magic coach
Chapter 244 The Battle Between Nike and Adidas
After the qualifiers of the UEFA Champions League group stage came to the national team match day, the league and cup matches were temporarily rested for 10 days.
For small teams, this is a good time to recuperate, but big clubs do not have this blessing. Most of their players are members of the national team. And work hard.
Alkmaar was very happy last year. They had almost no members of the national team. After Alkmaar won the double last season, Alkmaar's players became the favorites of the national team. All the players are already international players, Ronaldinho, Drogba, Thomasson and others have become the main players of the national team.For the head coach, this is troublesome happiness. A team does not have a single international player. This can only be said that the coach is very incompetent, but they are all international players. The coach is very face-saving, but he has to adjust the status of the players and eliminate Player injuries pay a huge price.
After playing the Champions League, all Alkmaar players were on vacation. After three days, the players who were not selected for the national team started training again, and the players who were selected for the national team would not return to the team until 10 days later.
These three days are not easy for Jiang Mu, he still has two endorsement contracts to negotiate.Now he is the most famous coach in Dutch football. Because he is young and handsome, he has also become one of the most popular advertising spokespersons for major businesses.Although Jiang Mu is unwilling to spend too much energy on advertising, the companies that come to him to negotiate contracts are not ordinary companies. One is Adidas from Germany and the other is Nike from the United States. These two sports product companies are the world's largest. The top companies, they also offered Jiang Mu a condition that Jiang Mu could hardly refuse, but Jiang Mu was too tight at the time and did not make a final decision. This time, on the day of the national team match, Jiang Mu decided to have a good talk with the two companies. Talk and make the final decision.
In view of Jiang Mu's super popularity in the Netherlands and China, as well as his optimism about Jiang Mu's future, both Adidas and Nike attach great importance to Jiang Mu. Both companies regard Jiang Mu as a magic weapon to open up the Chinese market and will never accept it. give up easily.
Jiang Mu hadn't gone to make an appointment with Pan Hua, director of the Chinese marketing department of Nike, who had contacted him before. Pan Hua came to the Netherlands ahead of time, and came to Jiang Mu's door shortly after returning home from vacation.
Although Pan Hua was here to discuss business, he was a compatriot after all. Jiang Mu warmly welcomed Pan Hua into the living room and poured him a cup of green tea that he had just brewed.
Pan Hua is a head taller than Jiang Mu, with short hair and a very common Chinese character face, but his nose is a bit hooked, which gives him a decisive and capable feeling.
Pan Hua put an exquisite small box he brought on the coffee table, and said, "I found that you lacked one of these things when I came last time. I specially asked someone to go to Yixing to get you a set."
Jiang Mu opened the small box and found that it was a set of Yixing Zisha pot tea set, which looked quite exquisite, but the value of this thing was difficult to judge, ranging from a dozen yuan to tens of millions, he quickly said: "Brother Pan, Mrs. You're being polite, but please tell me how much this gift is worth, I won't accept it if it's too expensive."
Pan Hua chuckled, took a sip of tea, and said, "It's not expensive, it's only eight thousand, which is the price of a meal for you."
"Then I would like to thank Brother Pan for your trouble." Jiang Mu didn't care when he heard that it was worth eight thousand dollars. Given his status and income, it is really nothing to accept a gift of this price.
Pan Hua sat down and chatted with Jiang Mu for a few words, and then directly cut to the topic, "Brother Jiang, we are all compatriots, and I know that I don't speak secretly. Today I want to talk to you about cooperation. Every time you said that you didn’t think about maturity and that time was too tight, now that you have a 10-day vacation, you will never run out of time.”
Jiang Mu said with a smile: "How can there be 10 days, only three days, and we still have to train after three days."
Pan Hua chuckled and said, "Don't fool me. I'm also half a person in the sports world. You won't have a competition until ten days later. You can't even gather enough people for training these days."
Jiang Mu said: "Well, what Brother Pan said is that there is more time now, and I also hope that the contract will be finalized in the next few days. It is not a problem to always procrastinate."
Pan Hua said: "Exactly, this matter, if you procrastinate for one day, you will lose one day's money. It is better to make a decision early. Nike is the world's largest sports equipment brand. Although we entered the football market in 1994, we The share of the football market has accounted for 20.00%. Football has about 20 billion fans around the world, and basketball ranks second with 12 billion fans around the world. The headquarters has been increasing investment in the football field to enhance the international influence of the brand. It is a win-win for you to choose us, Nike can not only bring you great wealth, but also bring you greater fame."
Jiang Mu smiled and said, "Brother Pan, let's be honest. What you said was also said by Mr. Sonas, the director of Adidas."
Pan Hua laughed and said, "Brother, what I'm talking about is the truth. You can't say I'm not being true. I'm sincere to you. Seriously, it's still Nike's responsibility to choose a coach as the spokesperson of the brand." First time, I put all the good things in your mouth. Man, this is a one-year, $100 million deal."
"300 million for three years, I don't think it's appropriate. First, I don't want to sign for so many years. It's better to sign once a year. Second, this price has no advantage over Adidas. I have no reason to choose Nike."
Jiang Mu frowned, and expressed his opinion frankly.
Pan Hua was stunned for a moment. It's not that he didn't know his offer. He had already inquired about the offer from Adidas. Nike's price was similar to that of Adidas, but the headquarters meant that they could sign for a few more years, so that the endorsement fee would go up. .He was surprised that Jiang Mu didn't want to sign for a few more years, but wanted to sign every year. You must know that many stars and stars like to sign for many years, because who knows how long he will be popular.
Pan Hua said: "Although our quotation is similar to that of Adidas, they are only willing to offer a two-year contract. The total value is not as good as ours. I think in the football circle, anything can happen, and the money is the most secure."
While the two were talking, Scheringa came in with a tall, blond European.
Seeing Pan Hua, Sihelinjia was stunned for a moment. She now lives at Jiang Mu's place at least half of the time, and has met Pan Hua twice, knowing that he is the director of Nike's China marketing department, but the one next to her is Adidas Sonas, Director of the European Marketing Department, it is really a coincidence that the two directors met together today.
Jiang Mu was also a little embarrassed, he didn't expect that Shi Helinga would bring Sonas home directly.He managed to calm down and said, "Brother Pan, let me introduce you, this is..."
Pan Hua smiled bitterly: "Brother, you don't need to introduce, we know each other, Mr. Sonas, hello, we meet again."
Sonas laughed and said, "Mr. Pan, hello, we meet again. It's a pity that we always meet on such occasions. Last time it was Ronaldo, this time it's Coach Jiang."
After a short period of embarrassment, Schelinga immediately recovered his face as a strong man in the business world, and said: "Sit down, it is fate that we meet together today, and I just want to express my attitude on this matter. Be Jiang Mu's manager, Jiang Mu, do you agree?"
Jiang Mu chuckled, and said, "I totally agree. I've been looking for a manager recently, so you can take my place for a while for a tripartite meeting, and I'll be the audience."
Sonas said: "Okay, I also hope to have a three-party meeting with Mr. Pan. We each show our cards and let Coach Jiang choose."
Pan Hua smiled and said, "This is almost like an auction."
Jiang Mu laughed and said: "Thinking about it, it really looks like it. I will treat it as a commodity today and stop talking."
After listening to Pan Hua's analogy, Si Helingia couldn't help laughing, and said, "Then I will be the host, and you all come to bid for the auction, and each of you has three chances."
Sonas was very hearty and said, "Three chances? No, I'll just show my cards and let Coach Jiang choose. If Nike offers better conditions than me, I'll just turn around and leave without mentioning the cooperation again."
Scheringa said: "Mr. Sonas speak quickly, you just show your hole cards, and Mr. Pan and I are listening."
Sonas said: "Five million euros for three years, this is the opinion of our headquarters, even if there is no concession, it will be very limited, and it can be used as a trump card."
When Jiang Mu heard it, his heart was moved. The euro has now been officially launched, which is worth more than the US dollar. According to the quotation of Sonas, it has reached more than 160 million euros a year. Even if he is more famous, the endorsement fee at this price is still extremely high.
Siherinjia was also moved by it, she did not expect Jiang Mu to be so important in the eyes of these big companies, although it is not as good as Ronaldo, Zidan and other superstars, but it is already much higher than the average star up.
Pan Hua didn't expect that Sonas's hole card was 500 million euros, because his three-year contract was only 500 million U.S. dollars, and the five-year contract was only 800 million U.S. dollars, which was a little lower than Sonas's offer. Shepherd is inevitable.
Pan Hua pondered for a while, and said: "Brother Jiang, what is your criteria for choosing a partner now? If it is money, I will negotiate with the headquarters. If there are other conditions, then I can tell you that my current hole card and Sonas isn't much different."
Shi Helingjia said: "Jiang Mu has the full power to let me decide this matter, so I will boldly say that the two companies are similar in all aspects, and I think money is the best criterion for judging."
"Please wait for me for 2 minutes and make a call," Pan Hua took out his mobile phone and went out.
Five minutes later, Pan Hua walked in with a solemn expression, as if he had just attended an important international conference.Sitting on the chair, he stared at Sonas twice, and then said: "Five years, 5 million US dollars, this is what I just won. If Adidas exceeds this offer, I will announce Nike's withdrawal."
For small teams, this is a good time to recuperate, but big clubs do not have this blessing. Most of their players are members of the national team. And work hard.
Alkmaar was very happy last year. They had almost no members of the national team. After Alkmaar won the double last season, Alkmaar's players became the favorites of the national team. All the players are already international players, Ronaldinho, Drogba, Thomasson and others have become the main players of the national team.For the head coach, this is troublesome happiness. A team does not have a single international player. This can only be said that the coach is very incompetent, but they are all international players. The coach is very face-saving, but he has to adjust the status of the players and eliminate Player injuries pay a huge price.
After playing the Champions League, all Alkmaar players were on vacation. After three days, the players who were not selected for the national team started training again, and the players who were selected for the national team would not return to the team until 10 days later.
These three days are not easy for Jiang Mu, he still has two endorsement contracts to negotiate.Now he is the most famous coach in Dutch football. Because he is young and handsome, he has also become one of the most popular advertising spokespersons for major businesses.Although Jiang Mu is unwilling to spend too much energy on advertising, the companies that come to him to negotiate contracts are not ordinary companies. One is Adidas from Germany and the other is Nike from the United States. These two sports product companies are the world's largest. The top companies, they also offered Jiang Mu a condition that Jiang Mu could hardly refuse, but Jiang Mu was too tight at the time and did not make a final decision. This time, on the day of the national team match, Jiang Mu decided to have a good talk with the two companies. Talk and make the final decision.
In view of Jiang Mu's super popularity in the Netherlands and China, as well as his optimism about Jiang Mu's future, both Adidas and Nike attach great importance to Jiang Mu. Both companies regard Jiang Mu as a magic weapon to open up the Chinese market and will never accept it. give up easily.
Jiang Mu hadn't gone to make an appointment with Pan Hua, director of the Chinese marketing department of Nike, who had contacted him before. Pan Hua came to the Netherlands ahead of time, and came to Jiang Mu's door shortly after returning home from vacation.
Although Pan Hua was here to discuss business, he was a compatriot after all. Jiang Mu warmly welcomed Pan Hua into the living room and poured him a cup of green tea that he had just brewed.
Pan Hua is a head taller than Jiang Mu, with short hair and a very common Chinese character face, but his nose is a bit hooked, which gives him a decisive and capable feeling.
Pan Hua put an exquisite small box he brought on the coffee table, and said, "I found that you lacked one of these things when I came last time. I specially asked someone to go to Yixing to get you a set."
Jiang Mu opened the small box and found that it was a set of Yixing Zisha pot tea set, which looked quite exquisite, but the value of this thing was difficult to judge, ranging from a dozen yuan to tens of millions, he quickly said: "Brother Pan, Mrs. You're being polite, but please tell me how much this gift is worth, I won't accept it if it's too expensive."
Pan Hua chuckled, took a sip of tea, and said, "It's not expensive, it's only eight thousand, which is the price of a meal for you."
"Then I would like to thank Brother Pan for your trouble." Jiang Mu didn't care when he heard that it was worth eight thousand dollars. Given his status and income, it is really nothing to accept a gift of this price.
Pan Hua sat down and chatted with Jiang Mu for a few words, and then directly cut to the topic, "Brother Jiang, we are all compatriots, and I know that I don't speak secretly. Today I want to talk to you about cooperation. Every time you said that you didn’t think about maturity and that time was too tight, now that you have a 10-day vacation, you will never run out of time.”
Jiang Mu said with a smile: "How can there be 10 days, only three days, and we still have to train after three days."
Pan Hua chuckled and said, "Don't fool me. I'm also half a person in the sports world. You won't have a competition until ten days later. You can't even gather enough people for training these days."
Jiang Mu said: "Well, what Brother Pan said is that there is more time now, and I also hope that the contract will be finalized in the next few days. It is not a problem to always procrastinate."
Pan Hua said: "Exactly, this matter, if you procrastinate for one day, you will lose one day's money. It is better to make a decision early. Nike is the world's largest sports equipment brand. Although we entered the football market in 1994, we The share of the football market has accounted for 20.00%. Football has about 20 billion fans around the world, and basketball ranks second with 12 billion fans around the world. The headquarters has been increasing investment in the football field to enhance the international influence of the brand. It is a win-win for you to choose us, Nike can not only bring you great wealth, but also bring you greater fame."
Jiang Mu smiled and said, "Brother Pan, let's be honest. What you said was also said by Mr. Sonas, the director of Adidas."
Pan Hua laughed and said, "Brother, what I'm talking about is the truth. You can't say I'm not being true. I'm sincere to you. Seriously, it's still Nike's responsibility to choose a coach as the spokesperson of the brand." First time, I put all the good things in your mouth. Man, this is a one-year, $100 million deal."
"300 million for three years, I don't think it's appropriate. First, I don't want to sign for so many years. It's better to sign once a year. Second, this price has no advantage over Adidas. I have no reason to choose Nike."
Jiang Mu frowned, and expressed his opinion frankly.
Pan Hua was stunned for a moment. It's not that he didn't know his offer. He had already inquired about the offer from Adidas. Nike's price was similar to that of Adidas, but the headquarters meant that they could sign for a few more years, so that the endorsement fee would go up. .He was surprised that Jiang Mu didn't want to sign for a few more years, but wanted to sign every year. You must know that many stars and stars like to sign for many years, because who knows how long he will be popular.
Pan Hua said: "Although our quotation is similar to that of Adidas, they are only willing to offer a two-year contract. The total value is not as good as ours. I think in the football circle, anything can happen, and the money is the most secure."
While the two were talking, Scheringa came in with a tall, blond European.
Seeing Pan Hua, Sihelinjia was stunned for a moment. She now lives at Jiang Mu's place at least half of the time, and has met Pan Hua twice, knowing that he is the director of Nike's China marketing department, but the one next to her is Adidas Sonas, Director of the European Marketing Department, it is really a coincidence that the two directors met together today.
Jiang Mu was also a little embarrassed, he didn't expect that Shi Helinga would bring Sonas home directly.He managed to calm down and said, "Brother Pan, let me introduce you, this is..."
Pan Hua smiled bitterly: "Brother, you don't need to introduce, we know each other, Mr. Sonas, hello, we meet again."
Sonas laughed and said, "Mr. Pan, hello, we meet again. It's a pity that we always meet on such occasions. Last time it was Ronaldo, this time it's Coach Jiang."
After a short period of embarrassment, Schelinga immediately recovered his face as a strong man in the business world, and said: "Sit down, it is fate that we meet together today, and I just want to express my attitude on this matter. Be Jiang Mu's manager, Jiang Mu, do you agree?"
Jiang Mu chuckled, and said, "I totally agree. I've been looking for a manager recently, so you can take my place for a while for a tripartite meeting, and I'll be the audience."
Sonas said: "Okay, I also hope to have a three-party meeting with Mr. Pan. We each show our cards and let Coach Jiang choose."
Pan Hua smiled and said, "This is almost like an auction."
Jiang Mu laughed and said: "Thinking about it, it really looks like it. I will treat it as a commodity today and stop talking."
After listening to Pan Hua's analogy, Si Helingia couldn't help laughing, and said, "Then I will be the host, and you all come to bid for the auction, and each of you has three chances."
Sonas was very hearty and said, "Three chances? No, I'll just show my cards and let Coach Jiang choose. If Nike offers better conditions than me, I'll just turn around and leave without mentioning the cooperation again."
Scheringa said: "Mr. Sonas speak quickly, you just show your hole cards, and Mr. Pan and I are listening."
Sonas said: "Five million euros for three years, this is the opinion of our headquarters, even if there is no concession, it will be very limited, and it can be used as a trump card."
When Jiang Mu heard it, his heart was moved. The euro has now been officially launched, which is worth more than the US dollar. According to the quotation of Sonas, it has reached more than 160 million euros a year. Even if he is more famous, the endorsement fee at this price is still extremely high.
Siherinjia was also moved by it, she did not expect Jiang Mu to be so important in the eyes of these big companies, although it is not as good as Ronaldo, Zidan and other superstars, but it is already much higher than the average star up.
Pan Hua didn't expect that Sonas's hole card was 500 million euros, because his three-year contract was only 500 million U.S. dollars, and the five-year contract was only 800 million U.S. dollars, which was a little lower than Sonas's offer. Shepherd is inevitable.
Pan Hua pondered for a while, and said: "Brother Jiang, what is your criteria for choosing a partner now? If it is money, I will negotiate with the headquarters. If there are other conditions, then I can tell you that my current hole card and Sonas isn't much different."
Shi Helingjia said: "Jiang Mu has the full power to let me decide this matter, so I will boldly say that the two companies are similar in all aspects, and I think money is the best criterion for judging."
"Please wait for me for 2 minutes and make a call," Pan Hua took out his mobile phone and went out.
Five minutes later, Pan Hua walked in with a solemn expression, as if he had just attended an important international conference.Sitting on the chair, he stared at Sonas twice, and then said: "Five years, 5 million US dollars, this is what I just won. If Adidas exceeds this offer, I will announce Nike's withdrawal."
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