Peninsula: Start with the nephew of the soy sauce bottle

Chapter 81 CJ’s ambition

CJ Group may not be the most powerful among the entire peninsula conglomerates, but in the entertainment and media industry, it is an out-and-out behemoth.Occupying almost half of the industry, even established consortiums such as Samsung SK cannot compete with it.

CJ Entertainment, which became independent in 2000, is responsible for the investment and distribution of films and is the largest film distributor in the peninsula.

Mnet, a subsidiary of the group, operates a wide range of businesses, including television channels and programs, music providers and award ceremonies.

Mnet is Asia's largest music entertainment company and the peninsula's most famous online commercial channel. It can independently produce complete entertainment and music programs.

It is also the largest online music website on the peninsula. Its trend-setting original music has a huge influence on the younger generation.

Mnet owns CCM (later acquired by MBK, but the actual controller has always been Kim Kwang-soo) and FNC, which include many well-known artists.

In addition, CJ Group also owns the large-scale cinema chain brand CJ CGV and cable television stations such as tvN and OGN.

Together, these components have helped CJ build an industrial chain including multi-screen cinemas, film production and distribution, cable television networks, audio and video distribution, and mobile entertainment.

This is CJ’s deep-rooted foundation in the entertainment media industry.

Generally speaking, this giant tree in the entertainment industry does not seem to have any intersection with Park Kyung Wook.

However, the reality is just the opposite.

In the second half of this year, Park Kyung Wook re-entered the public eye through excellent music and variety performances, allowing more and more people to get to know this boy who was a child star again.

His name was all over the Internet in the second half of the year, ranking first in the hot searches from time to time, and even triggering crazy and heated discussions.

It can be said that Park Kyung Wook is the most popular artist in the second half of the year.

With the support of a huge momentum, CJ, who is mostly based in the entertainment industry, naturally will not turn a blind eye, but will pay attention to this young man who has recently become famous.

To be precise, Li Meijing, the president of CJ Group’s entertainment division, had this idea.

Who is Li Meijing?
She is the former eldest princess of Samsung. Her father, Lee Meng-hee, is the eldest son of Samsung founder Lee Byung-cheol. She was expected to inherit the entire Samsung Group, but was later expelled from the family because of a failed palace fight.

Li Meijing missed out on the position of Samsung's eldest princess because of her father's incompetence.

But after all, blood is thicker than water, and Lee Byung-cheol, who could not let go of his family ties, gave CheilJedang, a subsidiary of Samsung, to his daughter-in-law Son Funan as the foundation for their family.

CheilJedang gradually grew and expanded, and later developed into the CJ Group with a very wide range of interests.

After graduation, Li Meijing worked for Samsung for a period of time before returning to her family, CJ Group, as president of CJ Entertainment.

Under her operation, CJ Entertainment has nearly 20 cable channels and has become the leader in the Peninsula entertainment industry.

Li Meijing is keen on promoting Peninsula culture.

She wants people all over the world to like Peninsula culture as much as they like Peninsula mobile phones and cars, and to be able to see Peninsula movies and listen to Peninsula music every day.

To achieve this goal, she did many things.

Including but not limited to investing in multiple high-quality TV series and movies, and taking Peninsula Movies to enter Hollywood.

Thanks to Li Meijing's efforts, Peninsula Film finally has a place in Hollywood.

It seems that her goal has almost been achieved.

But Li Meijing is not satisfied with this. She wants not only movies, but also music, variety shows, etc. to go global.

Let Hallyu sweep the world.

But these suffer from the fact that there is no one who can really carry the tripod, and it has not achieved much results.

Just then Park Jingxu broke into her sight.

It's not that Park Kyung Wook has the ability to lead the Hallyu to the world.

Rather, she saw the extraordinary potential in this child.

The astonishingly courageous Li Meijing had the idea of ​​investing.

What really made her realize her idea was the emergence of the variety show "JYP Boys".

At first glance, "JYP Kids" is just an ordinary online variety show.

Although there are innovations and highlights, and it has the potential to become a hit, it is nothing to the powerful CJ Entertainment, and it seems that it should not be taken seriously.

In fact, this variety show is perfectly consistent with CJ's business strategy in the entertainment industry.

After controlling the complete upstream and downstream industrial chain of the entertainment industry, CJ already has the ability to create stars on its own.

Just by listing it, you will understand. An amateur can debut from the "Super Star K" draft, then sign with Mnet or its agency, and then appear in a variety show on his own TV station to increase his popularity.The last step is to become famous by participating in a TV series or movie invested by CJ, and then win a few awards such as the Most Popular or Newcomer Award.

After going through this set of hype processes, a living K-pop star was born.

If you want to promote Hallyu to the world, you cannot do without artists who continue to serve as screws.

Obviously, it is more cost-effective to use resources on our own artists than to praise artists from other companies.

At least his own people are more obedient and can create more benefits for the company.

As for the way to create artists, in addition to holding auditions to find amateurs, they can also be trained from an early age through trainees.

In terms of drafting, "super star K" already provides support.

As for the trainees, there is no suitable variety show yet.

It just so happened that the appearance of "JYP Boys" suited CJ exactly.

Of course, Li Meijing knows that this variety show is not just a simple description of trainee life.

She could see Park Kyung Wook's ambition as a producer - not only to build momentum for trainees preparing to debut, but also as a recruitment advertisement for society.

And the idea contained in this ambition is what CJ urgently needs at present.

She plans to first finance "JYP Boys" to cooperate with her as a show of sincerity.

After the relationship between the two parties became closer, they proposed that Park Kyung Wook be the producer to create a variety show for CJ that would be a trainee type.

As for why not make a similar variety show yourself?
Naturally, Li Meijing was optimistic about Park Jingxu and thought he had a bright future.

At a young age, he has made achievements in music and variety shows as an artist and producer.

This is enough to put most people out of reach.

Recently, it seems that the possibility of becoming an actor has been discovered. With that handsome face, in time, he will definitely become the new leader of the Hallyu wave.

This person's talent is so outstanding, it is not an exaggeration to say that he is unique in a million.

Park Kyung Wook is only 14 years old, and it is obvious that he will be active in the entertainment industry for a long time.

Besides, a poor imitation is not as good as an original flash of inspiration.

Who can guarantee that he won’t have better ideas and make better variety shows in the future?

Unless Park Kyung Wook is unwilling to cooperate, there is no reason for her to choose the thankless method of plagiarism and imitation.

Li Meijing didn't think Park Kyung Wook would disagree.

Most of the world's problems can be solved with money.

It just so happens that CJ has a lot of money, and it couldn't be easier to do things with money.

However, no matter how detailed the plan is, it will be adjusted according to the actual situation.

If Park Jingxu really disagrees, then the above plan will have to be scrapped, and Li Meijing will have to choose the path she least wants to choose.

So after thinking about it carefully, Li Meijing ordered the people below to contact JYP Company first to get a feel for the situation.

....................................

Park Jingxu didn't go to the set that day, but asked for a few days off.

Because today is the day of filming "The Birth of a Family".

So he came to the company entrance early in the morning to gather.

He and his uncle agreed to meet here, and then the two of them would take a nanny car together to the recording location of "The Birth of a Family".

He came here at the right time, and his uncle would definitely not pay as much attention to etiquette as the senior he met for the first time.

However, his uncle Park Zhenying, who had a similar temperament, had the same idea.

He actually arrived a few minutes later than him.

"Uncle, you are late! You just came back from White Eagle and have you forgotten the concept of time?"

Park Jingxu shouted pretending to be dissatisfied.

Pu orangutan didn't care whether his nephew was big or small. Instead, he scratched his head in embarrassment.

He was about to express his apology, but after being reminded by Park Jingxu's assistant next to him, he realized that Park Jingxu had only arrived a few minutes earlier than him.

No matter how good-tempered the orangutan is, he can't help but feel a little angry.

That brat actually laughs at fifty steps but you can't do much better, right?
Fortunately, when Park Jingxu saw something was wrong, he immediately changed his face and came over to say a few nice words, which prevented Park Jinying from having an attack.

After the two were ready, the car started moving.

The uncle and nephew haven't seen each other since the last recording of the program.

Park Kyung Wook's busy schedule is one thing.

What's more important is that my uncle flew to Baiying again to work on his great career in the United States.

After not seeing each other for a long time, the two first chatted about their current situation.

Then the topic unknowingly became more and more biased, and finally it was related to work.

In fact, it's not surprising. Both of them are a bit workaholic, and they belong to the type where daily life is extremely boring.

When there is nothing to talk about in daily life, it is natural to talk about work.

When it comes to work, Park Jin Young immediately becomes more serious.

"Recently, Mnet sent someone to contact me."

"What's the matter with you looking for uncle?"

Park Jingxu said doubtfully.

Even though Mnet is the largest music website in the peninsula, it also owns a cable TV station, and its business scope covers a wide range.

But I don’t seem to have much interaction with them, JYP.

Neither party has any business ties.

In this case, what exactly is the intention of coming to the door?

Based on the major events that will happen recently, Park Jingxu made a bold guess.

"Is it about MAMA?"

This year is the first year of the restructuring of the Mnet Music Awards, which was renamed from the original MKMF (Mnet KM Music Festival) to MAMA (Mnet Asian Music Awards).

Although the label of Asia is added to give oneself a pat on the back, in fact it is still a matter of self-entertainment in the Peninsula music circle.

This award has always been criticized by many people due to fairness issues.

It's not that other awards don't have this kind of problem, but it doesn't go so far that everyone can't see it.

Therefore, this year's awards were boycotted by some artists and companies.

The more famous ones are Shamao and Pledis.

Both companies have issued statements that they will not allow their artists to attend the awards ceremony.

In addition, the TVXQ and JYJ trio, who have terminated their contract with the idiots, announced that they will attend this awards ceremony. The conflict between Mnet and the idiots is getting deeper and deeper, and it has been brought to the surface.

Park Kyung Wook wondered if Mnet had a premonition that the ceremony would not be good-looking, and was worried that JYP would follow those two companies and have worse consequences, so he called to exchange ideas first.

However, the reality is not what Park Jingxu thought.

His guess was denied by Park Orangutan.

"It's not about the awards ceremony."

Park Orangutan's eyes fell on his nephew.

"Speaking of which, this matter is also related to you."

"It's about me?"

Pu Jingxu, who was quite surprised when he heard this, pointed to himself.

After getting his uncle's nod, he fell into deep thought.

But for a while, he had no clue. He couldn't find the reason why Mnet was targeting him.

Park Jingxu is still self-aware.

Although he has achieved very good results in just six months, these are still not enough to attract Mnet's attention.

It's not that he doesn't have confidence in himself and feels he's not qualified to be favored by Mnet.

In his vision, contact with Mnet or even CJ Group should be a few years later.

As long as he is given some time to accumulate capital, he will be confident that the other party will have to face him.

Anyway, it shouldn't be now.

Park Jingxu, who was confused, couldn't figure it out, so he had to ask.

The uncle's answer only surprised Park Jingxu.

"Uncle, what do you mean, Mnet wants to invest in cooperating with us to produce "JYP's Bad Boys"?"

"That's right, I was stunned for a long time when I first heard about the beating. After thinking about it for a long time, I still didn't understand what the trap was...

But if there is no trap, what is Mnet trying to do?

Anyone with a discerning eye can see that this variety show, in addition to providing exposure and building momentum for trainees preparing to debut, is also our company's recruitment advertisement for the public.

Even if Mnet pays to help us produce programs, the benefits they can get are limited.To put it bluntly, it is not as profitable as their own copycat.

Are you doing this for no reason, just to give us money? "

The more Orangutan Park talked, the more depressed he became.

Don't think that it's a good thing if someone rushes to give you money.

There is no such thing as a pie in the sky.

There are too many intrigues in this society, especially in the highly competitive entertainment industry.

If you don't understand other people's intentions, you won't know how you will die.

But Park Jingxu was not as worried as his uncle.

After a moment of silence, he said thoughtfully.

"Maybe they really want to send us money."

"What do you mean?"

Park knew that his nephew was not an innocent guy who didn't understand the world, so his words were definitely not unreasonable.

"Is there a possibility that Mnet and even CJ behind it want to establish a close cooperative relationship with us?"

"That's not the case... My family knows their own affairs. Although JYP is boasted as one of the top three agencies by people who don't know about it, let alone compared to CJ, even Mnet is far behind.

Neither are of the same size. "

Park was no longer confident when he said this. He really didn't expect what CJ could see in him.

If you were really optimistic about him, you should have signed him into the company a long time ago, instead of letting him work hard to build this business.

"I think it is very possible. Uncle, there is no need to belittle oneself. Judging from the current development momentum of our company, although we have experienced many hardships, overall we still have a lot of high-quality assets.

Moreover, Mnet didn’t come sooner or later, but it decided to come now, and it also named Mnet for a cooperation with low returns.No matter how you look at it, it seems that the ulterior motives are not in the bar! "

"Then what can he fancy? Me?"

Park Orangutan wondered.

Park Jingxu has different opinions on this.

"I think it's me."

"It is indeed very possible..."

Park orangutan nodded in agreement.

He didn't think his nephew was being narcissistic either.

When it comes to the company's best asset, what else can it have other than a nephew?
Even he is ashamed of himself.

Mainly due to age, Park Jin Young feels that he represents the present and his nephew Park Kyung Wook represents the future.

I know the excellence of my nephew best - I am already training him to be his successor.

It had happened before that the old fox Lee Soo Man poached people again and again.

So it seems not surprising that Mnet would target Park Kyung Wook.

If we use stocks as an analogy, then Park Jingxu is undoubtedly a potential stock with an extremely low price.

Isn't this the best time to buy at the bottom?

No matter how you say it, CJ is just a business group, and it has the nature of businessmen to pursue profits.

As a businessman, how can he resist the temptation of successfully buying the bottom and getting huge returns?
After quickly accepting this statement, Park Zhenying had new questions.

"Even if they want to invest in you, Jingxu, what return do they want to get from it?"

"Judging from my current abilities, they probably want me to be responsible for helping them produce variety shows."

Park Jingxu blurted out without thinking.

He currently shows several abilities in total.

Music can be ruled out first. There are too many composers on the peninsula, and I am not the kind of person who will surely take the country by storm as long as he writes songs.

There is really no need to fawn over him for a few songs.

Then the only thing left might be variety shows.

Excellent variety show planning is also rare in Peninsula.

CJ may be optimistic about his ability as a planner.

And the subsequent revenue created by a variety show is much greater than that of a song.

This is what the consortium's eyes like to pursue.

"It's very possible..."

Park Orangutan nodded and agreed with this statement.

"JYP Boys" is indeed a masterpiece.

The subsequent impact of this variety show is far-reaching.

The peninsula's population growth rate is decreasing year by year, and fewer and fewer new generations are being born.

The competition for high-quality trainees will only become more intense.

From this point of view, "JYP's Bad Boys" is a very good promotion, giving JYP an advantage.

This advantage will slowly manifest itself over time.

After some time is allowed for public opinion to ferment and the effects are clearly seen, this program is bound to become the target of everyone's following.

Placing advertisements in a low-cost way in disguise is definitely what most brokerage companies are willing to do.

If there is no further action, then JYP’s advantage as a first mover will only become smaller and smaller.

At this time, the cooperation from Mnet is a great opportunity.

This gives Park Jin Young the possibility to distance himself from other agencies.

In fact, the meaning of Park Jingxu's words is very obvious.

He did not reject this, indicating that he was more inclined to accept cooperation.

"I probably know what to do."

　Thank you Jiraiya for the reward and recommendation ticket!
　　
　
(End of this chapter)