I haven't been a boss for many years

Chapter 21 The Way of Business, the Way of Being a Man

Sheng Tianbu said, "No need, just call me Ah Tian."

The big man also laughed, and joked in a relaxed way: "How dare we call you Ah Tian, ​​you are the boss. In the past, it was a big water hose. It is only natural to call you 'Tian Shao'."

The photographer Hua hurriedly said: "Yes, yes, of course it should be called Tian Shao."

Sheng Tianbu said: "You can do whatever you want."

The big man thought for two seconds, and said seriously: "Young Master Tian, ​​I didn't know before, I thought you just wanted to make a quick buck and quit, but now I know that you completely regard the magazine as a career, and even more want to make "Fengyue" "Make it a benchmark for adult magazines. Then I will promise you with Tianshao that if I can't make the net profit of "Fengyue" reach 2000 million in one year, I will not take a cent of the dividends that Tianshao said!"

Li Wen's eyes widened suddenly, and he said in shock, "I'll pick! Two, two, 2000 million a year? You're a fool, that's not what you said before. Don't you only have 1000 million for sure? You're kidding us!" ?”

The big man smiled lightly and said nothing.

"Shut up you idiot!"

Zhan Mi shook his head and slapped Li Wen across the face.

Sheng Tianbu said: "Okay, this is a gentleman's agreement between you and me, and you will be in charge of "Fengyue" in the future."

Da Niuren was overjoyed, and nodded solemnly. At this time, he no longer just regards this matter as his job, but his own career.

Sheng Tianbudao: "The first issue of our "Feng Yue" was published, and Jimmy told me that there are some things that I need to decide."

"That's right, Master Tian."

The big man sat down again, and said: "There are more than 2 newsstands in Hong Kong, and there is a distribution association for distribution. You don't have to worry about this one. I have a lot of acquaintances, and I have already said hello."

"Then there is the issue of pricing, and pricing involves the back-end system. The so-called back-end means that you can't sell it, and you have to recycle it at the original price. Taking "Bi Sheng Ma Jing" as an example, a copy is priced at three yuan, and there is no return. At the end, the price to the newsstand guy is two dollars and two, and if there is a return, it is two dollars and five."

"The advantage of Huiwei is that the newsstander dares to eat as much as you give it, and it can be quickly spread all over Hong Kong, because he is not worried about not being able to sell it at all. Magazine, many timid newsstanders don’t even enter a book, because they don’t know whether to sell or not. Newsstands are small businesses, they can make hundreds of dollars a month, thank God, their ability to resist risks is too low. "

Sheng Tianbu nodded, understanding what the big man meant.

If there is no return, the risk of not being able to sell the magazine will be handed over to the newsstand, and the profit will be low;

As a traveler, he knows how big the market for adult magazines is, and he is not worried about not being able to sell them.

As far as the current situation is concerned, the risk of not doing a tailback is the lowest, but some profits will be distributed.

What's worse, once the first issue chooses not to do a back-end, and if the magazine becomes a big hit, if you want to turn it back into a back-end, then more than 2 newsstanders in Hong Kong will definitely be fried. This is the hidden fatal risk .

Thinking of this, Sheng Tianbu said: "Since we want to dream, of course we must make it the biggest. Let's go back to the end."

The big man nodded and said: "I think so too. Then there is the issue of distribution. There are 120 kinds of magazines in Hong Kong, including [-] weekly magazines, [-] biweekly magazines, [-] monthly magazines, and [-] magazines published every ten days. , the weekly magazine has twelve back-to-back volumes, and the bi-weekly magazine..."

As expected of a master in the industry, in the next 5 minutes, everyone saw what it means to be professional.

How many magazines are there in Hong Kong, what types are they, how many issues are issued, how many sales are there, and how many of each issue have back-ends? Li Wen's eyeballs almost fell out of shock at the posture of the conversation.

After the editor-in-chief finished speaking, Li Wen couldn't help giving a thumbs up: "I choose! Awesome!"

The big man smiled lightly, and didn't take it to heart at all.

The publication category of "Feng Yue" has already been determined. According to the magazine's production capacity, it will be a weekly magazine, which will be released every Friday, and then the price will be set. According to the introduction of the master, there are now 120 magazines in Hong Kong, and the highest price is only [-]. block five.

Da Niu Ren said: "Shao Tian, ​​what is the price of our "Feng Yue" magazine?"

Sheng Tianbu recalled the price of "Dragon, Tiger and Leopard" in his previous life. At first, it was five yuan or six yuan. Ninety-five dollars."

what? !

The big cow stared, and felt that it was difficult for him to breathe.

The magazine staff such as Zhan Mi, Li Wen, and Photography Hua were also dumbfounded. The price is too high, isn't it?It broke the record of a local magazine in history, and the price of a single book broke ten?
Will anyone really buy it?
Da Niu Ren said: "Tian Shao, is the price of ten yuan too high? According to my thinking, I actually want to set seven yuan."

Sheng Tianbu didn't explain, and said, "It's only ten yuan."

"Uh, okay."

Da Niuren continued, "Back to the end, the pricing is resolved, and there is only one last problem, that is, how much should we print for the first issue? If the price is ten yuan, then I suggest that the first issue should be conservatively printed, and only [-] copies will be printed. If it is not enough, add more. print."

Sheng Tianbu shook his head again, and said: "There are more than 2 newsstands in Hong Kong, how to divide [-] copies? One newsstand only has two copies! Directly print [-] copies. If it sells well, it will never be reprinted. To whet their appetites."

"If you can't buy it this time, then you can only wait for the next issue, otherwise don't even think about it!"

The big man opened his mouth, and wanted to persuade him again, but after only a few minutes of contact with Sheng Tianbu, he understood the character of this big guy, and he said what he said, which is also the characteristic of a hero, so he didn't say anything after all.

He smiled bitterly, and laughed at himself: "Young Master Tian, ​​if you play like this, then my dividend will probably go to waste."

Sheng Tianbu laughed loudly: "Then let us wait and see!"

"When will the magazine be in?"

The big man quickly said: "I will finalize everything with the distribution association today. The printing factory has already placed the order and worked overtime. The remaining 2 copies will be finished within two days. Two days later will be Friday. I can't guarantee whether it will be sold, but I can guarantee that this Friday our magazine will be able to cover more than [-] newsstands in Hong Kong!"

"That's good, I'll wait for your good news."

Sheng Tianbu got up and left.

……

After leaving the office, Sheng Tianbu prepared to go back to Marino High School. When things here got on the right track, he should consider changing schools.

In such an era, apart from fellow countrymen's associations, alumni associations are undoubtedly the best circles. Aren't all the millionaires who turned heads in this era graduated from Renhuang College back then?There is definitely no chance to study Renhuang now, so Sheng Tianbu set his goal on their sons, transferred from Marino to Edinburgh, and planned to become alumni with their sons, and even let Li Cucumber's youngest son Call him Brother Tian.

Li asked: "Brother Tian, ​​I, I, I don't understand. It's just an editor-in-chief. Why did you pay such a high price? It's an exaggeration to give him [-] a month, and you actually pay him a dividend?"

Sheng Tianbu glanced at Li Wen with disgust, and said, "Zhan Mi, you answer this question."

Zhan Mi kicked Li Wen's ass, and said in disgust: "You idiot! Brother Tian didn't come, what did that guy say? The net profit per year is at most 1000 million, now? At least 2000 million is the only thing you can say. !"

"2000 million, even if you give him 1%, it's only 20, but you made an extra 1000 million by rushing to the street. Who are you talking about?"

Li Wen scratched his head and said, "I seem to understand a little bit."

"Crazy line! You better not understand, such a complicated problem is not suitable for you." Jimmy laughed and joked.

Among Sheng Tianbu's team, A Hua and Wu Fei had the closest relationship, while he and Li Wen had the best relationship.

Sheng Tianbu glanced at Zhan Mi and said, "It doesn't matter if he doesn't understand, the most important thing is that you understand, do you know Zhan Mi?"

Jamie nodded: "I understand, Brother Tian."

Sheng Tianbu said: "Actually, all I have done today can be summed up in sixteen words, that is - people lose the land and save the people and the land; people save the land and lose, and the people and the land survive. It is also the way of business and the way of being a person.”

After all, Sheng Tianbu left.

And Zhan Mi stood where he was, as if his original thinking had been greatly impacted, and muttered in his mouth: "People lose land and save both people and land; people save land and lose both people and land... Lost place..."

His eyes are also getting brighter and clearer.

(End of this chapter)