Golden Age 1990

Chapter 1 Bai Feng
1990, October.

"Shenyang~shenyang~my hometown~
Bright lights on the road~
Streets and alleys~ people come and go~
Dressed in festive attire..."

It's already summer, but the weather in Shencheng is not very hot yet.

Bai Feng was wearing sportswear and standing on the overpass, when he heard this song he hadn't heard for a long time, he smiled unconsciously.

It seems that Lao Guo has complained about this song, and it is no problem to change the name of the city in the lyrics to something else.

In fact, it was indeed changed, but other versions were not as popular as this one.

Bai Feng remembered that this song was regarded as a city song, and it was often broadcast on radio and TV stations for quite a long time, especially when off work.

Probably more than 20 years later, it is rarely heard of, and more than 20 years later, this overpass is gone.

At this time, the intersection is very busy.

To the west is the South Railway Station, and there is a tank monument in front of the station; to the east, you can go to Zhongshan Square, where you can see the giant statue of his old man; to the south, you can see the famous commercial street Taiyuan Street, and you can see the Zhongxing Building from the bridge, which is really amazing style; to the north is the west tower.

Surely no one would have imagined that after more than 20 years of continuous efforts, this intersection is finally deserted, and the well-known commercial street is also cold.

Bai Feng looked at the flow of people, the noise of carriages and horses, um, physical carriages and horses, two carriages passed by just now, driving side by side with the bus, leaving behind a field of donkey dung.

Don't ask me why the carriage leaves donkey dung eggs. Even if the perpetrator looks like a mule, no matter what it is pulling, it is generally called donkey dung eggs.

Although it looked a bit chaotic, Bai Feng felt very popular.

This era is really good.

There was inexplicable excitement in Bai Feng's eyes, but unfortunately, his stomach gurgled in protest.

It's noon, let's eat first.

As of now, there is no City Express store yet... Well, this is the one.

He chose to go east, and there was a noodle shop not far from the bridge that he liked very much.

There are many noodle restaurants in Shencheng with the name of "Four Seasons". Later, it became an Internet celebrity, and many friends from other places should have heard of it.

But the real time-honored brand is only called "Four Seasons Noodles", and it doesn't sell noodles, nor does it sell chicken racks now.

It was meal time and there were many diners.

Bai Feng skillfully paid for the tickets, queued up, and when it was his turn, he began to give advice.

"Big meat noodles, two bowls, both are spicy...yes, both are added, but don't add too much...Auntie, give me a bowl of soup? You won't have to come back and add more."

Two bowls of big meat noodles cost 1 yuan, which is considered a high consumption in this era. The beef is only 2 or [-] yuan, but the chili and soup can be added for free, and the chili has minced meat, and the soup is also pure broth. The price/performance ratio is not bad.

Since it can be added for free, it is not too much for Bai Feng to ask for an extra bowl of soup, and it also avoids the risk of bumping into other customers when he returns with the bowl.

But today, the aunt saw that the dishwashers over there were not enough, so she said coldly: "What are you doing? Are you exhausted from carrying a bowl back?"

State-run units, I really don't like anyone.

Bai Feng thought of it, it seems that there was a slogan hanging in a restaurant in Beijing these years:
'Our store will never beat customers for no reason. '

Therefore, it is normal for customers to bring a wrench when they come to eat.

Recalling these Bai Feng wanted to laugh, but fortunately, an aunt beside him interjected.

"He has a child, so you can take care of him, and besides, don't you know that today is the last day of the college entrance examination?"

"What about the college entrance examination?"

"I just heard someone say that a child handed in a paper and was cursing loudly."

"Ah? Support what?"

"I didn't do well in the college entrance examination. Maybe I'm out of my mind. In which year will someone not go crazy in the college entrance examination?"

Aunt Ma Shao heard this and looked at Bai Feng.

Apparently it was the sports clothes he was wearing that played a role. It was a standard high school uniform.

The aunt finally took out another bowl.

Bai Feng naturally heard their conversation, but remained silent.

The noodles just out of the pot are crystal clear, and my aunt puts a spoonful of large meat slices on each bowl. The red sauce is the skin and lean meat, and the amber translucent fat is very attractive.

It seems that she gave a little more.

Add a small spoonful of spicy saozi, minced meat mixed with chili oil, which will greatly increase your appetite.

Finally, the sauce broth is poured on it, and it becomes the only competitive product of this store:

Big meat noodles.

Bai Feng thanked him, and the aunt replied that it was okay. A smile appeared on her face, and the episode was over.

He found a table with three bowls, poured vinegar on it, and couldn't wait to take a bite.

uh~
The sweetness of the noodles, the aroma of the meat, the spiciness of the chili pepper, and the richness of the broth complement each other.

I haven't tasted this taste in about ten years.

I vaguely remember that the last time I ate it, the minced meat was gone from the spicy spicy food, and that time I went back to Shencheng to attend my father’s funeral...

His nose felt a little sore, and Bai Feng shook his head.

That all happened later, maybe 20 years later.

Let's eat noodles first.

Like a storm inhaled, he dazzled two bowls, and finally drank up the soup, which was his standard meal in high school.

Don't underestimate these two bowls of noodles. State-run restaurants in this era may have a bad service attitude, but they are definitely large and affordable.

As for adding soup, the noodles and meat piled up like a small mountain in the big bowl. There wasn't much soup at all, so I couldn't do it without adding it.

After eating and drinking enough, Bai Feng sat down and rubbed his chopsticks.

He is the candidate who swears.

It’s not because of poor quality, isn’t Bai Feng reborn?

However, he was reborn in the examination room of the last exam of the college entrance examination.

When he saw the test paper, he thought he was getting angry. After more than 30 years, what he learned in school has long been returned to the school.

Bai Feng was originally a top student, that is to say, a top student.

In the 90s, the college entrance examination was a voluntary application before the exam. He only filled in three schools, from Qingbei.

Later, when he was arrested by the National People's Congress, he still got angry.

Now there is no chance for Qing Dagger.

Fortunately, the huge amount of carbohydrates allowed Bai Feng to calm down.

He has to figure out the way ahead.

Bai Feng absolutely believes in the power of diplomas in this era, not to mention that he has benefited a lot, but he is also very aware of his shortcomings.

He has a young body, but his soul is a crafty old scumbag in his 50s.

To put it simply, he no longer has a strong learning ability, and it is difficult to succeed even if he repeats it.

Also, it's 1990, which is really a golden age.

There are a lot of bad guys these days, and most of them are digging and digging in the state-owned gardens in the Northeast.

Later, many became bigwigs, such as the median family and the husband of Queen Mintian.

Bai Feng has only heard the stories of these bigwigs, and he has no conditions to dig with these future bigwigs. However, with his cognition far beyond this era, it shouldn't be a big problem to quickly complete the original accumulation.

However, for the time being, he didn't want to go back to the old path of his previous life.

Bai Feng was a consultant before his rebirth.

A consultant, in layman's terms, is a person who provides advice and advises, like a military adviser in the Three Kingdoms.

There will be consultants in many fields in the future, just like Zhang Xuefeng can also be regarded as a consultant.

However, there are mainly two categories.

One is financial consultants, who generally serve large-scale private equity and public equity.

The other is the business category, which mainly serves enterprises. They also have another name: marketing planning, or simply, advertising people.

Bai Feng prefers others to call him advertising man.

Not all consultants are advertisers, but Bai Feng can say responsibly that well-known consultants are all advertisers.

Moreover, the so-called consulting companies originally advertised, such as Ogilvy & Mather, the world's largest advertising company, they mainly did consulting later.

Almost ten years later, the consulting business is no longer limited to physical goods, such as movies, TV series, and variety shows.

For example, a talk show company that has a big deal has people from Ogilvy behind it.

Ogilvy and Mather are foreign monks, but in this industry, our locals are also very strong.

From Bai Feng's point of view, the top consultants in the country just happened to be able to gather Huashan to discuss swords.

Beggar Yu Xiaosheng from the North, Zhu Jiading from the South, Deng Delong from the West, and Huazi brothers from the East.

In the magical power, Ye Maozhong.

Just take their names and most ordinary people may have never heard of them.

But to mention some people or things, everyone is absolutely familiar with it.

Yu Xiaosheng, a native of the Northeast, looks like an old man working in the fields, and everyone he knows calls him Uncle Yu.

But he is the king of agents, and he is basically the agent of the pharmaceutical advertisements that Chinese people can see. He is not good at advertising creativity.

Zhu Jiading is an "advertising genius", and his wife's name is Chu Hong.

Deng Delong is the "God of Positioning". Among these people, he likes to wear a suit and tie the most. He has a good friend named Wang Laoji.

Brother Huazi, under the tutelage of Uncle Yu, whether he would simply call him Dad in private is not guaranteed, after all, Uncle Yu just dumped an order of over [-] million when their company was established.

Ye Maozhong always wears a peaked cap no matter what the occasion.

He is recognized as the godfather of marketing.

Bai Feng is really familiar with his old way, but there are problems with this old way.

The main issues are:

You don’t make much money doing commercials these days.

It's like Ye Maozhong only got 1360 when he shot an advertisement, and he won't go it alone until six years later.

Therefore, Bai Feng is not in a hurry to go back to the old road.

Just as he was thinking, a small black and white TV set in the noodle shop played an advertisement at the moment.

Spring blue air conditioner, leading quality!
With a snap, the chopsticks fell off.

Bai Feng stared fixedly at the TV, as if he had been given a body spell.

But in fact, his brain was running rapidly in shock.

Many young people may not have seen it, but there is an advertisement for playing billiards.

With a bang, six red balls fell into the bag at the same time.

The slogan came out: spring blue air conditioner, a high-level choice.

If you look at this advertisement from the perspective of the future, most people will curse:
God horse stuff!

Air conditioner advertisements don’t talk about quality or core technology, but you’re just playing billiards, are you sick?
However, Bai Feng is very clear that this advertisement is an epoch-making work in the history of our domestic marketing.

It is also Ye Maozhong's first work, and it is also his blockbuster work that achieved great success.

That's the 1360 yuan piece.

Now, the ad is gone!
Many memories are attacking him hard.

If you don't have a good idea, go to hell!

This is a sentence posted on the door of Ye Maozhong's company, because of this sentence, Bai Feng often slapped his mouth.

Smacking the mouth really hurts, but it is fair in Ye Maozhong's company, because Boss Ye also smacks himself, the most ruthless.

Sometimes Ye Maozhong would smash his glasses.

In the original time and space, Bai Feng joined Ye Maozhong's company ten years later, and after another ten years, they parted ways because of an incident.

There is cooperation, there are conflicts, and sometimes he even wants to take that guy's bird cap.

But if someone asks Bai Feng, who is No. 1 in the marketing industry in China.

Bai Feng will still say: Ye Maozhong.

There are countless people in the industry who scold him, and countless people who learn from him X2.

Just like the Huazi brothers, they yelled 'No gifts for this year's festival...' which lowered the aesthetics of the entire advertising industry.

Later they wrote: You love me~I love you~...

Grass!Really top!
Now, Bai Feng is sure that Ye Maozhong, the godfather of marketing, no longer exists.

Without earning that 1360 bucks, he'd be a painter...he told me that himself!

Godfather Ye no longer exists, and I, Bai Feng, am the godfather of marketing!

By the way, my college entrance examination was screwed up, and it ended up refilling me here?
Destiny... you are such a clever little ghost.

With excited heart and trembling hands, Bai Feng smiled.

this smile...

The two aunts chatted while pouring soup with braised pork belly.

"Look, I still have eyesight."

"Hey, the pressure of the college entrance examination is really great. He is a good kid, a handsome guy, why is he so nervous?"

Needless to say, the service attitude of these two aunts improved after a period of time.

But only for a while.

　A new book has been released. I am asking for support, votes, and reading.

　　I wrote back to China Entertainment, but the perspective of this book is different from the previous ones. The advertising industry is a black car. Try it out, I hope you all like it.

　　
　
(End of this chapter)