City: Become a principal from junior college!

Chapter 260 Outrageous public relations tactics!
After confirming that students will participate in this year's Mr. Olympia bodybuilding competition.

The teacher quickly sent the students’ information and signed up for the competition.

At the same time, logistics began to order air tickets for teachers and students.

I plan to leave early and go to the beautiful country.

Because there is a time difference between China and the beautiful country.

If you wait until a few days before the competition to fly to a beautiful country, you will inevitably feel uncomfortable due to the reversal of day and night, which will affect the physical condition of the players.

Go in advance and adapt in advance.

Only students can welcome the competition with the fullest attitude.

The travel expenses for this trip will be fully covered by Xingchen Academy.

The whole journey is first class, and the main focus is comfort.

The place to live is set at the Star Gym dormitory in New York.

Xingchen College has booked two large villas for students who intern in the gym.

The rooms are very adequate.

In terms of food, two students majoring in culinary arts and specializing in making fitness meals went with the team and were responsible for the catering.

As for daily training, you can train at the Star Gym.

All kinds of preparations are undoubtedly extremely appropriate.

The entire three students in the bodybuilding class were deeply moved.

Especially Wang Xiaotong, who was born with 12-yuan neat abdominal muscles, was filled with emotions.

His family background is average, but his grades are a mess.

His parents had almost given up on him.

The main reason why I agreed to let him study in the fitness major was because I was too lazy to care about him and focused entirely on cultivating a trumpet.

As for Wang Xiaotong himself, he was almost completely ruined.

I feel that I probably have no future in this life.

But who would have thought that since becoming a fitness major, his life would have undergone earth-shaking changes.

In just one semester, he has developed an almost perfect figure in the eyes of ordinary people.

In the second half of the freshman year, I worked as a part-time fitness instructor and easily earned tens of thousands a month, which was more than my parents earned.

And now, he has to take a plane to the other side of the ocean to participate in the highest level competition in the bodybuilding industry.

Wang Xiaotong himself never thought that such a whale could exist.

It can only be said that I had a sudden idea to come to Xingchen Academy to learn fitness and spend my time.

Definitely the best decision I have ever made in my life.

"This is a bonus given to you in advance... If you see something you like on the road, you can buy it in advance! Don't be stressed, just treat it as a trip, just to show those European and American guys your training success."

At the airport gate, Principal Ye Chen saw him off in person.

Pass an envelope to each of the three students.

Inside is the promised participation reward of 2 yuan, which will be distributed in advance.

As for the ranking bonus, that is calculated separately.

Wang Xiaotong and the other three held the envelopes, all looking a little touched.

2 yuan is a huge amount of money for most college students.

But for Wang Xiaotong and others, they can only say that it is okay, but not much.

After all, the three Douyin accounts have hundreds of thousands of fans.

Also part-time coach.

It's really not difficult to make money.

But even so, the three of them were really moved.

Other colleges will squeeze students to death if they can.

Some even want to make money from the student subsidies provided by the government.

Only the principal of the school really gives money to students.

"Thank you principal..."

"We will definitely work hard to get the ranking!"

"During the competition, principal, won't you come and watch?"

Wang Xiaotong somewhat hopes that the principal can go to watch the game and cheer them on.

However, Ye Chen shook his head apologetically: "It stands to reason that you should go. After all, it is the first time for my students to participate in a bodybuilding competition."

"But it's a pity that there are too many things going on and I can't get away from them during those few days."

"But when the game starts, I will watch the live broadcast."

"Not just me, the public screens in the entire college will broadcast the live broadcast of the bodybuilding competition, and a big screen will be set up in the playground. All students will cheer for you..."

Hearing this, Wang Xiaotong's mouth twitched.

When participating in bodybuilding competitions, contestants basically wear only a pair of shorts in order to show off their muscles as much as possible.

This image of myself was broadcast live throughout the school...

It feels like this is social death.

The other two students also couldn't accept such an advanced way of social death.

He quickly expressed his opinion and refused to broadcast live to the whole school.

As a principal who respects students, Ye Chen will naturally not have his own way.

It was agreed to only play it on the projectors in the five study rooms, allowing students to choose to watch it.

After hearing the promise, Wang Xiaotong and the others felt relieved.

As the plane is about to take off.

The team sent by Star Academy to participate in this bodybuilding competition bid farewell to Ye Chen and officially set off.

Watching the team leave, Ye Chen stretched leisurely.

In fact, Ye Chen may not be able to squeeze out his time.

The main reason why I didn't go to the scene was because I didn't want to see a group of men showing off their bodies.

Interesting?

Ye Chen really didn't like places where the atmosphere was too anxious.

Of course.

Students simply rely on their own strength to get good rankings.

Ye Chen is not optimistic.

It’s not that the students are not practicing well.

On the contrary, the students practiced very well and almost reached the perfection that ordinary people can achieve without taking medicine.

Even if the muscle size is not at the top level.

But just based on the lines of the muscles and the overall smoothness.

It is enough to beat 90.00% of the bodybuilding contestants.

But the problem is that bodybuilding competitions are different from e-sports competitions, which are purely based on strength.

If you beat your opponent in an e-sports competition, you win and you are the champion.

Even if others don't recognize it, you are still a champion.

But bodybuilding competitions are different. Who can win the championship depends entirely on the judges' scores.

Once subjective ratings are involved, there are many tricks.

The judges of the Mr. Olympia bodybuilding competition are almost all bodybuilding celebrities in European and American circles.

They definitely hope to leave the championship to the bodybuilders in the European and American circles.

This is a matter of innate position.

If you do nothing on your side.

Most of my students will not get any good rankings, let alone win the championship.

Therefore, as the principal, I must do something.

……

Several companies in Star College have certain foreign shareholders.

They are basically giants in a certain industry.

Therefore, Ye Chen's current social circle is far wider than imagined.

This is the benefit of cooperation.

With just two phone calls, Ye Chen got the contact information of the chairman of the organizing committee of this Olympia competition.

Because esports commentary students will learn English and some other languages.

So now Ye Chen's English level has fully reached a level sufficient for normal communication.

The chairman of the organizing committee of the Mr. Olympia competition also learned from an intermediary that Principal Xingchen wanted to contact him.

When I received the call at this moment, I felt a little confused.

He had naturally heard of Star Academy.

Although it is definitely not as famous as Harvard and Cambridge and other well-established schools.

But now it is also famous.

It is considered a prestigious school at the global level.

The students trained have extremely high standards in many fields.

But, what does Principal Xingchen want to do with him?
Despite my confusion, the president is still very enthusiastic.

After all, principals are a respected profession all over the world and have great influence.

After Ye Chen exchanged a few words with the other party, he got down to business.

Ye Chen told the other party.

Star Academy also has training courses for bodybuilders.

Star Academy has a huge interest in the bodybuilding industry.

At the same time, China's bodybuilding industry has a huge market waiting to be activated.

But now people all over the world are paying more attention to health and are more resistant to illegal drugs.

Star Academy hopes to cooperate with Olympia events.

In the future, a new Olympia bodybuilding competition with a health theme will be established in China.

Star Academy can easily attract sponsorship and investment.

After saying these words, the president on the other side of the ocean lit up.

Is Star Academy willing to enter the bodybuilding industry?

This is definitely a good thing that the entire bodybuilding circle can only dream of.

After all, with the current attention of Star Academy.

If you join, it will definitely increase the influence and attention of the bodybuilding industry.

Not to mention the Chinese market.

China has a large population and its economy is developing.

It is a market with great potential.

Many industries are working hard to open up the Chinese market.

Such as coffee, avocado, etc...

After the successful development, the entire industry has received huge rewards and huge gains.

Such a huge benefit suddenly comes to everyone, and anyone would be tempted.

However, the health issues mentioned by Principal Xingchen made the president frown slightly.

As a practitioner, he naturally knows the problems in the bodybuilding circle best.

There are many problems in the bodybuilding community.

But what is most criticized by the outside world is drug abuse.

Everyone in the industry knows what the problem is.

But the problem is that the entire bodybuilding circle is basically supported by pharmaceutical companies.Celebrity bodybuilders are sponsored by pharmaceutical companies.

The financial backers behind top bodybuilding competitions are also pharmaceutical companies.

This is true even for their Mr. Olympia bodybuilding competition.

Everyone depends on pharmaceutical companies for their livelihood, so who dares to say that we should play a healthy role?

Aren't you afraid of starving to death without food?

Therefore, although everyone knows the problem, no one has the ability to change it.

……

But the prospect described by Principal Xingchen on the phone made him a little excited.

The fitness community is indeed small.

In the most top-level competition like ours, the championship prize is only 40.

But look at other people’s e-sports.

At the beginning, no one cared about it. The prize money for a competition was only a few hundred or thousands of dollars, and the prize money was tens of thousands of dollars, which can be considered a top-level event.

But now?

There are countless e-sports events, with prizes worth millions and millions of dollars.

Players can easily earn tens of millions in one year.

Various top brand sponsorships.

Even the tycoon country Dubai has come to participate and wants to establish the world's top e-sports league.

This is the benefit of going out of the circle.

If the bodybuilding industry can also break out of the circle and be recognized by more people.

Bodybuilders no longer have to live on bonuses and sponsorships from pharmaceutical companies.

Conducting trainings, hosting live broadcasts, publishing books and giving lectures cannot make you a lot of money.

People in the entire industry can have enough to eat and even live a more prosperous life.

Therefore, the president is really moved at this moment.

……

As for Ye Chen, he just briefly talked about the development prospects of cooperation.

He didn't say anything about his students participating in the competition.

After all, as Hua said, isn't that just using the back door?

This is not appropriate.

But as long as the other party is a smart person, they should be able to understand what to do.

……

And after this phone call was made.

The president was a little distracted, constantly dreaming about how the bodybuilding industry could really change.

What benefits will there be after leaving the circle.

However, he still felt that the timing of Principal Xingchen's visit was a bit unexpected.

After thinking for a moment, he immediately asked his assistant to check the contestants' information.

And sure enough.

News came quickly from the assistant.

Among the contestants this year, there are three Chinese contestants from Star Academy.

This time, everything is explained.

The president is willing to cooperate.

But if we really cooperate with Star Academy, it will simply subvert the entire bodybuilding circle.

This kind of thing cannot be decided by him alone.

So that night, he invited all members of the organizing committee to have dinner.

A group of muscular men were present.

Even though there are many people who look quite young, at least 60 or [-] years old, they are all covered in tendons.

The waiters who wanted to get tips were a little trepidatious and didn't dare to ask.

At the dinner table, the president did not hide his exchange with Principal Xingchen today.

After finishing speaking, all the members in the audience exclaimed.

The bodybuilding community has been around for a long time.

It has existed much longer than Star Academy.

But comparing the two, the wealthy Star Academy is the giant.

This also proves the decline of the bodybuilding circle.

Regarding the prospects mentioned by Principal Xingchen.

Everyone is undoubtedly looking forward to it.

If we can really break out of the circle, we will have more sources of sponsorship and obtain greater funds.

That would be a good thing for everyone present and for the entire circle.

Everyone can make more money.

Employees no longer have to live a miserable life.

As for the concept of health and fitness mentioned by Principal Xingchen, they actually agree with it.

Most of the people present were former bodybuilders.

Medication is inevitable.

Now that I am older, I have many sequelae.

For example, some skin is red and extremely unhealthy.

Others would make heavy breathing sounds while sitting there.

But they are actually quite lucky to live to such an old age.

Because many of their friends in their circle have died long ago.

Building muscle was a momentary pleasure back then, but now my body is a crematorium.

There was still some regret in their hearts.

If the bodybuilding industry could get rid of drugs, they would absolutely support it.

"Star Academy has strength and enough influence. If both parties really cooperate..."

"The development of our Olympia bodybuilding competition will definitely be as fast as boarding a rocket."

"Not to mention the Chinese market..."

"If it is developed, the entire industry can gain massive wealth. As the first organization to enter the market, we will definitely be able to make a fortune."

The president said seriously.

Everyone nodded, looking forward to it more and more.

I even wanted to post on the spot that I am inseparable from drugs.

However, someone asked in confusion: "Why did Xingchen Academy suddenly enter the bodybuilding industry? I know they opened a gym, but the business is not very good and half-dead. You don't even understand fitness, why are you still doing bodybuilding?"

Upon hearing this, the president immediately spoke and informed Xingchen College of the opening of a bodybuilding class and the news that Xingchen students would participate in this competition.

After listening, everyone present could not help but widen their eyes.

The atmosphere was silent for a while.

After a long time, someone spoke incomprehensibly: "So, Principal Xingchen made such a big move just to gain public relations for his students?"

A competition model like bodybuilding that relies entirely on judges' selection.

People often come to the judges for public relations and to win some rankings for their own people.

They have seen this kind of thing a lot.

I don't think there's anything wrong with it.

After all, even for the world-famous Oscars, on the eve of the awards every year, aren't various film and television companies spending money on PR judges?

There is actually not much difference between the two sides.

It can even be said that this kind of thing will happen in any competition where the outcome is determined by judges' scores.

It can't be stopped at all.

Just so many years.

They have heard of people giving money for ranking, people treating them to meals and traveling, and even treating young models...

But this was their first time meeting someone like Principal Xingchen who wanted to reform and promote the entire bodybuilding industry from the very beginning.

Is this the world-renowned Principal Xingchen?
Even the public relations methods are so different.

There was no mention of money, but in fact everything was about money.

It didn't cost a penny, but it made them all look like they had seen the money.

This pattern is really big and scary.

Anyway, they are ashamed of themselves.

As for whether to agree?

Do you even need to think about it?
How can you say no to something that is good for everyone.

However, some people frowned and said: "How is the strength of Xingchen students? If it is too poor, then we will definitely not be able to give high scores, otherwise the credibility of the entire Olympia will be ruined!"

As soon as he said this, he received the approval of many people.

If the difference in strength is not big, they can naturally try to find an angle.

The championship will be given to the students of Star Academy.

They've all done this before.

But if the strength gap is too big.

People are practicing like a gorilla, but your whole body muscles combined are not as heavy as someone else's chest muscles.

That's not easy to operate.

In their hearts, they actually still have a bit of arrogance.

Think bodybuilding was the one they started with.

And what about Huaxia?

I just started bodybuilding not long ago, and the competition was still a group of students.

What level can it be?
Therefore, someone suggested: "If the gap is too big, then the championship cannot be awarded. It is better to give a similar ranking."

This proposal attracted everyone's approval.

But some people hesitated to speak: "What if the Xingchen students don't win the championship and Principal Xingchen is unhappy and stops playing with us? After all, I heard that Principal Xingchen really cares about the future of the students and will do everything for the students." Tens of millions and hundreds of millions don’t even blink.”

This time, the venue was silent again.

On one side is money, the market, and the brilliant development prospects of the bodybuilding circle.

The other side is them and the credibility of the event.

It is indeed a bit difficult to choose.

Partners like Star Academy are definitely the savior of the bodybuilding industry.

Once you miss it, the entire bodybuilding circle won't have to wait long if they want to meet the next savior.

Thinking of this, the president stood up with a solemn look on his face: "Xingchen students must be champions!"

"Don't worry, if there is a problem with public opinion, just blame it on me..."

"I'm too old. I watched bodybuilding go from rising to stagnating to being rejected by the Olympics..."

“No one wants bodybuilding to be recognized by everyone more than me.”

"Now that the opportunity is right in front of me, I have to consider whether this is the only opportunity in the bodybuilding industry..."

"It is our duty to restore the glory of bodybuilding!"

"I only hope that in my lifetime, I can see bodybuilding successfully entered the Olympics, and see my juniors stand on the stage of the Olympics and accept the cheers of the world..."

The president's words made all the tough guys present have red eyes and shouted in unison: "President..."

(End of this chapter)