Rebirth 84, starting from fish farming
Chapter 122 The influence of a brand
Chapter 122 The influence of a brand
The problem of burning firewood has been solved, and the reservoir has returned to a stable daily life.
The remaining three hundred breeding geese are still in the original goose shed.
Just a few carts of wheat straw and bean straw were covered outside the goose shed.
The geese are sheltering from the wind and snow inside.
Red Star Garment Factory has finished making goose down jackets for my parents, and Lu Changhua also brought back the remaining goose down.
These goose downs are good stuff.
Hu Dagui felt envious when he saw Lu Changhua walking like the wind in a goose down jacket.
Lu Changhua gave him his other set.
After Hu Dagui put it on, he realized the benefits of goose down and said that he was begging for food with golden lumps in his hands.
I don't want to take it off anymore.
Everyone in the reservoir knew the benefits of goose down, but no one could do anything but stare.
On this day, Lu Changhua caught fish at noon and loaded the truck into the city.
While unloading the fish in the store, my mother said, "That Shen Yang called and said he wanted to have a good talk with you."
Mom took out a piece of paper from her pocket with the phone number Shen Yang left on it.
As soon as Lu Changhua heard that it was him, the gentle man appeared in front of him.
He came to the reception desk and called Shen Yang.
It's now past two o'clock in the afternoon, and government agencies have come to work.
Shen Yang laughed loudly when he received Lu Changhua's call.
"Haha, Xiao Lu, how are you doing lately? Are you busy?"
"Director Shen, I heard you were looking for me?"
"Ahem, yes, it's still about the fish."
"Fish? Didn't you take a cart away?"
"Xiao Lu, you don't know that the fish will be gone within a few days after it reaches the agency. The leader has said that we have to get more during the Spring Festival."
"The cost of fishing in winter is very high, and there are not many fish that can be marketed, maybe next year."
The fish was sold for less than one fish, so he had to keep it for the fish farm.
Although the usage of Yuzhuang is not large, it is good if it can't sustain business!
And if sold through Yuzhuang, the price is several times higher, can it be the same!
"Xiao Lu, I know you are in trouble, but think about it, your fish is used as a reception fish for the province, which is also an honor."
"Okay, one car at most."
"Oh, Xiao Lu, how can one car be enough?! Think about it, the leaders of the province want to eat during the New Year, right? The retired old comrades also need to have a taste, right? During the New Year, the leaders who come down from above also have to receive it, right? Also There are foreign guests, and there are also many high-level people, so it’s good to eat our big carp and help promote it!"
Shen Yang was rational with every mouthful, and couldn't keep up with Lu Changhua's words.
"Director Shen, how much do you want?"
"Ten cars."
"Cough cough~"
Lu Changhua almost choked to death from a mouthful of phlegm!
"Ten cars?!"
Seeing that Lu Changhua's voice was very loud on the other end of the phone, Shen Yang changed the subject, "I have consulted with the leader, your family's big carp is a special case, and the settlement is 5 yuan per catty."
It seems that they have spent a lot of money.
At this price, you can already buy three kilograms of ordinary large carp.
In fact, Lu Changhua knew exactly how many big carp there were in the reservoir.
The total number of brood fish left over from last year, plus the fry that produced seeds in June, is over one million.
The upgrade requirement of 50 yuan has long been exceeded.
However, after the restaurant opened, it first used grass carp from the market, and gradually replaced it with its own large carp.
Only then did I realize that my big carp was different.
Lu Changhua was unwilling to sell it from the bottom of his heart.
Even after Fatty Zhang from the aquatic products company searched for them several times, Lu Changhua only sold grass carp and silver carp, but the carp was still unwilling to sell.
In fact, another reason why Lu Changhua didn't want to sell it was that this year's carp just weighed about a catty.
Do you think, the seeds that were just dumped in June hatched one after another at the end of June, and how many months have they grown?
Being able to grow up to one pound is the result of both skills and potions.
These fish are not yet available for sale, except in June or July next year.
Now the fish to be caught are those kinds of fish, of course Lu Changhua is not willing.
But it takes ten trucks at a time, which is dozens of tons, and basically all these fish are caught.
"No, one car at most."
Lu Changhua was bitten to death, just one car.
Seeing that it didn't make sense, Shen Yang had no choice but to compromise.
"In this case, two cars, otherwise I really can't explain it."
The two men bargained over the phone, and Lu Changhua agreed to pay two cars for five yuan a pound, in cash.
You can catch fish here, and all you bring back are frozen fish.
After Lu Changhua returned home, he asked people to take turns digging holes in the ice.
Dozens of them can jump up from each hole.
Within a week, there were several large walls of fish on the ice.
This time, Shen Yang followed the car in person.
I felt happy when I saw the big carp piled on the ice.
"Xiao Lu, if you do more, it won't be enough!"
"Leader, please be considerate of us ordinary people. These are all seed fish, and they will be seeded next year. You have already stopped them. I am going to drink the northwest wind next year?!"
Seeing Lu Changhua's resolute attitude, Shen Yang had no choice but to weigh the piled large carps and load them into the truck.
This time there was no need to fill the carriage with water, so there were more fish.
Two cartloads of fish were sold for [-] yuan.
Shen Yang handed him several large packages of bills.
In fact, at this size, we can only check the number of bundles.
At that time, there were no money counters, so people could count them.
"Xiao Lu, when will there be fish again?"
"Let's contact you again next July." "By the way, Director Shen, where is the bronze medal you promised me?"
"I brought it, can I forget this?"
He came with a jeep.
The driver took out two copper plaques from the trunk
It says: "Fish used exclusively for VIP reception in Black Province", and the signature is "General Office of Black Province".
"How about it? You do what you say!"
Shen Yang looked at Lu Changhua with a smile.
"Thank you thank you!"
One piece was for Hu Dagui to hang in the duty room, and the other piece was going to be taken to the city and hung in the fish farm.
Before Shen Yang left, he wanted to go into the warm pool to take a look.
In his opinion, there must be something special about the investment in Nuanchi.
Everyone has a penchant for snooping.
So does he.
When he walked into the warm pool and saw the colorful koi in the pool through the light, he was shocked.
"You, where did you get these from?"
"Koi? I bred it myself."
"Really? Oh my, you are so amazing!"
Shen Yang had seen this thing before.
Japan originally presented a batch of koi carp to the chief, who were raised and bred by a gardening company in the capital.
During National Day this year, hundreds of koi carps appeared in the square.
Shen Yang had seen it with his own eyes.
He didn't expect to see it in the ice and snow of Beining, and he had bred it himself!He thought he was dreaming.
He took a closer look and saw that these koi fish were brightly colored, lively and cute, and were rare treasures.
I have an idea in my heart.
In Lu Changhua's mind, Shen Yang is an official, so it's okay to show him, and it's impossible for him to come to throw pesticides.
"Xiao Lu, how many koi do you have? Do you have any ideas?"
"It's the breeding stage right now and there are too few fish and they can't be sold."
"Well, yes."
Shen Yang pondered for a moment and said, "If your koi population increases, how about I introduce you to some customers?"
"That's a great relationship! But it won't happen until July or August."
Shen Yang nodded.
He didn't expect that Lu Changhua, who raised carp, would actually breed koi.
This thing is very popular in Japan and Southeast Asia.
A koi carp in good condition can be sold for tens of thousands of dollars!
Lu Changhua followed Shen Yang's car to Beining.
His two large trucks parked in the courtyard of Yuzhuang, where Shen Yang and the driver had a meal of boiling carp.
Of course he was full of praise.
It was snowing heavily in Beining in November, and the glass windows were covered with white frost.
But the big carps in the fish tank were still swimming leisurely. They couldn't see the world outside the window, but they could see groups of humans sitting together, making loud noises, eating and drinking.
Lu Changhua hung the bronze medal behind the reception desk.
Many customers coming in and out stopped to look and look.
In the past, they came here to eat fish simply because it was delicious.
Now that they see the sign, they are no longer innocent.
When you eat it again, you will have a different feeling.
What's wrong?
We eat the same fish as the leaders of the province, and we are also honored guests!
Don't underestimate this small bronze medal.
Its influence goes far beyond the common people who eat fish.
When the heads of government agencies heard about this brand, they all came to admire it and then had a big meal.
Some even came here to take photos with this sign.
Bac Ninh Daily, Bac Ninh Agricultural Reclamation News, Heihe Daily, and Heizhou Daily all came to interview and report.
Suddenly, the big carp from Boiling Fish Village in Beining became famous again.
It used to be word-of-mouth.
Fortunately, now, the news media has spread it and it has been officially recognized.
How influential is this? !
This results in the need to reserve seats in Yuzhuang in advance.
Usually three days in advance.
Those who don't believe in evil and come to eat fish temporarily will not be able to wait for a seat.
Lao Lu and his son discussed that after next spring, the business would be closed for two months and the second and third floors would be added.
Otherwise, the demand simply cannot be met.
Of course, Lao Lu also proposed the idea of opening a branch, but Lu Changhua rejected it.
This is a lot of misunderstandings in catering.
I always think that if my store is popular, it will be equally popular in another place.
actually not.
It may not work if you change the place.
People come to support it because they like this taste and the taste of the restaurant, and they form a fixed consumption habit. The taste of this restaurant is authentic.When you suddenly change places, he won't adapt to anything, and his enthusiasm will cool down.
"Dad, just stay here, don't open any branches, just expand the scale here."
Lu Changhua also made some sense.
Lao Lu can cook, but he may not be able to open a shop.
These are two different things.
"Okay, just do as you want."
He knew that he was not good at business, so there was no need to push himself forward, he should listen to his son.
(End of this chapter)
The problem of burning firewood has been solved, and the reservoir has returned to a stable daily life.
The remaining three hundred breeding geese are still in the original goose shed.
Just a few carts of wheat straw and bean straw were covered outside the goose shed.
The geese are sheltering from the wind and snow inside.
Red Star Garment Factory has finished making goose down jackets for my parents, and Lu Changhua also brought back the remaining goose down.
These goose downs are good stuff.
Hu Dagui felt envious when he saw Lu Changhua walking like the wind in a goose down jacket.
Lu Changhua gave him his other set.
After Hu Dagui put it on, he realized the benefits of goose down and said that he was begging for food with golden lumps in his hands.
I don't want to take it off anymore.
Everyone in the reservoir knew the benefits of goose down, but no one could do anything but stare.
On this day, Lu Changhua caught fish at noon and loaded the truck into the city.
While unloading the fish in the store, my mother said, "That Shen Yang called and said he wanted to have a good talk with you."
Mom took out a piece of paper from her pocket with the phone number Shen Yang left on it.
As soon as Lu Changhua heard that it was him, the gentle man appeared in front of him.
He came to the reception desk and called Shen Yang.
It's now past two o'clock in the afternoon, and government agencies have come to work.
Shen Yang laughed loudly when he received Lu Changhua's call.
"Haha, Xiao Lu, how are you doing lately? Are you busy?"
"Director Shen, I heard you were looking for me?"
"Ahem, yes, it's still about the fish."
"Fish? Didn't you take a cart away?"
"Xiao Lu, you don't know that the fish will be gone within a few days after it reaches the agency. The leader has said that we have to get more during the Spring Festival."
"The cost of fishing in winter is very high, and there are not many fish that can be marketed, maybe next year."
The fish was sold for less than one fish, so he had to keep it for the fish farm.
Although the usage of Yuzhuang is not large, it is good if it can't sustain business!
And if sold through Yuzhuang, the price is several times higher, can it be the same!
"Xiao Lu, I know you are in trouble, but think about it, your fish is used as a reception fish for the province, which is also an honor."
"Okay, one car at most."
"Oh, Xiao Lu, how can one car be enough?! Think about it, the leaders of the province want to eat during the New Year, right? The retired old comrades also need to have a taste, right? During the New Year, the leaders who come down from above also have to receive it, right? Also There are foreign guests, and there are also many high-level people, so it’s good to eat our big carp and help promote it!"
Shen Yang was rational with every mouthful, and couldn't keep up with Lu Changhua's words.
"Director Shen, how much do you want?"
"Ten cars."
"Cough cough~"
Lu Changhua almost choked to death from a mouthful of phlegm!
"Ten cars?!"
Seeing that Lu Changhua's voice was very loud on the other end of the phone, Shen Yang changed the subject, "I have consulted with the leader, your family's big carp is a special case, and the settlement is 5 yuan per catty."
It seems that they have spent a lot of money.
At this price, you can already buy three kilograms of ordinary large carp.
In fact, Lu Changhua knew exactly how many big carp there were in the reservoir.
The total number of brood fish left over from last year, plus the fry that produced seeds in June, is over one million.
The upgrade requirement of 50 yuan has long been exceeded.
However, after the restaurant opened, it first used grass carp from the market, and gradually replaced it with its own large carp.
Only then did I realize that my big carp was different.
Lu Changhua was unwilling to sell it from the bottom of his heart.
Even after Fatty Zhang from the aquatic products company searched for them several times, Lu Changhua only sold grass carp and silver carp, but the carp was still unwilling to sell.
In fact, another reason why Lu Changhua didn't want to sell it was that this year's carp just weighed about a catty.
Do you think, the seeds that were just dumped in June hatched one after another at the end of June, and how many months have they grown?
Being able to grow up to one pound is the result of both skills and potions.
These fish are not yet available for sale, except in June or July next year.
Now the fish to be caught are those kinds of fish, of course Lu Changhua is not willing.
But it takes ten trucks at a time, which is dozens of tons, and basically all these fish are caught.
"No, one car at most."
Lu Changhua was bitten to death, just one car.
Seeing that it didn't make sense, Shen Yang had no choice but to compromise.
"In this case, two cars, otherwise I really can't explain it."
The two men bargained over the phone, and Lu Changhua agreed to pay two cars for five yuan a pound, in cash.
You can catch fish here, and all you bring back are frozen fish.
After Lu Changhua returned home, he asked people to take turns digging holes in the ice.
Dozens of them can jump up from each hole.
Within a week, there were several large walls of fish on the ice.
This time, Shen Yang followed the car in person.
I felt happy when I saw the big carp piled on the ice.
"Xiao Lu, if you do more, it won't be enough!"
"Leader, please be considerate of us ordinary people. These are all seed fish, and they will be seeded next year. You have already stopped them. I am going to drink the northwest wind next year?!"
Seeing Lu Changhua's resolute attitude, Shen Yang had no choice but to weigh the piled large carps and load them into the truck.
This time there was no need to fill the carriage with water, so there were more fish.
Two cartloads of fish were sold for [-] yuan.
Shen Yang handed him several large packages of bills.
In fact, at this size, we can only check the number of bundles.
At that time, there were no money counters, so people could count them.
"Xiao Lu, when will there be fish again?"
"Let's contact you again next July." "By the way, Director Shen, where is the bronze medal you promised me?"
"I brought it, can I forget this?"
He came with a jeep.
The driver took out two copper plaques from the trunk
It says: "Fish used exclusively for VIP reception in Black Province", and the signature is "General Office of Black Province".
"How about it? You do what you say!"
Shen Yang looked at Lu Changhua with a smile.
"Thank you thank you!"
One piece was for Hu Dagui to hang in the duty room, and the other piece was going to be taken to the city and hung in the fish farm.
Before Shen Yang left, he wanted to go into the warm pool to take a look.
In his opinion, there must be something special about the investment in Nuanchi.
Everyone has a penchant for snooping.
So does he.
When he walked into the warm pool and saw the colorful koi in the pool through the light, he was shocked.
"You, where did you get these from?"
"Koi? I bred it myself."
"Really? Oh my, you are so amazing!"
Shen Yang had seen this thing before.
Japan originally presented a batch of koi carp to the chief, who were raised and bred by a gardening company in the capital.
During National Day this year, hundreds of koi carps appeared in the square.
Shen Yang had seen it with his own eyes.
He didn't expect to see it in the ice and snow of Beining, and he had bred it himself!He thought he was dreaming.
He took a closer look and saw that these koi fish were brightly colored, lively and cute, and were rare treasures.
I have an idea in my heart.
In Lu Changhua's mind, Shen Yang is an official, so it's okay to show him, and it's impossible for him to come to throw pesticides.
"Xiao Lu, how many koi do you have? Do you have any ideas?"
"It's the breeding stage right now and there are too few fish and they can't be sold."
"Well, yes."
Shen Yang pondered for a moment and said, "If your koi population increases, how about I introduce you to some customers?"
"That's a great relationship! But it won't happen until July or August."
Shen Yang nodded.
He didn't expect that Lu Changhua, who raised carp, would actually breed koi.
This thing is very popular in Japan and Southeast Asia.
A koi carp in good condition can be sold for tens of thousands of dollars!
Lu Changhua followed Shen Yang's car to Beining.
His two large trucks parked in the courtyard of Yuzhuang, where Shen Yang and the driver had a meal of boiling carp.
Of course he was full of praise.
It was snowing heavily in Beining in November, and the glass windows were covered with white frost.
But the big carps in the fish tank were still swimming leisurely. They couldn't see the world outside the window, but they could see groups of humans sitting together, making loud noises, eating and drinking.
Lu Changhua hung the bronze medal behind the reception desk.
Many customers coming in and out stopped to look and look.
In the past, they came here to eat fish simply because it was delicious.
Now that they see the sign, they are no longer innocent.
When you eat it again, you will have a different feeling.
What's wrong?
We eat the same fish as the leaders of the province, and we are also honored guests!
Don't underestimate this small bronze medal.
Its influence goes far beyond the common people who eat fish.
When the heads of government agencies heard about this brand, they all came to admire it and then had a big meal.
Some even came here to take photos with this sign.
Bac Ninh Daily, Bac Ninh Agricultural Reclamation News, Heihe Daily, and Heizhou Daily all came to interview and report.
Suddenly, the big carp from Boiling Fish Village in Beining became famous again.
It used to be word-of-mouth.
Fortunately, now, the news media has spread it and it has been officially recognized.
How influential is this? !
This results in the need to reserve seats in Yuzhuang in advance.
Usually three days in advance.
Those who don't believe in evil and come to eat fish temporarily will not be able to wait for a seat.
Lao Lu and his son discussed that after next spring, the business would be closed for two months and the second and third floors would be added.
Otherwise, the demand simply cannot be met.
Of course, Lao Lu also proposed the idea of opening a branch, but Lu Changhua rejected it.
This is a lot of misunderstandings in catering.
I always think that if my store is popular, it will be equally popular in another place.
actually not.
It may not work if you change the place.
People come to support it because they like this taste and the taste of the restaurant, and they form a fixed consumption habit. The taste of this restaurant is authentic.When you suddenly change places, he won't adapt to anything, and his enthusiasm will cool down.
"Dad, just stay here, don't open any branches, just expand the scale here."
Lu Changhua also made some sense.
Lao Lu can cook, but he may not be able to open a shop.
These are two different things.
"Okay, just do as you want."
He knew that he was not good at business, so there was no need to push himself forward, he should listen to his son.
(End of this chapter)
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