Reborn Game Pioneer

Chapter 30 Gu Feng steps on flowers
"I said before that your understanding of games is passable, but your understanding of the market is still lacking. The teachers in the university must have taught you that when designing a game, you must first understand the audience it is targeting."

The original owner skipped too many classes, and Gu Feng was not sure whether the teacher had taught him, but he should have taught such basic things.

Wen Meng nodded subconsciously.

"Have you ever understood the audience of Kaixin Xiaole? I can tell you a set of data directly. Female users account for 68.5%, office workers aged 26-34 account for 50%, paid users account for 6%, and paid users account for 60%. The per capita recharge amount of those born in the 90s is three times that of those born in the 00s and 3s.”

"It is not difficult to see from these data that the main target group of elimination games is female players, and the main consumer group is not only not young people, but the middle-aged group that is most easily ignored."

"That's the problem. The pattern design of Kaixin Xiaole is clearly distinguished from two dimensions: color and shape, such as the triangular yellow chicken, the round brown bear, the trapezoidal blue hippopotamus, and the nearly five-sided A red fox in the shape of a fox. It can be said that even players with color weakness or insensitivity to shape perception can clearly distinguish blocks with different patterns."

Gu Feng had heard someone say in his previous life that the final pattern versions of several small animals in Kaixin Xiaole were carefully selected from more than a dozen groups of different styles of patterns in order to take into account the gaming experience of children and middle-aged people. .Children are very sensitive to colors and are far more sensitive to simple shapes than complex shapes, while middle-aged people are prone to visual fatigue.

"On the contrary, Garden Match has beautiful flowers of all kinds, but the distinction in color and shape is not very high. Coupled with the dazzling special effects, it can easily cause visual fatigue for players. This point This is especially true for middle-aged people.”

"Exquisite patterns and dazzling special effects can indeed attract more young players, but they also quietly block the main consumer groups, so I say this is a fatal problem."

After listening to his words, Wen Meng was enlightened. It turned out that she had even misunderstood the audience of the game from the beginning, and subconsciously looked at the problem from the perspective of young players.

In fact, it’s not her fault. After all, everyone knows that young people, especially men, are the main force in the gaming community.A game like Xiaoxiaole where female users account for nearly [-]% and whose main source of income is middle-aged players is completely strange.

"The second question is about ranked mode. There are many games on the market that have ranked mode. They all have a common problem. You should be aware of this, right?"

Wen Meng nodded and blurted out: "Fairness."

Gu Feng nodded: "Yes, fairness, as long as it involves ranking and competition, fairness will always be an unavoidable topic. Is the Garden Fun Fair fair?"

He shook his head and asked himself: "Whether it is the uncontrollable special effects of the rainbow flowers or the unknown of the blocks that will fall, the game is full of luck. The current market feedback on the ranked mode of Garden Game is relatively good, but it is just temporary."

"Firstly, players' ranks are still low, and their desire to win or lose is not high; secondly, players' early energy is still focused on passing the main level. After a while, this problem will naturally be exposed, and the final results will be intuitively displayed from the data. That is: the ratings have declined, and the monthly retention rate has plummeted, lower than normal expectations.”

"Third, your analysis of Longteng authorizing Wangwang account to log in is correct. With the quality of Huayuan Xiaoxiaole, this is indeed a win-win situation."

"But Kaixin Xiaole is different. The user potential of Kaixin Xiaole is far from the 1000 million you see now. Everyone has far underestimated its potential. Whether you believe it or not, the future users of Kaixin Xiaoxiao will be It’s hundreds of millions. It’s impossible for me to give away such a huge number of users to Wangwang just for the small profit in front of me.”

"Fourth, the more activities, the better. Kaixin Xiaole is essentially a casual game. It mainly takes up players' fragmented time, such as going to the toilet, catching the bus or subway, or waiting for food to be served in a restaurant."

"Except for a few serious players, most players log off after running out of energy or even running out of energy. They move so much and need to manually close them one by one every time. This is quite disgusting for casual games. Change it. In short, the effect of persuading people to quit is excellent.”

This actually existed in previous lives, but these messy activities only gradually appeared after a long time after they were launched online. Many players have developed the habit of clearing two levels every day, and will not quit easily just because of a little trouble. pit.

If Happy Match [-] were played like this when it was first launched, it really might not be able to reach the level of national match [-] games.

"Fifth, the charging setting of Huayuan Xiaole is the same as the problem mentioned in the first point. It does not understand its audience at all. The attitude of middle-aged people towards games is completely different from that of young people. Like them The recharge gift packs set up to give as much as 30 and 100 are completely aimed at young people.”

"How many young people do you think would spend money on a casual game? With this money, wouldn't it be good to keep it to play in the world and become the gun king in the battlefield? But middle-aged people are different. Middle-aged people are stingy. Yes, they can fight with the vegetable vendors for a long time for a few cents, but if you ask them to charge 30 or 100 on the game, it is a complete dream."

Wen Meng thought about it carefully, and it was true that the recharge gift package of Garden Xiaoxiaole was like a clearly stated sign - I want the right amount of money!
On the other hand, Happy Xiaoxiaole seems to be more conscientious, and all the props cost 50 cents. Imagine that you have to play a level for more than ten times without being able to pass it, and you are just short of the last step or a hammer. You can get it done for [-] cents. Should you buy it or not?The windmill coin piggy bank is full, and you can get the windmill coin that can only be obtained for [-] yuan for ten yuan. The genuine [-]% discount, can you bear it?
The recharge points of Kaixinxiaoxiaole seem to be affordable and cheap everywhere, and they are always considerate of players. Players who recharge money or not will not feel bad about it, and they will make a steady stream of money.This point is much smarter than Huayuan Xiaoxiao Le's face asking for money.

"sixth……"

Wen Meng originally thought that Gu Feng was just explaining the points she raised, but she didn't expect that Gu Feng directly grabbed the Garden Game and started to quarrel with her. He pointed out ten issues in a row, from the art style to the main gameplay, and from the profit point. When it came to the activity, I almost listed it from beginning to end.

The key point was that she listened carefully and felt that what he said was quite reasonable. At least she couldn't think of any refutation.

After a game that had various advantages in her eyes was analyzed by Gu Feng, even she was no longer optimistic about the future trend of Huayuan Xiaole.

(End of this chapter)