Rebirth 84, starting from fish farming

Chapter 212 Business Opportunities
Beirong Garment Factory is different from ordinary garment factories.

It is a manufacturer specializing in the production of down jackets.

It has more down processing workshops than others.

In the clothing production process, there is also the process of filling.

The construction of the factory is a bit complicated.

Production equipment is being shipped back one after another.

The Bac Ninh Municipal Government also issued a special document for down production, vigorously developing white goose breeding and laying a solid foundation for down development.

Changhua Food also signed purchase contracts for white-striped geese with various towns.

The Bac Ninh Farm Bureau also strongly supports Bac Rong Garment Factory, and fifteen farms have signed contracts with Changhua Food.

Beijong Factory has also established purchase stations in various towns to recycle goose down and goose feathers.

For a time, the Bac Ninh District and the Bac Ninh Agricultural Administration District vigorously developed white goose breeding.

Every household raises some big geese.

Breeding goose was originally a corporate activity. In order to provide goose meat and improve water quality, Lu Changhua allowed the cooperative reservoirs to breed goose.

Once there were too many geese, the feathers had to be processed, and he had to build a Beijing Down Factory.

Now it has become a government action.

It changed the local farming pattern at once.

Originally, many farms were vigorously developing dairy farming and building dairy factories.

But looking at it now, there are people who raise dairy cows, but they are not universal.

The cost of raising dairy cows is high and requires a large amount of initial start-up capital. Many employees have no money and have no choice but to give up.

But raising geese is much simpler, as long as you have goose eggs.

Soon, the big white geese on various farms developed.

Some people specialize in providing eggs, some specialize in hatching goose seedlings, some specialize in breeding, some buy white-striped geese, and some buy goose feathers, gradually forming an industrial chain.

The Beirong factory is being constructed overtime, and Lu Changhua's goose down jacket products have already started designing.

The original down jacket designs were bloated bubble suits.

Wear warm, bulky and unsightly.

Goose down has larger velvet, higher fluffiness, requires less filling, and makes clothes lighter and warmer.

In terms of cutting, Lu Changhua made a request.

To have a slimming effect, that is, to cut it according to the characteristics of the human body.

Just like fashion.

He proposed the concept of down fashion.

This opened up the minds of designers.

According to fashion design, they can do this!
One-piece down skirt with a belt in the middle.

The hood is removable and can be hidden.

Removable sleeves.

Skirt and top are removable.

As soon as the ideas are opened, designers come up with all kinds of weird designs.

There is a design that combines a down jacket with a backpack, which is also detachable.

There are one-piece skirts and there are split skirts.

There are also special designs such as down culottes.

The tops include jackets, waistcoats, and vests.

There are also special down hats.

In addition to regular hoods, there are also down ski hats, down baseball caps, down ear bags, etc.

Now that there are down hats, naturally some people also think of down shoes.

As a result, down flat shoes, flat boots, high heels, and high-heeled boots appeared one after another.

In terms of fabrics, in addition to the Oxford cloth currently used, Lu Changhua also let them boldly use other fabrics.

Such as leather fabrics.

In the past, leather jackets looked good, but they were not very warm.

Especially in the Northeast.

In the depths of winter, you rarely see anyone wearing a leather jacket.

Why?

It's just that the temperature is too low, and the leather jacket will seep through when the wind blows.

Now adding down to the lining of a leather jacket solves this problem instantly.

In addition, these designs are all three-dimensional tailoring, and the slimming effect is immediately apparent.

Lu Changhua got these designs from Yaya and asked them to help with proofing first.

Looking at the design drawings is one feeling, seeing the real thing is another feeling.

After the model put it on, Lu Changhua and the designer took a look and said, "I'll go!"Beautiful, beautiful!
In Lu Changhua's opinion, many down jacket designs in previous lives are not as good-looking as these!
He called Feng Tingting over and asked her to try it on.

On a hot day in August, Feng Tingting was covered in sweat.

There is nothing to say about the upper body effect, it just slims down and shows off your figure.

"Looks like we still have to shoot commercials!"

This time we don’t need Chinese people to shoot the commercial.

Products must be exported, and of course foreigners must be employed.

The designer followed Lu Changhua to Beijing and found the Beijing Advertising Company.

When Lu Changhua revealed his purpose, they were happy.

"Your designs are very fashionable. Are you going to attend Paris Fashion Week?"

"Can we go up?"

"Just pay."

"What shall we do then?"

"We can handle this matter."

So according to the materials needed for Paris Fashion Week, the advertising company began shooting and production.

First make a product brochure, the product number on it should be consistent with the clothing number of the conference, so that customers can find the product by comparison.Size specifications are designed according to European and American body shapes.

The Beijing advertising company hired many foreigners.

There are young men and women, and there are middle-aged uncles.

Fashionable clothing is performed by young people.

The business photos were taken by a middle-aged uncle.

There is also a dedicated casual series.

For example, skiing scenes, fishing scenes, driving scenes, family gathering scenes, etc.

In this way, a product series targeting the needs of different groups of people has been formed.

"Well, it makes sense! Just do as you say."

The price must also be marked.

The design and production of this album took nearly a month.

The second thing to do is to shoot a TV commercial.

Focusing on Beirong’s brands and product series.

The actors are still foreign faces.

North Velvet, this is the English name of Beirong.

And there are agents to register trademarks in various countries around the world.

After the picture album was produced and Lu Changhua looked at it again, he was a little dumbfounded.

How is this a Chinese brand?Completely an international brand.

The design feels extremely high-end.

The album not only uses gold and silver craftsmanship, but also has the entire text translated into French and English.

In order to participate in overseas exhibitions, Lu Changhua also urgently customized three numbers for each model according to the figure of foreign models.

Even the shoes are made by shoe factories.

Exhibition materials are under intense preparation, and more than a dozen TV commercials have been filmed.

This was intended to be broadcast on Paris television.

The entire film has been translated into French.

As for the relevant procedures for participating in the exhibition, Jingcheng Advertising Company will handle it, and Lu Changhua only needs to pay for it.

There was no need for Lu Changhua to keep an eye on the capital side, so he returned to Beining with the album.

Wang Yao was surprised when she saw the album.

"Changhua, is this your Beirong?"

"Yeah, they designed it, is it okay?"

"It's so good, you can't tell it's ours at all."

"I'm going to Paris this time, so come with me."

"I'm very busy here."

"You can arrange it and let them get busy. It's business for us to go out."

"When are you leaving?"

"I'll get a passport when I come back, and you have to get yours too."

"alright."

Early the next morning, the two went to the city bureau together, submitted relevant information, and waited to apply for passports.

The Municipal Bureau took the fastest channel and quickly handled the matter for them.

In order to save costs this time, I can only take a few people with me.

Mainly designers.

Even so, five people have to go.

After the passports of these people were obtained, they were sent to the capital together. The Beijing advertising company handled visa and other related procedures, purchased air tickets, booked hotels, communicated with the organizing committee, booked the conference venue, etc.

In fact, there are still different opinions on whether to go to Paris Fashion Week or not.

Lao Lu and Wang Dejiang heard that a trip to Paris Fashion Week costs 500 million, which is just a penny.

"Is this necessary? Isn't it good to do business well at home? Why do you have to go abroad? Spend so much money?"

"Dad, we have to take a long-term view on this matter. Our current Beirong down jacket is a very high-end down jacket, and its domestic sales are very limited. It needs to be exported abroad. If it can be unveiled at the fashion week, there will be foreign customers. By then we will The business will be easier."

"But can we earn back these 500 million?"

"Don't worry, you can definitely earn it back."

No matter how Lu Changhua explained it, both old men felt that he had some money to burn.

It's starting to become less pragmatic.

If you fail, where will you earn the 500 million? !
Lao Lu thought, if he had 500 million, why would he start a fish farm and support himself in retirement?
"Dad, I support Changhua's decision."

Wang Yao said firmly.

"Changhua's idea is right. Since we are making down jackets, we must make the best. Now it seems that we are at a loss, but if we don't spend the money, where will we find customers? If we make Chinese Low-end products can be produced domestically, but now that they are high-end, they must go abroad.”

"This time, Changhua was very well prepared. Look, this is the album he made for foreigners to see."

Wang Yao took out the picture album.

Wang Dejiang is a man who knows the goods. One look at the style and grade of this picture album, and you can tell that he has put a lot of effort into it.

"Since you two have made up your mind, we won't say anything else. However, you should be more cautious and don't be impulsive in anything you do."

"Dad, don't worry, we will be careful."

After finally explaining it to the two fathers, Lu Changhua and Wang Yao started preparing their luggage.The capital has already called, and we will set off on September [-]th.

Before leaving, Lu Changhua went to the construction site to check the situation.

After several months of work rush, some factory buildings are now completed.

Some are in the process of finishing.

Lao Zhang and Liao Chuan stayed to guide the installation of equipment in the factory.

The first batch of more than 400 employees has been trained. They are gradually familiar with the machinery and equipment in each workshop and are operated under the guidance of the manufacturer's technical personnel.

Everything is proceeding in an orderly manner.

(End of this chapter)