director of the millennium

Chapter 85 This is the horn of charge!
[The content is large and empty, enumerating the eight major crimes of "Heroes"! 】

[The plot of "Heroes" is disclosed in advance: the light and color are radiant and charming! 】

["Hero" will be released nationwide on December 12, Zhang Ziyi and Zhang Manyu will face off! 】

[The filming process was very painful. "Hero" is Zhang Manyu's martial arts masterpiece! 】

[The crew of "Hero" arrives in Shanghai, Zhang Yimou: Movies should focus on form]

[Cheng Xiaodong talks about the martial arts design of "Heroes": let foreigners understand slowly]

[The box office is booming, theater managers all praise heroes!Mainland China needs more "Heroes"! 】

When Wu Yuan returned to the filming scene of "Pirates of the Caribbean" in Los Angeles, he took out his computer and casually checked the news on domestic portals such as Sina and Sohu, all he saw were reports about "Hero".

In order to promote this movie, Zhang Weiping really spent a lot of money.

The 2000 million is really worth it!
It's just that in the public opinion, this kind of overwhelming publicity and hype cannot be accepted by them, but they feel a little disgusted.

When have domestic audiences ever seen such Hollywood-style overwhelming publicity?

When I open the newspaper, it reads "Heroes", the posters on the street read "Heroes", turn on the TV, and the "Heroes" promotional video is still playing, and the Internet is full of "Heroes" promotional soft articles.

Such fanatical hype has made many domestic audiences a little annoyed. They expressed their dissatisfaction on the Internet or in interviews with reporters, saying that such hype was excessive.

However, some insiders in the film and television industry are very appreciative of the viral marketing hype of "Hero".

Deng Jianguo, the film and television tycoon who created the "Kangxi Private Interviews" series, accepted a public interview with reporters.

"I am very willing to support our own blockbusters. "Hero" has created a miracle and brought many audiences back to the theater. This is Zhang Yimou's best work, and it is definitely his most hyped work!"

"I admire him!"

"He has made some films that were accused of exposing backwardness before. This time, he can definitely frighten Hollywood with the national spirit and implied humanistic background in "Hero"."

He also said, "Hype is actually normal publicity and promotion. Which Hollywood movie is not hyping? Otherwise, how could it become a movie empire?"

“One of the main reasons for the downturn of domestic films is insufficient hype!”

Not only him, but Feng Xiaogang, who also has a lot of research in the commercialization of film and television, rarely did not shoot, but supported Yimou Director.

"The promotion of "Heroes" is not enough!"

"Chinese movies should have promoted it with great fanfare long ago. "Hero" just gave us a start. Other movies should follow suit."

"If there were four or five films a year with the hype of "Hero", mainland films would have come out of the doldrums long ago!"

And he is also very dissatisfied with the word "hype", "What is hype? If it is said to be hype as soon as it is lively, what does propaganda refer to?"

When asked by a reporter what he thought of the "Hero" movie, which is so strong that it will definitely break the box office record of Lunar New Year movies held by him, Director Feng also praised it in various ways.

"What do I think?"

"Of course I'm happy!"

"Happiness is what I really think in my heart. I can't stand the atmosphere of 'irritating some people and laughing at others'. Everyone competes with each other so that they can do better and better." "

Director Feng is not jealous at all. Instead, he hopes that the box office of "Hero" will be higher, awaken more audiences to go to the cinema, and open up the market for the next domestic movies!

Not to mention, when Director Feng was not Feng Dapao, his speech was quite nice.

It's just that the public doesn't look at problems from an industry perspective. Is it none of my business whether your movie industry develops well?

The voices of several industry leaders did not make the public opinion environment of "Heroes" much stronger.

Although the box office has been rising steadily since the film was released, various controversies and farces have followed one after another, and the influence of public opinion has become greater and worse.

It can be said that since its release, the word-of-mouth of this movie has been very polarized. Those who like it really like it, and those who hate it really scold it.

Director Yimou also had to stand up for an interview again, and it was still an interview with CCTV.

"I hope that after the film is completed, through such large-scale and step-by-step publicity, as well as anti-piracy actions, protection of economic rights and promotion, we can obtain good economic returns."

"Like Hollywood in the United States, they have a set of precise calculations. How big is your movie, how much is your promotion fee, and how big is your scale? It seems that an industry rule has been formed."

""Hero" is a big investment, a big production, and it is a group of heroes, all of which are big stars, so the promotional expenses it invested may be 10 times or 20 times that of my small movies in the past."

"Our so-called large-scale publicity of "Heroes" this time is actually compared with the methods and channels of other countries in other countries, we still use those tricks."

Now that we are talking about Hollywood, the reporter will certainly not forget about the most successful commercial film director in the Mainland, Director Wu Da, who has established a foothold in Hollywood.

Countless reporters want to interview Wu Yuan, ask him his opinion on the "Hero" movie, and his opinion on "The Hype of "Hero"".

It's a pity that Director Wu, who has already established a firm foothold in Hollywood, flew back to Hollywood to make a movie immediately after attending the premiere, and he is not in China.

It may be difficult for journalists from the mainland to interview him.

But if you really ask him what he thinks?
Then he will only say: "Use the Internet to watch!"

The degree of discussion caused by "Hero" in China was simply too explosive, and it even rose to the level of social issues.

Regardless of whether people have watched this movie or not, they are all expressing their own opinions on this movie and this phenomenon.

The Internet is full of posts discussing the "Hero" movie every day. Supporters and opponents go from cursing online to dating offline, which is quite exciting.

Even if Wu Yuan is far away on the other side of the ocean, every day after the filming of "Pirates of the Caribbean" is over, he will surf the Internet around China and eat a wave of melons.

Which was the last mainland movie that sparked such heated discussions?
Not Li An's "Crouching Tiger, Hidden Dragon", but the "Shaolin Temple" released in 1982!
"Hero" has sparked an upsurge of discussion in the mainland, no less than "Shaolin Temple" which had an average ticket price of only 1.6 cents but set an astonishing box office of [-] million!
Although, in terms of the number of viewers, "Hero" is definitely not comparable to "Shaolin Temple", but the times have progressed!
Nowadays, with the Internet, developed newspaper media, and TV news adding fuel to the flames, "Hero" can't help but be widely known!
Wu Yuan also found a little bit of happiness in the mobile Internet era in his memory during this period of high-frequency surfing the Internet.

It is true that every day when you go online, you can see the black and white characters of "Hero" fighting each other, and you can see new news related to "Hero" every day.

A copy of the movie "Hero" was stolen, and a female staff member committed suicide to prove her innocence. The next day, the female staff member's suicide note was made public.

Then every few days the news became that "Heroes" had a "fight in the nest", it was all caused by money, and the pirated disc of "Heroes" was leaked
The mainland film industry, which was originally a stagnant pool with little action and movement, was turned upside down by the big catfish "Hero"!
And when the news that "Hero" broke 2 million at the box office was announced, the figure of "2 million" woke up countless capitals that ignored and did not pay attention to the Chinese film industry.

At the beginning of 2003, a movie called "Hero" came out and disturbed the heartstrings of countless people.

China's film industry, after ten years of cold winter, finally ushered in the clarion call of charge.

(End of this chapter)