as a 'red herring', but the reason for doing it now is that Chen Qin wants to use this registered web page patent, which is not a good project, and if it is written directly, it will stink investors away, but if it is packaged as an "upstream traffic entrance" and "a part of the Internet cafe ecology", it will be very fragrant.

(End of this chapter)