Golden Age 1990

Chapter 33 Are You a Hong Kong Advertising Talent?My creativity is better than yours!
"This time I go to Hong Kong, I only do three things: be famous, be famous, or be fucking famous!"

"You, you are clearly one thing!"

"Is it one?"

"that is!"

"Well, listen to what you have to say, it's one thing."

"It's one thing not to listen to me!"

Yu Feihong is really good-tempered and funny, Bai Feng sometimes speaks strangely, but he is also really funny.

However, this time he went too far.

I have never wanted to let myself follow, and there is a very practical reason.

In 1991, Hong Kong had not returned to the motherland yet, and now the procedures in the past are relatively complicated.

That kind of business visa is very difficult to get, and the two of them definitely don't want to think about it, so they can only use a third party as their destination and stay in Hong Kong for 7 days.

These days, people who go to Hong Kong mostly use this method. The third party is a fake destination, and they will come back after a round, but it also costs money.

Bai Feng made preparations in advance, so of course he has no problem, but how could Lao Yu go as soon as he said he would?
result……

It turned out that Yu Feihong had a passport early in the morning, and she got this mainly for the purpose of studying abroad in the future.

After hearing the news, Bai Feng had a headache.

Yu Feihong couldn't hold back, and hammered the guy a few times.

In addition, there is the issue of fees... Fortunately, Bai Feng remembered the matter of the 2000 yuan.

But, this seems like a drop in the bucket.

Yu Feihong didn't care about these things, she just pretended that she was still playing Tian Ge in "New Year" and didn't appear in the show.

In short, this trip to Hong Kong is to follow him.

I followed along, but there is still a key problem.

Bai Feng is going to Hong Kong this time, how is he going to operate the movie "Chinese New Year"?

Yu Feihong couldn't figure it out, so she began to pay attention to various news in Hong Kong.

Until the two of them were ready and arrived at the airport.

"Is this... related?"

Yu Feihong took out a 'newspaper clipping', the most prominent thing on it was a watch, and there was another paragraph.

Tieda Watch and Golden Sail Awards jointly hold an advertising creative competition!

Bai Feng was a little surprised when he saw it, "Are you Holmes?"

Did you get it right?

Old Yu was inexplicably proud, "Hey, I've been looking for it for a long time, but in the end, this is the only thing that has something to do with the advertisement, so it must be this.

Lao Bai, you want to pass this advertising creative competition, and then run our "Chinese New Year", right? "

Looking at Lao Yu is very sincere, and he thinks he is very smart.

Bai Feng really didn't want to suppress her intelligence, but he had to tell the truth.

"Lao Yu, let me ask you, this Tieda is a watch brand, right?"

"Yes." He nodded confidently.

"Our movie is called "New Year", does it have anything to do with this watch?"

This question directly confused Yu Feihong.

"Could it be..."

Bai Feng said bluntly, "I said before that 'opportunities lie in Hong Kong', I didn't say that what I did would make "Chinese New Year" a hit at the box office.

What I said before was 'I can't spend my money in vain', I didn't say that it would increase the box office of the movie. "

When Yu Feihong heard these words, she froze in place.

Lao Bai, you scoundrel, didn't you go to Hong Kong to cheat, you cheated me first?

But after thinking about it, it seems that it is a question of his own understanding, and he really said so.

Bai Feng looked at Lao Yu, this girl was like a little girl who was cheated and hurt.

Inexplicably, I couldn't bear it.

"However, what I have done may increase the box office of our movie, but I really dare not guarantee it."

After hearing what he said, Yu Feihong finally recovered, but she didn't believe that the box office really couldn't save it!
"Old Bai, what you said is too absolute, right? Didn't you also say that this movie was made well? Why are you so underestimating the box office?"

Bai Feng shook his head helplessly, "The movie is good, it was shot with enough care, the actors are also excellent, and the script is also good enough. Director Cheng wants to learn from Hong Kong's New Year's film model. This idea is also very good."

Lao Yu couldn't hold back, "Then shouldn't this be a box office hit?"

"Who told you that?"

Lao Yu was stunned.

Bai Feng smiled helplessly: "How did you feel after watching this movie?
Let's be blunt, who wants to spend money to make things difficult for themselves during Chinese New Year? "

It was indeed such a truth, and Yu Feihong couldn't refute it. Even thinking about it, she laughed.

"No, Lao Bai. You think the box office of this movie is hopeless, but you are still working hard. It sounds like you are quite great."

Obviously, Yu Feihong was joking.

If he had spoken like a cunning old scumbag, Bai Feng should have replied: I'm not great, I'm just big.

These words are quite dirty. Before his rebirth, he had always made such dirty jokes.

But think about it, since he was reborn, he really hasn't talked much, let alone scumbags. As for Zhou Xun, Bai Feng has at most shown excellent gun control skills.

As for the girl in front of him, Bai Feng has always treated him sincerely.

So, Bai Feng's answer was very simple.

"I just want to make money now!"

Yu Feihong actually admired it for a while...

……

Hong Kong in 1991 was chaotic and prosperous.

The signboards of the shops on both sides of the street are disorganized and in different colors.

On the street are Beyond, Grasshopper, Little Tigers...

Both the visual and auditory aspects are completely different from those in mainland cities.

Yu Feihong originally had expectations, but after arriving here, it was more of a novelty.

Bai Feng was completely different. He didn't waste any time. He made an appointment first and then brought Yu Feihong to Lingzhi Advertising.

"You two can wait here, our boss is still in a meeting."

The front desk of this company was quite polite, but they didn't offer any coffee or water.

Bai Feng saw it very clearly, so he didn't feel annoyed, just sat there and waited with peace of mind.

Yu Feihong was very curious, "Old Bai, aren't you going to participate in that advertising competition?"

Bai Feng smiled after hearing this, "It's the same."

same?
Yu Feihong really didn't understand, why is it the same?
Bai Feng could only explain a little bit.

The brand of Tietta was originally a Swiss brand, but was later acquired by a Hong Kong businessman, and then began marketing efforts.

This kind of routine will abound in the future, and many consumers in our mainland have already become numb...Of course, he will not tell Yu Feihong this.

But at the moment, this model is still very fresh, even Hong Kong locals think it is good.

After the acquisition, the marketing of Titus is also advertising, and the most important partner is this Lingzhi advertising.

To put it bluntly, it is Zhu Jiading, the boss of Lingzhi Advertising.

That's right, that's the 'Southern Emperor', Bai Feng came to meet this Hong Kong advertising talent this time.

Zhu Jiading is really good, especially in the copywriting of advertisements.

Advertising in Hong Kong developed relatively early, and there were many classic cases, especially Mr. Huang Zhan in the early days.

As soon as Remy starts, good things will come naturally.

Many people don't know that Uncle Zhan actually wrote advertising copywriting in the first place.

He was originally in British American Tobacco, and later transferred to Huamei Advertising, and songwriting was only his sideline.

But later, the side business surpassed the main business, and Uncle Zhan also joined the film industry, so he stopped doing much creative advertising copywriting.

If he doesn't do it, the next person to take over will be Zhu Jiading.

From Bai Feng's perspective, during the period from the mid-80s to the mid-90s, Zhu Jiading was the No. 1 advertising creative in Hong Kong.

Their family is also very powerful. It is not an ordinary family to begin with, and his brother even runs the famous Xian Tao.

Xiantao is still mainly engaged in advertising business now, but later it mainly engaged in computer special effects, and they did many special effects for many classic movies in our country.

"Shushan", "Fengyun", "Heroes"...

In fact, the truth is this: it was not movies that used computer special effects first, but advertising.

And back to the watch brand of Tiedas, the cooperation with Zhu Jiading.

Since they have been cooperating for so long, why do they want to hold a so-called advertising contest again?
This competition is not simple, it is in cooperation with the Hong Kong Golden Sail Awards.

The Golden Sail Award is the highest advertising award in Hong Kong.

According to normal logic, since you, Bai Feng, plan to participate in this advertising competition, you should submit your article to the Tiedasi or Golden Sail Awards.

Come to Lingzhi Advertising to find Zhu Jiading. What are you doing?
Yu Feihong's beautiful face is now full of question marks, making it impossible for Bai Feng not to smile.

He gave an answer.

"Old Yu, don't you think this advertising contest itself is actually very much like an advertisement?"

As soon as these words came out, Yu Feihong was deeply shocked.

Do they, the advertising people, have so many evil intentions?
But at this time...

"well said!"

A tall, slightly fat man appeared, casually wearing a suit, with a pair of exaggerated big glasses covering his face.

Bai Feng recognized him at a glance, he was Zhu Jiading, the 'Southern Emperor'.

"Mr. Zhu, hello."

"Mr. Bai, hello."

The two directly shook hands.

Yu Feihong was also very surprised by this scene: Did they know each other before?
Bai Feng hurriedly introduced, "This person who came with me is Ms. Yu Feihong Yu, she is not an advertising person."

This introduction was a little special, and Zhu Jiading said politely, "Hello, Miss Yu."

And this Hong Kong advertising genius immediately turned to Bai Feng again, and even took out a book.

"Mr. Bai's masterpiece made my eyes shine. There are many truths in it, which are easy to understand. It is really a rare masterpiece."

Such a compliment...what book?

"Mr. Zhu is very complimentary." Bai Feng accepted it with a smile. When he made an appointment before, the stepping stone he took out was his "Notes of an Advertiser".

Of course, this stepping stone is not enough, there are also "New Year" and Beijing Film Studio.

Originally, Zhu Jiading thought that Bai Feng was an ordinary advertiser, but he was very surprised when he heard this person's opinion on Tieda's advertising contest.

Then the two exchanged a few words and got down to business.

"I heard that there is an advertising wizard in mainland China. Mr. Bai came from afar, so why?"

"It's very simple, I'm here to participate in the Titanic advertising competition."

"what?"

Zhu Jiading looked puzzled.

Since you, Bai Feng, have already seen through that this Tietas advertising competition is just an 'advertisement', then why did you come to participate?
This question was also Yu Feihong's, and she kept nodding.

Bai Feng smiled and said, "Actually, I hope that Mr. Zhu can help us with the marketing of the movie "New Year", but I believe that Mr. Zhu should also understand the current situation in our mainland. The film's funds are tight, so please don't ask Mr. Zhu to do this." advertising legend.

I participated in the advertising competition because I wanted to come up with a creative idea that might impress Mr. Zhu. "

By saying this, not only did he tell the real purpose, but he also gave a high hat.

Zhu Jiading is a kind person, he is polite again and again, but he is also a very smart person, so he can naturally hear the key point of Bai Feng's words.

"So, Mr. Bai has great confidence in his creativity?"

Yes, what Bai Feng said just now sounds very nice, but it can be translated as: My creativity is better than yours.

Yu Feihong didn't understand it at first, but now she understood it all of a sudden.

Staring at Bai Feng.

Bai Feng smiled and stretched out his hand, "Mr. Zhu, let's have a gentleman's fight, shall we?"

How could Zhu Jiading be afraid of this? He immediately shook hands with Bai Feng.

"No problem! If Mr. Bai's creativity surpasses mine, then I will help the movie "New Year" for free!"

Yu Feihong kept staring at Bai Feng, and a smile appeared on Lao Bai's face.

This smile... is exactly the same as when you fooled me.

　Thank you all for your monthly votes and recommendation votes, thank you for your favorites and comments, and thank you for your support!

　　Computer special effects have been used in advertisements for a long time, and this Mr. Zhu did have many classic copywritings. The one about Chu Liuxiang was rated as the funniest advertisement by foreign media.

　　Don't worry, everyone, look forward to it, sister Chu Hong is about to appear.

　　
　
(End of this chapter)