Rebirth 84, starting from fish farming

Chapter 578 Isn’t it a little sweet?
While Lu Changhua was busy in Beining to fight the drought, Diantian Company, far south of the Yangtze River, was holding an emergency meeting.

At the end of last year, the volcanic mineral springs that suddenly became popular all over the country did not attract their attention.

A new mineral water brand seems trivial to them.

Every year, how many people who do water want to be promoted, aren't they all suppressed by themselves?

At the beginning, they just found some gunmen and published some articles, hoping to strangle this niche brand from Northeast China in its cradle.

Who knew, it didn't succeed.

It was also made very ugly by someone else's press conference.

With the appearance of advertisements for volcanic mineral springs, a health trend of sports swept across the country.

Dealers everywhere are enthusiastic about this brand.

As the big brother of mineral water in the country, Bitian suddenly feels left out.

Such a psychological gap is unbearable for Dian Tiantian.

After the new year, they started promoting sales.

Trying to bring down the volcano with a price war.

They run low-price promotions in supermarkets, buy one, get one free, which is to use price to seize the market.

But this mineral water company from Northeast China was unmoved at all.

The price of a bottle of ten yuan is still strong.

Not only that, they are often out of stock.

As soon as I asked, it was sold out.

It has firmly established itself in the high-end market of mineral water.

A Little Sweet not only did not pose any threat to the volcano, but also started a price war with other low-end public drinking water.

Today's meeting is the summary meeting of their marketing department.

"Tell me about it? What went wrong with your marketing campaign this time?"

Boss Zhong, who was sitting at the end of the conference table, looked unhappy.

It took him four years to develop from a bricklayer to a multi-billion-dollar enterprise.

The inner strength goes without saying.

In the drinking water industry, he is now an all-powerful figure, and he has never obeyed anyone!

Who would have known that a volcanic mineral spring suddenly appeared last year and immediately seized the high-end market.

How can a mineral water that costs more than one yuan compete with one that costs ten yuan?
It's not on the same level.

After various small actions, he had to pay attention.

So, across the New Year, a price war began.

He had used this method many times before.

Many small brands were squeezed out of the market at once, and larger brands were also hurt.

But today, there is obviously a drought all over the country. Speaking of which, since I am a water seller, I should be selling well.

However, the price war in supermarkets is in full swing, and the products that follow up are more than one piece.

The volcano simply ignores you.

He knew that his price war had failed.

I originally wanted to shoot the chicken, but ended up shooting the duck.

There was some sweet mineral water on the conference table. He subconsciously opened the bottle cap and took a sip.

Usually it tastes sweet when he drinks it, but now, he feels a little bitter.

"Mr. Zhong, I think our product positioning is different from that of the volcano. We are not a group of consumers. Therefore, the promotion effect is not ideal."

Seeing that the atmosphere was really depressing, the sales manager had to speak.

"Since you know that the product positioning is different, that is to say, we and Huoshan are not competitors, why are you still making such a promotion plan?"

Seeing the boss say such words, many people turned their heads to the side.

The manager of the planning department was full of grievances.

Isn't this why you force yourself to hit the volcano?

I reminded you at the time that the product positioning of the two companies is different, and the consumer groups are not the same.

One is low-end and the other is high-end, there is no competition.

Are you saying, why are volcanoes so expensive?

It’s about bringing it down through price.

As a result, the price of Huoshan did not come down, but instead beat other brands to tears.

Importantly, our own profits fell by 30%.

If this continues, this activity will really be unsustainable.

"What do you say now?"

No one spoke.

The skinny boss Zhong slammed the table angrily.

"You guys are talking!"

"..."

Seeing that no one said anything, he knew there was something wrong with his attitude.

So he calmed down his temper and said, "Everyone, please speak freely. Don't be afraid if you are wrong."

"Mr. Zhong, I think we can also make a high-end product, so that we can be on the same starting line as Huoshan."

Well, that makes sense.

He glanced at the company management sitting there and said, "Planning department, come up with a plan as soon as possible."

He got up and left.

When everyone saw that the boss was gone, they dispersed one after another.

In the marketing planning department.

Several planners gathered around and murmured in low voices.

"Oh, why is the boss so crazy?"

"It's just that he can't see anyone else being better than him."

"That's right, they are high-end products, and our selling point is also good in the mid- to low-end range. We have to compete with others."

"What are you muttering about? Hurry, let's have a meeting to study new products."

The planning manager got these people into the conference room and began to hold back their big moves here.

Boss Zhong returned to the office and sighed.

He felt that there was something wrong with his mentality.

Having climbed up from the bottom, he hates others surpassing him.

This also shows from another aspect that he has a strong sense of crisis.

Deep down in his heart, he vaguely felt that this volcanic mineral spring was his nemesis.

If you don't knock it down, you may have a hard time in the future.

Leaning back in the leather chair, with his feet on the half-inch thick wool carpet, he closed his eyes and thought about his solution.

After a while, he dozed off in a daze.

In the haze, a sweet smell passed into his nostrils.

There was a faint itching sensation in my nose.

Something furry was gently scratching his skin.

He opened his eyes slightly, and a vague shadow appeared in front of him.

"Hehe, oh, Mr. Zhong, are you tired? Let me rub it for you."

The voice is charming and makes people feel numb.

He suddenly remembered that this was his head of public relations department. "Xiao Guan."

Boss Zhong moved in his chair, closed his eyes for a moment, and then opened them again.

The figure in front of him became clearer.

The big waves on his head and the curved figure are displayed in front of him in an "S" shape.

"boss."

Director Guan's white and tender hands touched his shoulders.

Qianqian's fingers moved lightly on his thin shoulders.

A tingling sensation hit his heart.

While he was enjoying the service of the beautiful woman, the door of the office was knocked open with a bang.

A short, fat woman rushed in.

"Zhong, you still have no shame!"

The fat woman was dressed in jewels, pointing to Boss Zhong in the chair.

Then, she saw the woman next to her.

"Okay, you slutty fox, how dare you seduce our old Zhong. Let me beat you to death!"

The fat woman roared and rushed forward with a roar.

"oops."

Manager Guan was so frightened that his body trembled, and his chest felt turbulent.

The fat woman became even more furious when she saw this.

The two of them played hide and seek around the table.

When Lao Zhong saw this, he slammed the table.

"That's enough! Get out of here!"

Manager Guan quickly slipped away and rushed out of the room.

The fat woman sat down on the ground and burst into tears.

I can't stay any longer.

Lao Zhong walked out with his hands behind his back.

Seeing that her husband was gone, the fat woman stopped crying.

He cursed, "Slutty fox, you dare to fight with me, huh."

She got up shakily.

Another person slipped in outside the door.

"Sister, how are you? It's better to be my brother. I'll give you the news when I see her coming in."

"Look out for me, kid. If your brother-in-law is dating other women, you must tell me!"

"Don't worry, sister, I know."

The man helped the fat woman away.

Boss Zhong felt a bitter taste in his mouth after being teased like this.

It's a bit sweet, but it's not even sweet, but it's a bit bitter!

I started from scratch until now.

I've long been tired of this fat woman.

However, although he was tired, he still had this feeling after having several children.

Talking about people, who is not a beauty-loving person?
Everyone likes a beautiful woman.

Especially Lao Zhong.

His desire in this regard is still very strong.

But the sight of my wife who looks like a fat pig is enough.

Seeing the beauty in the company, Lao Zhong was also attracted to her.

But because of what others say, he is still very restrained.

For example, this little pass.

Married woman.

But the charm is still there.

Under this woman's initiative, Lao Zhong could enjoy it with peace of mind.

After that, it was out of control.

This kind of thing has long been spread throughout this private enterprise.

Lao Zhong's brother-in-law also works in the company, so he naturally got the news.

The fat woman refuses to let go of herself.

The money tree you planted at home has only been growing for a few years?Are you going to be resisted by others?How can this work? !

Lao Zhong was so angry that he refused to go home.

I booked a room directly in a five-star hotel in the city.

Just be quiet and quiet here.

He took a hot shower and as soon as he came out, the phone rang.

"Boss, you still don't care about others."

It's Xiaoguan, and that voice is, in one word, "saucy".

“You come to Sakura Holiday Inn, 805”

"Hey, I'll be there soon."

Manager Guan didn't feel aggrieved anymore, agreed cheerfully, and hung up the phone.

Just in the far south of the Yangtze River, an inexplicable company was about to launch an attack on volcanic mineral springs.

Lu Changhua was inspecting the Huoshan Mineral Spring Factory.

The new production line has been debugged.

Boxes of products are packed and stacked together.

"How much production is there in a day?"

"The output is not high now, maybe five or six tons."

"Donate all these to the city government. People are very busy in drought relief, and we, as a local enterprise, must also show our performance."

"Ok."

The reason why Lu Changhua wanted to donate mineral water to Wudalianchi City Hall was because his eldest brother went to his house for dinner some time ago.

At the dinner table, it was mentioned that volcanic mineral springs are very popular now, and those who are paid can't afford to drink them.

As soon as such a topic came up, Lu Changhua himself couldn't help but express his opinion.

He happened to be at the factory today, so he asked someone to deliver these thousands of pieces of water to the city government.

Then, he called his elder brother.

"Brother, the drought has been a bit serious recently, and your city staff don't have water to drink. I will donate some water to you. Which department should I give it to?"

"Ah? Haha, did you remember that our city government is here?"

"Of course, you are parents."

"Then leave it to the office, they just take care of the logistics."

"Okay, I'll have someone take it there."

Lu Changhua not only sent people to deliver water to Wudalianchi City Hall, but also Beining City Hall must not be left behind.

So three trucks of mineral water were delivered to the Bac Ninh City Hall office.

(End of this chapter)