Rebirth 84, starting from fish farming

Chapter 261 Installment Payment
Changhe Factory's 14-horsepower small four-wheel tractor has a completely new design.

The 12-horsepower tractors at the moment are hardly designed.

It's just a boxy look.

The styling is dull and there is no cab.

Even if there is, it was added later.

The workmanship is rough and the airtightness is very poor.

Neither is the quality.

After a year of use, it will either open or break.

This is all caused by design flaws and control costs.

Changhe brand tractors are different.

If there is not much difference in appearance between their 12-horsepower tractors and products from other manufacturers, then the 14-horsepower model has undergone a qualitative transformation.

In terms of appearance, it is designed completely according to the shape of foreign high-horsepower wheeled tractors.

This 14-horsepower model is a full circle larger than the 12-horsepower model.

There is also a counterweight iron mounted on the front face.

This is not available on smaller tractors.

In addition to working in the field, another important function of small wheeled tractors is towing trailers.

Many people buy a tractor and find someone to make the rear bucket, that is, a trailer.

This is an important tool for transporting crops. It would be impossible without this thing.

It's usually a two-wheeled rear fight.

When hooked to a tractor, the weight of the rear bucket is concentrated on the tractor's rear wheels.

Many times, the front wheel will be lifted up.

At this time, the weight iron on the front face is very important.

This is unique to Changhe brand tractors.

The second unique feature is the driving mode.

Small tractors are rear-wheel drive.

The Changhe brand 14-horsepower small tractor is part-time four-wheel drive.

During normal road transportation and operation, rear-wheel drive is used as needed.

This is more economical.To put it bluntly, it has enough power and fuel economy.

When encountering resistance or requiring high horsepower, the four-wheel drive mode is engaged, and the front wheels are also powered.

This fully reflects the power of 14 horsepower.

The traction is strongest at this time.

When working in the field, it can be turned on or off as needed.

This is awesome.

In order to cooperate with the four-wheel drive mode, the front wheels are also powered tires with a figure eight pattern.

It looks awesome.

What’s more, the cab has also been transplanted.

How can such a high-end tractor cost 10,000+?

No, the most awesome thing is not the car itself, but its price and payment method.

For such an awesome car, Lu Changhua’s pricing is shocking.

With a down payment of [-], Changhe tractor drove home!

The price of the whole car is [-] yuan.

After evaluation by experts from the Agricultural Machinery Bureau, this 14-horsepower small tractor is really economical, powerful, and fuel-efficient. It is a good helper for making a fortune!
The factory quickly produced three prototypes and sent them to the capital.

Lu Changhua attached great importance to this matter.

He put aside everything and went to the capital in person to participate in this trade fair.

These three cars are the touchstones. Whether they can work or not depends on this time.

At the Beijing Agricultural Exhibition Hall.

Changhe Tractor Factory rented an independent booth.

Made a very luxurious background.

The background is the earth and mountains spliced ​​with wooden boards.

Straight furrows stretch into the distance.

A brand-new Changhe 14-horsepower tractor has a trunk hanging on it, and the underside of the vehicle body is covered with stones and sand.

Lu Changhua found the Beijing Advertising Company and asked them to find a dozen female college students.

Their job is to receive visitors and distribute promotional materials.

In the background panel, there is a large TV with a video recorder.

Documentaries were played repeatedly inside.

In China in the early 90s, the layout of various exhibitions was very crude.One is due to cost, and the other is awareness.

Especially for agricultural and agricultural machinery exhibitions, all manufacturers come to participate, and they are all big and rough. Who would have thought that they would be so exquisite.

At the beginning of the exhibition, not only the participating manufacturers were dumbfounded, but even the representatives of various agricultural machinery companies from all over the country who came to visit were dumbfounded.

Let me go, what is this for sale?

The booth of Changhe Tractor Factory was crowded with spectators.

Around the booth, there were not only beautiful female college students distributing flyers, but there were also singing and dancing performances on the booth.

The singers are stars and the dancers are professional troupes.

For this exhibition, Lu Changhua paid a lot of money.

Do you think this is over?
Do not!
Those interested in the tractor will be taken to the square outside the venue.

Parked there were two identical 14-horsepower tractors.

This is also the venue rented by Lu Changhua.

And it has been transformed.

Banners were hung at the entrance.

"Tractor Different Road Challenge!"

The site was fenced off with wood into different passages filled with different things.

The first section is 50 meters of stone.

The stones are all movable, imitating a stone road.

The second section is 50 meters of soft sand road.

The third section is an ordinary dirt road.

The fourth section is a dirt road.

The back bucket of the test vehicle was loaded with a load of sand.

Passing a weighing scale, everyone saw the tonnage, three tons.

The tractor started bumping as soon as it entered the stone road, and encountered obstacles as it walked.

At this time, the four-wheel drive started, and the tractor slowly pulled the rear bucket out.

Entered the next road.Some people were not convinced and went to move stones on the stone road, only to find that the stones were real and movable.

After crossing the stone road and entering the soft sand road, several tires quickly sank.

As a result, as soon as the four-wheel drive was started, the tractor climbed out emitting black smoke.

On ordinary dirt roads, there is no need to turn on four-wheel drive, just go out with two-wheel drive.

On the dirt road, even with the four-wheel drive turned on, the car managed to perform tenaciously.

These onlookers were extremely surprised when they confirmed that the car only had 14 horsepower.

No matter how you look at it, it’s a performance of 30 horsepower!

They have nothing to question about the tractor, and this performance can be said to be a complete victory.

At the exhibition, there were no less than dozens of tractors on display, but none of them dared to challenge.

When they asked about the price, the representatives of these agricultural machinery companies couldn't sit still because of Lu Changhua's installment payment plan.

Although the price of such a good tractor is not cheap, it can be paid in installments!
This was the first time they had heard the word installment.

That advertising slogan is shocking.

"The down payment is [-], and the Changhe tractor can be driven home!"

The remainder is paid in three years.

Great stuff, great idea!
Suddenly, agricultural machinery companies from all over the country started making reservations.

Hu Dagui was so happy that he couldn't even close his mouth.

At night in the hotel to collect accounts.

Two thousand units were booked on the first day.

"Haha, Changhua, let's send it! Let's send it!"

"Can you be ambitious? How much does this cost?"

In fact, Lu Changhua was also happy.

What he cares about is not money, but market share.

Just this installment payment method can bring down many manufacturers!
The next day, as soon as the exhibition opened, the booth of Changhe Tractor Factory was crowded with people.

It turns out that many representatives did not dare to make the decision yesterday and went back to make phone calls. Today they have relaxed orders.

Today’s orders exceeded [-] units.

At the end of the exhibition, Hu Dagui held the statistics table in his hand and just smiled stupidly.

During the three-day exhibition, Changhe Factory placed orders for up to [-] units.

Became the sales champion of the entire exhibition.

Even CCTV came to interview me.

Lu Changhua gave this opportunity to show his face to Hu Dagui.

This guy blew spittle into the camera.

In the news that night, there was only one minute of exhibition news, and Hu Dagui said three sentences in it.

The kid stared at his eyes and said, "It's not interesting enough, it's not interesting enough. Why is it so little?"

"Isn't that enough for you? That's not bad. You are a national celebrity."

"Really? Hehe, why don't I feel it?"

This exhibition was a success for Changhe Tractor Factory.

Distributors endorse their products.

Now we still need to be driven by the consumer side.

Before and after the CCTV news, the advertisement "A down payment of [-], Changhe tractor will drive home" spread throughout the country.

Originally, some agricultural machinery companies were still trying to play a trick.

They collected the full payment and only gave Changhe a down payment. In this way, the funds were deposited in their hands.

How could Lu Changhua let them get their wish?

As soon as the advertisement came out, all agricultural machinery companies were dumbfounded.

All we can do is follow the manufacturer's policies obediently.

He wants to play tricks, but consumers won’t agree!

Back in Beining, Lu Changhua put the factory into full production.

Complete orders with quality and quantity.

For a time, the business of Changhe Tractor Factory was booming. They didn't have to run business, but it was difficult to complete these orders.

The Qinghua factory in Bac Ninh is now completely withered.

My 12-horsepower tractor is outdated.

The agricultural machinery company only put one sample in the store.

No one is willing to buy his stuff.

In the vegetable garden of Changshui Farm’s Sanfenchang.

The Changhe brand 14-horsepower tractor spewed black smoke, and its roar resounded across the fields.

Old Hutou drove a tractor with a spray can and ran in the ditch.

Pesticides were sprayed behind him.

He was sitting in the car, holding the steering wheel and humming a tune.

Hey, this little day is so beautiful!

This tractor was delivered a few days ago.

Old Hutou became a tractor driver.

A wheeled tractor with a steering wheel and power assist, it is very light.

Three companies have already purchased the branch.

It is said that it can be driven back at [-] yuan.

That's a good deal!
"Oh, I'm just too old, otherwise I would buy one and get dozens of acres of land, those days..."

bell bell~~~
The phone in Lao Hutou's pocket rang.

"Hey, old man, stop running away and come back for dinner."

"Hey, here we come."

The challenge at the exhibition shocked many people.

Many manufacturers did not respond and the exhibition ended.

For this reason, those big manufacturers are very unconvinced.

Why, you, a newly established small factory, still want to overwhelm us? !
Just when the Changhe factory was trying its best to rush for orders, some supporting manufacturers stopped shipping.

This made Lu Changhua anxious.

Upon further inquiry, it turned out that big manufacturers were putting pressure on them. These factories did not dare to offend, so they had no choice but to stop cooperation.

This made Lu Changhua angry.

"Let's do it ourselves, I still don't believe it."

He held several meetings in a row and decided to build a new gearbox factory and rear axle factory.

(End of this chapter)