Game Design: How did I become the richest man?

Chapter 136 Publicity Strategy
mid-September.

Ji Jicong was sitting on the leather seat, sipping tea and looking very leisurely.

"God of Warfield" has reached the final stage of development. He no longer needs to stare closely at it. He only needs to look at the report data every day to end the whole day.

Ji Jicong looked at Li Xiang in front of him and asked, "How about the changes?"

Li Xiang nodded indifferently: "It's not a big problem. According to the data provided by the developer, we have weakened most of the gold coin firearms and strengthened most of the roll weapons."

"Ensure that the two weapons have a clear sense of experience. Ordinary players are not interested in gold and need better operating skills."

Ji Jicong rolled his eyes at Li Xiang and said, "How many times have I said this, this is called a change that is in line with the characteristics of the national server, and what does it mean that 'ordinary players don't spend money and don't have a good gaming experience'?"

"This is to give krypton gold players a certain gaming experience, so that those handicapped players can also enjoy the joy of fps games in other ways."

Li Xiang nodded and looked at Ji Jicong with a hint of admiration.

Looking at the art of speaking, no wonder I am just a small data planner, while Manager Ji is the project manager.

Ji Jicong poured another cup of tea for Li Xiang and asked, "Are there any problems with publicity?"

After hearing these words, Li Xiang's face turned a little ugly. He held the tea cup and replied: "Well, Manager Ji, there is a problem."

"what is the problem?"

Although Li Xiang said there was a problem, Ji Jicong didn't take it to heart.

Because Xunqi Group's publicity strategy can be said to be five or six years ahead of the domestic market, it relies on a wide net, exaggerated slogans and exquisite promotional CG to win over players.

The positive effects of this publicity strategy are obvious, but the negative effects are equally significant.

When players are attracted into the game by the promotional CG and slogans, but find that the actual content is completely different from the promotional content, they will definitely scold and choose to quit the game.

But it doesn't matter... At this time, the game's initial popularity has already risen. Those people will quit playing as long as they continue to ensure that there are big bosses to make money.

If this kind of plan is done too often, there will definitely be players who don’t believe it and reveal the truth under those promotional posts.

Ji Jicong felt that this should be the problem Li Xiang encountered, but it was not difficult. Just ask the authorized personnel to delete those posts.

Li Xiang pursed his lips, looked up at Ji Jicong, and said tangledly: "Our promotional slogan has been rubbed."

"Just rub it, what's the big deal?" Ji Jicong picked up the teacup and blew in the hot air without caring.

He has seen this kind of thing a lot. Some small manufacturers take the opportunity to make some card games, which are rubbish games that are trying to sell the dog's meat.

Ji Jicong never cared that Xunqi Group could get to this point just by adhering to the policy of "I eat meat, I drink soup, and you lick the bowl."

Moreover, games produced by such small workshops can also enhance the reputation of upcoming games in disguise, killing multiple birds with one stone.

Li Xiang's face became even more embarrassed, and his head almost dropped to the teacup: "The manufacturer I used is the ultimate technology..."

"Ultimate technology is... ultimate technology?!" Ji Jicong was shocked: "Mr. Liu's ultimate technology?"

Li Xiang nodded imperceptibly.

Ji Jicong quickly opened the web page and started searching.

Although Ultimate Technology was just an ant in front of Xenqi Group, Ji Jicong was very impressed by Mr. Liu.

The whole person is like a ruthless machine, no matter what happens, he is calm and calm, as if he can easily accept any result.

But that's not the scariest thing. The scariest thing is... he can't guess what Mr. Liu is thinking.

Although Ji Jicong, who has been in the industry for decades, does not know countless people, he still has rich experience.But in front of Liu Wei, Ji Jicong found that his vision seemed to have failed, and he could not understand at all, nor could he guess what Liu Wei wanted to do.

After the last exchange, Ji Jicong carefully studied Mr. Liu all night, from personal experience to company experience.

The conclusion drawn is terrifying - every decision Liu Wei made was a failed decision, but in the end it fit perfectly into a circle. In the end, the negatives became positives, and the game exploded.

This is a success model that cannot be replicated.

In addition, last time Liu Wei traveled thousands of miles to Hangzhou just to buy an 'abandoned demo', Ji Jicong felt as if he had fallen into a spider web carefully designed by Liu Wei.

The webpage opens quickly.

"God of Battlefield" has already dropped out of the top ten hot searches. After all, no matter how rich Xunqi Group is, it is impossible to spend too much energy on a game.

But Ji Jicong still easily found some posts promoting the game.

#Shocking, this popular overseas FPS game has come to China#
Familiar slogans and familiar content. Ji Jicong flipped through several posts but found no words about ultimate technology in the posts.

Only promotional content for God of War.

"This is?" Ji Jicong looked at Li Xiang, and Li Xiang whispered, "Manager Ji, read the reply."

Reply?

Ji Jicong scrolled down the post to read the replies in the comment area.

At this glance, Manager Ji felt that his heartbeat was irregular and his pupils dilated.

The comment originally pinned to the top was about the link and content of the poster’s promotion of the game. This has not changed.

But the second comment below changed.

Ji Jicong clearly remembers that the second comment was originally a comment that denounced Demei Studio for cheating on krypton.

but now……

"Developed by the original team of "God of Battlefield" and perfected and modified by Ultimate Technology, the genuine client game - "Through the Storm" will be launched for testing on October [-]st."

""Crossing the Storm" is the first FPS game in China that focuses on teamwork. It adopts two modes of pve and pvp to cultivate each other."

"New character skill design, new gun design, new map design, giving you a different gaming experience!"

"..."

"Liu Wei, wcnm!" Ji Jicong's eyes turned red and he hammered the table hard, causing the teacup filled with tea to fall on the table.

Li Xiang asked innocently: "What should we do, Manager Ji? Sue them? Delete the comment?"

Bang!
Ji Jicong slammed the table: "Sue? How to sue? Is there something wrong with what they said?"

"As for deleting comments? Is this your first day as a planner? Do you need me to remind you about trolling?"

Li Xiang was silent.

There is really no way to sue this, and they are not making any false propaganda. "Crossing the Storm" is indeed produced by the original development team of "God of Warfield".

Even to a certain extent, "Crossing the Storm" is the predecessor of "God of Battlefield", but it was abandoned due to various reasons and finally "God of Battlefield" was made.

"Liu Wei, Liu Wei, I really underestimate you..." Ji Jicong said through gritted teeth.

(End of this chapter)