The Entertainment Empire That Started With Divorce

Chapter 94: Promotion and sudden wealth (seeking further reading)
December 6, Sunday.

Just after nine o'clock in the morning, the Beijing Film Theater was already crowded with people, including media and relevant film critics, etc., and the Northern section of Racing was promoted, starting point.

Fang Mo took a flight to Beijing directly after the awards ceremony at the film festival last night to be responsible for the promotion of screenings in the north.

Xiong Bin set off from Shanghai and took charge of the south.

……

"Director Fang, the Shanghai Film Festival only won the Best Director in one affiliated category. Does this mean that the quality of the racing film is actually not good? The award is only your own recognition, Director Fang, not recognition of racing?"

"Director Fang, the racing protagonist Geng Hao did not participate in the election. Does this mean that the character is average?"

"Director Fang, do you recognize that the main section of the Shanghai Film Festival won three awards..."

"Director Fang, is the car really good?"

In media Q&A, we naturally want to look for some explosive points. Those who are too sharp can be ignored, and we may even invite people out. Those who can answer, do not invite them.

"Thank you to all the media for your enthusiasm..."

On the stage, Fang Mo smiled calmly, "The selection of the film festival must be fair and impartial. There is no need to question it. As for whether the quality of the car is up to standard, the market will give feedback after the screening or release, so there is no need to say more."

"For the Best Director Award, there is a car to compete for, and then I, the director, win the award, so the issue itself is not an issue, thank you."

"What about the racing protagonist Geng Hao?"

Fang Mo glanced at the other side, Jiang Bo understood his meaning and greeted the media with a smile, "The role of Geng Hao is affectionate and righteous, and I played it very well. Everyone will understand after watching the screening later."

"As for not running for the award..."

"It's like I like to eat potatoes, but you want me to order radishes, and I like to eat braised chicken, but you insist on me eating the base, it's completely different."

"Thank you, I should understand."

The media in the audience, as well as the melon-eating people watching on the Internet, were sweating. This quibbling ability is powerful, and the answer is not very tactful. The metaphor seems to be like this. I didn't answer, but I answered again.

Q&A with the media at Jingying Film continues.

The same is true in Shanghai. Xiong Bin leads the racing villain Li Farah, as well as the Oolong gang Donghai, and other supporting characters to promote the Shanghai opera.

The protagonist Geng Hao, the funeral manager Dacheng, also known as Jiang Bo and Xu Hao, follows Fang Mo in the north.

It was the same as the two waves during the promotion of Shitou. But this time the north and south were reversed. Fang Mo led one wave to the north, and Xiong Bin led the other wave to the south.

The screening promotion takes a month and can reach 60 cities in the north and south together, covering a wide range of areas.

Let the reputation of racing be fully condensed and fermented.

……

Often shortcomings will be infinitely magnified.

In the Beijing Film Broadcasting Hall, Fang Mo naturally watched the video playback together, but deep in his eyes, he was recalling some of last night's experiences. When the movie channel media award shortlisted for the best director saw the racing car, he was instantly moved. Good hunch, bad.

Sure enough, this award belongs to me.

Winning the award for the auxiliary unit means that the main unit will no longer participate. The racing will stop here and miss the international Golden Goblet Award. It would be false to say that it is not regrettable.

However, the characters and plot of the racing car have shortcomings, and there is no way to magnify them infinitely during the selection.

In addition, Tianrui will definitely buy one or two main judges to block it, so it will be quite difficult to run for the main unit. Even if it competes for the jury award of the main unit, this special award will not be low, so Hongtu's strategy is to focus on the operation subsidiary unit.

In this unit, Tian Rui's operation is of little use. Domestic films play by themselves, and the multi-line narrative absurd drama of racing is impossible to win not one award, but even two or three.

But why did he only win one award?

"If you want to promote, you can suppress it first."

After the award ceremony, Ma Xiaodan said with a smile, "The distribution of awards itself is humane and sophisticated. It would be better to win two or three in a racing car. It would be better not to win one."

"Not to mention the artistry, the exciting plot and the level of popularity, the racing car is definitely the first in the unit."

"There is only one Best Director of such quality. Compared with other award-winning films, they are bound to be able to suppress first and then improve in publicity and distribution operations to build up emotions."

"We received news from the main unit that one film won three awards, so that's good news." Ma Xiaodan shrugged, "The main purpose of racing is to sell the show and make more money. There are other films that don't win awards. Don’t be in a hurry.”

"Winning a director award, and being wronged at the film festival in disguise, the time and place are right."

"Announcement and ignition, people and people are in place."

Fang Mo was silent. He never imagined that there would be so many things behind just participating and winning the award. The goal of Hongtu has always been clear, which is to make more money in the summer release, so there must be a hot spot in the announcement. , it is best to arouse the emotions of movie fans.

Since the main unit is not easy to run for election, it is very practical to go to the subsidiary unit first and then back up.

Operation and promotion, flexibility and freedom.

I have to say, maybe the effect is better.

……

"Brothers, I'm cracking..."

"Racing, exciting and explosive."

"It's no worse than Stone, but it only won an ancillary award at the film festival. It's so frustrating."

Before lunch, the two screenings of Beijing Film and Shanghai Opera ended at the same time. Media dynamics and film reviews were not mentioned, and the comments of the group representatives of the audience were more intuitive.

For the vast majority of viewers, whether a movie is good or not has nothing to do with the humanity or artistry of the characters.

The plot is online and the acting is OK, that's all.

Crazy Racing has more multi-line narrative and absurd drama than Stone. It is not funny but has constant humor. It is exciting and refreshing to watch. This is enough. I will leave aside the characters that are not deep enough and the plot that is deliberately coincidental.

So, when the representatives of the first group of students watched the show, they only remembered that the racing car was exciting and the plot was very exciting, but they didn't win any awards?

It exploded, with comments and accusations one after another.

Accused that racing cars were treated unfairly at the Shanghai Film Festival, accused the film festival of favoring foreigners, accused the best film of having no racing cars in the double-yolked egg, etc.

And as batches of audiences watched the afternoon screening, the mood further increased.

There is no doubt about the wonderful racing plot. The performances of the protagonist and the supporting actors are also very good. From the perspective of ordinary audiences, it is perfect. There are no shortcomings. , must explode.

"It's so frustrating and unfair."

"The car is so good, but it is treated unfairly. I feel sorry for Fang Dao and the creators."

"Support Director Fang and support racing. Good movies cannot be buried. Come on, support it together."

The first day of screening has passed, the second has passed, and the third day has passed. More and more people have watched the screening and joined in spreading the word-of-mouth about the car online, which is bound to spread the word-of-mouth cohesion before the release of the car.

The premiere was a big hit, the release was a big hit, and it was a nuclear explosion.

"Ding ~"

"hum, buzz"

Fang Mo, who is currently promoting the screenings, has been in a very good mood in recent days. Not only is the reputation of the racing screenings getting better and better, but the momentum is also getting better and better.

It was also when Stone's box office share finally began to be settled, and this was the real first pot of gold.

Although only more than half of the 7 million.

But the remaining 3 million yuan will all arrive next month. The car racing release authorization is just around the corner. Wherever the major theater chains are delaying, it is important to get the car racing release authorization as early as possible.

After all, depending on the popularity and reputation of the racing car, the box office will definitely not be low. It will start at least 5 million, and if it can reach 8 million or more, hey, nuclear-level profits.

So crazy racing, come to the bowl.

"Tianrui, four famous arresters?"

Fang Mo breathed a sigh of relief. Although it seems that the reputation of the show is good, after all, it is not as popular as racing. What can you do to win in the summer competition?
PS: Ask for a recommended monthly ticket.

　Tomorrow’s first update will be updated after the coding is completed at midnight. Fellow Taoists who never sleep will watch it in the morning.

　　
　
(End of this chapter)