Rebirth 84, starting from fish farming

Chapter 597 Erhong’s wife becomes store manager

Just when Lu Changhua and Wang Yao were worried about internal employees joining in to open the store, Erhong, who had not seen them for many days, came to their door.

Ever since Er Hong got married again a few years ago, his whole person has changed.

In the past, he would stumble when he opened his mouth, especially when he got angry and became angry, he would even stop talking.

Coupled with the fact that I was not happy in those years, although I earned a lot of salary, but with a green hat, no one can be happy.

He was also thin and had gray hair.

People who are less than 60 years old look like old men in their [-]s or [-]s.

Who would have known that after he married Zhou Limin, the dead trees would bloom and the iron trees would blossom.

Zhou Limin is an old girl, can she not have children, she gave birth to a fat boy in the second year of marriage.

This one belongs to Erhongle.

Erhong's daughter Hong Xiuzhu hugged her brother as soon as school was over, which was even rarer than Zhou Limin's.

There is a 12-year age difference between the two siblings.

Can't stand being rare.

Whenever school is over, Xiuzhu will always hold her younger brother in her arms.

Zhou Limin saw this and her brows were filled with joy.

The family is in harmony.

No more noise.

At this time, Erhong felt so beautiful in his heart!
I think I, Er Hong, is an old hat from the countryside, but I didn't expect that all the hardships will be rewarded.

The old does not go and the new does not come.

No, when Little Monday came, he immediately changed his hair for the second time.

In the past few years, he has controlled the oil and fat factory, and the economic benefits have been good.

However, this year's performance was only flat.

Why?

It’s also a matter of raw materials.

You must know that the soybeans grown in the agricultural reclamation system of Heilongjiang Province are domestic soybeans, which are non-GMO seeds.

This is the only remaining non-GMO soybean planting base in China.

In recent years, due to the gradual liberalization of import and export rights, many companies have gained autonomy.

Genetically modified soybeans in the United States and Canada are too cheap.

The price difference is at least one-third more than that of domestic non-GMO soybeans.

This is still the CIF price.

Shiploads of these foreign soybeans are moored in major ports. I wonder if you are interested?

Many companies are thieves.

They have built factories near the port to process these genetically modified soybeans directly nearby.

Oil extraction is one aspect, and bean dregs are sold to feed mills at low prices.

These genetically modified bean dregs are turned into various feeds.

No wonder, in recent years, pork has not tasted good, and neither has chicken.

Not meaty.

Erhong has also applied to the group many times to build a factory near Dalian Port and also process genetically modified soybeans.In this way, we can also compete with other competitors in terms of cost.

But this was all rejected by Lu Changhua.

Lu Changhua certainly knows that using non-GMO soybeans is expensive and uncompetitive in the market.

But he still insisted on losing money and making money.

Why?

Because if he doesn't use the soybeans from the farm, then this remaining non-GMO land base will also disappear.

If so, it will be a major threat to China's food security.

Why do so many people get sick today?
They say that diseases enter through the mouth, and they are talking about food safety.

In the past, when he didn't have a grease factory, he didn't care about this.

But since he acquired the oil factory, he had to consider the longer term.

According to Lu Changhua's instructions, local soybeans must not only be purchased at a higher price than the market price.

Erhong could only do this.

But companies have to make money, otherwise they can’t develop.

His hair turned gray.

Since costs cannot be reduced, is there any way to sell products that are more expensive than others?
He approached Lu Changhua with this question.

After all, it was you who gave the order. How to resolve this conflict?

Lu Changhua also knew this was the case.

He said to Erhong: "Look at people selling leather bags. Some bags only sell for a few dozen yuan, some sell for hundreds of yuan, and some sell for thousands or even thousands of yuan? Why do you think it's because of that?"

"This is because of face."

He subconsciously glanced at the leather bag under his armpit.

Zhou Limin bought this for him.

It is said to be several thousand, it is a famous brand.

Now that he is walking away, he feels full of dignity.

"Yes, you think expensive leather bags are good and have face. In fact, this is the power of the brand, it is the brand."

"Then think of the cooking oil in our home, what are you going to do?"

After Lu Changhua's guidance, Erhong understood.

Nowadays, it is impossible to do business simply by comparing prices.

Even better than the brand.

"What is a brand? It's quality, service, and culture. Consumers shouldn't feel like they're just buying oil for food, but they're buying quality, service, and culture."

“The price is a bit higher and I can accept it.”

"For example, buying soybean oil in bulk on the street is cheap. Buying barreled oil from Wetang is more expensive, but why do you buy barreled oil now? It's formal, hygienic, and of good quality, right?"

"Yep."

Lightning flashed in Erhong's mind, and he felt that his ideas suddenly became clearer.

But when it comes to the specifics of his product, I'm a little confused. How to do it?
"Our current competitors are mainly genetically modified products. Then we will focus on non-genetically modified products. Let the people know that non-genetically modified products are healthier and safer!"

"Can this work?"

"Do as I say, and the price will be increased by another ten yuan, which will be used for advertising expenses."

As a result, ads from CCTV to county TV stations were broadcasting ads for the Beining Oil Factory. "Changhe edible oil, non-GMO soybeans from black soil, mechanically pressed, without any additives, pure natural vegetable oil, healthier and safer."

It doesn't speak ill of others, it only speaks better of itself.

As soon as this advertisement came out, there was an immediate response from the market.

Many genetically modified edible oils that relied on price to win in the past were a bit dumbfounded.

Sales are also on a downward trend.

What's even more unfortunate is that in order to reduce costs, some manufacturers have introduced blended oils.

In fact, it is to add other things to it to reduce costs.

Some added high-quality ingredients are also easy to solidify.

These additives are difficult for the human body to digest and absorb.

But that's what they did.

As soon as the Changhe edible oil advertisement came out, they were also dumbfounded.

After all, everything people do should be pure.

You add all these messy things to soybean oil, aren't you just trying to save money?
Who are you fooling?

On the market, Changhe edible oil is the most expensive, but sales have increased instead of falling.

Erhong felt confident.

The boss’s method worked.

In order to better increase sales, Erhong also produces small packages such as half a catty, one catty and two catties.

When some people sell barreled oil, they feel distressed when they see the price in the [-]s or [-]s.

This time, with the small package, he felt the price was cheaper.

Bac Ninh Oil and Fats Factory not only produces soybean oil products, but also rapeseed oil, which is edible oil pressed from rapeseed.

The products of the two categories are coordinated and promoted with each other.

For example, there are small bottles of rapeseed oil hanging on the soybean oil barrels.

Small bottles of soybean oil hang from rapeseed oil barrels.

As soon as various methods were used, product sales skyrocketed.

Today, the oil and fat factory not only does not lose money, but also makes a profit.

The important thing is that the Changhe edible oil brand has taken off.

Although the brands of those joint venture factories are also well-known, their sales have declined.

The most amazing thing is that there is such a line of text on the label of edible oil, which is particularly intriguing.

"In order to protect the health of consumers, our factory firmly does not use genetically modified raw materials!"

This sentence was like a nuclear bomb, detonating public opinion.

A debate between genetically modified and non-genetically modified foods has begun again.

Some thoughtful manufacturers immediately reduced the production of their genetically modified products.

Added some non-GMO products.

Although this change is difficult for consumers to see, Lu Changhua and Er Hong can feel it.

Because more and more manufacturers come to the reclamation areas of Heilongjiang Province to purchase soybeans.

This also caused the price of soybeans to gradually rise.

Several major manufacturers that use genetically modified soybeans as their main raw materials must resolutely ban the Changhe edible oil brand.

On the one hand, they secretly colluded and jointly put pressure on major supermarket channels, demanding that Changhe edible oil be removed from the shelves; on the other hand, they invited gunmen to publicize the benefits of genetically modified crops.

Faced with this situation, Erhong also responded actively.

The Beining Oil Factory dispatched a large number of business personnel to ensure that it is on the shelves of high-end supermarkets in major cities, and at the same time, it carried out promotional activities to increase terminal sales.

Especially channels like high-end restaurants and restaurants.

At the same time, Erhong also recruited many professionals to publish articles comparing the relationship between the increase in global disease deaths over the years, especially with the introduction of genetically modified crops.

As soon as this article came out, it caused a shock.

In fact, over the years, there have been great differences between the two paths of genetically modified and non-genetically modified.

So far, there is no clear evidence that GMOs are the culprit.

However, if you look at European and American countries, no one among the wealthy and upper class eats genetically modified products.

And those who consume genetically modified products are poor people.

The incidence of cancer among the poor has been increasing year by year over the years.

The debate went on for more than a year.

In the end, the two sides died down under the intervention of relevant departments.

However, the entire market has long been divided.

Those who are not afraid of death and don’t care about health still buy genetically modified products.

Most of the health-conscious, wealthy and fearful people buy non-genetically modified cooking oil represented by Changhe.

The situation in which genetically modified genes dominated the world has been broken.

This made vested interest groups furious.

But now it’s a market economy, the people don’t recognize it, and no one is recruiting.

In the past few years, Beining Oil Factory has spent a lot of money on advertising.

Profits are almost exhausted.

The leaders of the Agricultural Management Bureau are grateful to Changhe.

Otherwise, their soybeans will really suffer.

They also actively made suggestions to the country to ensure the safety of the last non-GMO soybean planting base, which is also a need for national food security.

To this end, relevant departments have held multiple meetings to study this issue.

Especially the food subsidy policy.

This is good news for Bac Ninh Oil and Fat Factory.

Zhou Limin no longer wants to work in the oil factory.

You think, since your husband is the factory director, it would be inconvenient for you to be in the factory.

When she heard the news that the group was going to open a wicker franchise store, she asked Erhong to come forward and tell the boss if she could participate.

"What? Your Zhou Limin also joins the wicker weaving franchise?"

"She doesn't want to work in the same unit as me, so she can't do anything about it. I'm going to come find you right now."

"Your son is still young, how about we set up a flagship store in Beining, or let Zhou Limin be the store manager, what do you think?"

(End of this chapter)