Golden Age 1990

Chapter 64 3-minute bidding meeting!Xu Qing's sincerity

Adding advertisements in the middle of TV dramas is definitely a completely new thing.

And the key to this thing, of course, is not just freshness.

Now, now... there is no "Advertising Law"!
To put it bluntly, as long as Bai Feng is given the time, he can do whatever he wants.

There is no law to restrain him at this stage!

Well, the most interesting thing is that no one has done it before.

No one has done this before, and no TV series has ever inserted commercials like this, which means that no one knows whether it is good or bad.

In fact, there is one of the biggest hurdles in "Beijing People in New York" this time when commercials are inserted in TV dramas.

This logic is a little convoluted, but it's actually not that difficult.

Zheng Xiaolong naturally understood this logic, and he also naturally asked the question.

But Bai Feng's response was very interesting.

This is what he said: I believe Director Zheng has a solution for this matter.

Kicked the ball back with one kick!
Zheng Xiaolong's expression at that time was very interesting, but he nodded.

It's very clear, we have raised 300 million for you all at once, and introduced the current top actors, won't you Zheng Xiaolong do your best?
You are the general manager of this project, don't you just watch?
Highlight a righteous one.

However, Bai Feng still added a sentence.

"Advertising has its own way of advertising. I, Bai Feng, have a little reputation for my idea. It will definitely not make it difficult for Director Zheng to do it."

This is very accurate.

Zheng Xiaolong was also very happy, and as for this matter... Anyway, the money given by the superiors was not enough, so it would be good if he could make up the money. There was nothing he couldn't do if he inserted advertisements in the middle.

In fact, the 3 minutes Bai Feng wanted was really justifiable.

He is already very conservative, and quite tentative. After all, there is indeed no precedent for this kind of commercial insertion in the middle of a TV series.

This kind of advertisement can be regarded as part of the history of advertising development in our country, and the first advertisement inserted in the middle of a TV series is still a well-known advertisement.

See you tomorrow Dabao.

See you every day, Dabao!
Yes, this is it.

Bai Feng couldn't remember the exact time, but it was probably a few years later.

He is now directly opening the commercial in the middle of the TV series. Does this... count as opening a door to all evil?
Of course, he won't do it bluntly.

In fact, as far as the commercials in the middle of the TV series are concerned, it was okay to do it later, that is, let the people in the drama do some delivery.

This model is better than direct advertising.

Therefore, Bai Feng is not only opening the door to all evils, but even speeding it up.

In Bai Feng's eyes, Zheng Xiaolong's side will definitely succeed, so he is really not worried.

But right now, he had to deal with Liu Xiaoqing.

"That's right, today's matter is done very well, but there are some things, shouldn't we study them carefully?"

This woman who likes to play the queen never hides her ambition.

This research is, of course, the study of money.

The current 300 million is the real 300 million. With this money, a factory can be scaled up.

The two of us invested 150 million each, so how do you make money? Bai Feng, can you tell me?

"How about going to my small courtyard and chatting while drinking tea?"

Bai Feng extended such an invitation, and Liu Xiaoqing and Jiang Wen both nodded.

As for Liu Xiaoli and Xu Qing, of course I didn’t mention them.

The two of them were even more curious, did Bai Feng have any good ways to make money?

……

"Bidding meeting?"

This small courtyard in Shijia Hutong is quite comfortable.

Everyone sat around a table under the persimmon tree. Elegant tea sets were placed on the table, and a pot of Pu'er was brewed, which was just right for digestion and fatigue.

It's just that Liu Xiaoqing was shocked by Bai Feng's words before he finished drinking a cup.

Just now, Bai Feng didn't hide it, he quickly revealed his preliminary plan.

That is to use this '3 minutes' to engage in a tender.

All major brand manufacturers can participate and bid for the advertising time in these 3 minutes.

And Bai Feng subdivided the '3 minutes' in detail.

Generally speaking, TV commercials last about 30 seconds. In fact, Bai Feng is not very optimistic about commercials that are too long.

In fact, from an advertising point of view, what matters is brevity and directness.

Short represents a huge cost savings.

In fact, the production cost of advertising as a proportion of the entire marketing cost is simply not enough.

If the cost of making an advertisement is 100 million, then the cost of placing the advertisement will be at least 1 million or several hundred million.

This is of course what happened later, but this ratio is absolutely real, and the situation is similar now. After all, shooting an advertisement can cost a few thousand yuan, but advertising on CCTV requires hundreds of thousands.

To put it bluntly, advertising is the real big deal, and any manufacturer understands that the choice of media is the key to the success of an advertising campaign.

Right now, CCTV is the best choice!

What Bai Feng got now is indeed an agency, although it was only for 3 minutes, but these 3 minutes are the best media choice, and 3 minutes in a TV series that is going to be a hit!

Therefore, the confidence of this bidding meeting comes from this.

While drinking tea, Bai Feng explained this truth to Liu Xiaoqing and the others.

None of them were stupid, and they all understood it quickly.

However, there is still a problem.

"Fengzi, I know you are smart, but are there really so many manufacturers interested in these 3 minutes... No, you said it was 30 seconds of advertising time? The key is that no one has done this before. Come on, isn't it too risky to bid like this?"

Liu Xiaoqing frowned. Her consideration did make some sense.

Bai Feng smiled.

"Sister Qing, you can only buy one segment in 30 seconds, but you didn't say that you can only buy one segment."

This answer... doesn't seem to really answer Liu Xiaoqing's question.

However, it also made this woman's eyes shine.

"Well, there is some truth to it."

When she said that, it made others understand.

Even Jiang Wen was a little confused, "This is a 30-second period. If you buy two..."

Bai Feng smiled and added, "In our Northeast, if something costs 3 yuan each, then if you buy two, you can probably negotiate the price to 5 yuan."

What does this mean?
Some people still didn't understand for a while, but Liu Xiaoqing laughed.

"You open everything like this, but the price is too expensive!"

Bai Feng nodded.

Yes, he is the reverse operation of selling things in the Northeast.

The normal business logic is, if I buy more, you should be cheaper, right?

No, I, Bai Feng, just sell little by little, and I will sell expensive ones, whether you like it or not!

But his method also directly revealed a key point.

"Scarcity!" Jiang Wen understood it.

Bai Feng smiled and nodded, "That's it. When a resource is scarce, why should we worry about no one bidding?"

This is his real confidence, but it also makes things clear.

Liu Xiaoqing also nodded in satisfaction.

It's just that Bai Feng continued to improve it, "I have several factories on hand, they should be interested..."

That's right, what about Xuejin, Haier, and Bubugao, right?

If Xue Chu succeeds in the auction this time... Bai Feng is really trying his best to squeeze out the wool of a sheep.

When he said that, everyone would have a bottom line.

But the 300 million invested this time...

"30 seconds, the starting price is 50."

Good guy, Bai Feng's tactics are ruthless enough, he's going to make his money back immediately.

One advertisement in 30 seconds, 3 advertisements in 6 minutes, he really didn’t suffer at all.

As an investment partner, Liu Xiaoqing giggled happily.

As for the other two, that is also in their hearts.

Jiang Wen was even more happy, but Bai Feng also said something.

"This time to insert the advertisement, Brother Wen and Sister Liu need to take pictures. This is no problem."

That's right, this is the method of later generations, letting the people in the play bring the goods. Our play is a modern play, and there is no sense of disobedience.

Moreover, Jiang Wen is one of today's top stars, and it costs a lot of money to hire him to shoot commercials. Now, if he directly brings the goods, isn't it equivalent to helping the manufacturer to shoot commercials?

When he said this, Liu Xiaoqing saw the business opportunities inside.

"That's great!"

The starting bid is 50, which is definitely trivial. The transaction may be 100 million!

If you invest 300 million, you can return 600 million immediately. This business is great!

Jiang Wen had no choice but to nod. His sister Qing had said so, so how could he refuse?

Of course, Bai Feng also said that he would definitely not let Brother Wen suffer.

In addition, he also saved a hand.

"Let Director Zheng be the host of the bidding, and Feng Xiaogang, and then the salary, one is 30, and the other is 20, which is almost the same."

When he said this, Liu Xiaoqing laughed out loud and praised Bai Feng for his ability to do things.

Zheng Xiaolong has all done good projects, but he can't make any money by himself. This time, through such a bidding meeting, there is a benefit transfer.

What attitude will Zheng Xiaolong have towards Bai Feng in the future?

Of course this is not illegal.

In this way, Bai Feng has already told his plan, and everyone is very satisfied, especially the important investor Liu Xiaoqing.

These few naturally left contentedly, and Bai Feng's small courtyard became quiet again.

While he was cleaning up, suddenly the doorbell rang again.

"Ah, Sister Qing?" Bai Feng opened the door, but unexpectedly Xu Qing stood outside.

"Well..." The fat girl blushed a little.

"What's the matter?" Bai Feng naturally didn't know what she was thinking.

But unexpectedly, Sister Qing walked in all of a sudden.

"Your sincerity is very good, I'm very satisfied, then..." She seemed to have made a lot of determination, and then grabbed Bai Feng's hand, "I also have to show my sincerity, right?"

Holding hands in his arms, letting him clearly understand his conscience...

Bai Feng was really caught off guard, but... the mistake was really not wrong.

　Thank you for your support, thank you for your monthly pass, thank you!
　　I still have to ask everyone for your support. Sincerely, I will definitely write this book well. I will try my best to do what I said in the previous release notice.

　　
　
(End of this chapter)