Rebirth 84, starting from fish farming

Chapter 544 Planning to broadcast
As soon as the Canton Fair ended, Changhe Group went back with the results.

This time, not only did they gain success in all their flagship products, but importantly, the newly launched mineral water and wicker fabrics turned out to be one of the highlights of this Canton Fair.

Lu Changhua struck while the iron was hot and flew directly to Beijing. He wanted the Beijing advertising company to do a few things for him.

The first thing is the advertising in November.

This had already been done simultaneously when they went to shoot the commercial.

The advertising time from November to the end of next year has already been purchased in advance.

As an old friend of CCTV, Changhe Group has cooperated with CCTV many years ago.

Not only did they place advertisements and strive to be the king of advertising, they also sponsored the Spring Festival Gala.

Changhe Group and Lu Changhua himself are well-known on CCTV.

It’s just that in the past two years, the amount of advertising has decreased a lot.

This time, Changhe Group purchased advertising time for nearly more than a year through Jingcheng Advertising Company. This is definitely a big customer for CCTV.

Not to mention, the hot news that spread a while ago.

This time, the mineral water invested by Changhe Group was endorsed by an international movie star.

It is said that it will be launched immediately after the movie 007. How big of an influence will this have?
Although CCTV itself is a national media, they are also envious of movies.

It would be unimaginable if TV and movies were linked together.

In fact, ordinary people may not know that film and television people cannot urinate in the same pot.

Because film is the earliest optoelectronic art, it calls itself the ancestor of optoelectronic imaging technology.

When television, a popular film and television art, appeared, they looked down upon it.

I think people who can't make it in the film industry will join the TV industry.

Especially actors in the Chinese television industry, who have become famous in TV series, must try their best to act in movies. Only the actors in the original movies are artists, and those who act in TV series are only actors at best.

This concept is still the mentality of many people in the film and television industry.

Movies are high-end, but TV is too popular!

For this reason, Lu Changhua also put a lot of thought into placing advertisements.

First of all, when the movie 007 is released, an advertisement must be broadcast at the beginning of the film.

This is to reflect the high-end atmosphere and class of the product.

Secondly, CCTV places advertisements in front of its news and TV series to spread the word.

Let the audience know 007 and volcanic mineral water.

The final version of the ad has been brought back.

Lu Changhua watched it several times in the conference room of the advertising company.

very satisfied.

Whether it was directed by a professional film director or performed by an international movie star, the acting skills are really amazing.

Expressions and details all reflect professionalism.

As for the post-production stunts, it was completely movie-level production.

If you didn't say this was an advertisement, many people would think it was the climax of some movie!
The second thing is to ask Jingcheng Advertising Company to produce manuals and decoration drawings for the willow company's franchise chain.

These are subject to a fee.

However, Lu Changhua believes that the cost is worth it.

It can save you a lot of things.

In this regard, they are more professional.

After staying in the capital for three days, Lu Changhua flew back.

After all, things at home are indeed too complicated, and I don’t feel at ease when I’m not around.

Wang Yao went back with the large army.

The group had so many orders, she had to go back and arrange them.

As soon as Lu Changhua arrived home, he got some good news.

The production line debugging was successful.

This made Lu Changhua relieved.

The equipment just arrived before the Canton Fair.

He had no choice but to artificially produce a batch.

But agents from various provinces are negotiating later.

They have to invest 200 million to become this agent. One is to be optimistic about the quality of the product, and the other is to be famous.

This reputation has not been fully reflected yet.

But the quality can't be a problem.

If the production line has not been debugged well, he may deliver goods later or less, but he must ensure quality.

This time the debugging was completed, and the stone in his heart was finally lifted.

When he arrived in Beining, the first thing he did was to take his assistant to Wudalianchi. He wanted to see for himself how efficient the production line was!
As soon as he entered the workshop, Lu Changhua was stunned by the sight in front of him.

There are only two or three employees operating in the entire workshop, and there are no people on the production line.

As soon as the bottles enter the workshop, they are washed and disinfected with water.

Direct canning, sealing, large size, blow drying, labeling, boxing and palletizing.

An inspector came in and moved a box of water to the inspection room.

This is a spot check of product quality.

One is to check the water quality.

Second, check whether the seal is leaking air or water.

The third is to check whether the coding is correct and whether there are any omissions or mistakes.

Fourth, check whether the label is applied flatly and whether it is skewed.

The fifth is to check the packaging.

Lu Changhua also followed to the examination room.

After an inspection, the inspector stamped it as qualified.

Now the efficiency of the canning workshop is very high, with an output of [-] bottles per hour.

It consumes 144 tons of purified water a day and cans 72 bottles and 3 pieces.

The water purification tank can store 100 tons of water, which is simply not enough.

In order to ensure production efficiency, another water purification tank must be imported.

Of course, this is the limit of production.

The current efficiency of the production line is less than 1 bottles, only about 8000 bottles.

But even so, the output is not small.

It can produce 24 bottles in 19 hours.

This is the benefit of high efficiency.

Japanese engineers also warned that it is best not to drive too high, as malfunctions may occur. In the future, it is best to keep the speed between 1.5 and 2 per hour.

Otherwise, the loss outweighs the gains due to production line failure and shutdown.

Because this production line is expensive, and the employees are not skilled, they dare not drive it too fast.If it were to stop production, it would be really troublesome.

After 72 hours of continuous production, the production line needs 4 hours of correction and maintenance.

This is a prerequisite to ensure that the production line can continue to work.

If it is turned on all the time, the losses in each link will be great.

The factory here produces according to the guidance of Japanese engineers, and Lu Changhua is relieved.

He informed the sales department not to ship the goods for the time being and wait until the advertisements started to go up.

In fact, during this Canton Fair, there were many agents interested in mineral water, but not many made direct decisions.

They also have to wait and see to see if the manufacturer's promise of advertising on CCTV can be realized.

Once it's realized, it's easy to talk about anything. If it's just bragging, then bye bye.

Over the years, manufacturers, dealers and agents have made various promises.

But very few can be fulfilled in the end.

The dealers have also been educated by the manufacturers.

Temporarily relieved of the mineral water, he ran to the farm again.

Look at the situation of the willow weaving company.

There are many foreign merchants placing orders for willow weaving.

For a while, the domestic franchise chain business was in no hurry.

One is that the complete set of franchise chain manuals has not been released yet.

Two to one, there are not enough manpower, and the output cannot increase.

Because the Liu family and his son came back early, under their guidance, the complete set of wicker products was woven step by step according to the original sample weaving pattern.

The progress is not slow.

In the past 20 days, they have completed more than a dozen sets of knitting.

"Director Lu, your administration is in trouble. You still need to recruit people!"

"Uh, Mr. Lu, how many more can we recruit?"

"Recruit 100 more people, and let each one lead an apprentice. This will put less pressure on Director Liu."

"Okay, I'll take care of this."

It's now November.

The farm is about to enter winter slack.

At the end of November, there is basically no life left.

There is too much idle labor.

"Mr. Lu, do you want temporary workers?"

"If you learn quickly, you can work as a temporary worker."

This is also impossible.

Making full use of the slack farming season and allowing those who are willing to learn the craft to work for half a year is also a way to solve the manpower problem.

There is no one at home on the farm. The children haven't returned from winter vacation yet, and Lu Changhua has no intention of going back to feel the cold fire and autumn smoke.

He greeted Li Zhenguo and asked the branch office to send a few vehicles to the forest farm to bring back some firewood.

Over at the forest farm, he also greeted Director Sun.

After New Year's Day, they have to come back. How can they survive the winter without firewood?

Although heating is available in every household, it is still impossible without firewood.

Back in Beining, the living room of the Lu family was full again.

The Hu family, Han family, and Wang family are all here.

Mainly to celebrate Lu Changhua and his wife.

Didn't I go to the Canton Fair? I gained a lot.

Lao Lu and Wang Dejiang used this as an excuse to gather together.

When Lu Changhua came back from a long run, his house was already overcrowded.

Fortunately, the children are willing to play upstairs.

Speaking of which, Nuomi Zhao Ya is in the second grade, Hu Le is in the first grade, and Sheng Yu is still in the kindergarten class.

Nowadays, Nuomi and Zhao Ya are only willing to play with Hu Le. With a little brat like Sheng Yu, their two sisters are no longer willing to play with him.

Only Xiao Hule persisted in taking Sheng Yu with him.

In order for the children to go to school, the Lu family does not have a TV.

The Wang family does.

The Hu family and the Han family all learned from Lao Lu, and they didn't have a TV.

The children really wanted to watch it, so they went to Wang's house to watch it, and there was a time limit.

When the time is up, you must go home.

Everyone was drinking in the Lu family's living room, and someone called Lu Changhua.

It turned out to be the phone number from Beijing.

The advertising company informed Lu Changhua that the TV commercial will be officially launched tonight, so that Mr. Lu will have time to pay attention.

"Really? Great, let me take a look."

Putting down the phone, Lu Changhua stood up and said, "Mom and Dad, let me watch TV."

Wang Yao clapped his hands, stood up and said, "Mom, Dad, uncles and uncles, please eat and drink well. We'll come as soon as we go."

It turns out that Wang Yao has the key on his body.

The two of them were going to watch TV, but the children's addicts hooked them up and they insisted on going with them.

"No, eat quickly and do your homework after eating."

Wang Yao straightened her face and said seriously.

"But...I..."

Seeing that his brothers and sisters all looked disappointed, Sheng Yu also looked at his parents with a guilty conscience.

"You are not allowed to look."

Just when Lu Changhua was about to make an exception for his son, his wife roared.

He suppressed his words immediately.

He smacked his lips and couldn't speak.

Nuomi looked at her father disappointedly and sighed.

Turned around and went upstairs.

When Sheng Yu saw his sister leaving, he quickly chased after her.

"Sister, wait for me."

Zhao Ya and Hu Le also ran up.

(End of this chapter)