Game Design: Players are moved to tears

Chapter 96 The theme of national style
a month later.

The number of registered members on the Fumei platform has exceeded the 300 million mark, and the number of registered members has reached 50.

The number of daily active users even reaches 80.

Although this number cannot be compared with those popular games on the market, it has also entered the first echelon and become an industry benchmark.

And what’s even scarier is that this is the daily activity of the game platform, not the daily activity of a single game.

Liu Wei can completely rely on the Fumei platform to promote his own games.

In other words, from now on, even if there is no new influx of users on the Fumei platform, once Fumei Technology starts to promote new games.

This is equivalent to brainwashing 80 people every day.

Even if only one in [-] players tries a new game out of curiosity, that's [-] new players.

Of course, there is a lot of water in this 80 yuan.

For example, most of them are middle-aged and elderly players, and most of these middle-aged and elderly players were led into the trap by children who 'stole food'.

Their consumption level is not high, basically zero, and if they can charge a yellow diamond, it is already the best.

They are basically addicted to various chess and card games such as "stealing food, fighting landlords" and "mahjong".

For Fumei Technology's new games, they neither know how to download nor want to experience the new games.

I just want to sit in front of the computer and play cards quietly.

But to Liu Wei, all this didn't matter.

As long as the daily activity of the platform increases, there will be the possibility of new players entering in the future.

It is even said that if possible, Liu Wei is even willing to spend money to keep these middle-aged and elderly players on the platform.

Just to ensure the daily activity of the platform.

……

Of course, when the Fumei platform was booming, the two top domestic game companies, Fujii Technology and Tianyi Interactive Entertainment, also launched similar game models.

Fujii launched TT Pets and "Tiantian Farm" in an attempt to get a share of the Fumei platform, but the results were not obvious.

Tianyi Interactive Entertainment is much smarter. He saw clearly the market for MM pets and launched the 'Tianyi Virtual Elf'.

This is a cute two-dimensional girly elf that jumps around on the desktop and even eats desktop icons.

Moreover, Tianyi accurately captures the target group - Two-dimensional enthusiasts.

By the way, we also launched 'mobile version of virtual elves', 'elf figurines', 'online elf concerts', etc...

Although it is far less popular than the MM pets on the Fumei platform, its ability to attract money is one of the best.

There are even dedicated people who cosplay and form their own unique two-spined salamander circle.

After Liu Wei found out about this, he just smiled and shook his head and said, 'Two-dimensional's money is really good. '

But the most difficult thing is not Fujii Technology and Tianyi Interactive Entertainment.

But some small and medium-sized game companies.

Originally, most players downloaded games through official platforms, and occasionally they still had some outlets.

But now, because of the competition between Fumei Platform and Fujii Platform, the popularity of these companies' games has further declined.

It's like the two major instant noodle manufacturers, Master Kong and Baixiang, were competing with each other, trying their best to introduce new flavors, lower prices, and all kinds of new experiences.

Each other thinks that the other side is the biggest enemy in their own industry.

But who would have thought that these two major instant noodle manufacturers would be wiped out by the 'takeaway platform'.

All I can say is that this is a game platform war.

The official platform is aloof, and as long as it does not violate his bottom line, the official platform will never end.

Fumei Platform has made a lot of money with MM Pets and "Happy Series".

Tianyi Interactive Entertainment made a lot of money from Two-dimensional.

Only Fujii Technology and some small and medium-sized companies have reached a world where designers are injured. …

Experience the store.

Chen Yaohui shouted happily: "Haha, another company just asked to sign a contract agreement with us."

When Zeng Meixue heard this, she jumped up and down excitedly and said, "Really? Then there will be dozens of companies that cooperate with us... They are almost as good as Fujii Technology."

Liu Wei stared at it and gave him a stick: "Don't be so happy. Fujii Technology has an exclusive cooperation. Their games are only available on the Fujii platform. We have a cooperation agreement and can be played on both the official and our platforms. "

Ling Jingwen asked in confusion: "Brother, why don't you also create an exclusive game? Although these big companies will definitely not agree, those D-level and C-level designers will definitely agree to your request in order to promote resources."

Liu Wei smiled and gave a vague answer: "Because we have to keep a steady flow of water, and we also keep a thin line in our lives so that we can meet each other easily in the future."

Everyone looked at each other.

What does this mean?
But Liu Wei, no matter how many people asked him, he would not explain, but just showed a familiar smile.

……

On the other side is the headquarters of Fujii Technology Imperial Capital.

There were only a few senior executives in the conference room.

Zhang Quan sat in the shadows, smoking a cigarette in silence. The smoke obscured his face, making it impossible to see clearly.

The space is not small, but it is extremely depressing and dull.

Finally, Li Zhaomin broke the depression and said, "Two pieces of news."

"Now our daily active users are less than 300 million, which is 24% lower than in previous years, and it is still declining at the same time."

"Another news is that some companies have proposed to terminate the exclusive cooperation relationship with us, hoping to turn the exclusive game into a platform."

Zhang Quan took a deep breath: "Can't we increase the share?"

Li Zhaomin shook his head: "We have negotiated, but the other party's request is too much. Not only does it have to increase the commission by [-]%, but it also requires that they be given a homepage recommendation position every three months."

"Impossible, this is absolutely impossible!" A senior executive at the meeting stood up and refused.

"Sixty-four cents is already the limit. If it is higher, we will lose money. They also want a fixed recommendation position on the homepage, so they are not afraid of dying."

Another senior executive also stood up and said: "To add insult to injury? They don't even know who they are. There are many designers and companies on the market who want to cooperate with us, but they don't have this opportunity."

But Zhang Quan was silent for a moment, and pressed the cigarette in his hand firmly into the ashtray: "Promise them."

"Designer Zhang!"

"Shut up, the top priority now is not these petty profits, but to stabilize the activity of the platform and maintain the identity of Fujii Technology."

Others tried to raise objections, but Zhang Quan refuted them one by one.

"You should remember that Fujii Platform is making high-end games, and its target group is young players with spending power."

"Although the Fumei platform is doing well now, most of them are middle-aged and elderly players. These players have no spending power and just have free traffic."

"Don't be fooled by those marketing accounts on the market. You are all seniors in the company. How can you still make such small mistakes?"

"As long as we still maintain the goal strategy of being the most popular gaming platform for young people, we will not be affected no matter what happens with Fumei Technology."

Zhang Quan glanced at the people in the conference room and spoke loudly and forcefully:
"Remember, game designers are not idiots. Fumei is a platform for middle-aged and elderly people. You can't make money even with high traffic. If you want to make money, you have to come to Fujii."

“Securing the platform’s ace exclusive games is a top priority.”

"The next step is to win over low-level designers. I admit that I underestimated their abilities before. Manager Wang, I will leave this matter to you."

Manager surnamed Wang nodded.

Zhang Quan shook the ashtray in front of him, trying to spread the ash inside into a thin layer.

He said in a casual tone:
"And I got news that the triennial game awards conference is about to begin. The theme this time is-"

“National Style Theme Festival!”

(End of this chapter)