director of the millennium

Chapter 298 The end of the promotion of "Pirates of the Caribbean 3"
Something happened.

Something big is happening in the mainland Internet industry.

Half an hour after Liu Yifei and Wu Yuan’s official blog posts were released.

Sina blog crashed!

This is the first time that the Chinese Internet website crashed due to a star’s official announcement of a relationship!

Even the staff of Sina Blog had anticipated that many people would read this blog post and had added several sets of servers in advance.

But I didn't expect that when the news of the two's official announcement fermented on the Internet, it would attract so many netizens!
Sina staff still underestimated the enthusiasm of Chinese netizens to join in the fun.

In just half an hour, Sina's server couldn't withstand this wave of wealth and went down.

The page cannot be opened and the account cannot be logged in.

But it's not a big problem.

The official announcement blog post has been immediately screenshotted by netizens who eat melons, and has been uploaded to major forums and post bars.

Although Sina took the largest bite of this wave of traffic, other Internet platforms also gained a lot of surplus.

Everyone will remember June 2008, 6, and it will even be recorded as a major Internet event.

The news that Wu Yuan and Liu Yifei's relationship was public has become the hottest news on the Chinese Internet.

Open Baidu, and this is the number one search index.

Open Tieba, and the first searched post is still a related news post.

Open forums such as Hupu, Tianya, Douban, etc., and the most popular posts are the public disclosure of their relationship.

Even in QQ and major group chats, netizens are also talking about this matter.
The influence of the two in domestic entertainment is evident.

However, on the other side of the ocean, Liu Yifei and Wu Yuan stopped paying attention to the mainland Internet after posting their official blog posts, interacting with fans a little, and replying to some congratulatory comments.

There is a time difference between the two parties, so after posting the blog post, the two of them took a break.

The next day, Liu Yifei would continue to promote "Good Time", and a North American music television program invited her to sing.

Wu Yuan is also restless. Although "Pirates of the Caribbean 3" has been released in North America for two weeks and has basically exhausted its box office potential, in the global market, the large-scale release of "Pirates of the Caribbean 3" is still continuing.

In China, just when Liu Yifei released the song "Good Time", "Pirates of the Caribbean 3" was also released in the mainland.

Unfortunately, although the "Pirates of the Caribbean" series is a Hollywood blockbuster series that is popular around the world, its box office performance in China has always been unsatisfactory.

Even if the director of this movie is Wu Yuan from China, even if this movie has Chinese actors participating, there is also Cheng Long, the Chinese actor with the strongest box office appeal at present.

Even though "Pirates of the Caribbean 3" had a box office of 4800 million on the day it was released in mainland China, it broke the first-day box office record for mainland movies.

But by the next day, the box office performance of "Pirates of the Caribbean 3" was immediately cut in half, with only 2500 million in the daily box office left.

This is, after all, a movie about Pirates of the Caribbean.

This kind of movie with a foreign cultural atmosphere is not as direct as the pure special effects bombardment of "Transformers".

Of the 4800 million box office on the first day, two-thirds were for Wu Yuan, Cheng Long, and Liu Yifei, and were their fans.

These fans didn't care what story the movie told, they just bought tickets to the theater simply to support the three of them.

Only about one-third of the fans really want to watch this exotic, Pirates of the Caribbean movie.

On the third day of release, the daily box office dropped to 2000 million, a very rapid decline.

Facts have once again proved that it is difficult for movies with foreign cultural atmosphere to achieve explosive box office results in China.

Just like the "Star Wars" series was a box office hit in the United States, but it never achieved good results domestically.

Disney's various live-action princess films are also unaccustomed to China's climate and have failed at the box office.

Only movies like "Transformers", "The Fast and the Furious" and various superhero movies, which rely solely on pure special effects bombardment to attract attention, can dominate the global box office without distinction!

Even though "Pirates of the Caribbean 3" has added Chinese pirates and Chinese faces, it is still fundamentally a movie with cultural concepts completely different from Chinese culture.

The Chinese people have no idea about the European pirate culture in the 17th century in the movie, have not been exposed to it, and are not interested in it.

Within a week of its release, the film's mainland box office revenue exceeded [-] million yuan thanks to the strong box office appeal of Wu Yuan and Cheng Long.

The final mainland box office is estimated to be only about 1.5 million, not even a fraction of the global box office.

Not only the mainland, but also Hong Kong and Taiwan, which were released almost simultaneously with North America earlier, the total box office of the two places combined was only over 4000 million yuan, which is also not a good result.

Even Hong Kong, which is more heavily westernized and has accepted a lot of Western thinking, is not accustomed to movies like "Pirates of the Caribbean" that are full of Western background and cultural atmosphere.

For Chinese audiences, they still need super blockbusters with China’s own values ​​to impress them and make them donate generously.

For example, "The Wandering Earth" is said to have launched the first year of Chinese science fiction movies.For example, various mainland comedy movies full of Chinese laughter.
There is also "Hello, Li Huanying", a maternal love film with Chinese characteristics.
And "Gravity", which Wu Yuan carefully customized for the mainland market, can perfectly match the promotion of the Shenzhou [-] spacecraft launch mission and boost national pride!
Back to the point.

Although the box office performance of "Pirates of the Caribbean 3" in the mainland was average, the global box office of this movie was still a mess.

The North American box office was US$3.24 million and the global box office was US$7.68 million!
Nowadays, filmmakers around the world only care about one thing.

Is it possible that this movie, like "Pirates of the Caribbean 2", has a total box office of over 10 billion US dollars?

From the production company Disney to every creative director on the crew, they are all working hard to hit this record again.

Including Wu Yuan, he also wants to enter the billion-dollar box office club again.

Therefore, headed by Wu Yuan and Depp, the actors from the "Pirates of the Caribbean 3" crew were divided into two teams and ran frequent promotional activities in Europe.

Wu Yuan took Liu Yifei, Cheng Long, who had finished participating in the TV show, and Orlando, as well as Tom Hollander who played Lord Beckett, from the UK to France to Germany, doing road shows and TV shows, trying their best stimulated the movie's European box office.

After traveling in Europe, they traveled non-stop to Asia, from Japan to South Korea and then to Singapore. They also went on road shows in movie theaters and appeared on TV shows.

It is worth mentioning that while the box office across Asia was average, "Pirates of the Caribbean 3" performed very well at the box office in Japan.

Since "Pirates of the Caribbean 1", Japan has been one of the largest overseas ticket markets for this series.

The first two films both earned more than 100 billion yen at the box office in Japan, becoming the top three box office hits in Japan that year.

"Pirates of the Caribbean 3", which is now released, is still performing well at the box office.

There are pirate plots in Japan, and "One Piece", a Japanese manga that is popular all over the world, makes Japanese movie fans no stranger to "pirates" and are even very curious about them.

The box office performance of "Pirates of the Caribbean 3" in Japan is estimated to exceed 100 billion yen, once again becoming the series' largest overseas box office!
Wu Yuan and Liu Yifei are also old friends with Japanese movie fans.

When they and Cheng Long arrived in Japan, they received a very warm welcome. It felt like they were back home. The popularity was so high that during the promotion period, several blocks were blocked by fans who came after hearing the news.

When they appeared on a Japanese TV show, they were surrounded by all kinds of exaggerated praises from the hosts, which shocked Orlando and Tom Hollander.

"Jackie, you and Crystal are really popular in Japan!"

"And Daniel, you actually have many fanatical fans in Japan. You can see young Japanese girls holding your photos and light signs all the way."

"Oh my God, this is really crazy."

"I remember you haven't made a Japanese movie, right?"

After finishing the recording of the program and returning to the hotel to rest, the elf prince Orlando was extremely puzzled and pulled Wu Yuan and the three of them to vent his shocked emotions.

"Just get used to it." Wu Yuan patted Orlando on the shoulder: "Just like you, the elf prince, are very famous in the UK."

"As Asian superstars, it's normal for Jackie and Crystal to become famous in Japan."

“As for me, have you heard of the movies ‘The Embalmer’ and ‘Your Name’?”

Orlando scratched his head: "I know that "The Embalmer" won the Cannes Jury Prize, and I also know that "Your Name" was a movie you shot in China."

"Then did you know that "The Embalmer" is regarded by Japanese movie fans as one of the top ten classic movies of the 21st century?"

"'Your Name' has a box office of nearly 150 billion yen in Japan. It is still the third highest-grossing movie in Japan since box office statistics are available."

"Wow," Orlando exclaimed, "Looks like I should go back to my room and find "Your Name" and really enjoy the movie."

"Oh, I'm very sorry." Wu Yuan shrugged: "This is a very Asian movie, I think you might not like it."

Just like China and Japan are not interested in many movies full of European and American cultural atmosphere, "Your Name", a campus movie with a fresh Asian style, is not understandable to European and American audiences.

After all, in European and American high school life, love is direct, just like in "Juno".
"Thank you for the reminder." Orlando winked mischievously: "But I still decided to watch this movie."

"Crystal is the heroine, right? With her here, I believe I will like it."

"All right~" Wu Yuan spread his hands: "As long as you don't sleep too late watching movies and miss the early flight tomorrow."

"We are going to China tomorrow."

"This is our real home court!"

Liu Yifei and Cheng Long both laughed.

Tomorrow, their publicity team will gather with Depp's team in the Chinese capital to begin the final leg of global publicity.

This is what Wu Yuan fought for. Otherwise, Disney originally did not plan to have all the cast members of "Pirates of the Caribbean 3" come to China to choose. It only planned for Wu Yuan to bring Liu Yifei and Cheng Long back for publicity.

After all, the box office performance of the "Pirates of the Caribbean" series in the Chinese market is really average.

"I'm already looking forward to it. I heard that Chinese food is very delicious. You'll have to treat me to a big dinner then," Orlando said with a grin.

Japan's sashimi and Japanese cuisine can only be tasted fresh, and he has long been tired of them.

(End of this chapter)