This is Shenma Black Technology

Chapter 28: Several Sorrows (4000 words chapter)
Some are happy and some are sad.

At Shenma Technology Company, while the sales of Phantom projectors are booming, it is also the official flagship store of JD.com and Taobao.

At this time, the sales live broadcast rooms of major TV monitor brands seemed very deserted.

In the live broadcast room of Changhong TV's official flagship store, the anchor lady introduced her products seriously.

“NO.70 product, NO.70 product is a cost-effective product specially launched by our family for Double Eleven.

Its size is 4 inches, with a 2K high-definition screen, ultra-thin full screen, your private large-screen theater, borderless design, AI intelligent voice assistant, mobile screen projection, and 16+[-]G large memory.

Nowadays, the Double Eleven discount price is only 99 yuan, and you can get it delivered to your door with free shipping!
This is a historically low price for a [-]-inch LCD TV. In order to achieve this price, the manufacturer has also made a lot of sacrifices. It is just for the sake of volume and makes almost no money.

What are you still hesitating about? Hurry up and place your order. If you place an order today, you will receive a good gift. It is also our Changhong brand kettle. There are no tricks and it is available to all users who purchase the product! "

However, no matter what the anchor says, consumers’ eyes are sharp.

There were only a few people in the live broadcast room, and the messages were not as lively as other home appliances. No one asked about the specific situation of the product, and no one said that they had placed an order. Everyone's message and chat styles were completely different.

"I just placed an order for a second-generation phantom projector in the flagship store of Whatsmart Technology. After a few days of fighting, I finally got it. It's not easy! Whatsmart Technology doesn't have a live broadcast room, so come here to watch it. look."

"It's so deserted here. Has any brother placed an order for a TV?"

"Sir, times have changed. Why buy a TV now? Moreover, the price-performance ratio is not high. If you have the money, wouldn't it be better to buy the Youth Edition of the Phantom Projector?

For only 390, you can enjoy a [-]-inch screen!Although the picture quality is much lower than that of the first and second generations of Phantom Projectors, it is still enough for watching TV. Even the youth version of the operating system is smoother than the operating systems of other companies' TVs or TV boxes. ! "

"Shenma Technology Company is the real conscience. The memory of the TV system has reached 8+128G, which is larger than the memory of my mobile phone. Don't you think it's irritating!

What's more, it's also powered by the Snapdragon 855. Although it's a CPU from two or three generations ago, it's still smooth to use. People are still using the same CPU on mobile phones today! "

"The Phantom Projector is a truly conscientious product. If you say the price will be reduced, the price will be reduced. Originally, the product would not have to be sold. Even if the price is not reduced, some people will buy it. The manufacturer just cuts the price to make profits without any tricks!"

"Hehehehe, I bought three Phantom projectors at once, one second generation and two Youth Editions. I am going to replace all the bedrooms, living rooms and computer monitors at home!"

"Everyone has bought it, and so am I, waiting for it to arrive!"

"I have looked at several businesses that sell TVs. Although the prices have been reduced to a certain extent compared to before, they are not cost-effective at all. If I want to sell goods, I think a 690-inch TV will cost 99, or [-]. [-] is pretty much it.

Why buy a TV when you have 2000 yuan? Isn’t the Youth Edition of the Phantom Projector, which is more portable and more effective, better! "

In the live broadcast room, the audience was talking about other things, and no one bought the product at all!
Regarding this situation, the anchor is also very helpless. It is impossible to drive people away. They can only pretend not to see it and continue their work.

Occasionally, a user who places an order makes the anchors as excited as if they were celebrating the New Year. It’s not easy!
However, users who bought TVs turned around and said that they did not get the Phantom Projector, so they could only buy a TV to watch it first.

The anchor could only cry and faint in the toilet. Such a day has never been thought of before. The live broadcast room of big brand TV used to be quite lively, and thousands of units could be sold every minute.

From the early morning of November [-]st to three o'clock in the afternoon, the anchors of the live broadcast room changed one after another. However, the sales of TV sets were very stable, with one user placing an order every hour.

In other words, the Double Eleven event has been open for fifteen hours, and the discounts on TVs are much greater than before, but only fifteen units have been sold!
That afternoon, a meeting was being held at the headquarters of Changhong Electrical Appliances Group.

The president of the company is sitting at the top of the conference room. Below are reports from various electrical appliance departments on the sales of Double Eleven products.

The department manager of the air-conditioning department first reported: “The Double Eleven event has been open for fifteen hours. During this event, we sold a total of more than 5000 air conditioners on several major platforms, with sales of more than 4000 and [-] million yuan. "

"Changhong refrigerators have sold a total of more than 2000 units, with sales of more than [-] and two million yuan."

Departments such as washing machines, mobile phones, small household appliances (electric fans, heaters, kitchen and bathroom, rice cookers, induction cookers, solar water heaters) have reported their sales and have achieved good results.

However, as the flagship product of Changhong Home Appliances, the manager of the TV department, whose sales accounted for more than 80.00% of the entire company in the past, has been reluctant to report his sales.

Finally, the managers of other departments have reported.

The manager of the TV department could only stand up helplessly and report: "Today's online sales of TVs. Since the start of the Double Eleven event, a total of 47 TVs have been sold on major online shopping platforms and 150 official stores. Taiwan, sales volume is 30.”

The scene suddenly turned cold.

After the situation report was completed, the president frowned. Although it was expected that the sales volume would be greatly reduced due to the impact of the phantom projector, this reduction was too severe!
The other department managers also looked very unhappy, and some even whispered!
"It's only 30. This is our company's flagship home appliance. If this continues, the company may be in danger soon."

"It can be said that it is an old brand in the field of domestic TV sets. It has been making TV sets for decades. Perhaps today is the bleakest day in terms of sales. I have never dreamed of such a scenario."

"I can't even call it the worst day. The sales volume in the first two days was even lower, and the sales volume in one day was in single digits!"

"It's all because of the phantom projector. To be honest, I also bought a phantom projector at home. Compared with my company's products, it is indeed much better. Even the people in my company think so, and consumers naturally agree. Know what products to buy.”

"Perhaps the era of televisions is coming to an end. From now on is the era of projectors. The effects are better than TVs, the response speed is faster than TVs, the size is smaller than TVs, and the eye protection is much better than TVs. As long as we carefully understand everyone Everyone knows how to choose.”

"Sigh, I don't know if our jobs can be saved. I have been in the company for more than 20 years. I finally got to this position, but the company may be facing the risk of bankruptcy."

"Who wouldn't be? You see, the TV department was so prosperous in the past. The department manager's qualifications are much higher than those of other department managers, and he can also talk to the people above him. If this situation continues, it will be difficult in the future. You can blame the fault of the manager of the TV department, but it can only be said that this is the advancement of technology."

The people below were talking a lot, and the president, who was frowning above, finally said: "Okay, everyone, stop talking. Regarding the company's current predicament, the company is also working hard to find a breakthrough, hoping to survive this crisis. Let’s end this meeting here for now.”

After the meeting ended, the president rushed to the next conference room for a meeting with a strong sense of crisis.

A few minutes later, another office in the same company building was already filled with technicians.At the beginning of the meeting, the president couldn't wait to ask: "It's been half a month since the ghost projector. How are you doing with your technical cracking work?" the president asked with great expectation.

After the engineers below looked at each other, the chief engineer stood up helplessly and answered:
"The components in the Phantom Projector are all classic projector product components. There are almost no difficulties with the components, except for two problems.

The first is the driver. Our company has been making driver board drivers for TVs and projectors for decades, but like virtual projectors, it can make the components of the equipment perform [-]% or even [-]% of their performance. The driver is something I have never seen before, or even thought about.

Even if we gather all the relevant professional engineers, we still can't understand how the phantom projector works. The underlying logic code is absolutely clueless, and simple copying and pasting has no effect.

The second question is adjustment. Just like different adjustments between different cars, it is obviously the same car, but it can give the driver a completely different feeling.

Even if we imitate this aspect, we can only achieve 5.00% of the virtual projector, and the gap is still very big. "

Didn't hear the good news he wanted, the president held his head helplessly, and said after a while: "So the main problem is the driver software?"

"Yes, we have no clue at all." The chief engineer also had an ugly face. He has worked in this company for decades, and he also does not want the company to go bankrupt. Recently, he has led the team to work day and night. There is no slack in the slightest, but technical problems are not something that can be rewarded if you do your best.

Waving his hands, they are all old employees in the company. They know everything about people and life. When the company is at a critical moment of life and death, the president can only comfort him: "I know, just do your best. I don't know how long we have left. How long will it take?" If we can’t find a way to break the situation, the company may go bankrupt.”

The chief engineer couldn't guarantee anything. He could only say: "We will definitely try our best."

The meeting with engineers and technicians ended, and the president still didn't get the answer he wanted.

It's impossible for such a big company to fail in my hands, right?
An idea that he had never had before came into the president's mind. He shook his head and quickly shook the idea out of his head.

The company has reached a critical stage of survival.

Back in his office, the president thought for a while, then made a phone call to convene an emergency shareholder meeting of the company.

Two hours later, it was getting dark and most of the company's employees had gone off work.

In the company's conference room, representatives of the company's large and small shareholders, which are rare to see on weekdays, gathered together to hold a meeting about the company's survival.

At the beginning of the meeting, the president stated at the meeting the difficulties that the company has faced in recent times, including the sudden emergence of the crisis of Shenma Technology Company, Phantom Projector products, and the sharp decline in sales of the company's mainstay product, TV sets.

The chairman sat above, thought about it, and asked: "Has there been any in-depth investigation about Shenma Technology Company?"

"not yet."

"Immediately after this meeting, we will launch an in-depth investigation. If there is an opportunity, I would like to acquire the entire Shenma Technology Company. Is there a rough valuation for this company?"

“For the three products of Phantom Projector, the engineers in the company have done product profit evaluation.

The components of the first-generation virtual projector equipment all use projector components that can be found on the market. The total cost of the components is about 2000 yuan. If ordered in large quantities, the price will be lower, around [-] yuan.

Then there is the labor cost. Because the equipment parts are ordered directly, the labor cost is not high, about 100 yuan per unit, plus the factory building, water and electricity, workers' food and accommodation, tax payment, etc.

According to the current selling price of 99 yuan for the first generation of virtual projector, the profit of each unit is about 2000 yuan.

The second generation of Phantom Projector is currently priced at NT$99, and the profit is also around NT$2000.

The profit from the youth version is about 400 yuan.

On the first day of Double Eleven today, Shenma Technology Co., Ltd. pre-sold 20 sets of phantom projector products, with a profit of about [-] million. "

With a profit of [-] million, the chairman rubbed his forehead and had a headache.

"With profits so high, it's no problem to estimate the company's valuation at billions or tens of billions. Although it has been in business for many years, it is still difficult for Changhong Electrical Appliances Company to take out so much money at once.

However, virtual projector technology is a key technology. If the patented technology can be obtained, Changhong Company will have further room, and the money acquired will be earned back in a short time.

Conversely, without projector technology, the company could be in real danger.

Also, it would be best if the engineers from Shenma Technology Company who developed and manufactured the virtual projector could be poached.

Okay, in the next period of time, we need to contact the boss of Shenma Technology Company to ask whether Shenma Technology Company has any intention of financing and listing, whether it is willing to invest in Shenma Technology Company, or whether the technology patent can be authorized.

This is done on the surface, secretly sending people to carefully check the details of this company. If you can contact the company's engineers, it is best, even if it costs tens of millions of annual salary, you have to poach them.

Since TV products are not as good as projectors from the front, then from the side, as long as you have the same product, it will be fine.

The above are the main tasks of the company in the future, and we cannot sit still and wait. "

After the meeting ended, the president began to get busy again, arranging the corresponding matters for this meeting.

Such meetings are held throughout Daxia by dozens of companies whose main products are TVs, projectors, or monitors.

At the same time, several large foreign companies with keen sense of smell have held special meetings on Shenma Technology Company's virtual projector.

The answers obtained at the meeting were similar.

(End of this chapter)