Golden Age 1990

Chapter 88 Information Cocoon Room, 1000 million? (5000 words for subscription)

"I'm really curious about what Mr. Bai will do."

"Brother Zhu, it's actually nothing difficult."

"It's nothing difficult? Mr. Bai, what you say really makes people..."

"Brother Zhu, it's really not difficult. I'm not bragging. First of all, let me remind you that they are Japanese."

"This... Of course we know that."

"The next thing to remind is that the Japanese come to Hong Kong."

"This... of course."

"Hey... these two conditions are enough."

"This is enough?"

"Enough is enough."

"Haha... I'm even more curious and looking forward to what will happen next."

"Brother Zhu, don't worry, I promise it will be wonderful."

When 1992 came, those few Japanese also came to Hong Kong.

Our conference on the overseas copyright of "Three Kingdoms" will also be held soon.

But, after all, we have to do something, right?

Zhu Jiading also felt that we can't just hold such a simple meeting. The ones we had before didn't seem to work.

Because this time it is mainly aimed at those Japanese, that is to say, it is difficult for us to create such an atmosphere that the CCTV version of "Three Kingdoms", which has not yet been filmed, is very popular and the copyright is very sought-after.

Regarding this atmosphere, it is actually very easy to understand.

Just buy a house.

When a real estate project opens, there are always crowds of people. Of course, there are many real buyers, but who doesn't know that there are many real estate trusts?
It's just an actor hired by the developer or an intermediary.

Some people will definitely say this: This kind of routine is too old-fashioned. Isn’t it just creating an illusion of panic buying and influencing home buyers to place orders to buy a house?

But as long as we buyers don’t get fooled, it’s fine!

It can even be said more broadly. Many supermarkets offer free eggs when they open, attracting many old men and women. This is actually the same reason.

They all create the illusion of panic buying, and this atmosphere will influence consumers and make them make impulse purchases.

If we are not impulsive, we will not be fooled!
But why not think about it the other way around?

This routine has been around for many years. Not only buying houses or grabbing eggs, but also in history, there are many historical records of this kind of panic buying in ancient and modern times, both at home and abroad.

Why continue to use it?

Why do people keep being fooled?

The answer is simple, because someone will be fooled, and this routine is easy to use!

Following the crowd and being influenced by others of the same kind around us is something that is innate to human beings and is something engraved in our genes.

Humans are social creatures, and they can only survive if they live together. Those who were independent and lived alone in the primitive era, they all died, and their genes were not passed down.

Therefore, what other people do, I will follow suit, which is only right and proper.

understand?
As long as you are human, you will be fooled like this.

Before, the bidding meeting that Bai Feng and Zhu Jiading held was actually this routine.

They made a lot of preparations before the bidding meeting to hype up their projects.

And, there's 'too' too!
Isn't that Cai Ziming?

What's interesting is that Bai Feng held the bidding meeting at the Overseas Chinese Hotel. Although Yu Xiaosheng's appearance really surprised Bai Feng, this old man also played the role of 'support'.

So, what to do this time?
There are only two major TV stations in Hong Kong, and they compete for the TV series "Three Kingdoms", which we don't need to do.

The key is to get rid of the Japanese.

To deal with the Japanese, how can we hype CCTV's "Three Kingdoms"?

Moreover, how to engage in support?
Zhu Jiading has never done it before. Of course, he also has ways. For example, he has actually served many large international companies.

He can use his Hong Kong advertising talent as a signboard.

It should be said that Zhu Jiading's method is not bad, it is relatively common in the advertising industry.

But, it's too routine.

Bai Feng plans to do a big job this time, not only creative, but also very fun.

……

Erikawa Yoichi is a very rigorous person, and he is also a person who truly understands technology.

After ten years of glorious development, it has not all been smooth sailing.

And grasping the IP of "Three Kingdoms" is definitely the key among the keys.

Everyone knows that the root of this IP is in China.

The Japanese can deceive themselves and others by thinking that Eiji Yoshikawa's novels are the best, but this can only be deceiving themselves and others.

Only China's "Three Kingdoms" is the most authentic.

Just like this time, after seeing those photos and drawing pictures, Erikawa Yoichi's blood boiled.

Sure enough, there is no way for us Japanese to act it out, but Guan Yunchang is too similar.

Coming to Hong Kong with this mentality, he really participated in the bidding meeting right away.

But of course not.

There are still a few days left before the bidding meeting, and this time is just enough for him to do something.

what to do?

survey!

Yoichi Erikawa wanted to know what Chinese people think of this CCTV version of "Three Kingdoms".

Of course it should be, even necessary.

It seems that the current film and television dramas, especially movies, will do some similar work.

It's like how do you know the audience's perception of this movie?
Some people do questionnaires in theaters.

Yoichi Erikawa is a Japanese. Although he is the president of the company and although he is very rich, there is still a shortage of manpower in Hong Kong.

He just brought his two assistants, and the other was a local translator.

There are four people in total, which is more than enough.

So, they simply don't have enough people to do regular surveys.

But, there must be a way, and that is... go out for a walk.

There are many newsstands in Hong Kong selling various publications.

Newspapers and magazines, as well as martial arts novels, comics, or Japanese comics, and... dragon, tiger and leopard, ahem...

When Eikawa Yoichi came to a newsstand near the hotel, he saw a big poster.

Kuan!
It's the actor from the CCTV version!

This……

Just as he was thinking about it, there were young people talking beside him.

"Wow! Second Master Guan is so powerful!"

"It's true! I've never seen Mr. Guan look like him before!"

"I heard it was done by China Central Television."

"It really is the mainland, it's amazing!"

"There are so many of them, the casting must be one in a million."

so much discussion...

Of course Erikawa Yoichi wanted to listen to what the translator had to say, so the translator naturally didn't neglect, and probably translated almost the same.

Sure enough!

The Chinese also think that this Guan Erye is very similar!
Erikawa Yoichi was very happy, but he knew that he couldn't be happy too early.

More research is needed!
……

Matsumoto Masaru, he wanted to deal with more people this time.

six.

Quite a few. When you come to Hong Kong, you can't be too aggressive.

Moreover, they are NHK, and they definitely have the strength, so the translation was brought from Japan.

So...investigate!
It is necessary to conduct a thorough investigation, and absolutely not give excuses to political opponents.

Our purchase of the copyright of CCTV's "Three Kingdoms" this time is definitely not an impulsive act. We have gone through full investigation.

Just like that, a group of them set out on the road.

Matsumoto brought an assistant and a translator over, and it turned out...

Zhuge Liang!
He also saw a poster, but it was near a theater in Hong Kong.

The theaters in Hong Kong are very interesting, especially the posters.

Many people may not know how posters are put up in Hong Kong. A simple description is: around two or three in the morning, when the theaters have the least number of guests and all non-nightclubs are closed.

As long as this time point comes, you will see a huge group of people with various posters and pastes in their hands, hissing and pasting.

It's almost like a gang fight.

In other words, they are horse boys.

Basically, the theater posters in a region are responsible for the prefix of the region.

Therefore, there is no need to say more about the relationship between Hong Kong movies and prefixes.

Now, there is one more TV series poster.

Strange?

Hong Kong people will definitely find it strange, but Matsumoto Masaru and the others are Japanese.

They were not surprised at all, and were even quite excited.

Because it's finally time to investigate.

And this investigation... naturally it's not easy to take the initiative to find someone to understand.

Fortunately, some young people saw this poster.

"Wow! What a handsome Zhuge Liang!"

"Indeed, this appearance is great!"

"Which company is going to make "Three Kingdoms"?"

"Idiot, don't you know? This is the mainland CCTV version."

"Oh, it's written on it, but the characters are too small."

"Haha... You guys don't have good eyesight."

Such a young conversation... was naturally translated by a translator from Japan.

Although, it may mean a little less, but it is enough.

"Siguoyi!"

This is what Matsumoto made after hearing this.

Of course, there are not enough investigation models like this, they still have to go around and investigate.

It's just that they don't know that most of the teams from Japan are doing similar investigations.

And what I heard related to "Three Kingdoms"... was basically young people, and basically they all praised it.

……

Time passed quickly, and the bidding for the CCTV version of "Romance of the Three Kingdoms" finally came.

This tender meeting was very clearly written.

What is sold is the 'copyright', but a lot of details are separated.

There are 12 portrait copyrights of the protagonists.Has broadcasting rights to TV dramas.

The broadcasting rights are also divided between Hong Kong and overseas. To be clear, they belong to Japan.

Of course, it also wrote that there are American copyrights that can be sold, but... ahem, there are no American TV stations at all.

But there is really no need to care about this detail. Everyone knows that it is difficult for our Asian historical dramas to go to Europe and the United States.

And there are quite a few people participating in this bidding meeting.

The two main TV stations in Hong Kong have come, and there are not only two of them, but also film companies.

Yes, such as Jiahe and Princess Jin are also here.

Although they don't do TV dramas, they can buy and sell copyrights, which is a normal business.

What is even more eye-catching is of course the team from Japan.

This time is really different.

Not only came the TV station, but also game companies and other companies.

In terms of strength, the only two companies in Japan that can win CCTV's "Three Kingdoms" are NHK and NTV.

Fuji TV is also capable, but they are doing very well in TV dramas now.

"Tokyo Love Story" exploded last year and can be said to be Japan's "Desire" in terms of ratings.

In addition, "101 Marriage Proposals" is also a big hit.

Therefore, there is no reason for Fuji TV to purchase TV series from outside. They can just shoot their own TV series.

Not to mention, their head supervisor, Kozo Nagayama, not only made "Tokyo Love Story", but also the eldest son of Shochiku Films, the son of the majority shareholder of Fuji TV.

There are already people like Kozo Nagayama, and they still purchase TV dramas from outside. Is it to slap him in the face?
It is enough for NHK and NTV to come over, and the competition will be fierce.

Next, the conference begins...

"Dear guests..."

This time, Uncle Zhan was invited to be the host again. It must be him, and he himself is willing to come, especially because he also really wants to know how Bai Feng managed to deal with those Japanese.

As for the masterminds behind this bidding meeting, Bai Feng and Zhu Jiading, they were not sitting at the scene.

This time it was really 'behind the scenes', they looked inside through a door.

The reason for this was mainly because Zhu Jiading really wanted to talk about something.

"Mr. Bai, how did you do it?"

"We'll talk about it later. Let's see the effect first."

But Zhu Jiading was so curious.

Well, this effect... Soon, the first copyright was taken out.

"This time Mainland China Central Television invested a lot of money in filming "The Romance of the Three Kingdoms", and also gathered a large number of talents. Many of the actors are very well-known... Next, the portrait rights of the 12 protagonists..."

While Uncle Zhan was talking, there was a projection screen behind him, and figures one after another appeared on it.

Cao Cao, Liu Bei, Guan Yu... and so on, appeared like a revolving lantern.

So……

"Each character, the base price is 1 US dollars!"

1 U.S. dollars, which converted into Japanese yen is about 100 million yen.

If more could be exchanged before, it would be about 150 million yen before the Plaza Accord.

You know, these days, $1 is really powerful and hard to buy.

Shan Kecheng was a little angry after hearing this, but he couldn't do anything.

He came to Hong Kong and did some research. As a result, everyone really thinks these characters are great.

So……

"1 US dollars." He gritted his teeth and shouted, after all, it was still a lot of money.

but don't want to...

"$1!"

Suddenly increased by 5000?

who is it?

Turning around, he saw it was Yoichi Eikawa.

You guys who are playing games...

Ordinarily, as far as the game industry is concerned, Bandai is considered a veteran, while Koei is the upstart.

However, Bandai is very powerful and they are really rich.

But Shan Kecheng felt that buying such a copyright for $1 was a bit excessive.

Capitalists are like this, it’s best to win without spending money.

So……

"Twenty thousand dollars!"

Hey guys, the competition has begun!

Eikawa Yangyi was prepared early in the morning.

"Twenty-one thousand dollars!"

Changed, started adding less?
Shan Kecheng became more confident.

"Twenty-five thousand!"

This product seemed expensive at [-] yuan before, but now it is so arrogant.

In fact, it is very normal, this is the impact of panic buying.

But is it just the two of them?

"Twenty-six thousand!"

Another one showed up.

Yamashina saw that it was his old rival, Tamiya!

Tamiya also makes toys. In fact, many Japanese game companies used to make toys. For example, Nintendo made flower cards. The flower cards are considered toys. Although they are gambling toys, Bandai now also makes games. Tamiya currently makes games. The momentum is strong.

four wheel drive.

But in fact, what they do best is actually 'soldiers'.

They do a good job as soldiers. If the 12 main characters of "Three Kingdoms" get their hands, they might as well add wings to a tiger?
How could Shan Kecheng make his opponent proud!

"Thirty thousand!"

All of a sudden this shouted up!

As soon as the price came out, everyone present was shocked.

Uncle Zhan never expected that this was the first small copyright that was not big, and the competition would be so fierce.

What did this kid Bai Feng do?
Zhu Jiading also had the same question.

"Can we talk now?"

Stop hiding it!
Seeing this advertising genius look so anxious, Bai Feng really felt in his heart: I'm stunned.

Then talk about it.

"Actually, what I did was very simple.

Brother Zhu, they are Japanese. When they come to Hong Kong, they are unfamiliar with the place.

They will definitely do some research. The Japanese are suspicious and cautious, that's all.

But these surveys are exactly what I need.

We know where they live, right?

So, where might they go to investigate? "

When Bai Feng said this, Zhu Jiading suddenly became enlightened!
Right!

The fact that they are Japanese was originally thought to be our difficulty. After all, we are not from the same country as them, and we don't speak the same words.

But in fact, this happens to be our advantage!
Just do something somewhere they can probably go.

It doesn't even cost much at all.

As for other places, that is to say, not all venues in Hong Kong are discussing CCTV's "Three Kingdoms".

This is normal!

Our drama hasn't aired yet, it's being filmed.

Not too many people discuss it, of course.

So...why didn't I think of it before?

"Mr. Bai, that's great! What a great move!"

Seeing Zhu Jiading like this, Bai Feng didn't want to keep his secrets, so he just said everything.

"Brother Zhu, actually I just built an 'information cocoon room' for these Japanese people."

That's right, it is this 'information cocoon room', a concept that many people have mentioned in the future, but it was aimed at the 'Internet' at that time.

Bai Feng used it flexibly. In reality, he created an information cocoon for these Japanese.

But this is something he can do easily.

Why are those who discuss "Three Kingdoms" so young?
They are all Ma Zai, and they are all Cai Ziming’s people.

This is the 'help' that Bai Feng told Cai Ziming before, and he is afraid that these horses are too stupid and will not get things done, so Bai Feng's busiest thing is actually teaching them 'acting'.

To put it simply, it is the most natural way to speak out the praise for the CCTV version of "Three Kingdoms", and that's enough.

And it didn't cost much to make this 'information cocoon room'.

Bai Feng gave Cai Ziming 10 yuan, and Cai Ziming had previously returned 5 yuan.

It says it can't be used up, but it can't be used up at all.

It's very simple. You don't need too many people, and you don't need too many places. You just need to do it near the Japanese residences, or in important places, such as bookstalls and newsstands.

If you do it too much, it will be fake.

However, this is enough to establish an 'information cocoon room', enough to trap these Japanese.

After Zhu Jiading heard this, he slapped his thigh excitedly.

Never thought of doing this before.

Bai Feng can't talk too much, after all, this is really a common marketing method in the Internet age of later generations.

It can even be said to be quite bad.

But it's just right to deal with these Japanese right now.

The on-site competition of the bidding meeting was very fierce, and the portrait rights of the 12 protagonists finally came to fruition.

"$4 million!"

Shan Kecheng gritted his teeth and shouted out the price.

If all 12 protagonists are won, it will cost almost $50 less.

Equivalent to 5000 million yen!
This is just a copyright, and 5000 million is really a lot. Shan Kecheng has confirmed that he will have to increase the price when he goes back.

Tamiya and Erikawa Yoichi stopped talking, but Erikawa Yoichi made up his mind to talk to Yamashina when the meeting was over.

Then came the big game.

Uncle Zhan said: "CCTV's "Three Kingdoms" broadcasts in Hong Kong..."

Who will it fall to?

TVB directly shouted a price, "1000 million Hong Kong dollars!"

This price... When did TVB become so generous?

　Sorry, I slept too much today and updated a little late. I am sending you a 5000-word chapter, and I ask for your understanding.

　　
　
(End of this chapter)