director of the millennium
Chapter 738: Guangying Kuaibo’s Overseas Expansion
Just when Wu Yuan returned to his home in Beverly Hills after a long absence to rest and adjust to the jet lag.
Asia, the headquarters of Guangying Kuaibo, although it is late at night, it is still a busy scene.
The boss’ absence from the company doesn’t mean the company’s development will come to a halt.
Chen Dewei, a professional manager, can be said to be very excellent and outstanding.
With Wu Yuan proposing a development strategy and coming up with clear steps and plans for the company's development, Chen Dewei has not only turned Wu Yuan's ideas and strategies from PTT into reality over the years, but has also exercised his subjective initiative to improve and strengthen them.
Over the years, although Guangying Kuaibo has not been able to dominate the domestic market, and is even at a disadvantage in the fierce competition among the three Internet giants, Guangying Kuaibo has been conquering various Asian countries overseas except China, and has become the dominant player in many Asian countries!
Especially after the company completed its first round of financing and obtained billions of dollars in funds, it turned its efforts to its domestic base.
At present, Guangying Kuaibo is the video platform with the largest market share in many countries including Japan, South Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia!
In China, due to the launch of "Misty Theater", Guangying Kuaibo has continued to make efforts, and the number of paying users has increased day by day. It has now surpassed Youku and Penguin, becoming the second largest video website in the domestic market share after Qiyi Video.
The first suspense web drama "Day and Night Chase" launched by Guangying Kuaibo [Misty Theater] was launched in May this year. It quickly became a big hit in the domestic TV drama market and was widely discussed both online and offline!
Pan Yueming, the male lead "chosen" by Wu Yuan, has achieved a great turnaround. From an actor who was almost disappeared from the entertainment industry, he has fought back into the acting circle and become an extremely popular star!
In the drama, he played two roles, the serious and meticulous former criminal police captain and the ruffian-like serial killer brothers. There was no sense of incongruity in his performance, and he completely brought out the differences between the two characters. His acting skills can be said to be superb in the field of small screen.
His success was truly hard-won.
Pan Yueming was also a handsome young man when he was young. He has filmed many works since he entered the industry in 1999. He has won the Best Newcomer Award and Best Actor Award at the th College Student Film Festival, the Outstanding Newcomer Award at the th Huabiao Awards, the Huading Awards Audience's Favorite TV Actor, and the Best Actor in Costume TV Dramas.
What impressed the audience most was probably around 2006, when Moment in Peking, Red Dress Workshop and Legend of White Snake were broadcast successively on CCTV. As the leading male role in the three dramas, Pan Yueming gradually became known to the public and the media.
"Moment in Peking" was extremely popular at the time, with the highest single-episode ratings reaching 12.92% and an average ratings of 8.7%, surpassing "Dae Jang Geum", the most popular Korean drama in 2005.
The character played by Pan Yueming in the play is called Zeng Sunya, who has a rebellious personality and has a marriage with the extraordinary woman in the mortal world played by Zhao Junqi. If he were to act now, he might be able to gain a lot of fans with the role of a "Republic of China young man".
Unfortunately, Pan Yueming was unlucky back then, and after "Moment in Peking" was broadcast, all the limelight went to Zhao Junqi alone.
Zhao Junqi won many awards for this role, and Pan Yueming received a comment from Zhao Junqi: "He will definitely become more popular."
In "The Legend of White Snake", Pan Yueming played the silly brother Xu Xian who was out of touch with the world. This role was quite popular at that time.
When he was young, Pan Yueming had a handsome face, which was very suitable for the character of a scholar. However, just when he seemed to be really famous, he chose love and married Dong Jinlian.
As a result, this marriage almost ruined his acting career.
They were getting a divorce at the time. It was common knowledge inside and outside the circle how Dong Jinlian and her agent threw dirty water on Pan Yueming and used public opinion to portray him as a scumbag and make him the target of public criticism.
Although Pan Yueming eventually restored his reputation, won the lawsuit, and proved that the accusations were all defamation and groundless rumors, more than half a year had passed by then and no one cared. He was also in obscurity for five years.
Until the appearance of "Day and Night".
When he appeared in front of the public again, Pan Yueming, who was once a handsome young man, had turned into a slightly bloated middle-aged uncle, but his acting skills had reached perfection.
"Day and Night" has received rave reviews since its launch. The number of views exceeded 3 million in just three weeks after its launch. It quickly became popular on the overseas sites of Guangying Kuaibo and became the work with the highest click-through rate in many countries!
"Day and Night" and Pan Yueming have become popular TV series in many countries where Guangying Kuaibo ranks first in the market, and are loved by audiences in various countries. The number of overseas broadcasts has also quickly exceeded 100 million!
The second work of "Misty Theater", "He's Coming, Please Close Your Eyes", which was launched immediately afterwards, also received very good market response.
As a suspense drama with a romantic touch, this drama takes into account the needs of some female audiences for romance and idols, while performing well in the fields of suspense and criminal investigation. Its audience group is even wider and it has also become a small hit throughout Asia.
Not to mention that [Misty Theater] also has a drama "Forensic Qin Ming" ready to be released!
These three online dramas specially launched by Guangying Kuaibo can be said to be the company’s magic weapon to consolidate its base in the mainland and expand overseas markets!
In fact, even Chen Dewei did not expect that [Misty Theater] would be so popular!
He was mentally prepared and believed that this carefully crafted special theater would be successful in China. After all, there were rarely excellent and high-quality suspense and criminal investigation dramas in the country in the past, and the market had been waiting for it for a long time!
But he never expected that this play of [Misty Theater] would be so popular in the Asian market!
He didn't even make any special preparations at the beginning. He just routinely prepared subtitles in multiple languages for "Day and Night" and "He's Coming, Please Close Your Eyes", and released them simultaneously on multiple platforms.
This is the normal operation of Guangying Kuaibo's self-produced dramas. Every company-produced drama will be released simultaneously on all sites. Only cooperative dramas and copyrighted dramas will be purchased and released on different sites.
In the past, the Chinese-language self-produced dramas produced by Guangying Kuaibo generally had good playback volume on domestic sites, but were lukewarm and average on overseas sites, not as good as local TV dramas and movies in other countries.
The only exception is "Soul Ferry". The drama "Soul Ferry" is very popular in Southeast Asia. Guangying Kuaibo even made a special drama "Soul Ferry of Nanyang" for Singapore and Malaysia. It is a special work for the two countries. This shows the popularity of "Soul Ferry" in the two countries.
This time, [Misty Theater] unexpectedly became popular overseas as well. The two Chinese dramas that were launched successively became the TV series with the highest weekly playback volume on Guangying Kuaibo’s stations in various countries!
This unexpected surprise has greatly accelerated and consolidated Guangying Kuaibo's overseas market strategy! (End of this chapter)
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