Rebirth 84, starting from fish farming

Chapter 546 Health Food
It's on fire, it's on fire!
Wudalianchi volcanic mineral water, following the movie 007 and CCTV advertisements, instantly lit up the north and south of the country, inside and outside the Great Wall.

The production workshop of Changzheng Company has increased from 8000 bottles per hour to 1.5 bottles per hour, nearly doubling the production efficiency.

Lu Changhua, who originally wanted to wait a while and talk about the water tank later, soon received an application to import another water tank.

The current situation does not allow him to delay any longer.

Then buy it.

It only takes an hour for a product just produced in the workshop to go from the workshop to the warehouse.

He was loaded onto the truck.

The road from Wudalianchi City to Beining is like a long queue, with trucks one after another.

In the cargo yard of Beining Railway Station, stacks of mineral water were loaded onto the train by forklifts.

Freight trains headed south.

Across thousands of mountains and rivers, we arrived in a city that was still warm.

In order to balance the demand for goods from agents across the country, the factory can only allocate supply according to actual conditions.

Originally, the factory did not have much inventory. Although it now produces 24 hours a day, it still cannot meet the needs of all agents.

What's more, although there is no problem with the water source and it can still support normal production, packaging materials are in short supply.

The packaging materials used by Changzheng Company are all customized products.

Packaging factories also have to produce and transport products, so there must be time.

And the packaging materials in stock are running out.

This is the most urgent matter.

Although the purchasing department keeps urging the packaging factory to speed up production, it still takes time.

Paper was expensive in Luoyang for a while.

Provincial capital cities across the country, especially several municipalities directly under the Central Government, are experiencing tight supply.

When agents learned that they were out of stock, you can imagine their anxiety.

You know, they spent a lot of money to be agents. Seeing the market response is booming, now you tell me that there is no stock? !

It's no wonder they're not in a hurry!

But if there is no stock, there is no stock, and the factory cannot change it.

We can only ask them to wait patiently.

The packaging factory is also very anxious.

Although Lu Changhua was anxious in his heart, he was calm on the surface.

Tell the people in the purchasing department, "Don't rush. Let the packaging factory pay attention to quality. Don't cause quality problems because you are in a hurry to deliver."

Having said that, the packaging factory did know that time was urgent, so it rushed production and shipped goods to Bac Ninh for emergency relief.

For a time, Beining's railway and truck transportation business was extremely busy.

When the packaging materials arrive, the factory operates at full capacity and continues production.

But Lu Changhua knew that the demand across the country was now so huge that it was impossible for them to satisfy the whole country with just this one production line.

This is still winter, and if it were summer, it would be even more difficult to meet market demand.

There are only two solutions now.

One is to introduce a second production line immediately.

This solution is of course a permanent solution.

As long as there are more production lines, the market demand will naturally be met.

But this takes time.

Order now, it would be great to have a trial production tomorrow summer.

There are still bottlenecks.

It’s still a question of packaging materials.

There are no large packaging factories in Bac Ninh, especially plastic bottle manufacturers.

Now, the cooperative manufacturer is an affiliated enterprise of Daqing Petrochemical.

Their current production capacity is difficult to meet the needs of Changzheng Company.

Lu Changhua told Wang Yao about this and asked her to arrange for people from the group's purchasing department and investment department to go to Daqing to talk to the manufacturer.

The first is to allow them to increase investment in the enterprise, update equipment, and increase production capacity to cooperate with Changzheng's development.

The second is that we invest in this company and obtain shares.Let's update equipment and increase production capacity.

If we are not willing to do either of these two things, then we can only consider looking for another partner.

The above solutions are permanent solutions.

So what now?
Lu Changhua suddenly thought of a concept, that is "hunger marketing".

This method can be maintained at least until the normal production of the enterprise next year.

This is a temporary solution.

Because it was out of stock, I really had no choice but to use this trick.

The group will take action immediately.

On the one hand, we placed an order with Japan and continued to order a production line to solve the problem of insufficient production.

On the other hand, special personnel were sent to Daqing.

Negotiate in-depth cooperation with petrochemical companies.

Strive for continued cooperation.

On the Changzheng Company side, a notice was sent to all agents.

It is clearly informed that the demand of consumers across the country is increasing, and the factories are already operating at full capacity, which still cannot be met.

In order to adjust the supply and demand balance in the market, the company decided to adjust the product pricing system.

The supply price and wholesale price are both increased by 20%, and the retail price is increased from the current 10 yuan to 15 yuan.

The price of volcanic mineral water has increased!

With the popularity of the movie 007, the mineral water has also risen.

Although many people really cannot afford to drink such expensive water.

But it still cannot stop the pursuit of fashionable young people.

Those who drink volcanic mineral springs feel that they are awesome.

It's just different from ordinary people.

For a time, volcanic mineral springs became a status symbol.

In fact, for those of them who can afford to drink 10 yuan of mineral water, they don’t care at all about spending 5 yuan more.

For people who can't afford to drink, there is no difference between 10 yuan and 15 yuan. They can't afford to drink anyway.

As soon as this price adjustment notice came out, we did lose some consumers.

For example, those who just want to try something new will no longer buy it after trying it.Because it’s really not cheap, it’s still tap water or a little sweet and affordable.

The remaining consumers are people who think they are noble and unique.

They have become the mainstream consumer of the product.

The successful launch of Volcanic Mineral Spring quickly caused a sensation in the bottled water industry.

Everyone believes that the success of this volcanic mineral spring is a phenomenal event.

It is worthy of consideration by peers.

Especially the more successful water companies.

Like a little sweet, like hahaha.

Their bottled water customers are low-end consumers.

The price in Dasheng Supermarket is only 2 yuan, and the capacity is still 500 ml.

The volcanic mineral spring is positioned as a sports mineral spring and contains the meaning of functional drinks.

What they sell is water.

What Changzheng Company sells is functionality.

No one can sell water with the texture of Chinese turtle essence!

And in many sales places, there are often "sold out" signs.

In the eyes of insiders, this is a proper method of "hunger marketing"!
It has always whetted the appetite of consumers.

As soon as the goods arrive, they are quickly bought.

Many second generations regard volcanic mineral springs as standard equipment in the circle.

What would a friend's gathering be like without a volcano?

Drinking a little sweet?

Are you going to kill me?
Who do you think I am? !

Whenever you go to these people's homes, you can see that the volcanic mineral springs are lined up like a wall.

In this case, every link makes money and no one complains about the shortage.

Why?

If it wasn't out of stock, would it be selling so well?
Now, many agents are worried.

If production increases after the Chinese New Year, will the price of this product drop? !

The success of Volcano Mineral Spring made those who spent a lot of money to become agents particularly excited.

This kind of vision is enough for them to brag about their awesomeness for a lifetime.

And those merchants who did not get the right to be agents felt regretful.

If only I could be more cruel.

Now I am the one making money!
People always think later and always take the medicine of regret.

The most incredible and confused ones are those colleagues.

Why did this water company that suddenly appeared in a small northeastern city become so popular?

15 yuan for a bottle of water?
Is that mineral water?You are a Chinese turtle spirit!Oral liquid!
After the initial confusion, they started looking for someone to write articles.

It must be said.

Is it too unethical for you to sell water at such an expensive price?Too shameless, right?
In mid-December, the water companies that reacted secretly published articles in various media to talk about the chaos of domestic bottled water.

"A brief analysis of the true value of mineral water on sale", "Why can a bottle of water be sold for the price of oral liquid?" ”, “Is it a dark conscience or is it worth the money? 》

For a while, media from all over the world reproduced it one after another.

In response to these rumors in the market, Changhe Group and the Wudalianchi Municipal Government jointly held a press conference.

At the meeting, experts analyzed the water quality of Yaoquan Lake in Wudalianchi.

We also showed all reporters present the water quality testing conducted by many well-known international institutions.

It is emphasized that the lake water of Yaoquan Lake is the third largest cold spring in the world, and the water contains a variety of trace elements and minerals necessary for the human body.

It does have medical value.

This is recognized worldwide.

Immediately, relevant personnel from the Black Provincial Department of Health announced that "Widalianchi Volcanic Movement Mineral Water" had officially submitted an application for health food to the Ministry of Health, and the Ministry of Health had accepted the application.

The press conference was instantly thrown into an uproar.

You know, there is no mineral water that can meet the health food standards.

Volcano Mineral Springs was the first.

I really dare to think and do it!

At the meeting, Wudalianchi city government leaders solemnly announced that the volcanic mineral spring is a key investment project in the city and all procedures are legal and valid.

We allow some doubts, but never slander!

The reason why this press conference was held in such a high-profile manner is because some water companies have touched upon the huge interests of the Black Province.

As a major agricultural province in China, it finally made a breakthrough in water resources development and became famous and influential throughout the country.

It also contributed tax revenue to the Black Province.

But as soon as the benefits are seen, some people feel uncomfortable. Isn’t that causing trouble for the black province? !

Therefore, with this voice coming together, everyone from the province to the region to Wudalianchi must resolutely safeguard the reputation of the company.

It is the government's responsibility to speak up for enterprises and protect law-abiding enterprises!

Therefore, the press conference was held against this background.

The bustling clamor outside was quickly suppressed by a press conference.

Those so-called experts and professors who had doubts also became honest.

Shui Qi also knew that he had kicked the iron plate, so he had better take advantage of the situation and stop. I'm afraid it would be detrimental to him if he continued to make trouble.

Is what was said at the meeting about declaring health products true?

it is true.

Originally, Lu Changhua didn't think about it.

I still read those doubtful articles. Some people say that volcanic mineral springs are Chinese turtle spirits.

Lu Changhua then remembered that volcanic mineral springs have medical value, so applying for a blue hat for health food shouldn't be too much, right?
After all, this is magical water given by nature, a natural health food.

As soon as this idea was put forward, it immediately got the support of Wudalianchi and Beining City.

They immediately contacted the provincial health department.

Of course the hall was happy.

This is the first case of mineral water applying for health food in the country, which has high guiding significance.

So before the press conference, the application was submitted.

(End of this chapter)