China Entertainment's Standout

Chapter 637: Reach the top of the world and rule the world

"Zhou Chu Eliminates Three Evils" is absolutely amazing, the scale of which is shocking."

"Zhou Yutang + Zhang Yimou = "Zhou Chu Eliminates Three Evils" = the crime masterpiece of the year!"

"Zhang Yimou was shocked: This is the old actor."

"."

Before the New Year arrives, the vigorous omni-channel marketing of "Zhou Chu Eliminates Three Evils" has allowed movie fans to celebrate the New Year in advance.

Since the release of "There's a Place Only We Know", the main creators have been on a crazy roadshow around the country.

In four days, the box office started to pick up slightly and reached 1.58 million.

Although Xu Cainv was depressed, she was quite magnanimous. In an interview, she said: "It's a pity that I bumped into the preview of Yu Tang's film, otherwise the box office data might be higher.

Congratulations to Yu Tang, the preview box office was a huge hit.

There are many discussions about the scale of this movie online. I took some time to watch it during the roadshow and there was absolutely no problem with it. This is a great crime drama. I hope everyone will support this domestic literary and artistic love film."

It’s no wonder that the Beijing princess is not strong enough.

The opponent is really too evil.

Zhou Yutang's connections with theater chains and large-scale preview screenings did achieve unexpected results.

Since the grand preview was held in major cities across the country on the 15th, "Zhou Chu" has earned 2.56 million yuan in box office revenue in three days of preview.

What top-tier handsome actors, talented female directors.

When he met Zhou Yutang, he was taken away with just one round of normal attacks.

All the romance and love were ultimately no match for the governor's single shot.

Also in advance screenings, the French director's "Wolf Totem" only grossed 6875 million in three days of advance screenings, which obviously failed to capture the hearts of Chinese audiences.

There have always been people in the film and television industry who are keen on studying Zhou Yutang's operations.

Including various marketing methods, as well as this large-scale preview.

If a movie wants to be screened in advance, first a hard disk copy must be sent to theaters in major cities across the country, and a notice of the preview must be issued.

Cinemas also have the right to choose. If they want to participate in preview activities, they can download the screening key from the distribution system themselves.

This secret key is only for use during the preview period, and a new key will be generated for the official release.

As the preview screenings of "Zhou Chu Eliminates Three Evils" began to roll out, the film's reputation began to ferment on social media such as Weibo and Douban.

Film critics from all walks of life took the lead in reaping the benefits of the traffic.

After going to the cinema to watch the movie, many viewers said that the quality of the film far exceeded their expectations, and then they recommended it to their friends and expanded the influence through social circles.

The most intuitive data is that the attendance rate of "Zhou Chu Eliminates Three Evils" remained high throughout the preview process.

Zhou Yutang appeared on several variety interview shows in a row, and had a lot of fun during them.

"The King's Woman 2" and "Zhong Kui Conquers the Demons" openly quarreled with each other.

It's a bit funny to say.

Some media have compiled a ranking of the most anticipated movies during this year's Spring Festival.

Zhang Yimou and Zhou Yutang's "Zhou Chu Eliminates Three Evils" topped the list without any suspense.

Wang Pangzi's "The King's Woman 2", which is known as an epic comedy, ranked second.

Then something strange happened. Li Lianhua and the flower of Xichang Factory's "Zhong Kui Conquers the Demons" came from behind and gained tens of thousands of votes overnight, surpassing "The Storm Riders 2" and almost catching up with "Zhou Chu Eliminates the Three Evils".

Fatty Wang directly took to his big Weibo account to start mocking the show, angrily accusing the show of hiring internet trolls and playing tricks behind the scenes, saying the number of votes was obviously abnormal.

The producers behind "Zhong Kui Fu Yao" are Wanda, Guangxian, and Li Lianhua's Hesong Media, so naturally they are unwilling to suffer losses.

The capital battle in the film and television industry that everyone imagines: planning and strategizing from afar.

The real-life battle in the film and television industry: elementary school students quarreling online.

"I guarantee it with my whole family's lives. If I didn't do it, your whole family will die! If you hired the Internet trolls, my whole family will die. If I didn't hire them, your whole family will die!"

The marketing director of "Zhong Kui Fu Mo" just got close to the face and opened the big gun.

Fatty Wang: “#%#￥%%￥#￥”

The two sides engaged in a war of words, involving a wide range of people.

Li Lianhua and the beauty from the West Factory were the main targets of attack.

Fatty Wang himself was also heavily criticized.

During the recent riots in Hong Kong, Fatty Wang firmly stood on the side of the mainland. Now he was accused of being ungrateful and begging for mercy from the mainland.

"Let's judge by deeds, not by heart, haha."

No one dared to provoke Zhou Yutang, he just watched for fun.

But putting everything else aside, Fatty Wang can at least make his attitude and position clear.

Unlike some Hong Kong artists, whose butts are very crooked.

Zhou Yutang had already made note of these people in his little notebook.

Liu Tianxian returned to Zhuohan yesterday to celebrate the New Year, and today photos of her shopping with Yao Beina became a hot topic again.

Miss Liu wore sunglasses, a black hat, casual wide-leg jeans, and had long flowing hair, which was extremely eye-catching.

This year, Wang Fengqin and Comrade Lao Zhou once again went north to celebrate the New Year.

The originally deserted villa now had a more lively atmosphere.

As soon as the Queen Mother arrived, she started cleaning. Zhou Yutang advised that in fact, a housekeeping company would come to clean the villa every week.

It can't be said to be clean and tidy, but it can be said to be spotless.

But it didn't work.

The Queen Mother was a person who could not sit still. While she was busy, she did not forget to talk to her son who had just returned home about Dong Ge's gossip.

It is said that Liu Lidong took his wife back to his hometown to celebrate the New Year two days ago.

By the way, he used his money power to give red envelopes to all the elders in his hometown, and they also came to visit Queen Mother Wang and Comrade Lao Zhou.

No matter how the outside world criticizes Dong Ge, he is still the pride of his fellow villagers.

When talking about the land of Su Province, who doesn’t give a thumbs up when mentioning Dongzi?
When the Queen Mother mentioned her son's business partner, she couldn't help but praise him.

He traveled nearly 5 hours from his hometown to come and pay New Year's greetings. He really took all the social etiquette into consideration.

Of course, when a family reunion comes, one of the must-do items is to urge people to get married.

This includes Wang Junhui, Zhou Yutang’s elementary school classmate from his hometown, who just gave birth to his second child. These are the materials that the Queen Mother always mentions to spur her son on.

Although her business is growing bigger and bigger, the Queen Mother is still like every other mother in the world, her ideas remain simple and down-to-earth.

Audiences complained online that the Spring Festival Gala is getting worse every year.

The ratings of the Spring Festival Gala in the Year of the Sheep seem to be somewhat sluggish compared to previous years.

By the first day of the Lunar New Year, the ratings data were freshly released. This year, the ratings for CCTV's Spring Festival Gala live broadcast were 28.37%, a record low.

The highest was the 2010 Spring Festival Gala in the Year of the Tiger, with a viewership rate of 38.26%!

Especially when Zhou Yutang took the stage to sing "Where Has the Time Gone" alone, the ratings reached its peak.

Afterwards, the audience voted and selected it as the most touching program of that year's Spring Festival Gala with a clear lead in votes.

This song was even recommended in the "News Broadcast" that was broadcast later, and its influence was unprecedented.

This year's anti-corruption skit by Shen Teng, Ma Li and others from the Happy Twist team caused quite a bit of controversy.

Some viewers said the show wasn't very funny, but it's a miracle that such a sensitive subject matter could be shown on the Spring Festival Gala.

As far as Zhou Yutang knows, the version that the audience finally saw was the result of several major revisions to the content and dialogue.

On the first day of the Lunar New Year, Liverpool FC released a video celebrating the Chinese New Year.

The foreigners, led by Gerrard, occasionally uttered some clumsy and strange Chinese words, which was very funny.

The club also officially released a series of Chinese New Year products for the Year of the Sheep, including special edition jerseys and peripherals.

This is obviously the change brought about after Zhou Yutang took over Liverpool.

If we want to export Chinese culture abroad, we will have a long way to go.

Zhou Yutang took a break from his busy schedule and spent a day at home with his parents.

In addition to replying to messages from beauties like Tianxian and Yijie, the phone calls kept coming in.

The battle for the Spring Festival period is becoming increasingly fierce, except for "Zhou Chu Eliminates Three Evils" which was a huge hit in its preview.

Eight movies including "Wolf Totem", "Zhong Kui Conquers the Demons", "Dragon Blade" and "The King's Woman 2" were released in a cluster, which was called by the media as the most tragic Spring Festival period in history.

The first to be happily sent away were the still-lingering imported blockbusters "The Hobbit 3" and "The Hunger Games 3", with the former grossing 7.61 million yuan and the latter raking in 2.35 million yuan.

The Beijing princess tried every possible means to get a head start on Valentine's Day, but "There Is a Place Only We Know" obviously had no room to survive in the Spring Festival period when many competitors were competing.

The screening schedule has been cut and the film is about to be released.

The winner of the first round of Chadan Xiaosheng has been decided.

Apart from the fan circle, no one in the industry pays attention to this. Everyone is focusing on those movies released during the Spring Festival.

The excitement of New Year’s Day has passed.

Various comparisons and criticisms are flying around, and the media have endless material to write about.

Many industry insiders have also predicted that this year's Spring Festival box office may experience a crazy blowout.

As expected, when the box office data for the first day came out, almost everyone was stunned:
"The movie "Dragon Blade" produced by Huayi and starring Jackie Chan had a great opening, with a box office of 1.28 million on the first day!"

"The Golden Horse 2 grossed 6169 million on its first day of release, and will bring you a happy Spring Festival!"

"The French director co-produced the blockbuster "Wolf Totem", which grossed 3330 million on the first day!"

"Li Binbin and Chen Kun starred in the fantasy romance epic "Zhong Kui Conquers the Demons", which grossed 6403 million on the first day!"

"."

Looking at those lines of box office figures, everyone in the industry was shocked.

When I saw the box office data of "Zhou Chu", I was so shocked that I couldn't even speak.

"The single-day box office of 'Zhou Chu Eliminates Three Evils' was 1.35 million yuan. The national master has returned as a king, and the Grand Commander has unrivaled box office appeal. Together with the previous previews, the total box office has raked in 4.47 million yuan, easily leading the Spring Festival box office!"

The large-scale previews in the early stages did not overdraw the box office potential of the film "Zhou Chu".

On the contrary, the accumulated good reputation and the marketing of banned films further stimulated the audience's desire to watch movies.

Zhou Yutang received a call from La Peikang while on a movie roadshow.

Before him, the company's film data department had already made a report in the early morning.

The Maoyan app has also compiled the box office data for the Spring Festival, including movie schedules, attendance rates, and word of mouth.

The entire film industry was shaken.

At this time, Zhou Yutang had already led Chinese films into the 2 billion era.

However, on the first day of the Lunar New Year, the overall market created a new historical high record of over 5 million yuan, which still shocked everyone.

"The Chinese film market has really taken off."

"I had nothing to do during the Chinese New Year holiday, so I watched three movies in one day. Zhou Chu is still the best/movie ticket*3."

"Don't look at Zhong Kui, I fell asleep immediately."

"Look at the line of people buying tickets at the scene. They are all here to see Zhou Chu. It's really scary. Photo."

"Luckily I bought the pre-sale tickets on Maoyan. The 39.9 double ticket was a great value and the movie was great!"

"The national master has found the answer to the version. Zhou Yutang is worthy of being the chosen king of domestic entertainment. I am optimistic that he will break the box office record of "The Mojin: The Lost Tomb." Apart from complaining about the Spring Festival Gala, public opinion focused on several movies during the Spring Festival, among which "Zhou Chu Eliminates Three Evils" was naturally the most popular.

The media reported on it one after another, and celebrities in the circle also followed suit and posted photos of booking the entire theater on Weibo.

Huang Xiaoming, who just finished filming and joined the crew, Hu Ge, who is still in the crew of "Nirvana in Fire", and Deng Chao also reserved the spot on Weibo...

This amount of money is nothing for a celebrity. It not only helps them show their favor but also gives back to their fans, killing two birds with one stone.

Many celebrities also posted their movie ticket stubs to attract some attention and to flatter the governor.

"The Grand Commander's acting skills are legendary!"

"The best movie of the year, bar none."

“Another classic is born.”

"..."

While on the roadshow, Zhou Yutang casually flipped through the online reviews and had an idea of ​​the quality of the film.

It is definitely not a classic, as there are minor flaws in many details.

But Zhang Yimou is able to tell a complete story, and with his superb techniques, this is definitely an excellent commercial film with substance.

Among the movies released during the Spring Festival, it is hard to tell which is better, "Dragon Blade" and "Zhou Chu Eliminates Three Evils".

After the first day’s box office figures were released, the screening schedules of the other films that ranked lower were inevitably diverted.

This is the cruel Spring Festival period.

On the second day of its release, apart from the golden reputation accumulated by "Zhou Chu" through previews, it was as solid as a rock.

The ratings for several other movies have also been released.

Unfortunately, apart from Zhou Chu, only Wolf Totem scored higher than 7 points on Douban. The first to be criticized was Jackie Chan's Dragon Blade.
"What bad luck! It's that guy in the flying saucer hat again, ruining such a good story!"

“It’s a boring and uninteresting story that makes people sleepy.”

"The plot is old-fashioned, the lines are boring, Jackie Chan is really old, his mouth is better than his kung fu."

“What a lousy movie.”

Li Rengang once again proved that he is completely incapable of handling such a historical blockbuster.

I guess neither Huayi nor Jackie Chan himself had expected this.

The situation on the first day was very good. Whether it was the screening schedule or the first-day box office, it was inseparable from Zhou Yutang's "Chu Zhou".

On the second day, the gap widened further, and the box office of "Dragon Blade" dropped sharply to 2 million on that day.

Despite a huge investment of 4 million yuan and the correct label of the main theme, Li Rengang ultimately failed to tell a good story to the audience.

"Zhong Kui Conquers the Demons" was also ridiculed by the public. The fantasy romance blockbuster that was heavily promoted and marketed ended up looking like a promotional video for an online game, and only closed at 2 million on the second day.

"Wolf Totem" has stable reputation and attendance, with revenue of 3328 million on the day.

Although "The King's Woman 2" received a lot of criticism, it took advantage of the label of a comedy and family-friendly film, and the box office still remained stable at 2 million on the second day.

On the other hand, the screening of "Zhou Chu Eliminates Three Evils" increased by two percentage points on the second day, and the box office also maintained a steady growth.

The box office on the second day remained stable at over 2 million, closing at 1.45 million.

On the second day of the Chinese New Year, the popularity of the first day continued. On the third day of the Chinese New Year, the market remained stable and closed at over 4 million.

The booming Chinese film market has caught everyone in the industry by surprise.

This is the highest box office during the Spring Festival in history.

It was also the first time that the Chinese film market broke the absolute dominance of the North American film market.

Even the famous North American movie box office website has made an accurate prediction - America will give up the championship throne in this week's global movie box office list.

The title of weekly global box office champion has already been won by "Zhou Chu Eliminates Three Evils".

The Chinese film market achieved the first place in the global box office.

Although the counterattack was achieved during the Spring Festival, which is a big day for Chinese people, this is not a hot box office period in North America.

But everyone was shocked.

This is not just a domestic shock.

There was a major earthquake in the Japanese and South Korean film and television circles.

Even Hollywood was concerned.

"Amazing!"

Legendary Pictures CEO Thomas was surprised, happy and angry.

The shock was naturally due to the soaring box office of Chinese movies. As the company's research showed, the future potential is limitless.

He was sincerely happy about this.

——After all, this also means that "The Great Wall", a big project that has bet on the fortune of Legendary Pictures, may reap more box office revenue in the future.

Two billion?
Three billion?
Maybe...even higher!
Thomas wiped the saliva from the corner of his mouth.

The only regret is that Zhou Yutang was not allowed to take over the project and the ball was passed to Chen Shishi.

This internationally renowned director, who has extensive connections in China, brought his own PPT presentation to the meeting. His proposal was refreshing, and the poem he recited on the spot was quite romantic.

The only thing is that he has not proven himself in the field of commercial films, and it remains to be seen whether he has the box office appeal like Zhou Yutang.

However, none of this matters.

The final editing power lies in the hands of Legendary and Universal.

After the Chinese New Year, another heavy bomb was thrown into the Chinese entertainment industry.
"The key actors of the epic fantasy action blockbuster "The Great Wall", jointly produced by China Film Group, LeTV Pictures, Legendary Pictures and Universal Pictures and directed by Chen Kaige, have been confirmed.

The famous Chinese actress Jing Tian will play the female lead, and Matt Damon will play the male lead. There will be more heavyweight actors joining the cast later, so please stay tuned! "

This time, Da Tiantian defeated countless big stars in the circle and successfully took on this magical opportunity. She partnered with Hollywood's top actor Matt Damon, which also raised her status.

But the female artists in the circle are not envious.

This sweet princess has never followed the beaten path since she entered this circle.

Others borrow high-end fashion from others, but she buys it directly with her own money.

Since Zhou Yutang debuted, he has only been the male lead in a MV for Jing Tian, ​​and his classic song of shirt and overalls has been passed down.

The director who shot her film was Ning Hao, a famous director in the 15 billion box office club.

The song "Hello Tomorrow" written by Zhou Yutang for her was once a classic song played during breaks in countless campuses, and accompanied many people born in the 1990s and 2000s through their youth.

Not to mention that Zhou Yutang's later work "Introduction to Architecture" helped her win the title of "National First Love".

In fact, Da Tiantian sent a message to Zhou Yutang as soon as the contract was signed.

It can be heard that Princess Tian felt a little regretful for not being able to cooperate with Zhou Yutang, but Lu Zheng had already spent a lot of resources on the operation.

She, the leading female role, was even decided before the director.

Zhou Yutang could only say a few words of comfort.

It is said that the crew of "The Great Wall" will have to undergo a six-month devilish training in America. I wonder if the sweet princess can stand it.
"Climb to the top of the world and become the king overnight!"

“The great era of Chinese cinema is coming!”

The media likes to use such exaggerated headlines to attract attention.

The domestic entertainment industry, which was almost suppressed by Hollywood imported blockbusters in the past few years, can now finally hold its head high.

"Fatty Wang is rehashing old stuff, and it still has such a high box office. This is unscientific!"

"Brother, this is the charm of the Spring Festival period, the ticket pool is so huge."

"That's not necessarily true. It depends on the schedule. Look at Xu Cainu, she's gone."

"I can only say one thing: the Grand Commander is awesome, and together with the Imperial Master, they are invincible!"

"Grand Commander: Everyone here is a playboy, not a single one of them can fight."

"Please pay more attention to the quality of the movies. There are so many bad movies that Zhou Yutang has to come out to save the day."

In the early stage, all the publicity was fully launched, and the cows were flying around in the sky. But when the movie was released, their true colors were immediately exposed.

The audience has sharp eyes and many of their comments are quite objective.

Several movies have been affected to varying degrees by the backlash of marketing reputation.

Only Zhou Chu managed to gain a firm foothold.

Again, it all depends on peers.

"The national master returns as the king, aiming for a box office of 10 billion!"

"Zhang Yimou and Zhou Yutang sit high up in the clouds, dominating the Spring Festival schedule!"

La Peikang felt a little complicated at this time.

China Film Corporation bet big on the Sino-French co-production "Wolf Totem", and he personally endorsed it.

A lot of publicity resources were invested before and after, including film scheduling, and all was taken care of.

However, according to the current box office trends, it is somewhat difficult to recover the 3 million investment cost through domestic box office revenue.

But fortunately, he has a bottom line.

China Film Group was also one of the producers of "Zhou Chu Eliminates Three Evils", and the frequent good news from there saved some face for him.

After reading all the box office data reports of "Zhou Chu", La Peikang called Zhou Yutang and talked about the box office in Asia.

"In South Korea, the movie has surpassed 100 million viewers in three days."

“It’s higher than I thought.”

Zhou Yutang nodded slightly.

It can be said that the Great Cold Netherworld is now full of cults.

The scene where Chen Guilin finally pulls out his gun and starts killing people in the church has made countless Koreans extremely happy.

The film had such box office success thanks to good scheduling by CJ and Showbox, online marketing, and Zhou Yutang's terrifying box office appeal in South Korea.

It topped South Korea's daily box office chart for three consecutive days.

However, with this data, it is basically unrealistic to break the box office record of "The Battle of Myeongryang" which was promoted with official support. However, there is hope to reach 10 million viewers.

Converted that means the box office could be around 400 million more.

For Zhou Yutang, it was a bit unexpected and also a bit surprising.

Although he is very popular, he has not gone to South Korea for promotional activities. This is like opening a sack and expecting money to fall out from the sky.

La Peikang was even more enthusiastic about this and took the initiative to ask: "Yu Tang, do you want to go to South Korea to do some publicity and continue to expand your influence?"

As long as a project invested by China Film Group achieves success abroad, it will have special significance.

"Let's talk about it when I get back from North America."

Zhou Yutang said leisurely.

Harvest the entire Asian film market and further push up box office revenue.

What to do next.

It is to reach out to the Western film market.

In addition to several big-selling movies last year, "50 Shades of Grey", which was released on Valentine's Day, performed well.

Besides attending the Oscars ceremony, I also have to discuss another important matter with Warner.

The first film of "Now You See Me" was tested in North America, and the box office performance and word of mouth were quite good.

Now You See Me 2, which is still in post-production, has specially brought in Western actors to make it a success both inside and outside the country.
(End of this chapter)