Golden Age 1990

Chapter 132 Marketing "Overlord" is also marketing "Sunshine"! (5000 words)
"The reform of the cinema system? Kid, do you know that I am the director of a film studio? We are not a cinema either."

Cheng, the factory manager, is also very old, and his hair has been thinned for a long time. From this point of view, he is a person with strong ability to handle affairs, but after listening to Bai Feng's suggestion, he just laughed.

However, Bai Feng could tell that there was bitterness in his smile.

Factory Manager Cheng is definitely speaking against his will, but his theory against his will also has its own difficulties.

And since Bai Feng dared to say this, of course he was prepared.

Bai Feng's response was very interesting, he said something with a smile.

"But, your factory is Beijing Film Studio."

This sentence made Director Cheng startled for a moment, and then laughed out loud.

Why is he laughing?

What happened to the North Film Studio?

In fact, the reason is very simple, that is, Beijing Film Studio is not an ordinary film studio.

Let's put it this way, the real biggest and best film studio was Changying Film Studio.

If you are a fan who has been paying attention to Chinese movies, you will definitely remember that time in the past. At that time, there were really many movies from Changying Film Studio.

There are even many translated films.

So, we can hear Comrade Lenin speaking in Northeast dialect.

Later, the part of Lao Guo is actually not very new.

In Changying Film Factory, many classic movies have been shot, and many people from Changying Film Factory will also come to work in Beijing Film Factory.

That is to say, the leader changes places and continues to lead.

But, the level is different.

This matter is not only at that time before, or at this stage, and even, it will continue into the future.

Let’s talk about the later famous Mr. Han. He was not originally from Beijing Film Studio. He used to work in another studio.

To put it simply, Beijing Film Studio is indeed a film studio, but it is not an ordinary film studio.

After all, it is in the capital, right?

That is, its status is higher than other film studios.

And right now, the film market in our mainland is so sluggish, shouldn't your Beijing Film Studio also have a little bit of responsibility?
Regarding the reform of the theater chain system that Bai Feng talked about before, you Beijing Film Studio can say that they do not have a theater chain, but does this matter have nothing to do with you?
To a layman, it sounds like it's absurd. You, Bai Feng, can't do this. Beijing Film Studio is just a studio.

But insiders actually understand that the issue of the cinema chain system, or some situations in cinemas, really cannot be said to have nothing to do with Beijing Film Studio.

This is what Bai Feng is focusing on, and there is definitely something that can be done.

Here's what he said next:
"The director of the factory, the theater system, this thing itself is not new, I believe anyone who engages in film can understand that this is also a common model in mature foreign film markets.

At present, we are reforming all over the country. Our film market has been in a downturn for many years. Of course, we also need reforms!
And how to change this reform, I believe you, the factory director, know better than me.

The simplest thing is to learn from the advanced experience of foreign countries.

Director, didn't you want to learn from Hong Kong's New Year's film model?

Although it didn't achieve the desired effect, it was still a success.

So, one of the most critical reforms to the film market, why don't we do the same?

I don’t need to say more about the benefits of the theater chain system. The key point is that after this reform, we can more conveniently count the box office, so that film producers can truly get feedback from the market.

Let’s not talk about whether we make money or not. Let’s let the market regulate itself. Isn’t that good?

Only with feedback can our producers get enough information.

We will make movies next, which can better respond to market changes, factory director, don't you think so? "

Bai Feng talked a lot about it, including "New Year", which is really good at talking, and it was obviously a film that almost cost him everything, but he said it was a success.

That's right, anyway, thanks to Bai Feng's efforts, this movie was indeed a success.

Of course Director Cheng also likes to listen, but...

"Boy, do you know how big this matter is? Our country is so big and there are so many movie theaters. These movie theaters are intricate and involve various aspects. Some are owned by enterprises, some are owned by provincial and municipal governments, and some are owned by the army. There are also personal ones.

Let’s just talk about corporate movie theaters, which are divided into central enterprises, state-owned enterprises, collectives, private enterprises, etc...

You said it was easy, can you finish all these things? "

It must be said that Director Cheng is a practical person, and what he said is all true.

Does Bai Feng know?

he knows.

But now, he had to pretend he didn't know.

Hearing these words from Director Cheng, he looked a little ashamed and blamed himself.

Well, this guy's acting skills are pretty good.

No way, he has to be like this, what age is he now?
Wouldn't it be unreasonable not to?

In fact, the reaction of the factory manager was also within his expectations.

So, does Bai Feng really want to reform the theater system?

He wanted to, but he knew it couldn't be done.

Then why did he say these useless things?
First of all, what he said is not useless.

"Factory Manager, I really didn't think too thoroughly about what you said, so here is my apology to the Factory Manager."

This guy is pretty sincere.

Factory Manager Cheng was made by his change... he was quite happy in his heart.

Yes, ordinary lads don't know the difficulty of doing things, and they are so ambitious. This should indeed be criticized.

But what Bai Feng just said makes sense, and should even be the direction of reform in our film market.

To put it simply, although Factory Director Cheng and Bai Feng were arguing, they were arguing over 'things', and everyone wanted to make things better.

It's not about anger, it's not about personal emotions, it's for a cause, and it's a big cause.

Everyone is right.

Even Director Cheng thinks that this young man Bai Feng is a good young man!

If it wasn't for my daughter's age, I would have introduced him to him.

Fortunately, Bai Feng didn't know what the factory director was thinking, otherwise, this guy would at least break out in a cold sweat.

Next, this is what Bai Feng will do.

"Director, I'm actually a little impulsive. You know, I'm under a lot of pressure in marketing this time."

"Ok, I know."

Factory Manager Cheng nodded, yes, now who doesn't know that you Bai Feng won 100 million from "Farewell My Concubine".

Can it be stressful?

Bai Feng went on to say: "I just think that this time "Farewell My Concubine" won such an award, which can be said to be the top international award in the film industry. You should be able to see that this is an opportunity, a very good one. opportunity, right?"

Director Cheng nodded again when he heard this.

It is indeed an opportunity. The current award for this film is really not small.

We can indeed do something with this wind.

Bai Feng observed the expression of the old factory manager, he knew that the other party had been limp by himself.

So, this is what you really want to do.

"Director, the reform of the theater chain system is indeed very difficult, which I did not consider clearly before.

What the factory said really resonated with me.

However, the present opportunity is so good, it would be a pity to miss it, right?
Otherwise, let's change the way, the reform of the theater chain system, we really can't carry out the national reform in a short time.

But what can we do with this "Farewell My Concubine"? "

Ok?
After hearing these words, Director Cheng was really curious, "What are you planning to do?"

Bai Feng scratched his head and smiled, pretending to be an immature young man giving advice to the leader, "It's actually very simple. We all know that if ordinary movies just sell copies, it's really not easy to make money. The best way to make money is, Still divided.

It can be divided into various difficulties, which is the current dilemma of our film market.

But how about we change it this time?
Selling copies means buying them, of course, but the focus of "Farewell My Concubine" is still on the sharing.

In other words, we should go with the theaters..."

into?

Before Bai Feng could finish his sentence, Factory Manager Cheng interrupted him, "Didn't you say it before, now that there is no way to reform the theater system, then what you said can't be done."

The meaning is very simple, that is, without the reform of the theater chain system, then the theater chain itself does not exist, that is, those movie theaters are all operating entities.

However, the real market situation is not what the factory director said.

There are theaters, but the theaters are not as powerful as the future. Now the theaters are relatively small, such as the state-run ones. There are two or three theaters under their banners that belong to the same company or system, or for example, the army. The army’s cinemas are basically It's called the Palace of Culture.

There are also a few theaters that have spontaneously formed a relatively loose alliance of theater chains.

To put it simply, some are not called theaters, but they are actually quite similar to theaters.

In addition, in the real market, such as a movie theater affiliated to a certain aspect, the actual operation is contracted to an individual.

So we can see that many movie theaters still have video halls, and most of the movies shown in the video halls are Hollywood or Hong Kong movies, all of which are videos.

There is even a game room.

In fact, the reform did not take place, but changes have already occurred within the market.

It won't work if we don't change things. We can't afford to have people starve if we can't pay wages.

Therefore, Bai Feng's method is actually based on the current reality.

"Director, what I mean is that we can't do it nationwide, but we can start from key markets. For example, in "Farewell My Concubine", my plan is this:

This movie is now returning home with great reputation, so it's no problem to show it in theaters in our capital first, right?

And we will try our best to sign sharing contracts with the theaters in Beijing. This is also possible, and many of them belong to the same system, so it is not too troublesome to sign.

After that, it's up to us.

Let's get someone to oversee it.

How many cinemas are there in Beijing?
We find twice as many people and arrange for them to go to these theaters to find out.

The cinema usually opens at 10 o'clock, and the normal working time is about 12 o'clock in the evening.

12 o'clock is actually not much, about 10 o'clock is the last game.

After that, it will be the matter of the video hall.

We send people to keep an eye on this time. One person works about 7 hours a day.

Let them keep an eye on the attendance rate after this movie is released. "

After Bai Feng finished talking about his plan, Director Cheng's eyes widened.

Is this a reform of the theater system?

Isn't this clearly allowing theaters to steal box office?

What the director Cheng didn't expect was that this was actually Bai Feng's real "Farewell My Concubine" marketing plan!

That's right, this is the plan, in fact, Bai Feng understood it long ago.

Doesn’t anyone watch movies now?

Yes, how could there be no one?

Our China is so big, and there are still so many people who go to the video theater to watch movies.

This demand absolutely exists. Although there are fewer people, the biggest problem now is that the box office data given by movie theaters is very inaccurate.

The box office of many movies is actually estimated, that is, we cannot get real feedback from the movie market normally.

Bai Feng is very clear, if this problem is mainly solved, then the box office problem can be solved.

Or simply put, marketing success is possible!

Because this movie itself is a classic movie, it has enough box office foundation.

His so-called marketing by Bai Feng, as long as he can show the real box office of this movie, he will be successful!

It's like, if he was asked to market "Shaolin Temple", how would he market it?

That's right, as long as the real box office of "Shaolin Temple" can be found, it will be a success!
The truth is the same, and there is also a basis.

It's like the Duke of Zhou's movie released in 91, a movie about this great man whom we all respect very much.

The box office is very high, the public data is 2.7 million.

The reason is also very simple. On the one hand, many movie fans love Duke Zhou.

On the other hand, who would dare to steal the box office of this movie?

No matter how heartless he is, he doesn't have the courage!

That is to be reviled by billions of people.

Therefore, the key to Bai Feng's marketing lies in this.

As long as I can make the box office of this movie come out for real, that's fine.

Director Cheng was currently thinking about the feasibility of Bai Feng's plan.

can do it!

This "Farewell My Concubine" was also filmed by their Beijing Film Studio. If the box office is good, the Beijing Film Studio will also make money.

As for Bai Feng's method, the number of movie theaters in Beijing is actually not that many.

Find someone to come over and do it according to his method. Based on the one-month release period, it will cost tens of thousands of yuan at most.

These tens of thousands of yuan are too much to say, the current salary is very low, even in the capital.

In other cities, the number of movie theaters is generally not as good as in Beijing.

That is to say, if we go from city to city, Bai Feng's plan is very feasible.

Today's movies are actually going from one place to another.

Of course, it is not necessarily limited to cities. For example, if you go to the Yangtze River Delta, many cities in that area will watch a movie together.

Then there is the Northeast, where the box office is actually good. The Northeast has the habit of watching movies, but the seats in many movie theaters are rotten, and many of them have been converted into game halls and video halls.

When "Chinese New Year" was being filmed, the younger son was in such a movie theater as soon as he appeared.

Bai Feng's method can be done.

but……

Manager Cheng squinted his eyes and asked him a very important question.

"What if the attendance rate we monitored is far from the data reported by their theaters?"

This question is too acute.

In fact, many people have questioned the attendance rate in the past, like Mr. Chen Peisi. In fact, his movies have always made money. They really make money, but he doesn't get any money.

On the one hand, there is a conflict with the studio, and on the other hand, Mr. Chen went to the theater to watch his film in person, and his film was sold out as soon as it was released, but the movie theater has always only reported [-]% of the attendance.

Teacher Chen scolded angrily: I have come, and you still lie to me?
So, Bai Feng, what should you do?
The guy said with a smile: "You can talk about it, everyone, don't tear yourself apart."

When he said this, Director Cheng laughed again.

Bai Feng's behavior just now was really not like a young man at all.

What he meant was that we at least have an account, we have a good talk, and both sides give in.

If you are young, you will most likely choose hard steel.

Originally, movie theaters might report 3% attendance, but after we have our own accounts, we should be able to talk to at least 5%.

Although the progress is not great, it is still progress, and this can indeed be used as the beginning of the reform of the theater system.

That's right, people who understand the film market must understand it.

"Okay! Just do it!"

……

Bai Feng actually doesn't know yet. Later, when our country was reforming the theater system, Director Cheng, although he had retired, strongly suggested through some channels that Bai Feng's name be added to some documents.

This is of course a later story.

After "Farewell My Concubine" won the Palme d'Or, it was released in Beijing soon.

After holding a rather grand premiere, the film won 300 million box office in the first week, that is, the three-day weekend starting from Friday.

A single capital and one city can get 300 million at the box office, which is already quite a good result.

For a commercial film, it is indeed a very good performance.

In this way, it naturally attracted many media reports.

And some people will think of the previous 100 million marketing controversy.

Looking at it now, the 100 million spent is worth it!

In fact, the 'argument' between Bai Feng and the factory manager Cheng is the key to marketing, and what he used was just a 'broken window theory' that's all.

That's right, the reform of the nationwide theater chain system cannot be done now, so let's do it a little bit first, shall we?
This is the standard broken window theory.

Of course, not many people know these details.

Bai Feng didn't take the credit for himself, and he was even criticized by someone.

"I said Fengzi, why are you putting so much effort into the marketing of "Farewell My Concubine"?"

Jiang Wen, he has a sour smell for no reason.

We can't blame him, after all, "Sunny Day" is our own movie.

Bai Feng understood what he was thinking, and in this situation, he could only answer with a smile:

"You still don't understand? "Farewell My Concubine" was the first time I went to mine. If we succeed with the movie theater, wouldn't our movies be much easier?"

When Jiang Wen heard it, he suddenly realized!
Yes, after "Sunny Days" is released, it will be easier to negotiate the theater's share with us.

Therefore, Bai Feng seems to be doing marketing for "Farewell My Concubine", but in fact, he is also doing marketing for "Sunny Day".

Even now it is to pave the way for future releases.

Jiang Wen is quite happy.

Well, that's what happens next with the film's release.

Of course, this has to be arranged, at least they have to wait for "I Love My Family" and some formalities.

Don't worry, "I Love My Family" is confirmed to be broadcast in July.

Bai Feng felt that he could take a break at this time, but he didn't want the Hong Kong side to call.

""Two Eyes" cannot be delayed any longer."

What Hong Gu said, you can tell by her tone that the people in Taiwan are probably waiting impatiently.

Bai Feng's answer was simple: "I'm going to Hong Kong right now."

I just didn't expect that Sister Hong came back from Hong Kong before going to Hong Kong.

　Please forgive me because I cannot directly write the names of great people.

　　
　
(End of this chapter)