Golden Age 1990

Chapter 201 A huge challenge! (4000 words)
"1000 million? You really gave me 1000 million! Oh my god!"

"What's wrong? Teacher He, do you have any different opinions?"

"I think we should be able to talk again."

"Why do we have the nerve to talk about it again? There are so many people watching."

"But isn't that what doing business is all about? Keep talking and bargaining."

"Haha... Teacher He, you look very much like a businessman now."

"No, no, this..."

Bai Feng took out 1000 million and directly won the mainland distribution rights of "Westward Journey". This incident really shocked He Ping.

In other words, not only him, but many other people, mainly from Xiying Studio, were basically shocked.

In this era, 1000 million is really not a small amount of money. You can buy a lot of money when buying a house in Chang'an.

It turns out that you, Bai Feng, are just for such a movie... Yes, we all know that the investment in this "Westward Journey" is as high as 4500 million, but this investment was not made by Hong Kong people.

From a business perspective, Xiying Studio has made a business that will definitely make money.

When they took on this investment, it was equivalent to taking on a big job worth 4500 million. Well, there was a lot of money that they couldn't make. They could only make it during the filming period.

But no matter what, this business is definitely profitable, but Xiying Film Studio has no idea about the release of this movie.

That's right, that's it.

Xi Film Studio is responsible for assisting in filming and then making money. It can be said that this money will never be lost, and it is a stable business.

But the problem is that they have no ambitions for distribution.

Of course, this is understandable, after all, they really know their stuff.

Only those who know the industry understand that film distribution is actually very risky.

Especially our mainland film market.

And even in Hong Kong... firstly, West Film Studio cannot obtain the distribution rights in Hong Kong. Secondly, even in Hong Kong there are actually great risks.

So, from this perspective, that is, from the perspective of He Ping, a director within the system.

What this guy Bai Feng did was so...crazy!

1000 million, what can I do?
Aren’t you still investing in TV series?
But Bai Feng said something that surprised He Ping even more.

"Actually, if you can get this movie for 1000 million, you can see that Ah Xing is very confident in this movie."

ah?What does it mean?
He Ping is definitely a smart person. He immediately understood what Bai Feng meant... is this price still cheap?
"Confident? Does he think this movie can earn 1000 million in the mainland market?"

Bai Feng said with a smile: "He probably thinks that 1000 million is not bad and will not affect the revenue of this movie. In other words, he has enough confidence in the Hong Kong market."

This definitely confirms He Ping's conjecture, but is it true?
"I, I...wait a minute, do you think it's 1000 million, or are you taking advantage?"

He Ping's mind is a little confused now, but she seems to feel this way.

Bai Feng's smile grew wider, "I have enough confidence in myself."

He Ping was stunned immediately.

He understood what this meant. Bai Feng was confident in his marketing methods.

This guy Bai Feng definitely feels that with his marketing methods, he can easily earn back the 1000 million.

If all this becomes a reality in the future, then...

He Ping felt that our Xiying Film Studio was too timid?
And he, a well-known director... is not big-hearted enough?
But on the other hand, He Ping felt that Bai Feng was a lunatic.

Not only him, but Ah Xing is also a sharp edge.

……

Bai Feng was naturally confident, but he still found it difficult to make 1000 million back immediately.

Especially this "Westward Journey".

Judging from the summary of many subsequent information, this movie will be a shocking work in Bai Feng's marketing career!
That's right, that's the only word to describe it.

Because from a future perspective, this movie has a lot of controversy.

First of all, a lot of future news and reports or many popular science accounts later said that this movie was a box office failure.

It can even be said that it was a very, very failure.

This should probably be correct, because the company currently established by Ah Xing disappeared immediately after the movie was released.

In fact, people who understand company management will immediately understand why this is the case.

The company is bankrupt.

Because the company's liability is limited, as long as it goes bankrupt, the owner of the company only needs to bear limited liability.

Of course, if you look at it from a long-term perspective, this bankruptcy may not be a good thing.

Ah Xing, who later became known as Mr. Xing, said publicly that the copyright of this movie had long been his, so all subsequent profits from this movie had nothing to do with him.

It seemed like a good choice at the time to cut through the mess quickly.

But later...will you regret it?
Who knows.

But since it failed so badly at the box office, it was a huge challenge for Bai Feng.

Well, actually there are different opinions on the box office issue, because the statistics in this era are not so comprehensive.

It's like Bai Feng remembered that this movie was quite popular when it was released in Shencheng.

Moreover, looking at the Hong Kong data later, it was also a box office of more than 2000 million yuan.

This...it can actually be seen from these that the box office is lower than the investment.

Regardless, the challenge is huge.

This is really exciting for Bai Feng.

Secondly, we need to think carefully about the 'opportunities' of this movie.

As a reborn person, Bai Feng can be absolutely sure of one thing, that is, this movie is a classic!

From a general perspective, a lot of information shows that this movie was discovered by many people as a classic because of constant rebroadcasts on television stations.

But Bai Feng remembered the behavior of many fans when he was watching this movie in the cinema.

That really made me laugh out loud.

Therefore, it is a successful work in itself and a classic.

And rebroadcasting only allows the movie to be seen by more people. In many cases, it is because many people have not seen the movie.

Therefore, it was not recognized by everyone.

There is an important factor here, just like Teacher Lu.

Yes, many of us mainlanders do not accept this subversive adaptation of "Journey to the West".

As soon as he heard something, Tang Monk was verbose, and the Monkey King was trying to steal his wife from the Bull Demon King.

Then just don’t accept it.

Simply define this movie as a bad movie, a garbage movie.

Yes, that's often the case.

The data doesn’t sound good, it’s just what others say.

But on the other hand, it is actually correct to follow what others say.

We humans are social animals, we just want to stick together and follow what others say.

There is nothing wrong with listening to other people's opinions and suggestions.

However, in this process, you will indeed miss something.

And these will later be called classics.

There are many such examples in human history, such as Van Gogh.

However, Bai Feng is a marketer.

Even for Van Gogh, whose works were later discovered and recognized as classics among classics, this was inseparable from marketers.

But right now, as far as this situation is concerned, Bai Feng's marketing this time is facing a huge problem of selectivity.

People who understand marketing will definitely understand that the real key to a product is to capture the target consumer group.

So, when it comes to this movie, how should this consumer group choose?

Broadly speaking, any mainlander can buy a ticket to enter a cinema.

But how many people actually watch movies?

And how many of these people can accept this subversive adaptation?

How many other people have similar ideas to Teacher Lu and others?

Bai Feng naturally did not disparage Teacher Lu and his colleagues' ideas, and there was absolutely no problem in not liking the idea of ​​a certain work.

But in this marketing, what should he do?
If he wants to capture movie fans like Teacher Lu, then Bai Feng must do one thing.

He had to convince others just like he persuaded Teacher Lu, that is, change their views so that they could also accept this bold and subversive adaptation.

So how big is the job?

In terms of advertising, it is not impossible. Bai Feng can come up with a set of routine advertisements that will slowly change everyone's thinking.For example, "Journey to the West" could be changed to be more subversive at the beginning, just like some of the later adaptations in "Report to the Boss" were completely nonsensical.

All kinds of chaos.

I, Bai Feng, can do it too, and I can even make the changes even more chaotic.

Then we push out such advertisements in large numbers and receive all kinds of abuse from many viewers.

Yes, the purpose of this ad is to get scolded.

How about it, I can’t think of it.

But, remember?

Broken window effect.

Launched such a confusing and nonsensical advertisement, and then launched "Westward Journey".

So, what will the audience think?
Ah, this seems pretty good.

Although it is also very subversive, it seems that this "Westward Journey" is much better than the previous ones.

The love affair between Sun Wukong and Zixia Fairy is not random. There are some clues in the original work.

Yes, it will almost certainly have such an effect.

The above routine is equivalent to a psychological hint given by Bai Feng to the masses of us.

This is likely to be successful.

But... do you really want to do this?

It's not that Bai Feng doesn't dare, he just thinks it's not necessary.

Four yuan is life, and three yuan is face. It’s not that small bottles cannot be bought, but that large bottles are more cost-effective...ahem...

Bai Feng decided that he would take another path.

That is, to capture the audience who can accept this subversive adaptation.

And most of them should be young people.

……

he really left?
Ever since the day Zhu Yin was beaten, she didn't know why, but the image of Bai Feng often appeared in her mind.

In a way, he's quite handsome.

Quite tall.

And...oh, what are you thinking about!

This feels really weird, and the key thing is, why do you think this way?

Could it be because of that night...that, that...

He caught me...is it very comfortable?

Damn!

What are you thinking!

In fact, it's quite normal. Zhu Yin is actually still in the age of a little girl.

Girl Huaichun.

Moreover, her family background is still good, and she was originally a carefree girl.

What's more, there happened to be a failure before.

It is really normal for another man to come into her heart.

However, she is a little confused now.

This guy Bai Feng seems to be a big boss, what should I do?
Before she could figure out the problem, Bai Feng gave her a task as if giving an order before leaving.

Shoot a commercial.

Why do commercials?
Well, this advertisement is related to "Westward Journey".

Moreover, Ah Xing's consent had been obtained before.

That is, the two of them came together to shoot an advertisement.

However, this ad is very strange.

It turned out to be a mobile phone advertisement!
Why is it an advertisement for mobile phones?

Did you make a mistake!
Isn’t our movie "Journey to the West"?

Why does it have anything to do with mobile phones.

I have to say that Zhu Yin couldn't figure this out at all.

But perhaps because of this, she was in a state of extreme curiosity.

Therefore, I was even more impressed by Bai Feng.

Inexplicably, I am looking forward to this mobile phone commercial.

This... is even more strange.

Many 'feelings' from that night reappeared in my mind. His hands were so big, they could actually wrap them...

cough cough...

Don't think about it!

Fortunately, after going through some twists and turns, the filming of "Westward Journey" went more smoothly.

It can be completed in the estimated time.

……

It is basically confirmed that "Westward Journey" will be released during the Spring Festival of 1995.

This movie itself was prepared for the Lunar New Year festival, and it is also a Lunar New Year festival in Hong Kong.

After all, Hong Kong’s Lunar New Year stalls are our mainland’s Spring Festival stalls.

From the perspective of the efficiency of Hong Kong's film industry, this is no problem at all. In fact, the production time of this film is definitely much longer than that of many Lunar New Year films.

But Bai Feng knew that there was not much time left for him.

Fortunately, as the king of ideas, he wrote an advertisement very quickly.

Moreover, this advertisement is also associated with one of its own brands.

Yes, it’s Bubugao’s mobile phone.

From the previous direction of making mobile phones, we are now cooperating with "Westward Journey".

It can be said that Bai Feng's plan is very good.

There must be nothing wrong with Duan Yongping.

Although, initially, Bai Feng wanted to do a linkage with "Black Man".

But now this is done together with "Westward Journey", which is quite good.

Bai Feng's plan is very clear.

Taking Bubugao's new mobile phone as an opportunity, that is to say, we will launch a mobile phone targeted at young people.

Although this will surprise many people, after all, mobile phones are quite expensive nowadays, but don’t underestimate this market.

We will seize this market first, and then attract young people with significant price cuts.

This would be a great marketing tool.

Bai Feng has enough confidence, and the next step is the release of the movie.

We have to discuss it carefully with Director Cheng of Beijing Film Studio.

There is naturally no problem with the release of "Journey to the West" here in Northeast China, but what about other regions?

Bai Feng's reform pilot is actually very good, but what should other regions do?
He said seriously, this guy is very ambitious and he plans to capture more of the market.

In this case, he had to return to the capital, but as soon as he came back, there were people waiting for him.

"Welcome Mr. Bai Feng..."

"welcome."

It was Sister Hong and Zhou Xun who came to pick him up, and their enthusiasm this time not only made Bai Feng feel very comfortable, but they also had something important to report.

""Da Ming Gong Ci" has been confirmed with CCTV and will be the new year's drama."

Good guy!
Bai Feng looked at Sister Hong's attitude of asking for credit, and he was really happy.

Sure enough, Sister Hong is very capable of doing things.

So, there was a snap.

Bai Feng rewarded Sister Hong with a slap on the butt...

"How bad are you~"

　I wish you all a happy holiday~
　　
　
(End of this chapter)