China Entertainment's Standout

Chapter 647: An ant trying to shake a tree, who dares to stand up and fight?
"It is reported that since its release on April 4, Fast & Furious 12 has grossed 7 billion yuan, becoming the second phenomenal film of the year, breaking all box office records for imported films."

The industry is in mourning.

Teacher Fan’s “Everything Grows” only closed at 6624 million in the first three days of the weekend.

This is not the worst.

The imported film "The Greatest Thief" starring Captain Johnny Depp was also a hit.

China's small and medium-budget films dare not compete during the hottest period, so they are released in mid-April in advance to compete in the May Day period. As a result, they are easily crushed without any suspense.

For example, the movie "I Am the Queen" directed by Annie Yi and starring Song Hye Kyo, Dou Xiao, and Chen Qiao En, the cast is definitely not bad. However, it only grossed 263 million on the first day after its release. Faced with the rampant vegetarian chicken, the box office in the first week was less than 5 million, and the screening rate dropped directly to less than %, which is terrible!
However, Zhou Yutang's other good sister Da Meiyu, who starred in the movie "Let's Get Married" created by the original crew of the drama, has a lot of support from fans. The box office closed at 9875 million in the first week, but it was no match for Su Ji.

"It's too exaggerated. I can't stop it at all. I was killed madly."

"This box office growth is even stronger than Zhang Yimou's "Zhou Chu Eliminates Three Evils" this year. Our Chinese film market is doomed!"

"Go and ask the Grand Commander of Jiangdong to come and rescue us."

"Zhou Yutang: I'm in Hengdian, the crew is filming, please don't cue me."

"Didn't Zhou Gou hug Li Xin and Reba to watch a movie a few days ago? He really deserves to die."

"Oh my god, China grossed 9 billion in 15 days, and the cumulative global revenue exceeded 11.5 billion US dollars. What kind of box office monster is this? The May Day movie schedule in China is in danger!"

People both inside and outside the circle watched helplessly as vegetarian chicken became popular everywhere, and major online forums were hotly discussing it.

Zhou Yutang was setting up a stealing base in North America, and during the break in filming, he held a video conference with the top management of Soochow Pictures.

During this year's May Day holiday, Jiangdong has the main project "The Accidental Detective", which is jointly produced with Guangxian's youth-themed film "The Left Ear".

The current situation is serious. At least judging from the video, the executives of several departments of Soochow Pictures all have serious expressions.

Chen Xi reported a detailed box office data analysis of "Fast and Furious 7".

There are also several opponents in the May Day schedule.

"Equator", an epic crime blockbuster strongly promoted by Hong Kong capital.

LeTV Pictures brought together a star-studded cast for the film version of "The Love of Silence", the copyright of which was bought out from Jiangdong at a high price.

This is roughly the overall pattern.

"Talk to Guangguang. Left Ear will be released on the 24th, and Manslaughter will be moved to the th. Forget it. I'll talk to Lao Wang in person."

Zhou Yutang tapped his fingers on the table: "What do you think?"

The top executives of Soochow Pictures were in an uproar.

A senior executive from the publicity department was the first to speak up: "Mr. Zhou, Su Ji's performance is too strong right now. If we move up the release date of "The Accidental Murderer" at this time, the effect may not be ideal, and it may even affect the box office potential of "The Accidental Murderer."

"I think it's okay, we can give it a try."

"On the 24th screening schedule, there's also 20th Century Fox's Crazy Alien. Mr. Zhou, please think twice!"

"..."

Zhou Yutang's expression was calm.

Some people agree, but overall, there are more people against it.

After all, vegetarian chicken is popular all over the world, and it is coming in with great momentum, sweeping the Chinese film market with an overwhelming force.

Everyone who can run away can run away, but Zhou Yutang let "The Accidental Murderer" collide with it and face its edge head-on, which is a bit stubborn.

The Grand Commander usually makes decisions on his own, so even if the executives of Dongwu Pictures do not agree to advance the release date, they will try to be as tactful as possible.

It perfectly demonstrates what the art of language is.

"Chen Xi, what do you think?"

Zhou Yutang asked calmly without changing his expression.

"Boss, I think we can give it a try."

Chen Xi said calmly, "According to the current market sentiment, Jiangdong is a leader in the film and television industry. It is in line with people's hearts to stand out and attack Furious 7. We can do a wave of integrated marketing of content and emotions."

"There is another key point. Even if the release date is not moved up now, and it is put on the May Day schedule, there will be "Avengers 2" after it, which is still a tough nut to crack."

After a pause, Chen Xi continued, "It's been almost ten days since Su Ji was released. There's no need for us to be so pessimistic. The script for Manslaughter was written by President Zhou. The quality of this movie is definitely not bad, and marketing work has been going on since the start of filming. I think if we upgrade the publicity resources, we can definitely advance the release date."

Zhou Yutang nodded with satisfaction.

Chen Xi is now a well-known gold medal producer in the circle. He has really been trained. No matter in terms of ability or vision, he is an excellent choice.

"What does Director Wen think?"

"I have no opinion."

Wen Muye looked calm on the surface, but in fact, there was a strong fighting spirit in his eyes, as if fire was burning.

A literary and artistic worker must have full confidence in his or her work.

While others are afraid of "Furious 7" and avoid it as if it were a tiger or a wolf, he feels excited instead.

“Who else has a different opinion?”

Looking around, Zhou Yutang said calmly, "No objection, then it's settled, upgrade the publicity resources for "The Accidental Murder" to S-level!
The publicity department will communicate with the management teams of each actor in advance and reserve at least two weeks of roadshow publicity time. I will personally discuss it with the theaters and Guangguang."

Wanda is also one of the producers, and Ye Ning has no objection.

As long as the box office and reputation of "The Accidental Murderer" are within expectations, Wanda Cinemas will definitely have a preference on screenings.

This is also a very important point in the in-depth cooperation strategic agreement between Jiangdong and Wanda.

Lao Wang of Light breathed a sigh of relief.

At that time, "Left Ear" was scheduled for release on the 24th, as they were a bit worried about the release of "Avengers 2" after the May Day holiday, and they wanted to grab the May Day holiday first.

I never expected that after avoiding the wolf behind me, I accidentally encountered the tiger coming down the mountain in front of me.

It would be unwise to let such a youth film go head to head with the powerful Su Ji. It would be better to let Zhou Yutang take the lead.

Lao Wang also wants to see whether the leading domestic entertainment company can withstand the pressure this time.

There is no impenetrable wall in the circle.

The news of the postponement of "The Accidental Murderer" soon reached the ears of those in the industry.

"It's ridiculous that a small fly shakes a big tree."

Zhang Zhao, who has been in the film and television industry for decades and has helped Guangguang to become a big company, now serves as the CEO of LeTV Pictures and gave a professional assessment:

"Zhou Yutang has acted on impulse this time. The quality of "The Accidental Murderer" may be good, but compared with "Su Ji", it is not a movie of the same size, and it is very likely to fail miserably."

"But this is a good thing for 'The Silent War'. With more publicity, this year's May Day schedule will have great potential!"

"Okay, Mr. Zhang!"

The producers of "Equator" are mainly several film and television companies in Hong Kong, and they are celebrating at this time.

"Vegetarian Chicken has broken countless records, how can "The Accidental Murderer" stop it?"

"Wen Muye? He's not ready yet. It would be better if Zhou Yutang came in person!"

"When two tigers fight, one is bound to be injured," Equator's chance has come!

The latest 1 minute and 30 second final trailer of "The Accidental Murderer" has a lot of highlights.

The quick editing brings out the key plot points of the whole movie.

Zhang Songwen's originally warm and peaceful family life was disrupted because his eldest daughter accidentally killed Li Jian, the son of Police Chief Gong Huang.

This plain-looking middle-aged man was so worried that he told a huge lie to cover up the accidental killing.

“Don’t try to make up something that didn’t happen.”

"My son, where is he?"

Compared to Zhang Songwen, who is calm and composed, Gong Li is worthy of the title of Queen Gong. She has a strong aura, which is fully demonstrated when she confronts Tan Zhuo and his daughters. The terrifying pressure is like a sudden storm, which is simply suffocating.
"Tell me, what did you see that night!?"

The last scene freezes on the shadow cast by Emperor Gong looking down from above, gradually covering the frightened little daughter of Zhang Songwen.

"On April 4, one person planned and concealed the truth. It was a perfect crime!"

The style of the entire film came out instantly, and Zhou Yutang was very satisfied with the effect. In his busy filming, he took time out to call Zhou Shufang:

"Sister Fang, what's going on with Zhou Ye?"

"I'm a sophomore in high school now, and I'm planning on taking the entrance exam for the Beijing Film Academy."

"Please pay attention to it later."

"clear."

This was a trivial matter and Zhou Yutang just mentioned it casually on the phone.

Needless to say, Zhou Shufang could naturally understand the boss's thoughts.

It’s time to just make plans and catch the person first.

Zhou Ye studied in the IELTS class of the international department in high school. According to the development path set by her parents, she was originally supposed to study abroad.

It was just this movie Jiang Dong that changed Zhou Ye's fate. After much persuasion from his parents, he finally transferred to the media class and prepared for next year's art exam.

After finishing the filming and returning to school, Zhou Ye's life was no different from that of an ordinary high school student in a media class.

Go to class, go home from school, eat, and sleep.

There were more instructions and glances from classmates that seemed to be clear but distant.

She gradually got used to it.

I always like to check out the WeChat work group called "The Manslaughter Group" which is gradually becoming deserted.

Directors Wen Muye, Zhang Songwen, Gong Li, Li Jian, Tan Zhuo and others are all in the group, even Zhou Yutang is there!
When the filming started, Zhou Yutang came out to distribute red envelopes. Zhou Ye was the lucky one.

It was quite lively when the crew was filming. You could see celebrities chatting from time to time, and even the Grand Admiral would occasionally come out to chat.

But after the film was finished, everyone had their own things to do and gradually no one talked anymore.

This group seemed to be Zhou Ye's only connection with the entertainment industry. It was cut off like this, and the girl felt a little lost. However, she added the WeChat of all the teachers in the group, including Zhou Yutang, and they all accepted her friend request.

Apart from studying, Zhou Ye’s greatest pleasure is to secretly open the Moments of these celebrities and read through them from beginning to end, and he never gets tired of it.

Especially Zhou Yutang’s circle of friends, I can recite almost every message by heart.

The second to last post is a photo from the day when "Joy of Life 3" started filming, and the first and latest post is related content about the launch of the latest season of Running Man.

"Xiaoye, there are shots of you in the trailer."

"I'll treat everyone to a movie then."

Zhou Ye said this to her close friends in a very generous manner.

“Small but generous!”

"Hey, Xiaoye, please sign for me again."

"Another autograph?"

Zhou Ye was speechless when he thought about it.

She also has her own circle of friends. Ever since she performed in Jiang Dong's play, she has signed hundreds or eighty autographs for her sisters when she came back.

He said it was an advance investment, and when she became famous in the future, he would sell it for money.

"The Accidental Murderer", which has been counted on for a long time, is finally about to be released.

The WeChat group that had been quiet all this time finally became lively.

Zhou Yutang first sent a message in the group: "@Everyone, the movie will be released soon, and I'll thank you all for the roadshow."

This matter had already been discussed with their respective teams, and as the big boss, he was mainly trying to stabilize the morale of the troops.

Then he sent another red envelope.

Zhou Ye is the lucky one again.

“The boss is awesome!”

"Roger that!"

Wen Muye, Gong Li, Zhang Songwen, Li Jian and others quickly responded to the message.

Zhou Ye mixed in with an emoticon of thanking the boss, and somehow sent a private message to Zhou Yutang.

Zhou Yeye: "Then should I go too?"

Zhou Yutang quickly replied: "You are responsible for studying hard and do your best in the art exam next year."

I am still a sophomore in high school this year, so there is not much point in going to the roadshow, and it will interfere with my studies.

"I will work hard!"

After replying and receiving a super cute emoticon, Zhou Ye felt inexplicably happy.

My idol actually knows that he will take the arts exam next year.

"Jiangdong's new film has been moved up in release date. Is this a plan to snipe at Suji?"

"Now we have something good to watch. The trailer seems to be of good quality."

"Let me just say that Zhou Yutang has never failed in his scripts."

"So what if he didn't make a mistake before? He didn't star in "Manslaughter" himself. Let me make this clear. Whoever dares to block Su Ji will die!"

The trailer for "The Accidental Murderer" was released and quickly grabbed the entertainment headlines of major portals.

The hot posts on Tieba and forums, and the hot searches on Weibo are all about discussions about "The Accidental Murderer".

Some people are looking forward to it, some are watching the show, and some are fans of the movie who are jumping on the face and mocking it.

But no matter what, when you see the familiar name at the beginning of the trailer, it gives you a strong sense of security.

Executive Producer: Zhou Yutang.

Executive Producer: Zhou Yutang.

Screenwriter: Zhou Yutang.

Universal has put a lot of thought into its marketing and promotion in China. The phrase "We don't have friends, we are family" is now the copywriting on many people's WeChat Moments.

There are even marketing campaigns like "Paul Walker's brother cried after listening to Lin Junjie singing and playing the guitar."

Since Zhou Yutang has upgraded the publicity resources of "The Accidental Murderer" to S-level, it means that the entire Jiangdong system's resources will be poured into it.

A comprehensive promotion is carried out in the final stage before the film is released.

Maoyan continues to release discounted tickets, and Toutiao's "big data algorithm" also demonstrates its power at this time.

As long as you mention Jiangdong's new play when chatting with friends, you will soon find related content pushed on the Toutiao app.

I was reading Tomato novel for half an hour when a preview of Manslaughter popped up.
TV stations that closely cooperate with the Jiangdong Group, such as Blueberry TV, Shanghai Tomato TV, Jiangsu TV, and Mango TV, have also begun to make efforts.

When purchasing TV series from Jiangdong Entertainment, the contract included detailed terms and conditions for cooperating in the promotion of the film and television.

Also includes Weibo, Bilibili, Mingjie and its subsidiaries
Even Tencent, which has increasingly close cooperation with the Jiangdong Group, is pushing content related to "The Accidental Detective" to users.

"Fast & Furious 7" was released 11 days ago and the box office has soared to 17.35 billion yuan. It is a foregone conclusion that it will break the record for the highest box office of imported blockbusters in the Chinese film industry left by "Transformers 4".

Wen Muye led his team to visit cinema after cinema.

He has followed Zhou Yutang for so many years and is familiar with the rhythm of the entire roadshow.

We will do our best to fully expand into the first-tier voting cities across the country, and leave the rest to fate.

In the early morning, I had just taken a shower and was not yet asleep in the hotel when I received a detailed box office data report from the company's data department.

Wen Muye let out a long breath, and a slight smile gradually appeared at the corner of his mouth.

"Real-time box office data update. The first-day screening schedule of "The Accidental Murderer" was 30.7%, with 235.8 million viewers and a box office of 9460 million, ranking first in the same period!"

Lines of data also appeared in front of Zhang Zhao, CEO of LeTV Pictures.

He opened his eyes wide in astonishment, his body suddenly straightened up, and he jumped up from the bed, thinking he had seen it wrong.

I turned on the bedside lamp, put on my glasses and read it over and over again, muttering, "How is this possible!?"

It seems that due to the release of "The Accidental Detective", Su Ji gave up the throne of the Japanese box office champion and only closed at 4508 million on that day.

The capital tycoons of Hong Kong film and television companies also got first-hand box office reports.

I'm totally confused.

This is wrong!

Since his debut, Wen Muye has been working as an assistant director for Zhou Yutang.

He only directed one movie, and this time he managed to withstand the impact of a box office monster like Su Ji.

Although Su Ji had been released in China for more than 10 days, it was still a huge success. All the domestic films released during this period were beaten to a pulp.

At this time, Wen Muye stood up, like an indestructible thick shield barrier, blocking the violent impact of Hollywood imported blockbusters.

Now, the pressure is on "Equator" which aims to dominate the May Day schedule.

"It's almost the weekend, and 'The Accidental Murderer' is going to gain momentum. The marketing of 'Equator' can be even more powerful."

When the first-day box office of "The Accidental Murderer" was released, the entire entertainment industry was discussing it.

"With Zhou Yutang's script, production, and supervision, this movie is so stable, and director Wen Muye's filming is really good!"

"Let me give you some information. Wen Muye, one of the three great generals of Jiangdong, was the deputy director appointed by the Grand Commander. His first film, Saving Mr. Wu, was released in 2012 and grossed 2.78 million yuan at the box office. It was better than several imported blockbusters during the same period. He only lost to Nolan's Batman 3 and The Amazing Spider-Man, and beat Prometheus and The Expendables 2!"

"Hot knowledge, the cost of Saving Mr. Wu was 3000 million yuan at that time."

"Oh my god, Director Wen is awesome! The Grand Commander is awesome!"

"If you don't understand, then ask, who are the three great generals of Jiangdong?"

"Wen Muye, Lu Yang, and another one seems to be Guo Fan."

"Who dares to draw his sword and mount his horse? Only General Wen!"

The next day, Saturday, the box office of "The Accidental Detective" was reported to be 1.05 million, once again suppressing the 6548 million of "The Accidental Detective".

On the third day, Sunday, omni-channel marketing and movie reputation continued to ferment, and "The Accidental Detective" closed at 1.13 million yuan that day, continuing to sit firmly on the throne of the daily box office champion.

Such an opening result is worthy of Zhou Yutang's investment of publicity resources at all costs. It also fired the first shot of the May Day period and withstood the impact of vegetarian chicken.

By the way, another blockbuster movie starring Sheldon, "Crazy Alien", was also defeated.

The latter grossed 838 million on its first day and 5031 million in its first weekend, which can only be described as quite disappointing.

Judging from the current situation, it is certain that vegetarian chicken will sweep the world, and there is no suspense about breaking the 2 billion record in China.

However, due to the competition from big movies, the box office potential will inevitably decline, which is determined by the overall capacity of the Chinese film market.

There are only so many screens and the cake is so big, so a large part of the screening schedule has been diverted to "The Accidental Murderer".

"Who dares to draw his sword and mount his horse? Only General Wen."

Zhou Yutang just saw this kind of argument appearing on the Internet and he also found it interesting.

Jokes are jokes.

What netizens said does make sense.

Wen Muye is the most experienced of the three generals of Jiangdong.

This time it's more than just a one-hit wonder.

This time it's a one-step success.

..............................

ps: Xiaopang is awesome! ! ! ! !

General Fan, draw your sword and mount your horse!
(End of this chapter)