Father is kind and son is filial, I can do everything except go to school!

Chapter 61 This is the "one dollar" strategy!
"A dollar?"

Zhao Xiong was stunned for a moment, then laughed,

"You are so funny, Yu Ji. How can there be a stand-alone game on the market that sells for a dollar? If you really want to sell it for a dollar, the game manufacturer will have to pay for it!"

However, Yu Xian didn't smile.

He just looked at the other party calmly and said:
"I'm not joking. In fact, I plan to price this game at [-] cents, but the minimum price on the platform is [-] yuan, so it has only increased to [-] yuan."

He sighed.

It seems that they are dissatisfied with the lowest price setting on the platform.

After hearing this, Zhao Xiong couldn't help it and asked:
"Why! Planning Yu! The quality of our game is quite good. It's no problem to price it at tens of yuan! Why should we price it at one yuan! In this way, we can't even make back the development cost!"

You can’t blame Zhao Xiong for being so anxious.

Although this game is a game plan established and written by Yu Xian.

But their development department also put a lot of effort into it.

Naturally, the price of "one yuan" is unbearable.

And although the development cost of this game was not much, it also cost hundreds of thousands.

If it is really priced at one dollar, it means that at least hundreds of thousands of copies must be sold to barely pay back.

You must know that the sales volume of the best-selling stand-alone game on the market barely exceeded one million.

It is basically impossible to make money.

And if they can't make money, they and others will naturally have no so-called material rewards.

Subsequently.

Zhao Xiong began to persuade Yu Xian in various ways.

But Yu Xian has made up his mind and asked Zhao Xiong to hurry up and put it on the shelves.

So the other party could only talk and leave.

And this time.

The audience in the live broadcast room went crazy.

"Damn! It's really priced at one dollar! Teacher Yu is really crazy! What's the difference between this and giving away the game for free?"

"Whether I should say it or not, Mr. Yu is a real cowhide! He is really courageous! The game that I lead the development of is a free gift!"

"The price is so cheap! When the game is released, I will definitely buy a copy to support Teacher Yu!"

"That's right! I can still afford one dollar!"

"For Teacher Yu, I gave you this dollar!"

"+1"

"+2"

"+3"

"+3.1418926"

"@Upstairs, what's going on? Can you recite the first eight digits of pi incorrectly?"

……

The perspective returns to the office.

At this time, Yu Xian was sitting at his desk and opened the steam platform, which is currently the main platform for stand-alone games.

Log in to the original owner's account.

Open the game bestseller list.

Among them, the top selling game is an action game called "Grand Theft Auto: Vice City", and its sales volume has reached 110 million copies.

It’s a big hit!

Even the original owner's account bought the game.

however.

Although the game sold 110 million copies.

But the number of people who have played this game in China is not only 110 million people...

It may be more than five times or even ten times this amount.

But why are sales only 110 million?

That's right!Because of piracy!
The rampant piracy of games has crowded out the market for genuine games and divided up the cake that should belong to genuine game manufacturers.

Therefore, people who have played this game may not necessarily buy this game.

And why don’t major game manufacturers deal with the distribution of pirated games?
Part of the reason is that it cannot be eliminated.

And part of the reason is for publicity...

No matter how game manufacturers promote their own games, the effect is not as practical as those promoted by players who have played the games themselves.

What stand-alone games need most is publicity!

Because compared with online games, stand-alone games inherently lack social systems.

Even if you play the same game with your friends, you can't play together.

And this also reduces the motivation for players to pull people into the trap.

What's more, it costs money to buy stand-alone games.

If you pull a friend into the pit.

If your friend doesn't like this game.

That is equivalent.

Because of you, your friend spent a lot of money.

In this way, players are less likely to promote games for manufacturers...

But piracy is different, piracy does not cost money.

In this way, the barrier to entry for pirated games is very low.

When piracy players lure people into their traps, they don’t have to consider the issue of money at all.

That's why there are more pirated players than genuine players.

And as long as one of the pirated players buys the genuine version.

Then it is a profit for game manufacturers.

All in all also.

The revenue lost due to piracy is regarded by game manufacturers as promotional expenses.

Some game manufacturers even provide download links for pirated games on some websites to earn a wave of traffic advertising fees.

This is not uncommon.

Therefore.

Yu Xian would set the price of the first game developed by the company he took over at one yuan.

Because of the live broadcast.

Yuxian itself does not lack channels for promoting games.

Pricing one yuan makes it easier to attract viewers in the live broadcast room to try the game "Plants vs. Zombies".

And such a cheap price.

Many people are too lazy to download pirated versions.

What's more, the identity of genuine players can also bring a subtle "sense of superiority", especially compared to pirated players, this sense of superiority is even stronger.

And believe in the quality of "Plants vs. Zombies".

After most people have played it, they will be happy to recommend it to others who have never played it.

In this way, it is easier to form large-scale publicity benefits for players.

This is Yu Xian's "strategy".

Judging from the reaction of the audience in the live broadcast room.

Yu Xian's strategy should be relatively successful.

(End of this chapter)