Golden Age 1990

Chapter 142 500 million becomes 5000 million! (5000 words)
"Dear viewers, "Days of the Sun", which won the grand prize in Venice, has been released in Beijing today. Let's take a look at the premiere..."

"Hello Mr. Jiang Wen, can you tell me how you feel at this moment?"

"Very emotional!"

"Then the box office of this movie..."

"I'm not worried about the box office at all!"

Winning the award outside is almost a replica of the success of "Farewell My Concubine".

"Sunny Day" also won the grand prize, and even added a best actor.

Xia Yu is an amazing actor, and is the youngest actor in the history of the Venice Film Festival.

News pays attention to an eye-catching, youngest actor. These five words alone are enough to attract attention.

You know, "Farewell My Concubine" has regrets. Although it won the Palme d'Or, it did not win the Best Actor.

As soon as this result came out, many people felt it was a pity, and after the movie was released, there were still many people who felt unfair for Zhang Guorong.

Indeed, judging from Leslie Cheung's personal performance in this movie, he is definitely worthy of becoming an actor.

Even if you are the winner of a top film festival like Cannes, there is no problem.

However, professionals will know very well why Leslie Cheung did not win the Best Actor.

It's simple, because it's not his original voice in the movie.

The dubbing thing is 'Dad' in "I Love My Family".

It should be said that the dubbing is really difficult to hear. Basically, few ordinary movie fans know that it is dubbed.

It fits well and fits the role well.

But in Cannes, people have grasped this one, so naturally there is nothing they can do.

And now, finally, a movie king has arrived!
Still the youngest actor!
The topic is completely full!

But, is it enough to just fill it up?
Or, how long can this topic last?

Will this topic become less popular before the movie is released?

Of course, there is a lot of work that must be done here.

……

Beijing.

"Xiao Wang, have you heard any news recently?"

"This one……"

"What's wrong? Is there anything bad to say?"

"It seems, it seems a little strange."

"Could it be that Bai Feng is planning to do some weird trick again?"

"Uncle Yu, there should be some tricks, but they don't seem too weird."

"what happened?"

Uncle Yu called Wang Lao Er again. He has been very busy recently, mainly with the five-element needle and the lawsuit over the Haci Cup.

Anyway, keep yourself safe.

The previous "Da Sabao" didn't make much money, and it didn't stop Chenggong Bai Feng from running "Farewell My Concubine".

All this made Uncle Yu and Wang Laoer very troubled. After all, they were direct competitors.

Of course, this so-called competition has not reached the level of life and death.

China's economy is developing very fast now. In other words, the pie is growing fast enough that everyone can make money even though they compete.

There is no need to squeeze in so hard. You have the way, and I have my own way.

However, there are always some overlaps.

This time "Sunny Day" is here again, and this movie is clearly directed by Bai Feng.

As a marketing and advertising person, how can he not come up with something?

There is a lot of news now, including winning awards and so on.

It's annoying to watch.

So...what about other actions?

Wang Laoer's behavior is a bit strange. Uncle Yu's focus has been elsewhere recently. Now let's ask him, why is this guy so weird?
"What exactly is that trick?"

"It's pretty simple, just a TV commercial."

"what?"

Use TV commercials to promote movies?

This doesn't sound like much, although in the past, TV and movies had a clear distinction for a while, and now it's very obvious.

TV is so much better than movies.

However, now it seems that there is nothing wrong with advertising movies on TV.

But there is a problem.

Spend money!

"How much does he plan to spend?"

Uncle Yu's problem is also normal. Aren't most people like this? It's just that he has to do...it's hard for him to do it, because the advertising time slots on his TV stations are basically all garbage time.

When Wang Laoer heard this, his expression turned ugly.

"what happened?"

Yu Xiaosheng was very curious, could this Bai Feng still run these advertisements without spending money?
Wang Laoer knew he couldn't hide it, so he could only say: "Bai Feng has been very busy recently. He keeps going to TV stations."

"Ah? What, what can this do?"

Yes, does it have anything to do with him running a TV station without spending money?
Wang Laoer continued: "Don't he have a few TV series in his hands? "Beijing in New York" and "Big Time", as well as the copyright of the movie, he can negotiate.

The only thing he discussed with the TV station was replays, and with the replays, he would simply replace some advertisements.

That’s how it works…”

At this point, of course Wang Laoer doesn't need to continue talking. Yu Xiaosheng must understand what's going on.

To put it simply, Bai Feng uses the resources at hand, and then constantly replaces the advertising time with the TV station.

This method is not particularly new at the moment, but it can also be said to be very fresh.

Indeed, very few people did this, at least before Bai Feng, there were relatively few people who did this.

Moreover, as far as Wang Laoer is concerned, Bai Feng seems to have visited several TV stations.

Then he...

After thinking about it in a low voice, Yu couldn't help but slap his thigh angrily.

"Good on you, Bai Feng!"

What's going on here?
Wang Laoer didn't dare to say more, but looking at Uncle Yu's appearance, he was probably very angry.

In fact, it is very simple, that is, Yu Xiaosheng figured out Bai Feng's tricks.

This is a replacement, but this replacement method is so powerful.

"Beijing in New York" and "Big Time" are both very popular dramas at the moment.

In other words, many TV stations are welcoming and hope to rebroadcast it.

And of course it is easy to replace.

There is a fee for rebroadcasting, and this fee becomes an advertising period, which is completely negotiable.

If Bai Feng continues to talk like this, it means he has spent no money and may even make money.

And he definitely talks about it city by city. As far as the experience of "Farewell My Concubine" is concerned, the movie is released city by city.

So, as long as Bai Feng follows the release plan and controls the time well.

This is not difficult, and in fact, he does not have to talk about city TV stations or provincial stations.

After talking about it like this, it will probably match the release time.

This this……

It is an extremely perfect and very powerful means of movie promotion!
Perfect, that is, the funds used are very small, and he can even make money.

And by powerful, of course, I mean that the effect is absolutely outstanding.

The most important thing is that Yu Xiaosheng originally won by using garbage time, that is, by using quantity.

The products he develops basically follow this routine, using a lot of advertisements to brainwash the audience.

Even if the time is not good, there will still be viewers if the time is not good. As long as the viewers see it, they will basically be brainwashed by so many advertisements.

But Bai Feng's original routine was not like this. This guy had always followed the high-quality route.

Now, Bai Feng has also begun to increase his volume!

Is this learning from Xiao Sheng?
No, not really.

Yu Xiaosheng also admits that Bai Feng's methods are much better than his own!

The guy doesn’t even have to spend money.

When I think about the effect of this technique...

Yu Xiaosheng held it in for a long time and finally said something.

"Let's just be ourselves these days."

What does this mean?
Persuaded?

Wang Laoer was obsequious, but he already understood in his heart that Uncle Yu couldn't be trusted.

……

There is a saying in the art of war: win by surprise.

But the Art of War also said: use surprise to win with justice.

This means that strange moves sometimes work well, but positive moves are the real foundation.

Bai Feng did make a lot of strange moves before. This is of course the right thing to do. He had limited resources at that time, or in other words, that was all he could do.

But now, he is different.

He has a lot of resources at hand.

Not to mention "Beijing in New York" or "Big Time", we can also talk about the previous "Hippocampus Cabaret".

In short, this time he was going to do something right.

In the final analysis, advertising must be quantitative. Although "Sunny Days" is a movie, if it is advertising, just a small amount of it alone will not have much effect.

Therefore, this time I, Bai Feng, will try to win by quantity!
Just use a bunch of advertisements to make "Sunny Day" effective.

Just like what Li Yunlong said:
I've never had such a rich fight!

I, Bai Feng, will be richer this time.

However, this is not an isolated marketing tool.

Many of the things Bai Feng had done before could be said to be preparations for this rich battle.

Just like the suggestion to Director Cheng to reform the theater system, Bai Feng also knew that there was no way to really reform the theater system now, but we could start with a small hand.

As for finding someone to monitor the attendance, it is actually only one aspect. The more important thing is to 'show it in one city at a time'.

There are obvious benefits to doing this.

We can control it!

If we follow the previous method of selling copies, then the copies will be sold all over the country, and some film studios will even make them cheaper in order to quickly recoup their costs.

At least we offer free shipping all the way... That copy is not small, it's a big, heavy iron box.Now it’s changed!

It goes like this city by city, of course, some are at the provincial level.

In this way, under controlled conditions, Bai Feng would have enough room to operate.

He can then attack the TV station.

Bai Feng has hit dramas and even some movies in his hands, and he also has contacts.

Lao Dai is still very positive about this matter. Anyway, as long as there is talk, there will be business opportunities.

Do this.

A big marketing game is here.

Of course, advertising must be done in advance. Bai Feng's work started in September and continued until mid-October.

During this period of time, he was really running around the country, talking everywhere.

When "Sunny Days" starts to be released, it will be late September.

Starting from the capital, then the magic city, and then the northeast.

Usually it's a week apart or less than a week at all.

The time is staggered and marketing keeps up.

After the entire operation, the effect was already visible after the National Day.

“‘It’s Always Sunny’ was a box office success!”

"As of press time, "Sunny Day" has exceeded 2000 million views!"

"Can the 3500 million box office record of "Farewell My Concubine" be broken by this movie?"

After the National Day, this can only be regarded as a start, and it achieved a box office of 2000 million at the beginning.

At present, based on comprehensive calculations, that is, the cinemas are somewhat underreported, then it can be estimated to be around 3000 million.

Of course Bai Feng is satisfied with this kind of box office, but he knows very well that it's not over yet!
When the time came to late October, which was the 20th, the media reported different numbers.

""Sunny Days" has exceeded 3000 million box office!"

"The box office exceeded 3000 million, is 4000 million still far away?"

"Can "Sunny Days" become the number one box office hit among Chinese movies this year?"

“Has the Chinese film market emerged from its downturn?”

3000 million is simply a hurdle. Of course, this record has been broken. Regardless of how much is hidden in the cinema, just this number can already determine whether the movie is a success.

In this era, the film market is indeed sluggish, but there are still many movie fans. Everyone is very concerned about whether our Chinese films can really come out.

There seems to be this trend now.

Then... Bai Feng's name cannot be ignored.

""Sunny Days" is closely related to one person, and he is Bai Feng!"

"After the great success of "Farewell My Concubine", Bai Feng fought a good battle with the movie "Sunny Days"!"

"Baifeng! A mysterious name! Millions of people want to know who he is?"

"Bai Feng, who is known as the King of Ideas, is he really the King of Ideas?"

“All marketing and ideas are all lies!”

The previous news hot spot of Million Dollar Marketing has also passed, but not long ago, now another movie has achieved great success.

Bai Feng's name is on the subtitles of the movie. How can we not be surprised when we see this?

What’s interesting is that not only is the young movie star’s topic hot, but so is Bai Feng’s own topic.

In this era, there is actually resistance to marketing.

Many people are probably like this and think that marketing is not a good thing.

I like a very traditional saying: The aroma of wine is not afraid of the depth of the alley.

However, many people also say that this wine is too old-fashioned and should be changed.

Whether this idea is correct or not...there must be different opinions.

But it really comes down to reality. As far as the moment is concerned, those who don’t do marketing are basically doomed anyway.

The so-called "wine aroma" means that the quality of its own products is excellent.

It usually fails miserably, or if everyone takes a closer look, the product is not that good either.

Most people don't think that the phrase "the fragrance of wine is not afraid of deep alleys" is itself an advertisement.

To put it bluntly, it does not rely on advertising, but in fact, this sentence is not talking about the wine.

This is inappropriate advertising.

Of course, if we are entangled with this issue, the situation will be small.

But this marketing topic really can no longer be ignored.

It worked before, and it works again this time.

It not only shows that Xu Fenghua's 100 million is worth it, but also shows the strength of Bai Feng.

And marketing works.

Some individuals were really inspired and started to think seriously about marketing.

Maybe Bai Feng himself didn't expect that what he did again would have such an impact and make a certain contribution to the economic development of our society.

……

After working hard for more than a month, Bai Feng returned to the capital.

Naturally, he couldn't stop calling.

"Fengzi! How much will the box office be in the end?"

"Brother Wen, what do you mean? Why are you asking me about this?"

"I, I don't have any interest in it, I just want to have some background."

"Don't think I don't know. You want to brag to others, right?"

"Oh! Look at what you said! That's the kind of person I am."

"Well, you're not that kind of person, but I know you like to brag."

"Haha... How can I be called a braggart? Our box office this time is not even 5000 million!"

"Okay! Just go out and brag, at least 5000 million!"

"Haha... That's great!"

Jiang Wen always calls. After all, the two brothers see each other less often now.

It's like this, they have to go to various activities, that is, to promote "Sunny Day" in the open.

Bai Feng, on the other hand, was engaged in business negotiations and visiting various TV stations. What he did was invisible to ordinary people and was considered a hidden line.

Therefore, the two brothers are two lines, one bright and the other dark.

The two lines go hand in hand, and the effect is really incredible.

But... 5000 million?
Yes, the information Bai Feng currently has tells him that it is likely to reach this box office.

It can be said that if there is this box office, then I will definitely make a lot of money!

The original investment was 500 million. Although there were also investments from Liu Xiaoqing and Beijing Film Studio, Bai Feng definitely took the lead.

500 million turned into 5000 million box office.

Well, there must be a lot of accounts to be settled here. When the calculation is finished, it is estimated that the profit should be about 1500 million.

This was 1993, and this profit was truly astonishing.

Jiang Wen was naturally happy as well. At least Liu Xiaoqing had made a lot of money, and he could give him an explanation.

As for other resources, Bai Feng had prepared them early in the morning.

To win with large quantity is the way of the advertising industry.

It's all done now, just wait until later to collect the bill.

However, besides Jiang Wen, there is another person who likes to call Bai Feng.

"Yu Feihong just went to Venice to make an appearance."

"This……"

"I know you care about her."

"That...that's not what I meant."

"Okay, stop making excuses, I understand."

"You, this, I..."

"Okay, okay, let's have a good chat when I return to Beijing."

According to Zhou Xun, she and Bai Feng are currently mainly in contact by phone, but the news they are passing on is about Yu Feihong.

Bai Feng didn't go to Venice, of course because he had a lot of work to do, but now it seems that he also missed a chance to meet Yu Feihong.

What happened to her in the United States... But according to Zhou Xun, it seems that there is nothing wrong with her.

Bai Feng was a little helpless.

In fact, Zhou Xun should have seen through this guy's performance.

Why don't you ask Sister Jing?
That's right, you Bai Feng didn't ask Sister Jing, but you went to ask Zhou Xun.

What are you thinking about?
Fortunately, these things are not mentioned in the weekly news.

She's quite smart.

It's just that Bai Feng hasn't been in the capital for a while, that is, he hasn't been in the small courtyard in Shijia Hutong.

When he came back today, he passed by the small courtyard of Sister Liu and Feifei.

Well, it doesn’t count as passing by, it’s in the wrong direction.

He saw the lights on in the small courtyard, but when he came to the door, he hesitated.

He raised his hand and thought for a while.

I simply took out a pen and paper.

……

Sister Liu is always distracted these days.

But at this moment, Feifei's voice was heard.

"Mom, someone is knocking on the door."

After hearing this, he stood up and said at the same time: "Do your homework well."

"Who? Who?"

When he opened the door, he found no one, but there was a note on the ground.

There is writing on this note.

I am back.

With such a small amount of content, Sister Liu was a little dazed at first, but after thinking about it for a while, she couldn't help but laugh.

What did she see?

I seem to understand some of the meaning...

　The boat has passed the Ten Thousand Mountains.

　　
　
(End of this chapter)