Chapter 761
We are afraid of procrastination in everything, but procrastination also has skills. For public opinion analysts, it is generally recommended not to procrastinate in response to public opinion. However, the vast majority of units and individuals will choose procrastination. As the saying goes, silence is golden. If you respond rashly, you will often I am afraid of being slapped in the face, or of further fermenting public opinion.For Ma Xiaoliang, who holds a public opinion analyst certificate, his employer or friends often come to ask for advice on how to deal with negative public opinion. Many of them ask whether they can delete posts or articles, or whether they can find trolls. In this regard, Ma Xiaoliang They often advise the other party that it is illegal to delete posts or articles. However, for some people with particularly good relationships or those who really cannot avoid it, they will also provide legal channels to solve the problem privately.

Public opinion analysis is only part of Ma Xiaoliang's job, but it is only part of it, not all of it.The reason why I engage in public opinion analysis is of course related to Ma Xiaoliang's work. Nowadays, enterprises and individuals are often interested in positive publicity. Once they encounter negative events, especially negative public opinion, they are often at a loss, especially with the rise of mobile Internet short video platforms. Today, a seemingly inconspicuous little thing often arouses public opinion. For example, during this May Day holiday, the incident of a mother and her daughter jumping in line at a scenic spot in Zhejiang was itself a queue jumping at the entrance of the scenic spot. In fact, in normal times, this is just a case of jumping in line. It is a very inconspicuous and common thing, but because of the young girl's words: "You have provoked the wrong people," and the mother next to her fiercely threatened with a ferocious face: "We are not easy to provoke!" This scene instantly went viral on the entire Internet. It was reported that a rich netizen who had encountered injustice directly recharged 5 yuan, and finally succeeded in sending this short video to the hot search. What followed was various pranks to follow the trend, and some merchants made it. Car stickers, T-shirts and various peripherals.

Later, the girl opened Weibo and published her own explanation for the matter. Unexpectedly, she was still unforgivable by the unwilling netizens, and even caused an Internet explosion. When Ma Xiaoliang saw this, he could only say that he must keep a low profile outside now, otherwise It’s on trending searches every minute, and maybe it’s dead.However, when dealing with negative public opinion, Ma Xiaoliang's suggestion is to respond quickly and sincerely, which will often win public sympathy and perhaps eliminate all hidden dangers. Unfortunately, most of them choose to delay, or remain silent and refuse to speak. Of course, it cannot be ruled out that there are secrets and backgrounds behind the parties that cannot be disclosed, or that they hope that with the new hot events, netizens will quickly forget about them, but it has been a month since Guanzhou Shared Restaurant, and there is still no reply, even Platforms have also begun to delete posts, block them or limit their traffic.Of course, some people will consult Ma Xiaoliang, but Ma Xiaoliang's reply is always unclear. After all, he is in Guanzhou City, Jiangnan Province, and has many acquaintances in the Provincial Radio and Television. If his private interpretation is revealed, he might offend others. , so I just kept silent. As for whether or not I can open a comment area, how much does it have to do with me?The answer is, of course, nothing at all!You can't do things that offend others, not to mention that you can't get any benefits. It's just that if the other party mentions it when you go out to face a client, Ma Xiaoliang just laughs. People say whatever they want, just pretend they didn't hear it, but the only thing that makes me depressed is After this incident, perhaps the Minsheng Channel's two flagship columns may have collapsed, and their attractiveness to advertising sponsors will be greatly reduced in the future.

(End of this chapter)

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