I! NS game designer

Chapter 135 The relationship between Sony and Ren Xiaotang

Speaking of Ren Xiaotang and Sony, although the two families are not in the same place, they have known each other since the previous generation. If we look at it in terms of seniority, Wei Junjie would probably call the girl in front of him sister.

But don't think that the relationship between the two families is very good, but the grievances and resentments between the two families can extend to the previous era.

What was neon back then?
Sega, Sony.

In 1983, Ren Xiaotang's first real home console, the Family Computer (Family Computer, FC), was launched.

On the same day, Sega's first home game console, the SG-1000, was launched. This console mainly transplanted games from the arcade platform.

The significance of the Famicom goes without saying.When the United States experienced the "Atari Collapse" and caused a great depression in the video game industry, the launch of FC revived the video game market and made Ren Xiaotang the founder of the modern game industry.

But later, due to national conditions, the ban on game consoles almost killed Ren Xiaotang. There are policies from above and countermeasures from below!

But Ren Xiaotang turned around and thought about it, if you don't buy me a game console, then I can always buy a learning machine, right?

Ren Xiaotang sold a game console under the name of a learning machine.

But the learning machine doesn’t live up to expectations!
After all, where is the national situation?

But if Ren Xiaotang thinks about this, I can't do it and kill myself first, right?
So he looked at the Neon Sony next door. Although Sony hadn't set foot in the game field at the time, it was obviously interested in this industry.

Sony is also a real person. If you can't do it, I happen to have an idea, so the two of us can do it together, make it bigger and stronger, and steal Sega's vote.

What did Sony do at the beginning? Sony made CD products at the beginning. If we put them together, there would be no problem. You have the games and I have the technology.

Alas, if the two of them clapped together, it would be no problem!
After agreeing on the contract, the code name of this product jointly developed by Sony and Nintendo was called PlayStation.

Just when everything seemed to be going so smoothly and seemed to be about to succeed, something happened that no one expected at the time. Sony was preparing to release the PlayStation prototype at the CES International Consumer Electronics Show.

There is absolutely nothing wrong with this method.

Just when Sony was happily demonstrating the performance of the PS prototype at the exhibition, Nintendo suddenly rebelled at the other end, leaving Sony confused.

"What the hell, even though you are my senior in the gaming world, you can't lie to me like this, right? There must be a mistake somewhere, yes, there must be a mistake somewhere!"

At that time, everyone may have thought that Ren Xiaotang suddenly broke the contract unilaterally, but the facts were once confusing, and almost everyone held different opinions on this breach of contract at the time.
However, the focus was basically on the contract issues at the time. Some people said that there were many loopholes in the contract between Sony and Ren Xiaotang.

And these are just in preparation for wanting to replace Nintendo with its own hardware standards and prepare to encroach on its market share in the future.

The resourceful Ren Xiaotang used legal weapons to fight back against the insidious Sony. The above may just be a rumor with a hint of conspiracy theory at the time and spread by word of mouth in the gaming circle.

Regarding the cooperation project between Ren Xiaotang and Sony, players in that country must prefer which manufacturer, so what?

The two sides began to complain in the media. You, Sony, are awesome, and I, Ren Xiaotang, are pure and clean. You must have invited the navy to slander us.

It was a bad debt, and it was unclear whether it was right or wrong. Anyway, this incident became the starting point for Ren Xiaotang to lose his dominance in the gaming industry.

Sony's sinister intention of taking advantage of contract loopholes and trying to use compatible machines to take over SFC and then annex Lao Ren's market share is rarely mentioned. It seems that no matter what it does, Ren Xiaotang is wrong and Sony is right.

What about to the back? The N64 came out, especially with its 3D processing capabilities. Ren Xiaotang skipped 32-bit and went directly to 64-bit.

Very strong, but what is the GDP of China?

However, the unfriendly development environment and high development costs caused third parties to complain endlessly, so half of their lives disappeared. Fortunately, there are European and American markets that are holding on.

Later, another "upstart" Microsoft Xbox emerged, which gave Ren Xiaotang another formidable "money power" competitor, and Europe and the United States were also left in the cold.

What else can we do?
Sent!

Business is like this, but it is also the grudges and grudges of the previous generation. For the younger generation of this generation, I don’t know whether it is good or bad.

Don't think that Ren Xiaotang is rich. If Ren Xiaotang were rich, his father would not go so far as to sell the company.

Don’t think that players have a high degree of adhesion. If there is a high degree of adhesion, Wiiu keeps doing it until it is almost ready to sell the company.

but now
Ren Xiaotang has nothing to panic about. How does Zelda and Mario make money? Pokémon is going to be launched in Europe and the United States again, opening up the market. Plus, he has a girlfriend with a small bank account. Wei Junjie really has nothing to panic about.

Regarding Sony, Wei Junjie just wanted to say, I don’t have any good games. My first-party games are not a little better than yours, but invincible.

"Long time no see, brother Xiao Wei?!" Junko Sakai said.

Wei Junjie suddenly said in surprise: "Sister Shunzi, hello!"

"What the hell, I haven't heard Ren Xiaotang's voice for such a long time. I thought Ren Xiaotang went bankrupt? My sister is thinking about investing." Junko Sakai said with a smile.

"Haha, Sister Shunzi is joking!" Wei Junjie said, "Don't bother me, you are welcome. After all, Sony is very competitive with Microsoft now."

"Look at Microsoft, it doesn't have much status in China, but it is very famous around the world, especially in the American market. They occupy more than 80.00%. There is no way they can give up such a huge market share to Sony!" Wei Junjie Said with a hint of disdain.

When Junji Sakai heard Wei Junjie's words, a faint smile appeared on her face: "I don't bother you to worry about it, but if Ren Xiaotang is in need, you can contact my sister, and she will definitely give her full support!"

Wei Junjie looked at the beautiful woman in front of him. Although he was not interested in this beautiful woman, he still nodded and said, "Thank you very much!"

"Well, then I won't delay your work, sister. I'll leave first!" After Wei Junjie finished speaking, he left.

Seeing Wei Junjie walking forward quickly, Xingtong hurried over behind him and asked: "Old Wei, why do I feel that your attitude towards Sony is a bit inappropriate?"

"Microsoft wants to drag us into this muddy water, and Sony also wants to come over and ask us to take sides. It's best for us not to participate in anything and just work on our games peacefully." Wei Junjie sighed helplessly.

"Then" Xingtong wanted to say something.

"I know what you want to say. This is the best for now, and I hope it will always be like this. No one can shake anyone!" Wei Junjie thought about it and shook his head.

How should I put it? Cooperate with Sony
I don't want to think that when the time comes, I plug two controllers into my switch as a new machine. Whoever buys this thing will laugh at me forever.

Microsoft dominates the world, Sony is at the top, and Ren Xiaotang is in a league of his own.

(End of this chapter)