Golden Age 1990

Chapter 168 Can advertising be advertised in movie theaters?Sister Liu Webster (5000 words)
The Talent Show of the Tang Dynasty, the TV series "Ci of the Ming Dynasty".

A talent show, a TV series, and the talent show selects actors for TV series.

It didn’t take long for these two terms to become widely known.

Many uncles and aunties are talking about this matter after dinner.

There are also many young girls and boys who are moved.

Who doesn’t have a dream?

The key is that this draft is quite new and has never been done like this before.

As far as 1994 is concerned, although we ordinary people are not unfamiliar with film and television dramas, most people don't know how they are filmed.

Well, of course there are many technical issues here, but as far as the choice of actors, most people are not clear about it.

Therefore, we often hear various rumors, such as how a certain actor got there.

This is definitely gossip, and some of it is definitely not groundless, but generally speaking, most people are in a very unfamiliar state.

If there are rumors, just follow them, if there are melons, eat them, and you can even modify them yourself.

All kinds of rumors will become very weird later.

After all, no matter how little you understand, you still know the director and the actors, right?

Moreover, there are real melons, Zhang Yimou and Gong Li. Isn’t this matter directly related to casting?

Fortunately, they are some of the best film and television dramas of this era, and the casting work is still good.

Even though many people are gossiping about Zhang Yimou and Gong Li, their movies are still winning awards, and Gong Li gets soft when he wins Best Actress.

Hard power cannot find fault.

Although the public is not sure how the actors were selected, it seems that the selection is quite satisfactory. It is rare that the actor is too different from the character.

Especially those adapted from some classic works, these film and television dramas are produced with great care, just like the still popular "Three Kingdoms".

Most of the audience was very satisfied with the casting of this drama.

Several important roles are even more praised.

Needless to say, Liu Guan and Zhang all felt very, very suitable. Then there was Zhuge Kongming. This drama directly made Teacher Guo Qiang stand out.

You know, before this, Teacher Guoqiang was not without strength. He had also played many roles and many classic film and television dramas. But in general, everyone's evaluation of him was... It all depends on his face.

That's true. The term "cream boy" refers to him. It was coined because of him.

But this time, everyone finally recognized his acting skills.

In addition, many other characters are also very good. Lu Bu, Diao Chan, Zhou Yu, and Xiao Qiao are all very good.

Of course, our Boss Cao is also very strong, but everyone thinks it’s Mr. Bao’s acting skills more.

Many people now complain that Boss Cao is short.

This... Teacher Bao's acting skills are really strong.

Let's not talk about "Three Kingdoms". Now, there is finally a drama that makes the entire process of selecting actors public.

Wouldn't this cause great concern?
Even if this so-called 'publicity' is probably not that 'all', it is at least public.

In the past, everything could be said to be a secret operation, and no one could see it.

Not to mention anything else, just satisfying the audience's curiosity is enough to earn a lot of eyeballs.

Ever since, the draft of Datang Fenghua has become more and more popular.

Even CCTV is already worried.

Can you go faster here?
……

CCTV is anxious, which shows that Liu Xiaoqing played a huge role.

It also shows that Bai Feng's previous operation was correct.

After all, for now, Liu Xiaoqing is indeed the topic queen in mainland China today.

She may not be as good as Gong Li in terms of awards, nor can she compare to Gong Li internationally, but at least she is a top-rated celebrity in China.

We also have a pretty good relationship with CCTV, and we are familiar with many of the leaders.

Of course, Bai Feng knew very well what happened to this woman later on.

Her tax evasion case was really sensational at the time.

It seems that around 2000, I checked the companies under her name and found out that it was almost 1500 million.

Paying so much less, this amount of money... also shows how much this woman can earn.

Even by the standards of around 2000, this is definitely a huge amount.

At that time, the average salary in our country, which was probably the highest in the data released by Beijing, seemed to be only a thousand yuan a month.

For many online workers, the starting salary is only one to two hundred, and they have to work various overtimes to earn a thousand dollars.

So...it's really similar to a golden lock.

Bai Feng knew this, and he also knew about Jin Suo and the many celebrities who lost their houses because of it.

Therefore, he has always paid taxes honestly.

And this time... it can be considered as taking advantage of Liu Xiaoqing's peak in recent years.

Now, since CCTV wants us to speed up, let's go faster.

The current problem... is actually about the players.

Bai Feng had to make some arrangements.

……

There are still a lot of things going on these days, and good news comes frequently from "Nine-Rank Sesame Official", but overall March is not a very good month.

The film market at this time was relatively deserted.

But fortunately, this film should have no problem with a box office of 2000 million.

This gave Bai Feng more confidence.

As for the reform of the theater system in Northeast China, Director Cheng is still very powerful and really helped him.

Bai Feng was also very steady in his work. He didn't go back to his hometown immediately to meet with the movie theater owners. Instead, he called Lao Dai first.

The editor-in-chief is still under a lot of pressure, and "Youth Daily" seems to be getting worse and worse.

However, when I saw Bai Feng's phone call, I was very happy.

Lao Dai and the others' main revenue now relies almost entirely on advertising agency and Bai Feng's TV drama broadcasting rights and other businesses.

Really, these are much more profitable than their newspapers.

Although you have an iron rice bowl, it doesn't mean you can lie down.

Especially what Lao Dai said at the beginning.

"You don't know. I heard that the higher-ups are discussing that our newspaper should also undergo market-oriented reforms."

This statement... Bai Feng knows too well.

In short, it means that those who run the newspaper will continue to run the newspaper, but some people will be assigned to run the newspaper. On the surface, it means setting up the position of manager.

In short, you have to make money, and it is not as comfortable as outsiders think.

Bai Feng likes to hear this. If you want to make money, I have a way.

"Old Dai, I'll make it clear, please help me get all the information about all the theaters in the Northeast, which one is under which system, and who is being contracted to now."

Lao Dai was still very surprised, "Xiao Feng, what's the matter with you? Now you have the idea of ​​going to the cinema again?"

Listen, what is this called.

"Lao Dai, this is not an idea. I am preparing for the reform of the theater system for the next film. As the editor-in-chief, you have to open up the situation."

"what?"

Lao Dai laughed on the other end of the phone.

The situation was opened up by a young man. Fortunately, the two of them were very familiar with each other.

However, Lao Dai really saw what it means to open up the situation.

When the theater system reform came out, Lao Dai was not an ordinary person, so he naturally knew how big and difficult this matter was.

"Over there in the cinema, it's very chaotic. It's mainly due to various systems or systems. You know it here in the Northeast. Factories, troops, right? Collectives, private ones, cities, provinces Yes, there are too many. You want to reform? You can imagine how difficult it is."

It must be said that Lao Dai’s words are somewhat level.

Relatively speaking, we in Northeast China have certain special characteristics.

Many factories sound like just one factory, but in fact, they have everything there.

The factory has a hospital and a school, so of course there should be a cinema.

Some cinemas are quite well built.

For example, Bai Feng once went to Yigang in Dadong with his classmates.

This is where the former mayor worked.

The steel plant of Yigang is actually not large in terms of scale, but if people who understand industry hear about steel plants, they will definitely understand.

This steel mill is absolutely the centerpiece of that large area.

A steel factory cannot be a simple steel factory. It must at least have a mine. If there is no mine, it must have a railway, or even a special train station, and it must at least have an oxygen generator.

What about the by-products of oxygen production?
Can make soda.

It is true that a steel factory must be accompanied by many supporting companies, each of which can be an independent factory. Therefore, there are steel pipe factories, car windows, automobiles, cement... and so on near One Steel.

In the past, this was just a small city, no exaggeration at all.

However, the scale of this Yigang is really small, much smaller than the steel plant in Tiexi to the west.

Of course, Bai Feng also knew what happened later. It was a street with losses that people in Shencheng and even many people in the Northeast had heard of.

This street is called Northeast Avenue. The reason why it is losing money is because steel prices have been very low in recent years.

But the most magical thing is that Yigang never went bankrupt during the years when steel prices were very low. The losses were indeed losses, but production and other operations were still normal.

When the price of steel rises...that is the part in "Wind Blowing Pinellia" where the protagonist really gets angry.

fall down!

Yigang is in the season when everyone feels that the hard times are over.

It has been on TV several times before, and the provinces and cities are paying attention to it. Yigang also said that everything in our production is normal.

It suddenly fell down.

Those who really understand will definitely understand that there is definitely something going on here.

But even if you don't understand, you can still see that once the steel falls, the entire area will be destroyed.
A street that loses money will directly enter the state of the Great Depression.

Because the core of the entire area is gone, almost all the original supporting facilities have also collapsed. The car factory is not bad, after all, it was launched early.

Bai Feng also visited there many times more than 20 or [-] years later. There was also a ceramics city there. It was originally a ceramics factory, but it later collapsed.What he saw was that real estate development had been carried out and many high-rise buildings had been built. However, in fact, it was not very popular and was quite deserted.

Probably even in another ten to twenty years, it may be difficult to keep up with the development of other regions.

I thought a little too much, but I still didn’t want to think about it anymore.

Bai Feng has actually been to the Yigang Cinema. Although it is not very big, it is quite well built and can accommodate hundreds of people watching movies. It is not a problem.

However, the current question is, if a movie theater like this is to be reformed?
This is definitely the question that Lao Dai has thought of.

And, there is something else.

As far as the most comfortable cinema in Shencheng is concerned, it must be Guanglu.

This cinema has a long history, and the location is really good. It is on Zhongjie, so there is no need to worry about not having any customers.

So, are theaters like this willing to take part in your reform?

Of course Bai Feng knew this. He was here to find out first, and he planned to leave this task to Lao Dai.

However, it has to be revealed a little bit.

This is what Bai Feng said: "Actually, my reform is very simple. Lao Dai, let me ask you, no matter what kind of theater it is, does it make money?"

What is this word called?

"That goes without saying! Of course it's all about making money!"

Lao Dai felt a little impatient in his answer, but he immediately thought: Could this guy Bai Feng have a way to make the movie theater make money?

The current problem is that not every theater has the same problem of selling tickets as Guanglu. Even the one on Taiyuan Street has a lot of people there, but there are several theaters.

Making money is definitely the most important thing right now.

That's what Bai Feng said.

"Once cinemas can realize the cinema chain system, it will be able to achieve certain unification. We can at least achieve unified management. Once unified management is achieved, one thing will become simpler."

"What's the matter?" Lao Dai knew that Bai Feng was trying to show off, but he was really curious.

Bai Feng's answer is: "Advertisement!"

advertise?

When Lao Dai heard this, he wasn't too surprised. After all, Bai Feng's main way of making money is advertising, but this advertisement...

"Poster? Make a big sign outside the theater?"

Yes, that's what he thought.

But Bai Feng laughed, "We advertise in the movie!"

Can there be advertising in movies?

Lao Dai was shocked. He had really never heard of it!

What Bai Feng wants is this effect, you just have to be obedient and get to the bottom of it.

In fact, the advertising in the movie that Bai Feng mentioned was not in the movie, but before the movie was played.

In the future, many movie fans will definitely have seen advertisements before the movie starts, not the kind of product placement.

As for this business, Bai Feng knew that the company that started out as an elevator advertisement was mainly engaged in it.

Focus.

Mentioning this elevator advertisement, many people will surely complain.

It's noisy or something.

However, in fact, everyone does not know the characteristics of the boss of this company. Jiang always likes to give PPT presentations to clients, and every time he speaks on stage, a large number of people fall asleep in the audience.

It's even better than the old monk chanting sutras.

After the client slept, Da Meng went to bed first, and then signed the contract with him.

This is basically the process.

However, counting now, it will still be at least ten years before Focus can do this.

Is this Bai Feng saving us Chinese movie fans from going through more than ten years of detours?

I watched the commercial in the cinema in advance.

Anyway, sooner or later, you have to watch it, and the method Bai Feng has come up with now is definitely a super weapon for his reform of the theater system!
Being able to advertise will allow theaters to see the benefits and make reform easier.

And this advertisement is equivalent to Bai Feng's full agency.

Yes, he basically controls an advertising field.

In short, as long as this thing is done, the benefits will be huge.

Lao Dai should not have imagined how much profit space there is here, but it is enough to give him a huge subjective initiative.

Who wouldn’t like such a new field that is sure to make money?
……

Bai Feng has indeed paid more attention to work recently, but there is a reason for him to do so.

I don’t know why, but that girl’s appearance always pops up from time to time.

Bai Feng admitted that Li Xiaoran was very beautiful, but she shouldn't be like this?

You know, she is still very young now, and she does not have the ferocious aura that she later had.

You need to strictly control your diet when dancing. How can you successfully accumulate fat if you eat less?

Bai Feng didn't think about these theoretical things, he just felt that he was a little weird.

So, use work to dilute it.

It probably has some effect, but back to the small courtyard...

He hesitated for a moment and saw that the lights were still on in Sister Liu and Feifei's courtyard.

After a busy day, it was already late at night when I came back, so I came to disturb you like this... No, I have something serious to do.

"Sister, is there anyone else?"

"A Feng, come in."

When Bai Feng entered Sister Liu's place, he only saw her pink face and rosy cheeks, but not Feifei.

Be crisp.

"Sister, please participate in this draft."

"Huh? I participate?"

"Yes, actually...it's just a formality."

"This...this is actually not necessary."

"No, that's not what I meant, but I did some research with our screenwriter, and I feel that you are quite suitable for the role of Empress Wei."

"Really?"

Liu Xiaoli has been busy with Feifei's start of school recently, and Feifei's advertising effect seems to be good.

And the matter with Bai Feng... still didn't achieve its goal.

But, don’t be too anxious, there should be opportunities.

But right now... Brother Feng himself is really good.

"In this case, will it be..."

"Will not."

Liu Xiaoli also wanted to say, let's take this as a back door.

Bai Feng answered directly as if he knew what she was thinking.

This made Liu Xiaoli even more happy, but she thought of one more thing.

"Is Queen Wei also very powerful? I seem to have heard that she is a strong woman."

When Bai Feng heard this, he felt more and more that Sister Liu was a good match.

Empress Wei was the queen of Tang Zhongzong Li Xian, and Li Xian was the son of Wu Zetian. He was actually quite good as emperor, but he had a big shortcoming.

History books say that he indulged Empress Wei, but if you look at his actions.

In fact, he was imitating his father, and what he said was very similar.

I want to co-treat with Empress Wei or something.

In other words, Empress Wei is like the second Wu Zetian.

But later on, she naturally couldn't become the second Wu Zetian.

These histories must of course be shown in our "Da Ming Palace Ci".

What Sister Liu was concerned about was, of course, that Empress Wei was a ruthless person in terms of her role.

How could someone who planned to be Wu Zetian's second best be a well-behaved character.

Sister Liu has never acted like this before.

But Bai Feng's reason is simple.

"This role has quite a lot of roles, and my sister can also broaden her acting options."

Of course Sister Liu likes to hear this.

A smile appeared on her face, but Bai Feng was stunned.

How did you arrange it before?

My advice to Li Xiaoran is that she should focus on the role of Princess Anle.

Isn’t Princess Anle the daughter of Empress Wei?

And Queen Wei... is right in front of her.

Bai Feng seemed to see Li Xiaoran, which was strange, because Sister Liu was really different from her.

but……

"Ah, brother, you..."

"Feifei is asleep."

"Ah."

"that……"

"Today, I... am safe."

Bai Feng picked up Sister Liu very simply this time and went to the bedroom...

　Well, don't ask me why I know the characteristics of Mr. Jiang's PPT.

　　Thank you all for your support!Thank you!

　　
　
(End of this chapter)