They are all too deep into the drama!

Chapter 425 Huo Mingjie’s appeal!

Guangdong Province, Foshan, Master Huang’s hometown.

Dadi Cinemas, invested by Huo Mingjie, opened its first cinema here in 06 and has since entered the cinema industry.

As a cinema that has just opened two years ago, the facilities are relatively new.

Moreover, this is also the first cinema of Dadi Cinemas. In order to serve as a benchmark, this cinema uses top-level projection equipment and is positioned as a fully digital cinema, which is very popular among young people.

In addition, although this year's May Day holiday has been shortened by ten days, insiders have lowered their expectations for the total box office of May Day movies.

But it is precisely because there are fewer holidays that many people take the time to rest and play, which makes the daily business of the cinema even better than last year!

In front of the cinema hall, there was already a line of people queuing up to buy tickets.

Now the hall is full of posters and posters of "The King of Kung Fu", and next to them are posters and posters of "Double Food Chronicles" by Huo Mingjie.

On the contrary, the stand for the Hollywood blockbuster "Iron Man" was pushed into a corner.

Huayi obviously spent a lot of money on promotion this time for the box office of "The King of Kung Fu". Huo Mingjie of "Double Food" is also the major shareholder of the theater chain.

But when it comes to girls, it’s different!

Not only because of Huo Mingjie, the exciting revenge scene in the promotional trailer of the wife taking revenge on the scumbag was enough to interest them...

After several hesitations, he finally made up his mind and turned to the boys following him:

Although Huo Mingjie is the major shareholder, the most he can do is convince the theaters to squeeze out such a small filming rate. And it was agreed in advance that if the box office performance within the specified time period was not satisfactory, the show would be withdrawn.

And except for one Huo Mingjie, they have basically never heard of the other actors. Boys who are more rational in their thinking will generally not choose to watch this movie.

Nearly half of them are scheduled for "Kung Fu King", and four movies are scheduled for "Iron Man". After excluding other movies of the same period, the remaining two shows are "A Tale of Two Foods".

So looking at it this way, I can only feel sorry for "Iron Man"...

There are three digital movie theaters, each with six movies scheduled a day.

For this year's May Day slot, since theaters want to make money, they can't arrange "The King of Kung Fu" and "Iron Man" instead of "A Tale of Two Foods."

The events that happened one after another in 08 have made Huo Mingjie's popularity among the people, his own reputation, and the favorability of passers-by directly reach the full limit. Even many people who are not interested in the entertainment industry like him very much!

Not to mention the announcement by Luyin Media, the public has already been informed that Huo Mingjie has recently starred in a new movie.

The movie screenings are displayed on the electronic screen behind the ticket counter, and you can clearly see the arrangement of each movie in the theater line.

The two dormitories had agreed before they came out to socialize that they would go out to watch "The King of Kung Fu" together. Why did they suddenly change their minds?

Just say that the Huo Mingjie sign standing in the cinema hall is impossible for a person to ignore!

In the queue in front of the counter, several college-looking girls saw that it was finally their turn, and their eyes kept wandering between the posters of "Kung Fu King" and "Double Food Chronicles" in the hall.

However, this movie is just Huo Mingjie's test of the waters, and it really can be considered a "pig in the limelight"!

For boys, whether it is "The King of Kung Fu" starring Cheng Long, Jet Li, and Liu Tianxian, or the well-known Hollywood blockbuster "Iron Man", they are more interesting than "A Tale of Two Foods"!

The theme of "Double Food Story" is a bit cold, and it is not what boys like.

In other words, in the theaters under this theater chain, the film scheduling rate of "Double Food Chronicles" reached 12.5%. For a small-budget movie, this is a figure that is usually unimaginable!

In fact, except for some direct-operated stores and flagship stores, other theaters under the theater chain are franchise models, and the binding force of the theater chain is not strong.

As soon as the words fell, the boys following these female college students were all stunned and looked at each other in confusion.

"We discussed it and decided we still want to watch "A Story of Two Foods"..."

One of the girls noticed the hesitation of the boys, and seeing that it was already her turn to wait for others to buy tickets, she said very considerately:

"Why don't we watch it separately, and then come out and join together after the movie is over!"

After saying that, several girls directly asked the counter to buy movie tickets. A few boys hesitated for a moment, but they still preferred "The King of Kung Fu", or "Iron Man" would be fine too!

In the end, one of them had a clear mind and knew that a group of them were here for a social gathering this time. Why did he leave the girls to watch a movie?

"Just watch "A Story of Two Foods". We had a hard time getting them to come to the same dormitory!"

Being reminded like this, the others reacted suddenly.

Yes, the top priority today is to get out of singles!

Besides, usually everyone admires Huo Mingjie's character. This is his first movie after all. Even if you are not interested, you can still go in and watch it!

Thinking of this, a group of boys finally agreed and crowded directly to the counter and said:

"Six "Double Food Chronicles", the same session as those girls just now!"

When the conductor behind the counter heard this, he shook his head and said:

"The last six tickets were all sold out at once... There will be no more tomorrow morning sessions, leaving only the evening session. Do you want them?"

"what?"
-

At the company headquarters of Dadi Cinemas, looking at the terrifying attendance rate of "Double Food Chronicles" summarized below, all the senior executives looked at each other.

It was only because Huo Mingjie couldn't push it back due to his status as the major shareholder of Huo Mingjie's company that he found a way to coordinate with the theaters below to arrange some film schedules.

The original plan was to withdraw the film directly after two days due to poor box office performance, thus giving Huo Mingjie an explanation.

But I never expected that the performance of "Double Food" would be so terrifying!

Now, the problem facing the theater chain executives has changed from finding a way to release the movie to whether to increase the number of films...

"After these events this year, Huo Mingjie's current image in the public mind is simply too good! I can't rule out that fans bought it in the past two days and rashly increased the number of films. Will there be a lack of stamina?"

"How is the reputation of this movie?"

"The rating on Douban is pretty good, almost eight points. Although it is not as good as the reputation of "Iron Man", it is much higher than the "Kung Fu King" of the same period!"

"I have seen this movie, and the story is still eye-catching. Although the second half is a bit slow, the first half is very exciting. The camera language cannot be said to be good, but it is not bad either."

"In addition, the acting skills of the male and female actors in this movie are also amazing. No matter how critical the comments are, I have to admit that Huo Mingjie's acting in an idol drama is really a waste..."

The script of "Double Food" is a bit interesting, but that's all!

Except for one Yu Nan, this crew, from the director to the supporting actors, was all filming a movie for the first time.

The filming team were all people from the company. They came over to film a movie just after filming the TV series, so it was inevitable that they would be a little acclimated.

Under the influence of these factors, "A Story of Two Foods" is just a test of the waters, and its quality is actually quite acceptable...

After hearing this, the theater chain executives finally made up their minds and said in a deep voice:

"You can increase the number of films to be scheduled, but not too much. After all, "King of Kung Fu" and "Iron Man" have signed film arrangement agreements... I will communicate with the major shareholders. This movie has such a good attendance rate, our theater The scale of the line is still small now, and we can’t eat it!”

No one liked a low-budget movie like "A Story of Two Foods", so no other theater chain was willing to schedule the film.

But now, relying on Dadi Cinema’s small number of screens and Huo Mingjie’s own appeal, the first-day box office of "Double Food Chronicles" reached an astonishing more than three million, and the attendance rate was almost hundred percent!

Although the situation of each theater is different, on average, an attendance rate of almost 40% means that it will not lose money.

With the results of "A Story of Two Foods", theaters will not lose money by arranging the film schedule, and may even make a lot of money.

At this time, Luyin Media once again contacted other theaters for its promotions, and naturally no one would refuse...

(End of this chapter)