Golden Age 1990

Chapter 157 Is he the king of comedy?conflict! (4000 words)
The time when Wang Laoer arrived in Hong Kong happened to be on the 3rd.

He didn't pay much attention to "Three Kingdoms", and it happened to be the premiere of the famous new generation of Hong Kong comedy king.

Of course I want to see it.

Hmm...it's a little strange, this 'King of Hong Kong Comedy'...does anyone here in Hong Kong call Ah Sing that?

Wang Laoer didn't know, but since that was the case, he should come and take a look.

Then, ask the fans.

So Wang Laoer bought a ticket and became a movie fan.

Of course, he was just doing detective work this time.

This guy has found a reason for himself.

But, no matter what, this movie is a must-see.

When he entered the theater, it didn't take long for the movie to appear before his eyes...

result.

Haha ...

"Lost of Destruction" is simply a movie, with constant laughter almost from the beginning to the end.

This Ah Xing is really awesome.

Wang Laoer was also laughing. He also thought the movie was really funny.

The key is that as a northerner, Wang Laoer's Cantonese is not very good.

I don’t understand many of them. When I watched this star’s movies in the past, I basically watched the Mandarin version.

Of course he knew that this Mandarin version was actually made for Taiwan.

But he must think that the Mandarin version is better, after all, he can hear it more clearly.

But it's not bad at the moment. Even in Cantonese, he is still smiling.

This is really not someone who laughs along with others. He doesn’t just laugh when others laugh.

When Wang Laoer saw the scene at Jacky Cheung's concert, he burst out laughing.

I have to say that this protagonist is really useless.

And this senior brother Duan Shuishui... his small head is in good shape.

Of course, the current Wang Laoer would never have imagined how popular the senior brother's line would become on the Internet.

In fact, this line is quite popular even at the moment.

Some classics were discovered later, that is, many people today do not think they are classics.

But some of them have actually been favored by everyone since they came out.

Later, the Internet was actually a catalyst.

This is the role of the Internet. It can amplify many things.

The Internet is still a very unfamiliar word right now, even here in Hong Kong.

And back to Wang Laoer... When he walked out of the theater, he was originally supposed to ask some movie fans.

But now there is no need for it at all.

Judging by the reaction in theaters, it's almost certain that this movie will be a hit.

So...fucked!

Did that guy Bai Feng win again?
Wang Laoer calculated it, and he felt that it might not be that simple.

There may be absolutely nothing wrong with this movie in Hong Kong, it will obviously be a hit.

But what about in our mainland?
Ah Xing's films can indeed make people laugh, but compared to mainland China, his films are still a bit... ahead of their time.

Wang Laoer is still a smart guy, and he can immediately think of the problem of Ah Xing's movie.

This person is popular in Hong Kong because his nonsensical style is accepted here.

But the mainland is really different.

Of course, this Ah Xing is also very famous in the mainland, although this is the first time his movie has entered the mainland.

But many mainland moviegoers have already seen his films in the video hall before. Ah Xing definitely has a lot of fans.

However, many older people find it difficult to accept Ah Xing.

Well... at least it's controversial.

In this case, Bai Feng may not succeed this time!

Wang Laoer felt inexplicably confident.

Fortunately, he finally remembered that he wanted to ask someone.

Investigation.

The reputation of a movie these days is based on street research.

Wang Laoer is just looking for some fans who have come out of the theater and watched "Lord of Destruction".

then……

"Hello sir, have you watched "Lord of Destruction"?"

"Have you seen it? Your accent comes from the north?"

"Yes, I just wanted to ask you what you think of this movie."

"This movie is quite funny..."

I really just said a lot, and obviously they were all good reviews.

But at the end, Wang Laoer asked this question.

"Ah Sing is now the king of comedy in Hong Kong."

The other party's attitude was still good, but when he heard this question, he frowned.

"Who said that? I've never heard of that before."

Have not heard?
Wang Laoer felt that this matter was very strange for no reason.

I haven't heard this before, what does this mean?
Is this movie fan ignorant?
possible.

But this is unlikely!
Wang Laoer suddenly seemed to understand something.

The king of comedy.

Ah Xing.

this... this...

This is what Bai Feng did!

When he thought of this, Wang Laoer not only confirmed that this 'King of Comedy' was also a marketing tool of Bai Feng.

At the same time, he thought of more!

It was before!

What is CCTV's "Three Kingdoms" about?

New year drama!
Yes, this Ah Xing is said by Bai Feng to be the king of comedy, and "Three Kingdoms" is said to be the big drama at the beginning of the new year.

It's not the same.

It's really almost the same. Bai Feng used the same method repeatedly.

But... isn't this same routine... even more terrifying?

Wasn't "Three Kingdoms" very successful before?
Yes, the new year drama originally seemed to be just a label, but now it has the feeling of a brand.

As for Bai Feng's operation of "Lord of Destruction" this time, he didn't do much. At most, he did an advertisement.

While the timing of this ad is great,...

He more emphasized the title of Ah Xing, the King of Comedy!

So, what are the consequences of this?
Is Ah Xing the King of Comedy? Or will this King of Comedy become a brand?
How much impact will it have on the movie box office?

Wang Laoer felt more and more that Bai Feng had done it very cleverly this time, and the final result would be surprising.

……

On February 2, "Lord of Destruction" was screened simultaneously in four major cities in mainland China.

Bai Feng did not return to the mainland, he was still in Hong Kong.

The main reason is that it is not easy to come here once. This time it is not a stay, so it will be more troublesome to go back.

Sister Hong was very curious about this.

"A Feng, are you too confident?"

Yes, you are still sitting on Diaoyutai for such a big event?
Bai Feng just smiled and said, "After all, there is still work on "Three Kingdoms" at the moment. I plan to wait for the results of ATV."

If Lin Jianyue heard what he said, he would probably shed tears of gratitude.

However, although Lin Jianyue was not there, the Zhu family and his wife were there.

Zhu Jiading came to Zhengdong this time. Anyway, he was talking about seeing his wife.

"Mr. Bai, I believe you must have finished the marketing this time."

Zhu Jiading is still the same gentle noble son.

It's just that he is really curious about Bai Feng's marketing methods.

This statement is obviously saying that whatever tricks you used, just tell them.

Bai Feng could only chuckle and said, "Actually, there is no special method. I just implanted some concepts."

Implant a concept?
It’s definitely a new word nowadays.

Bai Feng had to explain a little bit, "To put it simply, it means similar to building a brand.

The current situation in our mainland is still in the early stage of a market economy, or to put it another way, it is a stage where the power of brands is still very powerful.

When a product has a brand effect, it is what we often call it.Big brands.

Then, it will definitely have a great impact on sales, which is generally positive. "

Zhu Jiading could understand Bai Feng's explanation, but it was a bit difficult for Hong Gu and Hong Sister.

Zhu Jiading glanced at his wife beside him and said immediately: "It's like a New Year's Eve drama.

Brands don’t have to be just physical goods, they can also be cultural.

These four words "New Year's Eve" are not surprising, but if you understand CCTV as a factory or a company.

They have produced many products, but the brand used to have at most a CCTV sticker.

But now it’s different, it’s segmented.

The New Year drama has become a new brand launched by CCTV.

So, with the endorsement of authoritative media such as CCTV, mainland audiences can almost absolutely accept the brand of New Year's Drama.

This is the reason for Mr. Bai's success. "

Not to mention, Zhu Jiading did explain it very well and was better than Bai Feng.

Aunt Hong and Sister Hong probably understood.

But what about this time?

"Could it be that..."

"Yes, the King of Comedy?"

The two of them were also keenly aware of it.

That's right, before Bai Feng, or before this "Lord of Destruction", no one said that Ah Xing was the king of comedy.

He himself never mentioned this matter.

So, that is to say, the concept of the King of Comedy was proposed by Bai Feng.

Isn't this the same as the 'new year drama'?
But, is it just the same?
Bai Feng continued, "When the word 'king' appears, it means extreme.

The extremes here include top, absolute, ultimate, etc.

And every time such a word appears, there will usually be some controversy.

For example, if we go by the term "King of Comedy", then there should be two people in our mainland who are more suitable.

One is Uncle Benshan and the other is Teacher Chen Peisi.

Nowadays, these two are called the kings of comedy, which is probably okay in mainland China.

Of course, if someone shouted that, what would happen to them?

Well, let me be clear, there is nothing wrong with them.

But what about the audience who like their comedy?

I can guarantee that the audience will debate it! "

This……

What does this debate or controversy mean?

Everyone can imagine that if Bai Feng directly said that Ah Xing is the king of comedy, then there will definitely be fans in mainland China who will object.

This is absolute.

Many people, especially those who have never been exposed to Ah Xing's movies, and those who don't like Ah Xing's nonsensical style.

Most people will come out and argue.

You, A Xing, are not worthy of being the King of Comedy!
who are you?Do you dare to ask for this title?
You are so bragging!
This situation will almost definitely happen, then...

What's the point of this?

Zhu Jiading was very happy at the moment, with a smile on his face.

"Mr. Bai, you are really amazing!"

What do you mean?
Bai Feng couldn't say anything, he had to be humble, but Zhu Jiading was much more convenient.

"As long as this controversy occurs, it is equivalent to a hugely influential advertisement! It is very simple. As long as there is controversy, there is a topic. As long as there is a topic, it is equivalent to a kind of propaganda.

When people talk about something, it's better than advertising.

Therefore, Mr. Bai’s marketing method this time is really superb! "

This explanation... I understand.

But Zhu Jiading is too boastful.

"Brother Zhu, please don't say that, I am just one..."

Bai Feng had to be humble. He wanted to say that he was an ordinary advertising person.

But Sister Hong simply interrupted him, "Too much modesty is pride."

Good guy, really good guy.

What can Bai Feng say?

"The results haven't come out yet, so let's not celebrate in a hurry."

Yes, opening the champagne in advance is a no-no.

However, Honggu came out to speak at this time.

"I don't have any arrangements for it being far away, but we still have people in Guangzhou."

Her skills...are similar to street investigation.

Bai Feng didn't expect it, but since it was arranged like this, can he know the result now?
Honggu showed her ability and started to make phone calls.

It didn't take long for the results to appear.

"It's very good! Whether it's the movie theater or the reputation among movie fans, at least in Guangzhou, this time it's really great!"

Good guy, can this be said to be a success?

But Bai Feng still wanted everyone to calm down, "Um...Cantonese, this time it's not..."

I understand, you have the advantage of speaking Cantonese, but when you get to the capital, it’s all Mandarin.

But this...

"I think it must have been successful!"

"correct!"

"Mr. Bai's methods are great!"

There is no other way, they really want to open the champagne.

What else could Bai Feng do?
But Zhu Jiading asked another question.

"Although there are ways to build a brand this time, this 'controversy' is the key. How does Mr. Bai think it should be defined?"

What does this mean?
Bai Feng was also very straightforward and said directly: "Conflict, I define this method as conflict."

conflict?

Zhu Jiading thought for a moment, and then laughed.

"Yes! The so-called dispute is not just a conflict, but the scope of the conflict is wider.

There are conceptual conflicts, age conflicts, and all kinds of conflicts, and as long as conflicts occur, communication effects can occur.

wonderful!It’s really wonderful! "

Look how happy he is.

Bai Feng couldn't say much.

In fact, he did use the 'conflict theory', but this theory was Ye Maozhong's.

An advertisement is good or bad, or is it earthy or not, sophisticated or rough.

These actually have little impact on the advertising itself. The real key is to create conflict.

For example, 'Sheep, Sheep, Sheep', this advertisement is all about sheep.

Therefore, many people will think, what are you taking pictures of?

Everyone started to curse.

Okay, this scolding was successful.

Ads that fail to trigger this kind of conflict are failures.

Even, so to speak.

Evaluating the quality of an advertisement does not depend on how complete the story is, whether it is well-made, or whether it can leave an impression on the audience.

How do impressions come about?

Conflict, the more severe the conflict, the more profound the impression.

If you watch an advertisement, and then the viewer has a big fight with someone else.

But the impression of this advertisement will definitely make the audience never forget it.

Although this is a bit excessive, that's how advertising is.

As the saying goes, it's either a high-quality product or a banned product.

Bai Feng this time...

Everyone was going to celebrate, but Bai Feng kept a low profile and planned to take a good rest.

Just for this break... Sister Hong followed.

"Why do I feel that the way that Aunt Hong looks at you is not right?"

Will this... allow her to know the truth?
It didn't take long for Bai Feng to leave Sister Hong with no time to think...

　Sorry, there are some questions in the last chapter. I have to ask the editor. Please forgive me.

　　
　
(End of this chapter)