They are all too deep into the drama!

Chapter 565 China can never catch up with Hollywood!
Although Huo Mingjie was on the other side of the ocean participating in the filming of "Inception" at this time, the popularity in the mainland was still extremely high.

The movie "Search" was released for a full month, with a box office of more than 310 million when it was released, temporarily ranking first in the annual box office list.

Even if there are several highly anticipated blockbusters ready to be released in the second half of the year, such box office results will at least be in the top three!
Although due to the public release, the public's evaluation of the movie is no longer one-sided, but there are gradually voices criticizing the movie, it is still a masterpiece with good reputation.

After not continuing to control points, Douban's score still exceeded eight points.

You must know that most of the current users of Douban are young and artistic people. For most of them, domestic movies will automatically be reduced by one star.

The movie "Search" can still maintain this score, which shows that the public still recognizes the movie!

However, when it comes to movie box office, except for insiders who pay more attention to it, the public's attention is not actually focused on it.

The reason why Huo Mingjie is still able to maintain such high popularity on the Internet is because there are still two works starring him to be released, and a lot of publicity work has already begun.

These two parts are the TV series "The Qin Empire" and the movie "Animal Management Bureau".

It just so happens that both of these movies are targeted for summer release!

Yangma also had high hopes for this drama, so they cut the trailer early and released it more than half a month in advance.

The extremely high quality of the work itself, coupled with the popularity brought by the actors, is a surefire success and can attract audiences of all ages!
Movie purchasers from major TV stations are not fools, so they will naturally not let go of "The Great Qin Empire".

Finally, after some bidding, Yangma stood out with its own advantages and won the TV series, which is scheduled to be released in August.

In order to attract fans, for the time being, I can only use Huo Mingjie as a sign...

Only "Wei Yang" played by Huo Mingjie, wearing white clothes, is the only bright color in the film, which immediately makes people's eyes brighten.

Not only did Huo Mingjie play the second male lead in the TV series, Liu Tianxian, who is highly popular among the people, also played the role of the sideline female lead in the TV series.

Then a situation that was a bit unexpected, but actually completely expected when you think about it carefully, happened!
The TV series "The Fission of the Qin Empire" has easily been recognized by insiders.

With such uneasiness, "The Qin Empire: Fission" began to seek cooperation with TV stations.

Moreover, this "Da Qin Empire" also has high hopes, hoping to create a Da Qin IP...

However, this kind of editing is very consistent with the definition of "excellent trailer", and it can easily arouse the public's interest in this TV series!
Today's Qin Shihuang is not the "charming ancestor" sought after by netizens.

Green Shade Media has always been famous for its idol dramas, and every idol drama it shoots is very popular.

And in addition to this, there is also the movie "Animal Control" scheduled for August 12th, and marketing has also begun!
On scarves, forums, and post bars, there is now overwhelming publicity about this movie.

Gao Yuanyuan, who is now completely famous because of the movie "Search", also played a love rival with Liu Tianxian in the TV series.

Even the dynasty "Qin" has a bad impression.

But after all, this was the first time I tried to shoot a TV series with a serious theme. Everyone in the company felt that the major TV stations might not buy the film, so they were a little worried at first.

The editing of this trailer is actually a bit clever. A lot of scenes were cut for Huo Mingjie, the second male lead. People who don't know it think he is the protagonist of this TV series.

After all, such a large investment in this TV series is enough for my company to produce two or three idol dramas. It would be a pity if it lost the money.

The quality of the TV series itself is extremely high, and the selection of actors perfectly balances both acting skills and popularity.

It can be seen from works such as "Ancient and Modern War between Qin Terracotta Warriors", "Myth", and "The Mummy III" that the current Qin Shihuang mostly appears as a villain.

In the trailer, on a battlefield full of blood and armored corpses, it only makes people feel extremely depressed and gloomy.

Then the camera changed, and brutal battlefield fighting, the arrogant old Qin vowed to revive, and the game between great powers... Many scenes appeared one by one, and with the exciting soundtrack, it suddenly seemed that the audience was transported into the Warring States era where fighting and conquests were constant. .

No way, this movie was actually just intended to fool the little fairy girl. If you invest 10 to 20 million yuan, it will be able to make back the money even if it depends entirely on fans to buy it.

However, I never expected that this movie had to make additional investments many times due to the high cost of special effects production in the later stages, resulting in the final cost reaching 60 million.

Movies are not TV series. It does not mean that you can get your money back by selling it to anyone, but it depends on the box office results.

Anyway, according to the share ratio with all parties, this movie will have to reach at least 120 million to barely break even.

Don't look at the movie "Search" with a box office of 300 million. It seems that there is no pressure at all. It feels like it is nothing if the movie box office exceeds 100 million.

But in fact, as I said before, there are only a few people in the domestic box office club of 100 million yuan!
"Search" is because Huo Mingjie's "violation by the Internet" last year caused too much trouble, and the whole "miserable" marketing attracted the public's sympathy.

The various hype and publicity in the later period were extremely effective, which helped the movie's box office increase. Otherwise, this would not have achieved such results!

Such pressure on box office performance naturally leads to great pressure on the company's publicity department.

Unfortunately, the boss who was the easiest to promote the product before was not in China, so the publicity department had no choice but to use the "stupid" method of overwhelmingly promoting it.

In fact, the effect is still there, but compared to the previous times Huo Mingjie personally operated it, the effect is really far behind!

Seeing the unsatisfactory publicity effect, the employees of the publicity department suggested:
"Why don't you dig up the scandal between the previous boss and Liu Tianxian and stir it up again?"

Zhao Huixia, who is now the vice president of the company, is sitting in the main seat and says with helplessness:

"It's useless. I've used this trick too many times!"

There are so many real or fake scandals about your own boss that the public is too lazy to pay attention to them.

If you continue to do this now, no matter how slow your reaction is, you will know that you are hyping up the movie.

"Is there no other way?" Zhao Huixia frowned.

The company's publicity department supports so many people, but is it useless without the boss?

What do the companies do to support you?

The employees below looked bitter at this time.

In fact, they made a lot of publicity and warm-up plans, but they couldn't bear the fact that the leading actor Huo Mingjie was out of the country and couldn't show up to cooperate.

For them, this can be regarded as a skillful woman unable to make a meal without rice... Zhao Huixia slightly crossed her chest and said in a deep voice:
"Now our propaganda is too blunt, and it has already aroused resentment among some people!"

Everyone has a rebellious mentality, and bombing-like propaganda methods like this can easily make people feel disgusted.

Huo Mingjie's popularity is very good, but he can't stand being treated so badly!
Besides, Huo Mingjie is not a soft girl after all, and some people still hate him.

These people who hate him usually don't show up at all when online public opinion is "trending", but once they encounter the right opportunity, they will naturally come out and jump up and down.

"You all, take a look. There are already many people on the Internet who are disgusted by our overly intensive and blunt propaganda methods!"

While speaking, Zhao Huixia projected the screen of the laptop in front of her.

Then the rest of the employees looked up and saw on the interface a review article about six members of the "Billion Dollar Club" in the current film industry.

Nowadays, when a movie's box office cannot easily exceed 100 million yuan, these six directors in the "Billion Dollar Club" are the most successful group of people in the film industry.

This article is quite polite to the comments made by several other people.

However, there was almost no mention of Han Yan, who was newly promoted with the movie "Search". Instead, the conversation changed and was directly targeted at Huo Mingjie.

"Actually, the success of the movie is not due to the lead actor Huo Mingjie or director Han Yan, but more to the support of the strong and mature marketing team behind them."

"In the success of the movie "Search", we can actually see the success of a commercial operation. The strong support of major theaters for the film, the lack of comparable films in the same period to compete, and the overwhelming publicity The effect...the mature team behind the movie is really indispensable!"

"But I can't help but ask, how much of the 300 million box office is created by such opportunistic false propaganda, hype marketing, and using various methods to eliminate competitors?"

"And now, seeing that the unknown movie "Animal Control" is about to be released, it seems that this kind of operation will happen again..."

"Using the handsome male and beautiful female stars who are most popular among children to fall in love in the movie, and then using various means to limit competitors and promote marketing, you can naturally build a movie with a high box office."

"But looking at Hollywood blockbusters, they are better at using grand scenes, cool special effects, actors with outstanding acting skills, and attractive movie plots to win box office!"

"I am very pessimistic, because if this continues, the domestic film market will never catch up with Hollywood!"

The comments on the article were also extremely lively.

"Sigh, domestic movies are indeed a bit hard to describe."

"Haha, the blogger is so courageous. I don't even dare to say anything bad about Huo Mingjie. His fans are like nougat, they can't get rid of them!"

"When Wang Mang was humble and not usurped, if everyone praised one person, then I felt that there must be something wrong with that person."

"Actually, the movie "Search" is good and very meaningful... but it still can't be compared with Hollywood."

"I also think the movie is pretty good. It's just that this new movie has been promoted too hard and you can see it everywhere..."

"Actually, I'm looking forward to this "Animal Control" show, and I don't think it's too much publicity."

"Huo Mingjie is just an actor, he just acts. These promotions are the company's business, what does it have to do with him?"

"That's funny. Green Media is Huo Mingjie's company. He doesn't know these things?"

"..."
-
This kind of comment, which is almost naming names, is no longer a yin and yang, but almost directly targets Huo Mingjie and the Green Shadow Media behind him.

It is undeniable that Huo Mingjie used a lot of hype and marketing methods to gain considerable popularity and attention for this movie.

But it is obvious that other movies are afraid of "The Raptor Crossing the River", so they took the initiative to withdraw and give up their position. However, what this article talks about seems to be what methods Green Shade Media used to dominate the entire May 1st movie market. Woolen cloth.

Also, the pursuit of Hollywood in this article is even more embarrassing.

The film production model of Green Shade Media is strictly based on Hollywood.

Marketing hype and using handsome men and beautiful women to fall in love to attract fans are all leftover from Hollywood!

It's a pity that today's Internet environment still favors "foreign moons are rounder."

Not to mention that Hollywood is still the "movie mecca" in the minds of the public.

In this blogger's article, he "can't help but wonder" what Hollywood is doing, but most people really wouldn't refute him.

Looking at the number of likes and comments on this review article, it is obvious that it has caused a certain response on the Internet and has been recognized by many people.

Zhao Huixia knocked on the table slightly and said in a deep voice:

"With the current public opinion situation, we must find a solution as soon as possible!"

The public is actually easily led astray by public opinion, and public opinion must be reversed as soon as possible.

Otherwise, how many people would you expect to walk into the cinema and buy tickets for a movie that aroused public disgust during the promotion period?

Not being able to recoup costs is only a small matter, but ruining your boss’s good reputation with the public is a big problem!

At this time, an employee from the publicity department sitting down suddenly raised his hand and said:
"Mr. Zhao, I saw that Hollywood was mentioned in this article... Our boss seems to be participating in the filming in Hollywood now, right?"

Hearing this, Zhao Huixia frowned, suddenly caught some thoughts, and said:

"You want to say that maybe we can focus on this article next?"

Hearing this, the young employee nodded and continued:

"This blogger has attracted the approval of many netizens, but I read the comments and found that most people do not support the blogger's views, but more agree with Hollywood..."

"Now our boss has gone to Hollywood to participate in the filming, but it has not been announced to the public before. If it is announced now, public opinion should change to a certain extent!"

When Zhao Huixia heard this, she already understood in her heart.

This blogger can't see clearly his boss, but his boss has already participated in the filming of Hollywood. Isn't this the most powerful evidence to refute him...

(End of this chapter)