Healthy basketball, starting from eating the old Lakers F4

Chapter 20 Yao Ming’s value, Nike’s sincerity

"David, I screwed up everything, you need to help me!"

At this time, Stern, who was in the NBA president's office and was busy with his work, suddenly received a "help" call from Nike chairman Phil Knight.

"What happened?"

As a long-time friend and business partner, Stern immediately asked with concern.

"Yao Ming's team ended their contract renewal negotiations with Nike and started contacting Reebok.

As soon as the news came out, our Nike stock price evaporated by 6000 million, and it is still falling.

We wanted to reopen negotiations with Yao Ming's team, but they refused on the grounds that Yao Ming was preparing for the Asian Men's Basketball Championship.

I know they must be negotiating with Reebok. If they succeed, Nike will be doomed! "

Phil Knight told Stern that Nike's stock price had plummeted because of the failure to renew the contract with Yao Ming, and wanted Stern to help him think of a way to bring back Yao Ming and save Nike's stock price.

You know, after Jordan retired, Nike's stock price has been sluggish. In the past two years, it just happened to encounter the Nasdaq stock market crash, and then it was affected by innocent people.

Rumor has it that Jordan came back again because of the impact of the stock market crash and 911...

It wasn't until last year that the U.S. stock market recovered, and Nike also made some improvements. At the beginning of this year, Nike's stock price finally exceeded $100 billion.

A while ago, Nike signed the quasi-champion pick James, and the stock price has risen even more. In just one week, it has risen by more than 1 million.

However, the stock price has not yet stabilized, but because Yao Ming did not renew the contract, stockholders were pessimistic about Nike's prospects, and it fell 6000 million in an instant.

Looking at this situation, it should be considered normal for Nike's stock price to continue to fall by two to three hundred million.

Recently, Nike is raising funds to acquire Converse.

At this juncture, if there is a sharp drop in the stock price, it will undoubtedly have many bad chain reactions, causing considerable damage to Nike.

Although Stern didn't know Nike's plan, he didn't rashly agree to do Phil Knight a big favor.

After thinking for a moment, Stern asked a wise question: "Why did Yao Ming end the contract renewal negotiations with you?
As far as I know, he is not a greedy, difficult person.

You drafted him four years ago, and I don't think he would have left Nike if for no other reason. "

When Phil Knight heard Stern's question, he could only tell Stern honestly: "So, so, so..."

It has to be said that both Phil Knight and Nike executives underestimated Yao Ming and the influence of the Chinese market.

From the perspective of the shoe owner, the center does not sell shoes, and although Yao Ming is an All-Star center, he has not played the worth and influence of a true All-Star center.

In addition, Asian players are not so popular in the NBA after all.

It is because Yao Ming does not sell shoes, and the future prospects are not so bright.

Therefore, the team sent by Nike to negotiate a contract extension with Yao Ming only offered a cheap contract of $4 million over four years.

Originally, Yao Ming's team pursued a low price of US$100 million a year. As prices rose a little year by year, the overall price was only US$4 million in four years.

After all, as early as in the CBA, Nike was kind to Yao Ming and offered him a price of $4 for four years.

This is undoubtedly an astronomical figure for Yao Ming, who is still receiving a fixed salary in the CBA and has not entered the NBA to become a millionaire.

However, because Nike's management is too arrogant, they even questioned that Yao Ming is the number one player in parallel imports, and he is not worth a sneaker contract with an annual salary of 100 million.

Then, Yao Ming, who didn't want to have a hot face and a cold ass, and continue to be humiliated by foreigners, said that he temporarily put aside the contract renewal negotiations and returned to China to concentrate on preparing for the Asian Championships.

That is to say, in the recent period, Reebok has been in a situation where it has nowhere to spend its money because of its 10 million pursuit of James, the quasi-number one pick, in 1.1 years.

Therefore, in order to create obstacles for rival Nike, Reebok sent a team to try to negotiate with Yao Ming's team.

When Yao Ming's team heard that Reebok offered a 6-year contract with a sky-high price of 4000 million yuan, everyone was dumbfounded.This is not a soft girl coin, but a beautiful knife!

Yao Ming himself was also surprised that he was so valuable.

After realizing his own value, Yao Ming no longer had hope for Nike, which had taken a child labor contract and treated him like a cow or a horse.

Therefore, Yao Ming's team took the initiative to "disconnect" with Nike, and Reebok took the opportunity to release the news that Yao Ming was about to join.

Then there was a sharp drop in Nike's stock price and a sharp rise in Reebok's stock price.

The contract hasn't been officially signed yet, but the rumors about Yao Ming's sneaker contract have already affected the stock prices of the two listed companies.

It was only then that Nike Chairman Phil Knight and other executives of sports brands realized the value of Yao Ming and the Chinese market.

"Phil, I will help you contact Yao Ming and his team, but you can't make mistakes anymore, you have to show greater sincerity!
Reebok may be richer than you Nike now, so you have to be prepared to not be able to renew Yao Ming's contract.

Let me remind you that another Chinese player appeared in the NCAA finals.

He is still a defender and may have greater commercial value than Yao Ming in the future.

You can get in touch with him first, and I can tell you in advance that he will definitely enter the NBA as a first-round pick. "

Stern helped Phil Knight to make suggestions, and hoped that Phil Knight would let go of his reserve as a white man and give Yao Ming the contract and respect he deserves!Make money, business, not shabby!

If the contract offered is not as good as Reebok, then they can only settle for the next best thing and choose Duane, who is about to participate in the draft.

Stern has been paying attention to Duane for a while. He was only planning to contact a certain team and choose Duane with the second round pick.

Unexpectedly, Du En was quite competitive. Starting from the joint trial training, he went all the way from the end of the second round to the middle of the first round.

Although the prospect belongs to the prospect, Stern can still use the contacts at hand to ensure that Dunn will not fall into the second round.

"David, I've noticed that little guy for a long time.

However, both his and Yao Ming's agents are Bill Duffy!
He has already rejected our offer of a contract.

Not even Carmelo Anthony is going to sign a sneaker contract with us. "

Hearing what Phil Knight said, Stern probably understood that Phil Knight not only offended Yao Ming, but also offended Bill Duffy.

"How much contract did you offer Dunn before?" Stern asked curiously.

"4 million in 100 years!" Phil Knight didn't hide what Stern meant.

In fact, the price is pretty good.

Ordinary lottery picks can usually only get 20 to 50 annual sneaker contracts, and normal non-lotto first-round picks only have 5 to 20 annual sneaker contracts.

However, Duen is not an ordinary first-round pick, but a Chinese defender who relies on the Chinese market.

Just like Nike used the American center to measure the value of Yao Ming before, this is undoubtedly insulting.

"Bypass Bill Duffy, go directly to Yao Ming and Dunn! I will help you create opportunities." Stern suggested again.

Phil Knight expressed his gratitude for this: "Thank you, David.

Rest assured, we are ready to provide Yao Ming with a contract worth hundreds of millions of dollars, and we will not let him down again!

As for Duan, I decided to send Michael to contact him. I thought he would not refuse. "

Under Phil Knight, it is not only hooks that can sign Chinese players, but also A-cones!
(End of this chapter)