Douluo: Man is in peerless world, resurrecting angel

Chapter 21 "Shrek Weekly" and the Theory of Cultivation
Walking out of a jungle along the avenue, the high city walls of the plain in the distance stretched to the left and right.

"This is Shrek Academy."

Xue Bei introduced the scenery and culture of Shrek Academy to Huo Yuhao.

"It's so big!"

Huo Yuhao, who had never been out of the White Tiger Duke's Mansion since childhood, was suddenly in awe when he saw such a big city.

No matter how big the Duke's Mansion is, it is just a mansion.

Huo Yuhao has never seen a city like this that caters for two million people, and Star Luo City is not as good as Shrek City.

"Come with me."

Huo Yuhao was led by Xue Bei to the east gate of Shrek City.

At this time, the place was extremely lively, with at least more than 5000 people gathered. A large number of vendors had already heard the news, and it was estimated that it was much more lively outside the city than in the city.

"Take a look, take a look, the "Shrek Weekly" recommended by the college teacher is a must-read for Shrek people!"

Many little newsboys carry a cross-body bag with newspapers inside, and rush around the streets to sell.

"what is this?"

Huo Yuhao has never read a newspaper. Of course, not only him, but the people in Shrek City don't know what a newspaper is. What are these newsboys shouting about?

"Come and have a look."

Shrek people are still quite arrogant and confident, you have said that this is a must-read for Shrek people, so let me see what you are.

One newspaper, five Gintama coins.

The old man took the newspaper, smashed it, and started reading this new thing.

"Teacher Xue? You..." Huo Yuhao stared blankly at Xue Bei who also bought a newspaper, so he said rather distressedly, "Five silver soul coins are quite expensive."

"I did this." Xue Bei said.

I put "Shrek Weekly" on the right track at that time, and now it has finally been officially released.

The city lord's palace also said hello. They are all from Shrek Academy, so they must be easy to talk to.

This is also the reason why Xue Bei worked hard to be admitted to the establishment of Shrek Academy. There are people in the court who are easy to handle.

"..." Huo Yuhao.

It turned out that Teacher Xue did it.

"How about taking a look?" Xue Bei handed the newspaper to Huo Yuhao. He wanted to see what Huo Gua said about his newspaper.

"Shrek Weekly" mainly targets Shrek people. Most of the content of the report is about the Douluo Continent originally belonging to the Three Kingdoms, and a small part is about the Sun Moon Empire. The entire page is printed in black and white.

This kind of newspaper is more formal,

Entertaining information comes later,
Focus on reporting on the political, economic, cultural, social and other developments and trends of the three countries that Douluo Continent originally belonged to.

There are columns such as "International Issues", "Development of Soul Guidance Devices", "Newspaper Abstracts", and "Readers' Mailbox".

After all, Xue Bei's major is journalism, which is the major criticized by Mr. Zhang (this major is indeed like that~).

No matter how you say it, at least now that Xue Bei has traversed, he still has experience in doing this.

Simultaneously,

Xue Bei is also well aware of the influence of public opinion wars.

So Xue Bei didn't plan to rely on this "Shrek Weekly" to make money for the time being. Making money means entertainment.

To seize the high ground of public opinion before the enemy, it is necessary to let Douluo originally belong to the Three Kingdoms recognize that "Shrek Weekly" is a newspaper read by middle and high-level soul masters, so as to cultivate the brand of "Shrek Weekly".

The high ground of public opinion is there. If you don't occupy it, the enemy will occupy it.

In his previous life, Xue Bei had encountered too many things where demons were involved. In the final analysis, he was still worse than others in terms of manipulation of public opinion.

Huo Yuhao read newspapers very selectively,
He didn't know much about the Heavenly Soul Empire and the Dou Ling Empire, so he mostly just rummaged around.
Huo Yuhao is still more interested in the things about Shrek City. He has read a lot of articles about Shrek Academy, hoping to imagine his dream Shrek Academy from them.

Finally, Huo Yuhao read the Star Luo Empire's article carefully, ""Heroes of the Star Luo Empire—The White Tiger Duke Protecting the West"..."

Huo Yuhao's face was full of disbelief. This article wrote about the White Tiger Duke so well that it seemed that Huo Yuhao thought that he didn't grow up in the mansion of the bitter and mean White Tiger Duke.

"Teacher Xue."

Huo Yuhao subconsciously asked Xue Bei.

"Is there anything wrong with Duke White Tiger's report?"

Xue Bei's eyes stayed on the newspaper article, and then he wanted to hear what Huo Yuhao wanted to say.

"Although Duke White Tiger... he still has shortcomings, he is not perfect, and he cannot be called a hero."

Huo Yuhao said in embarrassment.

Huo Yuhao's emotions towards the Duke of White Tiger, his biological father, were very complicated.

On the one hand, he admired the duke who fought outside and defended his family and country, but at the same time, he complained that he was not good to his mother and allowed her to die.

"The position of our newspapers, news, and articles will always be that the Douluo Continent originally belonged to the Three Kingdoms, and what we promote is Duke Baihu's fight against the Sun and Moon Empire.

Maybe he is not a good husband and father in the family, but...

For the Star Luo Empire, he
Be a hero. "

Xue Bei said.

"Newspapers, news, articles..."

Huo Yuhao scratched his head, wondering about these new words that he had never heard before, and then asked:

"But don't these newspaper articles put authenticity first?
If they are all fake, you can deceive people for a while, but you can't deceive people for a lifetime.

Who will watch it in the future? "

Xue Bei chuckled, "The authenticity of newspapers is indeed important, but... After all, there is no complete 'fourth power' here. Everything is for our publicity."

Huo Yuhao looked at Xue Bei suspiciously.

“Let’s say it’s Duke White Tiger.

If... I mean if,
In his daily life, he was greedy for money, lustful and abandoned his wife and children, but he was still a hero who fought against the invasion of the Sun and Moon Empire.

Right? "

"Yeah." Huo Yuhao nodded in approval.

“As a newspaper news editor, if you only report on those shabby stories about Duke White Tiger abandoning his wife and son,
Excuse me,

How do you let people from the Douluo Continent who originally belonged to the Three Kingdoms think of this general who fought against the invasion of the Sun and Moon Empire? "

Xue Bei asked back:
"This kind of shit is reported every day. Nine out of ten things are like this. I'm afraid there is no need for the Sun Moon Empire to attack. We will fight first."

"Don't you want to report it?" Huo Yuhao asked again. He felt sad when he thought of his mother.

"Of course not!" Xue Bei seriously refused: "Because of Duke White Tiger's contribution, it is not enough to erase his flaws. This is a fact."

"Is it necessary to report, or not to report?" Huo Yuhao was even more puzzled.

Xue Bei shook his head, "Have you heard of the theory of cultivation? Hahahaha, you probably haven't heard of it either."

Cultivation theory, also known as cultivation analysis, is a concept in communication science proposed by Gerbner.

Xue Bei explained:
"If... if...

The White Tiger Duke is not only a hero who fought against the Sun Moon Empire, but also a bastard who abandoned his wife and son.

Although you have reported all of them, you can choose the order in which they are arranged.

For example, the White Tiger Duke's fight against the invasion of the Sun and Moon Empire can be put on the front page and made a big-character poster!
As for those trivial matters, just find a page at the back and write them with less content.

This can not only ensure the truth, but also complete the propaganda task. "

"..." Huo Yuhao.

It’s really... haha.

(End of this chapter)