director of the millennium

Inside the Film Forum art cinema.

At this time, the biographical film "Bruce Lee" is being released slowly.

Hundreds of professional film critics stared at the big screen, but their hands were magically able to keep taking notes in their notebooks.

"How is Kung Fu trained? The soul is like a muscle. It won't get strong if it's not trained. I'm not afraid of people who have practiced 10,000 moves. I'm only afraid of people who have practiced one move 10,000 times."

"Keep an empty mind, formless and shapeless, just like water. When water is poured into a cup, it becomes the shape of the cup; when it is poured into a bottle, it becomes the shape of the bottle; when it is poured into a teapot, it becomes the shape of the teapot. Water can carry a boat, but it can also capsize it. Be like water, my friend."

"Empty your cup so that it can be filled again, emptiness leads to wholeness."

"Stirring up mud is futile. Turbid water will not become clear. It will only become more turbid if you stir it up. If you leave it alone, it will become clear. As the saying goes, the clear will become clear."

“Be water my friend. Empty your mind, be as invisible as water. Become water, my friend.”

“Life is a battle, not a fight to survive, but a fight to win.”

"I won't be afraid of the enemies in front of me, because there are no enemies in my eyes. They won't make me upset. I have made sufficient preparations before the fight. There is no room for negotiation, baby. Unless you kill me before that."

"To defeat your opponent, you should go all out at all costs. Fighting is to break or smash your opponent's bones or skull, and to control his life in your own hands."

“I will not do anything immoral even if you give me millions of dollars. But I will do something just even if it’s only one cent.”

They recorded every line from Bruce Lee in the movie.

Obviously, in this situation, they certainly don't have time to do too much "reading comprehension" at the moment, but this doesn't stop them from writing down the lines they think are meaningful, and then analyzing them word by word when they go back to write the film review.

Don’t think that “quibbling over words” only exists in the Chinese context. As long as there is an independent language and writing system, there will be a group of people who specialize in studying the language, and they would like to break down each character and word to understand them.

Thus, in the East, Confucius' "The Analects" has been interpreted for more than two thousand years, giving rise to various factions; and in the West, Aristotle's philosophy has been repeatedly interpreted.

Now these film critics take the attitude of "interpreting classics" when treating Wu Yuan's "Bruce Lee".

No matter what others think, in their eyes, this biopic must be a classic!
Why do you interpret it as if it is not?
After all, judging from the current viewing effects, the quality of the movie itself is quite good, and it portrays Bruce Lee's short but wonderful and legendary life very well.

He also expressed his Kung Fu philosophy very clearly.

Just like that, the preview went on in a somewhat dull manner.

There was no discussion, no whispers or exclamations. Even though Bruce Lee was already punching his opponent hard on the screen, the audience in the audience just watched intently. There was no exciting atmosphere at all.

Only the sound of continuous handwriting could be clearly heard in the screening room.

The next day.

Coincidentally, from Washington to New York to Los Angeles and San Francisco, across the East and West coasts, all major film and entertainment newspapers appeared with a yellow face. Although only 300 people were invited to the first critic preview of Bruce Lee, the influence of these 300 people was more than 100 times greater than that of 300 ordinary fans.

From offline newspapers to online streaming media, more than 300 film review articles and even more than 100 professional film review videos quickly created a "Bruce Lee" trend in North America.

"So, the next step is to fill all Americans' phones with these film reviews?" Wu Yuan asked somewhat boredly while casually browsing the Twitter feeds of several well-known North American film critics.

The Disney executive who had been following him nodded with a smile: "Yes, these more than 300 film reviews are enough for us to build momentum."

"We have prepared 10 million US dollars for publicity in this regard, and will use these 300-plus film reviews to create a Bruce Lee storm on the Internet!"

Millions of online accounts are ready to create momentum for these videos. Whether it is likes, comments or reposts, professional water army companies are responsible for it.

When it comes to maintaining a network of internet trolls, the United States, the birthplace of the Internet, is not much worse than China.

The so-called publicity is nothing more than paying a water army company to push all the film reviews and videos related to "Bruce Lee's" movies to the hot lists of major social platforms and push them to the mobile phones of all North Americans.

"To be honest, your TikTok is really amazing." The Disney executive said with some jealousy and envy: "TikTok is the main medium for our promotion this time."

"This app is so influential that it is now the app with the most online time and the most active users in the United States."

"To use the words of your Chinese Internet companies, Tiktok has completely mastered the sinking market of the American Internet. Whether it is the rednecks on the farm or the black aunts in the slums, they are all using this software."

“Twitter and Instagram have never had such great appeal.”

"In order to better promote Bruce Lee and let more people know about the good reviews and high reputation of this movie, we invested $5 million in promotional expenses on Tiktok alone."

"Why? Is Tiktok still accepting promotional orders?" Wu Yuan was a little confused. He had never heard that the domestic Douyin would help entertainment companies promote their own stars or film and television products. Could it be that the operating routines are different abroad?
“Of course not.” The Disney executive shook his head: “But TikTok never stopped us from using their platform for promotion.”

"There are so many online marketing companies that rely on TikTok to make a living. Some of them even provide one-stop services for incubating internet celebrities. I wonder how many people are making dollars from this platform."

"Well, it's the same in China." Wu Yuan shrugged, still looking the same trembling man he was familiar with.

"No matter what, the publicity work is proceeding in an orderly manner, right?"

"So, what should I do next?" Wu Yuan said helplessly, "You called me from China, it can't be just for me to attend a preview, right?"

"Of course not." The Disney official said with a smile, "There is still a lot of publicity work waiting for you."

"First, we have to start a road show from the East Coast to the West Coast, with more than 30 art theaters."

"You need to be present at every roadshow in person and interact with the film critics and senior film lovers on site to let them know your determination to win an Oscar!"

"Oh my god, this is terrible news." Wu Yuan sighed deeply. (End of this chapter)