Golden Age 1990

Chapter 3 Sell the color TV tower, how many steps are there in total?

In fact, Bai Feng was pretending to be crazy and gave a psychological suggestion.

Selling color TV towers = crazy.

Selling color TV tower ads = reasonable.

Mr. Lu Xun once said: If you want to open the windows, you should probably ask to remove the roof first, so that they will reconcile and agree to open the windows.

This is actually the 'broken window effect' in psychology.

Advertising and psychology are extremely closely related. Bald Xu made a movie called "The Master of Hypnosis" and also mentioned this.

At present, it can be said that Bai Feng's "broken window" has succeeded.

But in fact, the color TV tower is not owned by your newspaper, so why are you selling this advertisement!

The advertisement in the newspaper selling the color TV tower sounds pretty crazy.

But in Bai Feng's view, this is very reliable, and this is a very common advertising business model.

There is a word involved here:

proxy.

People outside the industry must not have imagined how common agencies are in the advertising industry.

Let's put it this way, in the future, from listing to closing down, there is a high probability that an advertising company will never have contact with real advertisers.

This is an extremely common phenomenon in the advertising industry.

There must be some people who don't believe it, but Bai Feng can easily give many examples.

In the future, there will be an advertising company called Hanshi, which will be at least the top three in terms of the size of domestic production companies.

If you open their website, this is how they introduce themselves: Over the years, we have provided excellent services to many agencies...

People take pride in being an agent.

Interestingly, this company made a well-known advertisement.

No middlemen make the difference!

What's even more interesting is that this job was given by 'Xidu', and he himself was the agent, the middleman.

Of course he knows that there is no middleman, but he can earn 2000 million by telling a lie, why not tell it?

Falling into the category of building outdoor advertising, agents are absolutely necessary.

To put it simply, whether a building has advertising value or not is discovered by the advertising company itself.

Just now Bai Feng was pretending to be crazy, but it can also be seen as he was explaining the advertising value of the color TV tower.

Now, the key depends on Lao Dai, the editor-in-chief. The agency model is still in the ascendant at the moment, and Uncle Yu is still fooling around with Wuxingzhen.

Fortunately, Bai Feng knew a little about Lao Dai.

"I understand what Xiaofeng means. Let's talk to Liaotai. We'll be the middlemen, that's the opposite..."

Editor-in-Chief Dai didn't think of the word 'agent' at all, he thought of 'difference'.

almost the same meaning.

Liu Qinghui was still a little confused, "Old Dai, what are you talking about? Aren't we a newspaper?"

Lao Dai has already seen business opportunities, "We are indeed a newspaper company, but this matter..."

Bai Feng cleverly added, "It will be beneficial to the operation of color TV towers."

Old Dai clapped his hands happily, "Yes, yes, yes."

Liu Qinghui also fully understood that now the province and city value this color TV tower very much. If the revenue of this color TV tower can be increased, the superiors must be happy.

But when the superior leader is happy, this guy Lao Dai cannot be praised?

Guan'er fans... Liu Qinghui was sarcastic in her heart, but naturally she didn't say it.

Old Dai's eyes were already shining, "This advertisement, how much does it cost..."

Bai Feng continued, "At least it can sell for hundreds of thousands."

Hundreds of thousands?
Mom was surprised, "Really?"

These days, hundreds of thousands is not a small amount of money. An advertising space in their newspaper only costs a few hundred yuan, and a TV station can do it for a few thousand, and it is still calculated by the minute.

Of course, Bai Feng is very clear that in the next few years, advertisements will become more and more expensive, and they will be scrolling upwards.

This guy patted his chest very confidently, "Such a good color TV tower costs 30 yuan a year. Dai, if I can sell this tower advertisement for 30 yuan, do you have to raise my mother's salary?" ?”

As soon as these words came out, there was no response from Lao Dai, but his mother became anxious.

"Why are you here to sell it?"

It's normal for her not to understand, but Lao Dai already understood everything.

"I don't have any control over salary increases. I can only add bonuses..."

Has it reached the stage of opening conditions?
Liu Qinghui felt very complicated when she heard this.

My son is really filial, even if he is crazy, he still thinks of me as a mother.

But it changed in an instant: my son is not nervous!Absolutely not!

Mom's expression suddenly changed, and Bai Feng couldn't figure it out.

Fortunately, Lao Dai didn't finish his sentence, "I thought again, it seems that our newspaper office is here to do this..."

Bai Feng answered in seconds, "Set up a new company, affiliated with our newspaper."

As soon as these words came out, Lao Dai slapped his thigh.

"exactly!"

My mother was taken aback. She wanted to say something, but she didn't know how to interject.

The editor-in-chief, Lao Dai, was very excited now, but when he saw the look in Liu Qinghui's eyes, he had no choice but to say:
"Xiao Feng, I understand it. You have indeed done a lot of preparatory work, which is not bad... Cough cough, I won't say much, there is still a lot of work to do, you and your mother should have a good chat. "

After finishing speaking, Old Dai left happily.

The mother's mind was filled with questions, so she glanced at her son to let him understand.

Bai Feng naturally realized it, and immediately said in a serious manner: "Mom, now is the reform and opening up, and the whole country is invigorating the economy. We need to emancipate our minds, especially in the old industrial base, and we must first make changes. Be a role model.”

Good guy, how many news broadcasts have you watched?

"I know this set of phrases better than you!" My mother made it clear that she didn't want to listen to the routine.

However, Bai Feng had a look of injustice. What he said just now was really not a fake, but a very important foundation.

If it wasn't for the above background, Bai Feng would not have been able to bring up this matter in front of Lao Dai and his mother.

It's normal for my mother to want to listen to dry goods.

Bai Feng then said: "If this business is negotiated, wouldn't it be an 'advanced model'? From now on, newspapers can imitate others and not only sell advertisements for color TV towers, but also other things.

Isn't this invigorating the economy?

Mom, you are a newspaper company. If you write this successful experience, what impact will it have? Do you need me to talk more? "

Liu Qinghui understood this time.

Now Shencheng seems to be quite prosperous, but as a newspaper office, it is natural to have a lot of information.

Many factories are very difficult. The wages of workers seem to be high, but in fact they are paid 60%.

Economic issues cannot be explained clearly in one or two sentences. For example, Shencheng's products still have a good reputation and are still very popular, but some companies are dying because of triangular debt.

Liu Qinghui doesn't really understand economic issues, but she knows that at least a change must be made.

If it is true as my son said, this is definitely a good thing.

Set a model, and it may even be promoted... Old Dai can't go to the conference to give a report and introduce advanced experience?

No wonder he is so concerned about it.

Liu Qinghui's thoughts are also limited by the times. She feels that it is glorious and meaningful to be able to give a report at the conference.

It's just that she didn't know that her son actually cared more about making money.

However, there is still a question about being a mother.

"Why are you selling this ad?"

Bai Feng chuckled, "Old Dai must be thinking that he sells advertisements, and that company is also a cover. But I'm sure, he will never sell it."

As soon as the words came out, my mother chuckled, "Why do you say that about your Uncle Dai?"

Bai Feng sighed softly, "Lao Dai is a literati after all. Although he has a passion for changing the current situation, he will definitely not be able to handle business matters."

This is a bit old-fashioned, and my mother naturally felt strange when she heard it.

"He can't, you can?"

Cough cough... Bai Feng coughed twice, it was so dangerous that he almost revealed his stuff.

"I prepared it before. I read some related books in the library. At least I know who to go to for this advertisement."

The mother nodded, her son was already a studious child.

Bai Feng caught the change in his mother's expression and breathed a sigh of relief.

But then...

"Why is Lao Dai so happy when you mention being affiliated?"

Bai Feng's answer was very straightforward.

"Can you make money?"

Mom still doesn't quite understand, "Can you make money by being affiliated?"

Bai Feng had no choice but to speak more clearly, "There is an affiliation fee, this money is not..."

"The money that is attached to is the money for the sewing?" Mom finally understood, and she immediately thought that a company that was attached to was really needed.

The color TV tower is affiliated to the provincial TV station, and they are all brothers of the propaganda outlets.

At the wine table: Old Dai, is your newspaper office willing to ask us for money?

Liu Qinghui can still think of those scenes, it is estimated that our editor-in-chief will not be able to save face and raise money.

So, what the son said was right, that guy Dai Dai couldn't negotiate this business at all.

But Bai Feng still emphasized, "Don't say anything wrong, you should call an agent."

The word "stitch" was originally neutral, but it can't stand the current use of many bad guys, which is equivalent to being endowed with evil power.

In addition, although it has been re-opened for many years, the crime of speculation was not abolished until 97.

Liu Qinghui naturally understood what her son meant, and immediately agreed that she would definitely call the agent all the time in the future.

However, now... Liu Qinghui found that her son seemed to be quite normal.

The matter of selling color TV tower advertisements sounds amazing at the beginning, but it is very reasonable to combine these things together.

But Liu Qinghui was still a little worried.

"Son, can you really negotiate this business?"

This worry is normal, Bai Feng took his mother's hand, "Mom, don't worry, I have absolute confidence."

Hearing this, Liu Qinghui felt warm in her heart, "My son has really grown up."

This sentence is what Bai Feng wants to hear the most.

In the matter of selling color TV tower advertisements, Bai Feng wanted to prove to his parents that he had the ability to survive.

I can make money, which means I can survive in this society, so I have grown up.

This is the key to his no-repeat plan.

In this way, under the excitement, Bai Feng said very confidently:
"This time I will not only make money for the newspaper, but also make tens of thousands of dollars for our family! Mom, just watch it."

Tens of thousands of dollars?

Liu Qinghui, who thought her son was normal just now, felt like a roller coaster.

Son, even if you are really crazy, your parents will support you for the rest of your life!

　Some book lovers know about the color TV tower, don't worry, let Heiche write about it, thank you for your support, thank you.

　　That is probably about to be signed, so if you can vote, please vote, thank you, and please follow up, thank you very much.

　　
　
(End of this chapter)