American Peanuts

Chapter 21 Cutting the Leeks

After a while, Richard, the executive vice president in charge of magazine business, walked into the office.

"Sit down, I have an idea. This matter started more than a week ago." Charlie asked his subordinate to sit across from him.

"When the acquisition was just completed, I returned to Nashville to attend my mother's birthday party. At the party, I met a neighbor who asked me to buy a magazine from 72." Charlie said what happened. .

"Richard, what you said is not entirely wrong. Some people have indeed grown fond of this magazine after seeing it since childhood."

"So I decided to publish a series of commemorative books, integrating all the girls over the years. This not only symbolizes the arrival of a new era for the company, but will also create a lot of revenue. What do you think of this idea?" Charlie is full of expectations.

Richard thought for a while and then said matter-of-factly: "But we have many commemorative projects, such as the 50th anniversary series, annual series, and era series. This idea is actually not new."

"What you made before cannot be said to be shoddy, it can only be said to be insincere. What I want is not a simple stack, what I want is a work of art with real collection value."

"I want to use the best materials. The hard sandwich paper used in photo albums should be twice the size of a magazine. Each page will be engraved with multi-layer technology, so that what is presented will be three-dimensional and 3D, showing the playmates over the years. They all have to be signed, and scraps that have not been published before are also published. We invite the most famous graphic designers in the industry. How much do you think this set will cost?"

"It's still five hundred dollars anyway."

"Five hundred? That's the cost! Directly one thousand dollars."

"Impossible, absolutely impossible. We have tried this pure high-end product, but we can't sell it at all." Richard shook his head.

Rossi thought for a while and then said: "What if we add a limited edition gimmick, and each set of books has an independent number?"

"It will have an effect, but it won't increase sales too much."

"Then what if I let those girls deliver the books to customers in person?" Rosie said suddenly.

"This..." This was the first time Richard heard this argument.

All I can say is that he is worthy of being a layman.

However, he still said patiently: "Of course, this will even increase the price for those customers to purchase, but the cost is too high, and the travel expenses to a customer's location will cost hundreds of dollars."

"It's not that complicated. We can do a book signing event. Fifty states plus Washington, D.C., each state will place one or two playmates, write comments, get handprints, and take photos together."

"But those girls have already terminated their contracts with our company, and some have slandered us in the media since last year."

That's right, they took my dirty money to slander me publicly.

Charlie smiled and said, "Don't forget, the company has changed hands now, maybe they will agree."

Of course, Richard cannot be told the truth, otherwise this veteran who cares about the company might be so angry that he suffers a cerebral hemorrhage.

Who would have thought that the man behind the scenes would become the company's hope for revival?
Of course, sufficient market research is required before specific implementation.

Charlie didn't want to actually throw money into the Great Lakes.

He simply opened Twitter and directly initiated a poll.

[If a company launches a commemorative album of girls that sells for up to a thousand dollars, would you choose to buy it if it is absolutely worth the money? 】

Now is the time when the scandal with Faith is at its hottest. It can even be said that this is preheating while the traffic is still flowing.

·
The next day, Charlie showed the results of the investigation launched yesterday.

"The support rate of [-]% is too low. Considering the bias, maybe only [-]% of the people are willing to buy it. You know, many of the people who follow you are magazine subscribers." Richard shook his head.

"No, no, no, you have to know that many people are paying attention to me because of the news in the past two days. Moreover, a full 20 people participated in the questionnaire this time. Most of them were curious people watching. The real proportion should be higher than this .”

"Another point is that this is an online platform, and our main target is men between 25 and 60 years old in the South. Those middle-aged people may not be online."

"The number of potential buyers will be around 500 million." Charlie expressed his speculation.

The phone rang at this time. It was a research company in the south that I contacted yesterday.

"I'm Charlie Rossi. I get it." Charlie hung up the phone and said excitedly:

"The answer given by the professional research team is exactly the same as mine!"

The gross profit is estimated to be hundreds of millions. Although the actual figure will be much lower, it is definitely profitable.

"I will form a new team right away. We can do everything from material selection, design, printing, packaging, and transportation. But you have to find a way to contact those girls." Richard said.

Charlie nodded: "Leave those blondes to me."

(End of this chapter)