Golden Age 1990

Chapter 57 Becoming a 'father' to the future boss

The logical core of consulting is completely different from selling an advertisement alone.

If it is just to sell an advertisement, then of course the requirements of Party A should be the main consideration.

Later, a title became popular, Party A's father.

However, consultation cannot be like this, or even completely opposite.

To put it bluntly, if you want to be a good consultant, you must be prepared to be a father to Party A.

Many people definitely don't believe it, but in fact there are too many such examples in ancient and modern China and abroad.

Bai Feng can cite many domestic and foreign companies at will, and their development history is like this. For example, there used to be a small catering company named Double Seed.

Because of Ye Maozhong's consultation, this small restaurant changed its name and created a little man in yellow clothes as a trademark, and then walked on the Kangzhuang Avenue.

In less than ten years, the brand valuation exceeded 10 billion.

If there is no subsequent family infighting, then this company can become the first private catering company in China, and it will really go public at that time, with a market value of at least several billion.

If it really goes public and the two founders see Ye Maozhong, think about it, will they sincerely call Ye Maozhong "dad"?
So, the moment Bai Feng let Duan Yongping into the room, he had already made up his mind.

I, Bai Feng, would like to give you Duan Yongping a chance to recognize me as your father.

Duan Yongping is ten years older than Baifeng, which is the golden age for work.

He looks quite simple and honest, but there is a shrewd light in his eyes.

He quickly introduced himself: "I've heard of Mr. Bai's name before, but I didn't expect Mr. Bai to be so young.

Haha... Let's not talk about this anymore, let me talk about my situation.

I joined Yihua the year before last. I was the manager of a small factory at that time. The reason why this factory came into my hands was because it had been losing money year after year.

After I took over, I launched a new product. This product is not afraid of Mr. Bai's jokes. It is an RB game console, a copycat. We do not have any authorization, but it is not that difficult to make.

It sold very well, from a loss to a profit, that is, one year.

I went to RB before... I studied it again, and when I was in Hong Kong, I always heard Mr. Bai's name...

This time I came to Beijing with a sum of money and planned to make an advertisement on CCTV...

And Yihua is planning to reorganize my small factory..."

Bai Feng has always been a listener, he didn't say much, but kept nodding his head, which meant he agreed.

In fact, this kind of nodding while listening is a good psychological technique.

Remember not to deny the other person, this is part of it.

And some psychologists even suggest that this technique can be regarded as a hypnotic method.

Let the other party think that you agree with him, or that everyone is in the same group.

Later, some emotional bloggers taught others to use this hand to pick up girls.

Of course, Bai Feng now only intends to make Duan Yongping feel that he is on his side, and he has indeed obtained a lot of useful information.

He brought money...with money.

I plan to advertise on CCTV...before I take off.

Don't talk about this brand, Xiaobawang, the factory doesn't even have this name yet, and you can hear it.

He has a grudge against his original employer.

Bai Feng has heard about this 'resentment' before, and after all, this person is a future boss, so there are even many versions.

It was just a small factory of a state-owned enterprise. No one was optimistic about it at all. A small factory lost 200 million yuan. If it weren't for this kind of factory, he wouldn't be allowed to be the factory manager.

As a result, he started his business by relying on the cottage, and the factory made money.

Bai Feng heard that he once put money back in sacks and distributed money to the workers.

This is naturally happy, but it also makes people in other factories jealous.

A few years later, this more and more beautiful factory lost him.

Some of the above details are uncertain, but without him, the speeches of the leaders of state-owned enterprises are certain.

As people say, if some people leave, they will leave, and some people will come.

This speech was published in the local newspaper, and even if he didn't mention his name, anyone who heard it would know that he was talking about him.

So……

"Mr. Bai, this time we are advertising on CCTV..."

Before he could finish speaking, Bai Feng interrupted: "Do you want me to shoot a commercial for you?"

"I have this idea." Duan Yongping said seriously.

Bai Feng smiled and shook his head.

This surprised Duan Yongping, "Isn't Mr. Bai an advertiser? Why didn't he accept this advertisement."

Bai Feng still shook his head, which was in stark contrast to the previous nodding.

Duan Yongping became even more puzzled, "Isn't it wrong to advertise on CCTV?"

Bai Feng smiled at this time, "Of course it is right to advertise on CCTV, and I can conclude that it will be successful."

Duan Yongping was a little happy when he heard it, but he still didn't understand what he just said, "Then why..."

Before he could finish speaking, Bai Feng interrupted him again, "CCTV's ratings are now the highest in the country, but if there is any product to advertise, even fake and shoddy products will be successful."

"This..." Duan Yongping was even more puzzled.

Bai Feng smiled again, "But to me, it's too simple and not challenging at all."

Duan Yongping finally understood the previous behavior of the young man in front of him, "Then, does Mr. Bai have a better idea?"

Bai Feng just completed a simple brainwashing in microseconds.

"of course."

"Please enlighten me, Mr. Bai..." Duan Yongping couldn't wait, but he was a little embarrassed when he finished speaking, and quickly added, "I brought 40 this time, if Mr. Bai's idea is good, I am willing to give 20 Ten thousand."

Very smart, buying an idea for 20 these days is definitely a high price.

After all, it is generally enough to shoot an advertisement and give a thousand yuan.

Ning Jing, who auditioned before, once said that she had actually filmed hundreds of commercials, but in fact, she didn't make much money at all.

That's right, she is not famous yet, so how can she make any money.

Bai Feng is different now, 20 can't satisfy his appetite at all.

"20 is indeed a good salary, but I want to ask Mr. Duan first..."

"Excuse me."

Bai Feng knew that now was the key.

"Mr. Duan, are you just willing to be a small factory director under a big company?"

As soon as these words came out, beads of sweat appeared on Duan Yongping's forehead.

"Mr. Bai, what does this mean?"

As soon as Bai Feng heard this, he knew that he already had an idea.

"I heard very clearly from Mr. Duan's narration just now. Mr. Duan actually has a sense of resentment."

Duan Yongping was stunned.

Of course there is resentment!

It took more than a year for a small factory that was losing money to turn a profit under my hard work!

I have hard work without credit, not to mention salary increases and bonuses, I should be promoted, right?
But what kind of reorganization is going to come from above!
Those idiot leaders will share the credit for their merits, and they will scold and hold back when they do something wrong!

However, Duan Yongping still didn't give up after all. His original plan was that if he could do a better job in business, then his superiors would see him.

He wants to move up the ladder and enter the senior management of a state-owned enterprise.

In fact, this is the thinking of most people in this era. After all, state-owned enterprises are still very stable, and, after going up, they may still be able to work in the government.

Many provincial and municipal leaders used to be the management of state-owned enterprises.

And these thoughts of his, Bai Feng was clear early on.

"Mr. Duan, let me tell you the truth."

"it is good."

"There's nothing wrong with copying your game console, but it's not a long-term solution. You can't sell this machine for a lifetime. Moreover, RB is also updating it."

"Then Mr. Bai means..."

"Just transform, isn't this a game console? How will the parents react?"

"This... indeed, the parents have a lot of opinions."

"Okay, then let me ask you, in a family, do the parents manage the money or the children?"

"This...of course it's the parents."

"Kids love consoles."

"Of course."

"Children don't care about money."

"Ah."

"How did the kid buy it?"

For a moment, Duan Yongping was stunned, he really didn't think about this issue before.

When copying the RB game console, it quickly achieved success, because this thing is really fun.

But he didn't think too clearly about the underlying logic of selling this game console.

Moreover, shouldn't it be that this thing is fun and children like to play, so we can sell well.

But what Bai Feng said is right, parents are in charge of money, what is their attitude towards game consoles?

There are game arcades these days. Don’t many schools and parents often go to the arcade to catch their children?
So……

"Please teach me Mr. Bai!"

With these words, Bai Feng has a solid foundation in his heart. He has successfully brainwashed the person in front of him with a series of methods just now.

Teach and teach.

"The game console is a counterfeit, and sooner or later they will be sued. It is better to change it, change the appearance, and add some functions."

"???" Duan Yongping didn't understand.

Bai Feng then talked about the key of the key.

"You can't call it the game console either, absolutely not."

"What's that called?"

"It's called a learning machine."

Bai Feng said the name lightly, but it deeply shocked Duan Yongping.

Because in conventional concepts, games and learning are opposites.

At the moment, it's even polarizing.

And what we originally produced were game consoles, but they were called learning machines. Isn't this a lie?

But when Bai Feng saw Duan Yongping's performance, he really wanted to laugh.

"Add a learning function and retain the original game function. This is called entertaining and educating."

Duan Yongping was shocked again.

He is too good at talking.

"When a game console has a learning function, children have an excuse to ask their parents for this thing, but in fact, their parents are very clear about the children's thoughts.

Think about it, didn't game consoles sell well before?

Therefore, when there is a learning function, parents also find an excuse for themselves.

Now both parents and children have an excuse, so, if we change the game console into a learning machine, won't it promote family harmony? "

As soon as these words came out, Duan Yongping wanted to applaud.

But the truth is: he is too good at deceiving!
"That's great! Mr. Bai, you are like a living dragon!"

It must be said that at the moment, Wolong is really a good word.

Bai Feng wanted to laugh a little, but finally he said the most important thing, "I ask for money for my ideas."

"That……"

"Your 20 is really not enough."

"This……"

"Let me ask you again, are you willing to be a small factory manager under a state-owned enterprise? What chance do you think you have to climb up?"

This is the second question, and this one really hits the nail on the head.

Duan Yongping gritted his teeth and said, "Do you want me to open a factory by myself?"

Bai Feng smiled and said: "Don't you have the courage? Can't you find funds with your ability? If you really can't find it, I can help you.

The reward I want for ideas is shares.

Think for yourself. "

Still need to consider?
"Mr. Bai, you are absolutely right! Don't think about it! I will gather people when I get back. I am sure many people will follow me. We will raise funds to build a factory. When the time comes..."

In fact, Bai Feng could tell early on that Duan Yongping had a disobedient heart, not to mention that this was already happening in the future.

Bai Feng just pressed the accelerator button.

"At that time, I will give you a complete marketing plan. This plan includes that the output value of this new factory will exceed [-] million within three years!
If not, I will return the shares with both hands! "

Bai Feng has said that, what else can Duan Yongping say?
"Okay! That's it!" He thought for a while, "Mr. Bai, please give the new factory a name."

Do you still have to think about this name?
"Let's call it Bubugao."

　The real kung fu mentioned is actually a bit of a pity, the internal fighting completely collapsed the company.In fact, don’t underestimate the matter of changing the name. For example, Feixi Old Hen changed its name to Laoxiang Chicken, which would be a success. It only cost 400 million to change the name.

　　As for the game console... I bought a pyramid in a black car back then, but I really didn't use it for learning when I think about it, hey~
　　
　
(End of this chapter)