director of the millennium

The preview trailer of "The Monkey King" is very effective. Because it is a preview trailer, there is no complete plot involving the main line of the movie in the trailer. It is just some fragmented pictures, but these pictures are already attractive enough.

Whether it's the realistic and cool golden hoop, the Dapeng demon king with sparks and lightning in the sky, or the Liu Xiao Ling Tong who is obviously a hidden big boss, they all make people look forward to it.

This kind of trailer is basically used to show off skills. For special effects blockbusters, it is to show off the wonderful special effects in the main movie, and the trailer of "The Monkey King" undoubtedly accomplished this task very well.

According to incomplete statistics, on the first day the pilot was released, it received at least hundreds of millions of views on multiple platforms combined. Taking into account that there were many repeated views, at least 50 to 60 million people have watched this pilot.

The first phase of pre-promotion for "The Monkey King" can be considered a perfect success.

Next, Light and Shadow Era will carry out a month-long publicity and promotion work around this movie, and must ensure that at least two-thirds of the people in the country know the release date of this movie!
Generally speaking, at times like this, director Wu Yuan is the most relaxed, because all matters will be handled by the company's publicity department and he does not need to intervene.

But Wu Yuan is indeed not just a simple director. After the film matter was no longer needed and he was temporarily not involved, another matter came up.

There is a very large project at Guangying Kuaibo, which is even related to the company's future business development, and Wu Yuan needs to make the decision.

So, he, a person who hardly interferes with the company's daily operations, also came to the Guangying Kuaibo headquarters to listen to Chen Dewei's introduction.

The content introduced was the [Idol Audition Program]. In fact, Chen Dewei didn't know much about this. It was a project that the company's variety show production department strongly requested to promote.

After learning more about it, Chen Dewei also felt that this project must be done, because several major video platforms in the industry are now working on this project.

The year 2018, which is about to pass, is known as the first year of idols in China.

The success of "Idol Producer" and "Produce 101" has led fans, trainees, and idol management companies to invest in the construction of the idol industry.

Although the higher authorities have imposed many restrictions on talent shows, the lifeblood of the idol industry, the development of the idol industry is already imminent.

These two programs are not produced by Guangying Kuaibo, but are the routines learned by Tencent and iQiyi from Korean variety shows.

In the beginning, no one actually took this talent show too seriously, including Tencent and iQiyi. They were just trying it out.

After all, China has had many television talent shows in the past. Early talent shows such as "Super Girl", "Super Boy", "Come on Good Man" and so on were once a sensation, but later they gradually declined.

By around 2012, people had become tired of these idol talent shows, and people were more willing to watch talent shows that rely more on real talent, such as "The Voice of China," "China's Strongest Voice," and "Sing My Song," which look at singing skills instead of looks.

It seems that simple talent shows featuring young and beautiful men and women are no longer popular. The word "idol" was once considered to be someone who has no special talent and relies on his appearance and personality to attract fans, which is nothing more than an embroidered pillow. But surprisingly, "Idol Producer" and "Produce 101" have achieved phenomenal success. These two Korean talent shows, one for one man and one for one woman, have become almost the most popular variety shows for young people after they were broadcast, and even earned hundreds of millions of profits for the two platforms.

Just for a live election, fans competed for debut spots for these idols, which cost eight figures, severely shocking the leaders of several major video platforms.

Wow, it turns out young people nowadays have so much spare money!
For the debut of an illusory new idol, you would buy truckloads of milk, just for the number of votes on the milk packaging?
This is crazy!

When the two programs were broadcast, there were even some wealthy fans who bought warehouse after warehouse of cooperative milk. After scanning the code to support their idols, they poured the milk directly into the river, which was even more cruel than the dumping of milk in the United States back then.

No matter how wasteful this is, capitalists don’t care what you do with their products after you buy them. Let alone pouring them into the river, even if you scatter them into space, it doesn’t matter, as long as you pay for them!

It can be said that a 101-style talent show not only made the co-titled brands earn a lot of money, but the platform that produced the show also made more money than all its variety shows could make in a year. Even the idols who participated in the show received unprecedented high attention, and the brokerage companies behind them also made money. It can be said that everyone benefited.

Who loses?
Even those fans who spent real money to vote and help their idols debut did not feel that they had lost out. After all, they spent their money on their "cultivation" idols and gained spiritual satisfaction and enjoyment.

As a result, such a good money-making project naturally makes everyone in the industry eager to get involved.

Whether it is Tencent and Taobao that have already made successful cases, or Youku and Kuaishou that missed the first pot of gold, they are all eagerly planning to launch their own 101-style talent shows.

Youku is planning to launch a talent show called "Youth With You", Taobao is already working on a new project called "Youth With You", and Tencent is also planning to continue with the "Creation Camp" series.

Now only Guangying Kuaibo is left, and there has been no action yet.

To be precise, there are actually some actions. The company's variety show department has come up with a project plan called "Dream Chasing Sons", which is basically copied from the "Creation Camp" series of programs. Anyway, this type of program can basically be understood at a glance, and there is really no difficulty in copying. It just takes effort to invite guests.

The original version of "PRODUCE 101" has been operating very maturely in South Korea, and there are many mature solutions that can be used as reference.

However, after this project and the supporting series of investment plans, promotion plans, and hype plans were sent to Chen Dewei's desk, as a CEO who is more inclined to be responsible for business work rather than entertainment affairs, Chen Dewei was still keenly aware that this kind of 101-style talent show seemed to be somewhat incompatible with the national conditions.

If we do it on a large scale, there seems to be a risk of interference from above.

So even though Chen Dewei was very envious of this big cake and wanted to have a piece of it, after much deliberation he decided to invite Wu Yuan to consult for his opinion.

Although Wu Yuan doesn't understand the operation of the company, he has frequent contact with the higher-ups and is well aware of the red lines they set for the entertainment industry. He even has channels to directly test the waters with the higher-ups. This kind of sensitive topic needs to be handled by him! (End of this chapter)