director of the millennium

Chapter 845 Pre-Promotion

“The first wave of pre-publicity must be well prepared.”

"I have already edited the trailer and will send it to you tomorrow."

"I'll rely on you Disney for publicity."

The editing center of Guangying Times, which can accommodate thirty or forty people, was empty, with only Wu Yuan and a few assistants busy at work.

But he was very busy, filming an overseas movie while checking the materials on hand.

There is no way, the promotion and marketing rhythm of "Bruce Lee" is indeed quite tight this time.

In order to cooperate with the Oscar competition in February next year, the post-production and publicity of this film are carried out almost simultaneously.

As soon as the film was completed, Disney released 9 promotional posters, which were all makeup photos of several leading actors taken in advance, and some were simply stills.

After these photos were posted on the Internet, they immediately attracted a lot of netizens who were nostalgic for the past.

Even though Bruce Lee has been dead for almost fifty years, world cinema has been paying tribute to him continuously over the past few decades. From Asia to Europe, there are always a few movies every year or two that have elements of Bruce Lee in them, and even many comic book protagonists are adapted based on his image.

For example, Shang-Chi is actually a Marvel superhero based on the image of Bruce Lee.

Therefore, Bruce Lee has never been forgotten by movie fans around the world and remains a very influential celebrity.

As soon as Disney released the stills for promotion, a wave of nostalgia and reminiscence immediately swept through platforms such as Twitter and Facebook.

Originally, last year's movie "Once Upon a Time in Hollywood" allowed many new generation movie fans to learn about Hollywood in the 1960s and 1970s, and made many "old guys" recall the golden age of Hollywood.

As a result, just as the popularity of "Once Upon a Time in Hollywood" had passed, Disney brought out another "Bruce Lee", which made many movie fans who were still not satisfied very excited.

In terms of promotion and marketing capabilities and influence, Disney behind "Bruce Lee" is in no way inferior to Sony Columbia Group behind "Once Upon a Time in Hollywood".

Not to mention that "Bruce Lee" can also take advantage of the popularity of "Once Upon a Time in Hollywood".

Originally, the plot about Bruce Lee in "Once Upon a Time in Hollywood" caused quite a controversy after the movie was released, and some die-hard fans still express dissatisfaction.

Disney caught on to this gimmick and wrote in bold letters on the poster: "Restore the most authentic Bruce Lee!"

Now, even though "Once Upon a Time in Hollywood" was not mentioned at all, most movie fans can see that Disney is trying to gain popularity by relying on "Once Upon a Time in Hollywood". It's going to be interesting to watch!
While Disney on the other side of the ocean was busy promoting "Bruce Lee" in the United States, Wu Yuan was not idle either. Before the movie was completely edited, he had already edited a trailer and prepared it for Disney to use first.

Disney has prepared a lot of promotions next. From the end of November to December, a whole month, the popularity of this movie in North America will not go down. Until the end of December, "Bruce Lee" will be released first in more than 11 art theaters in North America.

By then the film will start promoting itself for awards. Disney has already contacted the judges at the public relations academy, so it still has to give face to the six major Hollywood studios.

Regardless of anything else, the nomination is a foregone conclusion. "Bruce Lee" will at least be nominated for three major awards: Best Film, Best Actor, and Best Director.

As for whether it can win an award in the end, we have to wait for the reputation of the film after it is officially released in art schools. The judges also need a reasonable reason to vote for the film, and they can't turn black into white. At least for now, "Parasite" is still the most anticipated favorite to win the Oscar this year. "Bruce Lee" is just a slightly popular movie for the time being. For the sake of Disney and Wu Yuan, it is no problem to be nominated, but it is not realistic to win the award.

"Everything will have to wait until the movie is released and then rely on word of mouth to tell." Wu Yuan sighed and murmured.

"Everyone, work harder and try to finish this last bit of post-production within three days!"

Four days later, it took Wu Yuan's editing team one more day to complete all the post-production editing of "Bruce Lee".

However, for him, the editing work of "Bruce Lee" was the easiest one in recent years.

After all, this movie is a pure feature film, without any special effects, and the fighting scenes are all real punches. It feels like going back to the year 2000 to edit a movie.

Well, compared to the past when we had to take out the film and cut it, now with the multi-functional editing table, digital post-production work has become much simpler.

At least Wu Yuan only needed to stand behind the editor and talk, and the film would be edited according to his requirements. The words he said most often were things like "Stop here and edit it again."

Coincidentally, just when Wu Yuan finished editing "Bruce Lee", the editing center, which was supposed to stop working, welcomed another crew.

After more than half a year of filming, Zhang Guorong's "Glass Love" has finally been wrapped up and can now begin post-production editing.

Compared to Wu Yuan's smooth journey, Zhang Guorong's filming this time can be said to be full of twists and turns, which is hard to describe in a few words.

After meeting at the editing center, Zhang Guorong grabbed Wu Yuan and refused to let go, complaining bitterly to him.

Making art films is really extremely difficult.

Apart from his debut film "Stealing the Heart", Zhang Guorong has been making commercial films. He doesn't think it is difficult to be a director. After all, Chinese commercial films have more or less a template. Although it cannot be considered industrialized, there is indeed a fixed process for shooting. After one or two experiences, you can basically get the hang of it.

But it’s different with art films. The shooting method and even the camera style of each art film are completely different. Some directors can spend more than ten years shooting a film, some directors can waste thousands of feet of film for a shot, and some directors can wait for months for a plot or a scenery.

Zhang Guorong now realizes firsthand that it is not easy to make a good art film, and is extremely shocked that Wu Yuan can make art films as easily as commercial films.

"Director Wu, I think I still need to learn from you for a few more years. Do you have any plans to shoot art films next? I can be your assistant director."

Faced with Zhang Guorong's sincere request, Wu Yuan was filled with ashamed.

He had success in making art films in the past, that was because he had whole sets of images in his mind, and they were all just plagiarizing others' works, copying from the original films, so of course it was easier.

The filming of "Bruce Lee" is going smoothly now, also because this film is somewhat special, it is a biographical film, the importance of the plot is greater than the artistry of the camera language, so he who is rich in commercial films can easily handle it.

Even if Zhang Guorong were to follow him, he wouldn't learn much. It's even hard to say whether he would make a pure art film like "Departures" in the future.
"Well, Leslie, next time, you should edit the video first." (End of this chapter)

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