China Entertainment's Standout

Chapter 148 Building an Entertainment Dynasty

Zhou Yutang's carefully formulated film promotion strategy has won him a very explosive start.

The publicity of "The Lonely Agent" was much stronger than that of the first film "Those Years", and the publicity funds were directly raised to 1500 million.

Posters are laid out, trailers are released continuously, and variety shows are all progressing according to the original plan.

According to the traffic survey conducted by Enlight Media, based on statistics from a random group of young people who have watched the trailer of "The Lonely Agent", nearly 82% of people said that after watching the trailer, they would go to the cinema to watch it. Movie.

The situation is very good.

Zhou Yutang has already flown directly to Hunan Province. This trip is to prepare to participate in Hunan Province's two ace variety shows "Happy Camp" and "Tian Tian Shang Shang".

Previously, Zhou Yutang maintained good relations with Hunan Province and Taiwan.

In the past, there were TV series and movies to be released, and these two programs were used to promote them.

However, this visit to Hunan Province was not just for publicity.

Director Ou Yang called him and wanted to talk to him about the variety show.

With the national-level music variety show "The Voice" at the forefront, Zhou Yutang, as the driving force behind the show, is also widely famous in the variety show industry.

Just got off the plane.

The director of Ouyangyang has sent a special car to pick him up.

When he arrived at the hotel, Zhou Yutang finally met the man who brought Xiangtai to the top.

Before Zhou Yutang helped Shanghai TV to build its ratings reputation, no one could compete with Mango without Yang Ma.

There were also several senior leaders of Mango TV during the banquet, and they talked about policies.

The Ministry of Culture above has rated "The Voice of China" as an excellent program, and has been praised by senior leaders for "regarding reality" and "focusing on quality."

Last year, Magic TV's "The Voice" became an instant hit, and Blueberry Channel immediately followed suit with "I Love Singing".

I wanted to take advantage of the wave of good voices and take off immediately, and then take over the "I Love to Remember Lyrics" program on Blueberry Channel, but it didn't take off, and my legs were broken first.

The music program "I Love Singing" was only aired for two episodes before it was dropped off immediately. The program planning team made Blueberry TV lose millions and resigned en masse.

The ratings were so low that no one watched it at all.

TV stations are not doing charity either.

If the ratings of some TV series and programs do not meet the standards, they will be cut in half.

However, this incident also caused a series of reactions.

The manager of Mango Terrace's European balcony is indeed a capable person. He got the news in advance that the higher-ups were about to implement cultural control policies.

Each comprehensive satellite TV channel is required to have a certain limit on the number of entertainment programs broadcast during prime time every week, and the quality should be on par with "The Voice of China".

Under such basic conditions, the variety shows of major TV stations are bound to embark on the road of quality.

Director Ou Yangtang was very polite during the dinner and asked proactively: "Yu Tang, I want to hear your thoughts about variety shows."

"All the leaders are professionals. It should not be difficult to see that Tianchao has a huge base of variety shows."

Zhou Yutang smiled and said: "Now I have an idea for a music variety show. I wonder if some of the leaders are interested?"

He took out a variety show planning book directly from the bag he carried with him.

Ouyang Changlin raised his eyebrows.

It turned out to be well prepared.

In other words, Zhou Yutang has already planned to reach this point! ?

Open the plan.

Several leaders moved their chairs and came over to take a look.

"I'm a singer!"

"Rules: The program selects seven professional singers to compete. After two weeks of competition results, a last-place elimination system is adopted. The singer with the lowest votes will be eliminated. Then a new singer will take over the place, and the seven singers will start again. Shuffle the deck and compete again.”

"Specific requirements: comprehensively introduce singers from multiple regions, fields, and fan groups."

"Comprehensive coverage of the characteristics of the times and singer types, creating a collision between eras, a blend of classics and pops, and a dialogue between boldness and tenderness, so that music audiences of all ages and preferences can find their favorite music. part."

"At the same time, there are also innovations and reforms from multiple angles, showing professional music standards, serious music attitude, groundbreaking program standards, and comprehensive program content."

See here.

Ouyang Changlin straightened his back instantly and pushed up his glasses.

His expression gradually became more focused and solemn.

This is a very detailed planning document.

Of course Zhou Yutang did not do it alone.

He gave specific ideas and ideas, and then asked Mingjie's professional team to perfect the details.

After many revisions, this complete and professionally feasible plan was handed over to him.

The features and selling points of the program are clearly written, and even the lighting, stage, program packaging and other elements are marked with special details.

After Zhou Yutang carefully reviewed and confirmed that there was no problem, he took advantage of this time to promote the movie "The Lonely Agent" and brought it to Hunan Province.

10 minute later.

Hong Tao, the person in charge of Mango Channel's variety show department, was the first to lose his temper. He didn't care that Zhou Yutang was still present. He couldn't help but said in a hopeful tone: "Boss, you can do it."

Judging from his professional perspective of doing variety shows for many years, "I Am a Singer" is different from "The Voice" in program format, but there is no doubt that it is also an excellent variety show and is quite feasible.

Director Ou Yangtang closed the planning book, straightened the wrinkled planning book after reading it, and said slowly: "Yu Tang, if Mango Channel doesn't accept this show, what are you going to do?"

"Then I'll go find Suzhou TV."

Zhou Yutang said calmly.

He is a native of Jiangsu Province and is also a publicity ambassador for his hometown. In addition, he has a very good relationship with the top management of Jiangsu Province Satellite TV.

"I wish us a happy cooperation."

Director Ou Yang stood up and took the initiative to reach out to Zhou Yutang.

..............................

"Brother Ming, the cooperation is settled."

After negotiating the cooperation intention with Director Ou Yangtang, Zhou Yutang called Tian Ming in the hotel.

The division of labor between the two is very clear.

Zhou Yutang serves as the BOSS behind the scenes, while Tian Ming stands at the front desk, charging into battle wearing the armor of power.

Only when the two of them work together can they create the greatest benefit.

"Okay!" Tian Ming on the other side of the phone also cheered up: "I will send a negotiation team over as soon as possible. How many days will you stay in Hunan Province?"

"About two days. In two days, I will go to Jiangsu Province to record a variety show."

"I've already said hello to the station about your movie, and I'll help you promote it. Wu Heru, do you want me to say hello to you?"

"No need, the film arrangement is not a big problem since Mr. Han is here."

After Zhou Yutang finished communicating with Tian Ming, he hung up the phone.

He has enough confidence in "The Lonely Agent".

Two days later.

The program recording ends.

As usual, Teacher He invited Zhou Yutang to taste the Changsha flavor at a local restaurant in Hunan Province.

Hunan cuisine has a strong taste, but Zhou Yutang is actually quite fond of it. In addition, Teacher He is actually a wonderful person, so every dinner party is quite enjoyable.

During the dinner, we talked about variety shows. As the host of Mango Channel, Teacher He obviously received some rumors and took the initiative to ask: "Yu Tang, have you reached an agreement with the director?"

"That's about right. We're still discussing the contract details."

The specific negotiation process involves a lot of interests, so it naturally has to be left to a professional negotiation team. As the boss behind the scenes, Zhou Yutang is only responsible for controlling the general direction.

"Awesome! I'd like to toast you. The leader has talked to me. I may be the one to control this show."

Teacher He was also very happy.

Although "Kuaiben" is basically there, he also hopes that his career can reach a higher level. This variety show jointly created by Xiangtai and Zhou Yutang will undoubtedly be the best show.

It is very comfortable to chat with people with high emotional intelligence.

Everyone talks about the gossip in the industry, the future of the industry, who has been promoted and whose salary has been demoted.

Teacher He was talking about who had resigned from Mango Terrace when Zhou Yutang heard a familiar name and put down his chopsticks: "Teacher He, did you say Sister Bei resigned?"

Sister Bei's full name is Zhang Yibei, and she is the person in charge of "Tian Tian Shang Shang".

Zhou Yutang was deeply impressed by her.

This is a very capable woman, especially in variety shows, with her own unique insights.

When she was a producer, "Tian Tian Shang Shang" could even compete with "Happy Camp". Unexpectedly, she resigned from Mango Channel. No wonder the pressure during the recording of "Tian Tian Shang Shang" felt a bit low.

Teacher He shook his head and smiled: "Don't you know? In fact, Beibei's departure has something to do with you."

"What does it have to do with me?"

Zhou Yutang was shot while lying down, with a baffled look on his face.

Teacher He smiled and explained: "It was your work on "The Voice" that won all the variety shows in the country last year and couldn't hold its head high."

"She was so stimulated that she got angry with her superiors and issued a military order to increase the ratings of "Tian Tian Shang Shang". However, she was still suppressed by "The Voice". At the beginning of the year, she took the initiative to resign, saying that she hoped to accept the outside world. challenge”

Blame me?
Zhou Yutang also sweated slightly when he heard this.

This incident was truly an accident.

The ratings of "The Voice" skyrocketed last year, and it firmly established itself as a national variety show. Not to mention "Tian Tian Shang Shang", "Happy Camp" couldn't beat it either. I really don't blame Sister Bei.
"Teacher He, do you have Sister Bei's contact information?"

"You want to poach her?"

Teacher He is such a shrewd person. He immediately guessed what Zhou Yutang was thinking: "Yu Tang, your recent development momentum has been really strong. Last year, you were still a studio. This year, you will transform into an entertainment company. Next, "The Lonely Agent" will definitely be a big hit. , If I lose my job one day, I will make a living with you."

Another rainbow fart, Teacher He did not forget to send Zhang Yibei’s contact information to Zhou Yutang.

Actually, it’s not all rainbow farts.

Zhou Yutang’s development momentum is indeed strong.

"Thank you."

Zhou Yutang thanked him profusely.

He has also dealt with Mango TV many times.

I know very clearly which one is capable and which one is a loser.

Every time he came to Changsha to record a program, Xie Na invited him to dinner because he was sorry that he had a busy schedule and didn't have time, but Teacher He never refused to invite him to dinner.

If a company wants to develop, it needs talents.

Now Sister Shuang is a bit out of control, and she has repeatedly asked Zhou Yutang to find professional variety show department management talents to connect with Mingjie Company.

It's just that there is no place to find after breaking through the iron shoes.

Now that I have met such a management talent in the variety show department, why should I miss it?

Zhou Yutang wants to build Jiangdong Film and Television Culture Company into an entertainment dynasty.

Film and television and variety shows are the two carriages of the dynasty.

Both hands must be grasped, and both hands must be hard.

In film and television.

In addition to "The Lonely Agent" that countless people are looking forward to, the movie "To Youth" co-produced with Hua Yi has started filming in late April.

Zhu Yilong, Zhang Ruojun, Li Yao, etc. have already joined the cast, and the filming is expected to take two months. Director Zhou Yutang originally strongly recommended Xue Xiaolu, but Mr. Xue Xiaolu has now started filming "Ocean Paradise", and finally hired another powerful director Yang Wenjun.

This youth genre film is expected to be filmed within two months, after which the second and third seasons of "Classmates" will be broadcast in June and July, and the filming plan for the final season will also begin.

There is also the script adaptation process for "Hello, Old Time" written by August Chang'an, a newcomer to the company's screenwriting department. It is expected to be completed around May, and the filming plan will start in the second half of the year.

The two scripts "Snow Leopard" and "The Legend of Zhen Huan" are rich in content, and the adaptation work will take a little later, probably until the second half of the year to be completed.

Also.

Jiangdong Company also has a huge project "My Love from the Star" in hand.

Jiangdong Company will definitely have a bumper harvest in film and television this year.

The development of variety shows cannot be left behind.

The first show of "The Voice" was just the first shot for Zhou Yutang to make a name for himself.

"I Am a Singer" co-produced with Hunan Satellite TV will be the next step for Zhou Yutang to become a god.

And Zhou Yutang’s ambition.

But it's much more than that.

He wants the entire variety show in China to be decided by him.

He wants China to become a major exporter of variety shows in the future.

(End of this chapter)