Reboot 2003

Chapter 94 001: The reborn me is Xiao Xiaosen
On January 1 this year, Yahoo and Kuaikan Media officially announced that Yahoo invested 2 million yuan in Kuaikan Media and acquired 5000% of the equity, and obtained its overseas business department and ad.net from Kuaikan Media. Gu Wenjie, the founder of Kuaikan Media, successfully cashed out and became a multi-millionaire overnight.

However, behind the seemingly happy investment case, what we see is the turbulent undercurrent.

First, there were rumors that Yahoo wanted to acquire Kuaikan Media, but it only joined the deal as an ordinary investor in this investment.

It is reported that two days after the closing of the investment, Yahoo reached an acquisition worth 3721 million U.S. dollars with Hong Kong 1.2 Technology Company, and let it act as an agent for the digital business in China. It can be seen that Yahoo has long expected the failure of this acquisition.

According to people familiar with the situation, there was a severe personnel turmoil within Kuaikan Media. It is said that one of the two founders left in despair and recently founded a software company in Shanghai. There are also frequent reports of business transformation within Kuaikan Media. Perhaps the prospect of the advertising distribution platform it relies on for survival is not as good as the legend...

"Look at the company now, it doesn't feel like it's going to work!"

The winter snow has just stopped, and the winter vacation is coming to an end.

The news on TV was broadcasting an advertisement in the middle, but since Lao Chen learned to surf the Internet with his mobile phone last year, he checked the Internet news in the middle, and found an interesting news at first sight.

After taking a second look, he sighed loudly on purpose. When his son Chen Qin was eating fried vermicelli with a bowl, his eyelids twitched when he heard this somewhat familiar name...but he just continued to eat with a sullen head.

Chen Qin didn't take the bait, but Lou Xuemei asked, "Why look at the company?"

Old Chen replied: "It's Lao Xu's company. Last year, Mr. Gu was the boss of Kuaikan Media? He asked his driver to give us gifts after the end."

Lou Xuemei was curious: "Is this company out of business now?"

"It's not working! The last time Lao Xu came to talk to us, he said that he no longer works in this company, and now the company's reports on the news are not good. It seems that it is not good!"

Lou Xuemei sighed: "Oh, Lao Xu is also unlucky, and he falls with a company."

"The company is good no matter what, as long as Lao Xu makes a fortune by himself. However, the bosses that Lao Xu has followed are all good people. Boss Gu helped Lao Xu to file a lawsuit last time, and Boss Chu gave him a gift during the Chinese New Year this year. Please return to Pengcheng to continue the business with him..."

The two adults in the family chatted one after another about work, and Chen Qin, who was his son, could only continue talking about vermicelli. Winter went to spring, and time flies. The world came to 2004, and obviously many things have changed.

For example, a roller skating hall opened across the street. My grandfather passed away due to illness in the winter solstice this year. Uncle Xu from the neighbor’s house recently went to work abroad...

But he hasn't changed in any way, he is still a refreshing third grader, who has just had a fulfilling winter vacation, and school will start tomorrow.

Primary school life is such a period, although the world is changing drastically, but it has nothing to do with them - of course, Lao Chen probably noticed something.Chen Qin once paid attention to the news of Kuaikan Media when he was watching the news.

Later, after those things happened, Lao Chen began to test his son——

Of course, he didn't seem to have guessed the truth. He probably thought that Chen Qin had heard about it from Xu Lingling. Xu Lingling's little girl was a ghost, and she almost sent her mother to prison for her father at the end of last year.

It is also because of this incident that since then, the two adults have always treated Xu Lingling, a nine-year-old child, with a funny sense of awe. The old Chen and his wife were also a little more wary when they looked at Chen Qin. They always thought that he knew some inside stories about old Xu's family affairs.

What can Chen Qin do?He is just a schoolboy.

But Lao Chen saw that Kuaikan Media was in a bad situation in the news, so he would like to explain a few words here.

Just raised 5000 million investment, but 2000 million of it was cashed out for the two founders, not for the company to expand its operations.

Although the remaining 3000 million is a bit small...but it is really a lot.After all, it's only 2004, so it's not the time for venture capital to take out hundreds of millions.

3000 million is enough for Kuaikan Media to develop for a long time, and today’s Kuaikan Media is actually not short of money and cash flow.

Of course, for most companies, the more money and cash flow, the better, but today’s Kuaikan Media is indeed facing two big problems that money can’t solve.

One problem is that it offended a big company. The report just now was actually the problem. The last conflict with Xinhui.com has been settled. Although Xinhui.com, a competitor, actually suffered little losses, a series of public relations crises disrupted its plan.

On the one hand, Sina.com pretended to be dead and kept silent about the incident. On the other hand, it secretly formed a relationship with Kuaikan Media.

And this also involves the second question of Kuaikan Media now...

After all, although the report just now had a lot of embellishments, for example, Chen Qin took away the development department when the founder left. This fact has little impact. Although the media is now seeking transformation, the business income of the advertising platform is not bad.

But one thing is true, that is, there are important conflicts of interest within Kuaikan Media.

After this investment incident, the honeymoon period of Alibaba and Kuaikan Media has come to an end.

Alibaba turned to Yahoo in the negotiations and betrayed the interests of its allies, which had a great impact.

Even if Kuaikan Media didn’t suffer much losses in the end, Alibaba’s use of business to blackmail is a dangerous signal. There are no permanent friends in business, and there is such a risk in handing over one’s vitals to others—even more than that. It is said that Alibaba is also preparing a similar copycat project, and wants to abandon Kuaikan Media and build a demand-side platform by itself.

Alibaba is a major customer and business partner. Just look at the media. Nearly one-third of the monthly transaction volume is related to Alibaba. In this case, turning against them is more like punishing yourself...

But you can’t do nothing, at least make the company less dependent on Alibaba, so that not only can you be tougher when you are threatened next time, but sometimes you have confidence, and you won’t be easily threatened by others.

The way to reduce dependence on Ali is the "transformation" mentioned in the Sina report.

On the one hand, it is necessary to get rid of the business model with physical business as the core and return to the technological route.

This route is actually not very easy to follow. After all, various Kuaikan platform knockoffs have sprung up like mushrooms after rain, and even Li Gui websites such as "Kuaian" and "Kuaikan" have popped up a lot. Although Kuaikan Media sued Xinhui.com last year, it also sent lawyer letters to some other similar websites.

However, considering that the law does not blame the public, in the end, it is mostly the authorities who act as peacemakers, asking these companies to pay some money, and finally bowing their heads and letting everyone sit down and have a peaceful drink. Even because there is a way to veto patent rights, these cases may not be sure to win in a country where the judicial system is not perfect.

But after all, there is a first-mover advantage, and now Kuaikan Media still has a great advantage. Gu Wenjie has criticized competitors for patent infringement in newspapers and media many times. Under the guidance of Chen Qin, the publicity is based on "extraordinary pride in the world, and repeated encounters with commercial hooligans in China."

As for the other way, it is to expand other business types.

In fact, Chen Qin had suggested to Gu Wenjie a long time ago. Of course, the three strategies are still useful now, or it is actually the right time.

Now the company has finally freed up from the busy period of time ago, and has a large amount of investment funds; thanks to the efforts of Qiao Yongping and the technical department, the quick bar system is almost completed, and the next billing plan and the free online game that Gu Wenjie has been thinking about are still in the planning.

In order to disgust Ali, Gu Wenjie and Qiao Yongping even set up a prototype of a b2b website. Although they had no serious plans to start it at all, the b2b platform is a natural upstream industry for advertising platforms.

Now Ali can intercept resources from the upstream, and it can also counterattack upstream. The main purpose is to express that if you, Ali, are not benevolent, then let's see that there are ways to disgust you.

In short, the current Kuaikan Media is still on the way forward. There are no major problems, but there are many small problems.

This is actually a good thing, Chen Qin thinks so-for many companies that achieve profitability prematurely and lack external pressure, a good operating environment is both luck and curse.Now Kuaikan Media can have the motivation to continue to expand its business, which is also a good thing for itself.

Of course... this has nothing to do with Chen Qin.

He is only a third grade pupil.

Before that, he was still the head of the R&D department of Kuaikan Media, but now he has nothing to do with the affairs of Kuaikan Media. Except for Gu Wenjie, who needs to chat with him when he has nothing to do, he is basically just a leisurely investor...Of course he still has his own things to do, but Chen Qin has completely retreated behind the scenes with Kuaikan Media.

Jingle Bell--

The phone at home rang.

Lao Chen jumped up from the sofa, threw the phone on the dining table, and went to answer the call on the landline.

After talking to the person on the phone, I turned around and said to Chen Qin, "Xiaoqin, your phone number!"

(End of this chapter)