Golden Age 1990

Chapter 222 One dollar is far better than 20! (4000 words)
Bai Feng's idea of ​​filming "The Sentimental Swordsman" first undoubtedly made Uncle Zhan very confused.

Uncle Zhan is also a generation of advertising wizards. When it comes to marketing, Uncle Zhan is not inferior to others.

He did admit that Bai Feng is definitely a top-notch advertising wizard. In terms of marketing, he can almost be said to be the number one young talent in China.

However, this thing is really strange.

Because the case discussed before must be a TV drama case. As far as TV dramas are concerned, if you want to make a martial arts movie, the best choice for now must be to adapt Jin Yong's works.

This is a truth that almost everyone agrees with.

This does not mean that Gu Long’s books are not good, but it is a comparison.

Uncle Zhan originally participated in the production of many martial arts movies and TV series, and he is very knowledgeable about many things in them.

Movies and TV are obviously two different tracks, but martial arts novels can only be said to be a literary genre.

The original old martial arts actually refers to novels such as "The Legend of Shandong Thieves". The writing style of such novels is also quite good. Moreover, that period happened to be the period when China fell and was constantly bullied by foreigners. The martial arts novels of that period Almost all of them have the element of resisting foreigners and resisting foreign humiliation.

In this atmosphere, many martial arts movies were born.

In the beginning, there were only movies, and of course martial arts movies also refer to movies.

Later, many filmmakers came to Hong Kong because of the war, which opened up such a prosperous film era in Hong Kong.

However, television is definitely coming, and at this stage of television, how should we film it?

The biggest difference between the new martial arts and the old martial arts like "The Legend of Shandong Thieves" lies in one aspect, and that is... the emotional drama.

Uncle Zhan knew that many writers in Mainland China originally grouped martial arts novels with romance novels and criticized them as the mandarin duck and butterfly school.

What’s interesting is that many such authors are also open-minded about this matter, such as Qiong Yao, who wrote it very clearly in "Love is Deep and Rainy".

One of Ruping's hobbies is reading novels, and what she generously admits is the novels of the Mandarin Duck and Butterfly School.

In terms of the plot arrangement of the book, this is actually to compare Ruping and Yiping, implying that Ruping has an empty mind and usually only reads novels like Mandarin Duck and Butterfly with no nutrition as some entertainment. , like a young lady.

It is not as good as Yiping who is closer to reality, more capable of living, and more capable of doing things.

It should be said that Qiong Yao dared to write like this, which is still very admirable. After all, she is from the Mandarin Duck and Butterfly School... However, Uncle Zhan once thought of a possibility.

That is to say, does Qiong Yao not think that he is a mandarin duck and butterfly sect at all?
Forget it, don't think about it.

Anyway, early martial arts and romance novels were classified as mandarin ducks and butterflies, which actually illustrates a huge problem with old martial arts novels.

That means there is no emotional content.

In other words, the former Mandarin Duck and Butterfly School had two schools, one was martial arts and the other was romance. These two schools were distinct.

The focus of martial arts is fighting, which is constant fighting. It is mainly men's play. There is also some love between men and women, but most of them are just mentioned in one sentence and not much is written. It is usually a sentence about the male and female protagonists who later get married and that's it. As for the emotional experiences in the middle, there are almost very few. At most, I can only write about the changes in my eyes.

Romance novels are mainly about relationships, and the main focus is on falling in love. Of course, there are also fight scenes, but they are basically just touched upon.

As long as you understand these, it is not difficult to understand why the new style of martial arts is "new".

Because there is an emotional scene!

As for the master who really talked about the beginning of the new martial arts, Uncle Zhan was also very familiar with it. He was Jin Yong's former colleague, Mr. Liang Yusheng.

His "Return of the Sword" is the first work of the new school of martial arts, and the reason why I say this is because this novel is really a "strange love".

To put it simply, in the end the hero and heroine discover that they are actually brother and sister.

It’s not that there hasn’t been a similar plot before, but it’s only revealed at the end of this novel and then treated as the ending of a novel. This has really never happened before in martial arts novels.

Later, it was not Mr. Liang Yusheng who wrote the emotional drama well, but Jin Yong.

Uncle Zhan admitted that although he and Jin Yong were tied as one of the four most talented people in Hong Kong, he was really blushing, as if the "Undefended Tonight" he was working on was the work of the three of them, but Jin Yong had no interest at all.

That is to say, among the four great talents, Jin Yong's status is obviously higher than others.

This is of course entirely due to the novels he wrote.

Just like Ni Kuang, he is really famous because he adapted someone else's "The Legend of the Condor Heroes".

Let’s talk about Jin Yong’s martial arts novels...

Among martial arts, his emotional scenes can be said to be the best.

It should be said that other aspects are also very good, but undoubtedly no other author can surpass it in terms of emotional drama.

Examples in this regard are easy to cite. Even for Liang Yusheng, the one that is talked about more is not the Qi Qing Lu, but Zhuo Yihang and Lian Nishang.

There are so many love stories about Jin Yong that can be talked about, and almost every one of them can be mentioned.

In "The Legend of the Legend of the Condor Heroes", love cannot be achieved without reaching the final perfection.

It's just too much.

Uncle Zhan can say that Jin Yong's novels can achieve such success because of these emotional scenes!
And there is another argument to prove this.

That is, Jin Yong's novels are often adapted into TV series, and the ratings have always been very good.

From a marketing perspective, that is, from the perspective of an old marketing wizard like Uncle Zhan.

If you want to get good ratings, you must attract the audience.

And what is the best content to attract viewers?
Romance, or rather emotional drama!
It's really like this. The martial arts scenes are indeed very enjoyable to watch. However, the martial arts scenes always end quickly after one fight. Everyone enjoys watching them and then it passes.

What about the next episode?

Anyway, now that you’ve finished watching the enjoyable fighting scene, what else is there to watch in the next episode?
That's it.

Moreover, can the fight scene be delayed?
Can a big battle be divided into two episodes?
You can do this, but after doing this, it would be weird if you don't get scolded. Moreover, the more high-rated dramas do this, the worse they will be scolded.

However, emotional scenes are different.

Emotional scenes just drag on and go back and forth.

In short, the more protracted and slow it is, the more the audience will be hooked.

Of course, you will get scolded occasionally, but it is definitely very easy to hook the audience to death.

In this regard, TV stations are really very knowledgeable, especially Taiwan TV stations.

Take a look at the movie "The Legend of Heaven and Dragon Sword" they filmed last year. It really makes you want to hit people watching it. It's obviously a martial arts drama, but in the end, you fall in love every day. It was okay at the beginning, but it was so draggy later on. It's just maddening.

Zhang Wuji went crazy when nothing happened, Zhao Min became a little girl who cried every day, and Zhou Zhiruo was still normal, but her master arranged for someone to rape her.

I really didn’t watch it, but I heard that the ratings were very good. Moreover, it is not only broadcast in Hong Kong, but also in mainland China, and it is constantly rebroadcast.

Therefore, Jin Yong's novel is really suitable to be adapted into a TV series.

You, Bai Feng, retreated despite the difficulties?
Your initial idea of ​​adapting Jin Yong's novel seemed good to me!

Uncle Zhan, this is also quite interesting.

However, I immediately thought of Gu Long.

"The Sentimental Swordsman and the Ruthless Sword" is Gu Long's masterpiece, and it is a very meaningful masterpiece.

It should be said that from the perspective of emotional drama, the only martial arts novel writer who can compete with Jin Yong is Gu Long.

However, the emotional dramas written by Gu Long are completely different from Jin Yong's style.

Gu Long's emotional drama has very sharp character traits, just like Lin Xian'er in "The Sentimental Swordsman".

If you put this Lin Xian'er in any novel, she would be a bitch.

She is still the kind of bitch who is extremely bad, has no cure at all, and should not even write a few more words, and should be written to death.

But Gu Long wrote this character brilliantly and left a deep impression on people. In later works, there were even descendants of Lin Xianer who continued to cause harm to the world.

It is truly unique.

Even if there are such characters in Jin Yong's books, they can never be the main characters, and they won't write much.

But Gu Long is different.

This is the charm of Gu Long, but it is also the problem of Gu Long.

Because a character with such sharp characteristics is more suitable for being made into a movie.

The shorter the movie, the tighter the pace, and the more distinct the characters can be.

This does not mean that it cannot be made into a TV series. The first version of the "Sentimental Swordsman" TV series appeared and the results were good.

But later, because there were so many versions, the ratings were only average.Because Lin Xian'er is particularly attractive, the audience already knows who she is.

The more shots you take, the less mysterious it becomes.

Therefore, if Bai Feng were to film "The Passionate Swordsman" this time, the result would be...

Uncle Zhan remembers that Mainland China also filmed "The Passionate Swordsman" two years ago, and it was produced by a film studio in Northeast China.

It must have failed, since I didn’t hear anything later.

So look at it this way...

Bai Feng, what are you doing?
Uncle Zhan couldn't figure out what Bai Feng was thinking, but things were still easy to handle.

It was relatively easy to obtain the copyright for "Sentimental Swordsman and Ruthless Sword" because Gu Long had already passed away. As long as the money was available, it would be easy to handle. This money would definitely not be any problem for Bai Feng.

As for contacting the publishing house that manages the copyright of Jin Yong's novels... that's easy.

But why did Bai Feng just contact the publishing house?

Uncle Zhan really couldn’t figure it out.

However, something that Uncle Zhan never expected happened right away.

……

"What I hope is that Mr. Jin Yong can sell the adaptation copyright of one of his novels to CCTV for one yuan."

I got in touch, of course, and we all agreed on a place to have a simple meal and talk about things.

The visitor is Jamie, whom Uncle Zhan is also very familiar with. He was actually from Ming Pao before, and later he got involved with Jin Yong. Now he is managing the copyrights.

Naturally, Bai Feng came, and he came very formally.

Wearing a suit, he looks particularly handsome and sunny.

After everyone got to know each other, Uncle Zhan was immediately stunned.

There is no other way, listen to what Bai Feng said!

What is this called?

Tell the other party directly, oh yes, it is still a message, but the meaning is the same.

Just ask the other party to tell Jin Yong that you sold the right to adapt the novel for one dollar!
What do you mean?

Uncle Zhan himself never expected that this guy Bai Feng would say such a thing.

How can there be such a business?

Is this... teaching the other person to do things?

Is he Bai Feng crazy?
He... doesn't look like this guy.

That's right, after Bai Feng said such shocking words, his expression remained as usual. Not only was he handsome, he was also very confident.

It was as if those words just now were not said by him at all, or even if they were said by him, he felt that what he said was super reasonable!
That Jamie was so angry that he laughed.

"Mr. Bai, I have heard of your name a long time ago. In terms of advertising and marketing, you are full of tricks and are very powerful!
However, if you do this, you are going too far! "

Yes, you want to buy the copyright for just one dollar?
Although the right to adapt martial arts novels is not expensive now, or it has never been very expensive, it still doesn't cost a dollar.

Moreover, what is the situation now?
Which of your martial arts novels in mainland China is genuine?

You are still banning this novel genre!
Uncle Zhan was listening. He really couldn't speak for him. He was quite embarrassed. He could only look at Bai Feng, hoping he could give a good explanation.

But I didn't expect that this guy Bai Feng said so.

"Mr. Jamie, I did something before, do you want to know?"

"what's up?"

This Jamie is not bad, and his curiosity has been aroused. Obviously, Bai Feng's reputation played a big role.

If ordinary people told him this and wanted to ask Jin Yong to sell the copyright of the novel for one dollar, then this Jamie would have walked away long ago.

Uncle Zhan was also very curious. What he was thinking in his heart was: Bai Feng, you boy, come on and make a desperate counterattack.

But who would have thought that Bai Feng said this.

"I just got the rights to adapt "The Sentimental Swordsman" for 20 yuan."

This……

Not to mention the anger on Jamie's face, even Uncle Zhan wanted to leave quickly.

Did you say that?

Isn't this irritating, kid?
what do you mean?
Do you just want to say that Jin Yong is not as good as Gu Long!
Jamie has a good temper anyway, and anyone else would have left a long time ago.

"Mr. Bai, what do you mean by doing this?"

The words were full of anger.

But Bai Feng still said with a smile: "What do you think I mean, Mr. Jamie?"

Ask back!
Uncle Zhan covered his face. The old man couldn't even drink.

Jamie sneered, "How do I know what you mean."

This is already considered saving face.

Unexpectedly, Bai Feng said something else.

"In a general sense, 20 is indeed more than 1 yuan. However, in my opinion, if Mr. Gu Long was still alive, he would choose to sell the copyright of this novel for one yuan."

what?
Jamie and Uncle Zhan were both dumbfounded.

This...could it be reasonable for Bai Feng to say this?
Well, if this was said by someone else and not by him, Bai Feng, the king of ideas, then he might get beaten up at the end.

Do you think we don’t know how to count?
And right now...

"I will talk to Mr. Jin Yong about this."

Jamie also gave such an attitude, which was the best attitude he could give.

Uncle Zhan couldn't say anything, but he was really confused.

"Thank you, Mr. Jamie." Bai Feng was very polite and impeccable in his courtesy.

It was as if he was cursing, but his manner in dealing with others was so polite that it was hard to fault him.

It's really strange.

When Jamie walked away, Uncle Zhan couldn't bear it anymore.

"Let me ask you, what on earth do you think?"

Bai Feng naturally saw early on that Uncle Zhan couldn't hold it in any longer. He laughed, "Uncle Zhan, isn't one dollar better than 20? In mainland China, there are still pirated martial arts novels. This martial arts novel is sealed Yes, but if Mr. Jin Yong’s book..."

Having said this, Uncle Zhan suddenly understood!

"Oh! Genius! Really a genius!"

This talented man who excelled in both poetry and wine was full of praise and immediately pulled Bai Feng and asked him to stay with him until he got drunk.

……

Bai Feng really underestimated Uncle Zhan. This old drunkard was too good at drinking, so he never drank from others.

As a result, when he was helped back to the hotel, he vaguely saw a figure.

She is quite tall, but the key is that she is fair, quite big, and...

"Why are you so drunk?"

This voice... isn't she in the capital?How did you come to Hong Kong?
　I was too tired to come out yesterday, sorry.

　　I've been lying down all morning today. My cough is quite severe so far, but otherwise I'm fine.

　　It should be updated normally tomorrow, thank you all, and thank you for your understanding.

　　
　
(End of this chapter)