Respawn Entertainment: Days of Glory

Chapter 255: Taste (please subscribe, please vote)

For the convenience of Bian Lang and the others, Tank arranged to have a dinner at a private hotpot near the B&B, in the alley next door.

It is also a courtyard house with the same Chinese-style decoration, but the decoration of the hot pot restaurant is more up-to-date than that of the B&B, which is what is commonly known as New Chinese style on the original earth.

The styles and colors of the furniture are lighter than traditional ones, and the styles of the furniture are also more simple and elegant. There is a faint feeling of finding a hint of the unique aesthetic peak of the Song Dynasty.

Moreover, the current background music was "Between Mountains and Seas", and Bian Lang had a good impression of this store again.He felt that if his taste in music could be like this, then his taste must be good too!
Following the private room number given by Chen Shuting, I went to open the door and saw five people chatting animatedly on the table.

Although it was noon and I didn’t drink, half of the traditional hot pot desserts such as fermented glutinous rice dumplings and ice noodles had been consumed. It seemed that they had arrived not long ago.

Everyone here knew Bian Lang, but according to the etiquette at the dinner table, Chen Shuting introduced him to a few people: "The big boss of Rolling Stone Music, Bian Lang, Mr. Bian."

This identity, which was different from Bian Lang's usual identity, was mentioned by Chen Shuting in this way. Several people were somewhat emotional. The entertainment industry may not be short of such people who can catch both celebrities and bosses, but in the rock circle, such people are really rare. Running out.

Moreover, with the current development momentum of Rolling Stone, how can the marketing people here not understand it? In time, it will definitely be the leading brand of Rolling Stone.

After greeting everyone and sitting down, Tank's marketing director directly handed over the menu and asked Bian Lang to order as a sign of respect.

At this time, the marketing department of the joint venture car company to which Chen Shuting also gave a quotation was also discussing the designated car.

"Although it is a brand new show, if both Guo Sichu and Liu Xiaokui participate, the traffic will definitely not be bad after the show is broadcast. The publicity effect of our new models on the show will definitely be the most cost-effective among variety shows currently."

Faced with the analysis of his subordinates, the director had a different view: "Have you ever considered the audience group? A diva, a top-notch configuration is indeed good, but judging from the composition of their fans, they are not consuming our cross-country The main crowd of the model. But..."

The subordinates have long been accustomed to this kind of change in leadership and are waiting for the next step.

Sure enough, the following words did not surprise everyone: "The price/performance ratio is not the highest yet. If we can reduce it by 30 points on this basis, it will be a plan that can be continued."

Upon hearing this, the subordinates began to murmur in their hearts.

"This configuration is an S-level project after all. The program team is not stupid. They will give you an A-level quotation. Considering that the show is a new show, if they cut it by 3%, they will wait for the show to be aired before attracting investment. Okay, it wouldn’t be too easy to record some driving scenes.”

"It's not bad, but if this kind of talk is met with a competing model, it will be completely cool."

Seeing that everyone was silent, how could the director not know what they were thinking, and then began to explain: "There are only more than ten days until the recording of the variety show starts. The one who is anxious at this time is the program team. The combination of Liu Xiaokui, Guo Sichu and Liu Dawei, the program The revenue pressure on the group is not small.”

After hearing this, a subordinate finally expressed his opinion: "Director, I think you have missed one more person, and that is Bian Lang. People who play cross-country have a bit of rock and roll genes in their bodies..."

The director did not deny this, but he was very skeptical about Bianlang's fan appeal, or in other words, the fan appeal of domestic rock stars.

After all, buying a car is not just buying a piece of clothing. For daily consumption such as buying a bottle of wine, there are still many factors to consider for a family.

And their models are the number one modified vehicles for Aqua Blue Star off-road vehicle enthusiasts.

With its hard-core styling, superior off-road performance, and the most abundant modification accessories, it has an irreplaceable position in the hearts of off-road enthusiasts at home and abroad.

To put it bluntly, it is just a big toy, not a main model on the market at all!

In the director's view, the role of being on variety shows in actually increasing the brand's sales is better than nothing.What is more, it is necessary to enhance the tone of the brand itself and highlight the off-road culture.

In his concept, although those who play off-road and those who listen to rock music have some similarities, the big toys worth 4 to 50 yuan, which make a lot of noise due to air leakage and rain leakage, are not the first choice for ordinary families. They all have a certain financial foundation and Spiritual pursuit.

There is definitely no shortage of spiritual pursuits in listening to rock music, but the financial foundation is hard to say.

So even if you think there is no problem with this program, you don’t need to consider the factor of edge wave, and the price can be pushed down further.

"What you said is fine, but first of all, Bianlang is just a guest on the flight. Secondly, his fan profile is not clear. Thirdly, his rise is too accidental. There are also a lot of uncertainties in rock music, so betting should not be overwhelming. On him. In this kind of slow variety show, there will actually be very few cars exposed. Of course, if Bian Lang can write a song suitable for our products and output it on the show, then it will be another way..."

At this point, the subordinates completely understood what the director meant. The prerequisite for advancement was to reduce the money and increase the requirements... This doubled the pressure on the person responsible for communication.Looking at Tank, this is not the case. After receiving the quotation, the first thing the director thought of was how to cooperate with the program to maximize the exposure of the product.

And their focus has always been on Bian Lang, because they feel that although their brand is very new and has a big market gap with competing products, they also have many advantages. It is only half the price of competing products, but it is not as good as competing products. The reconfigurable space is almost the same as other models, which is the biggest selling point of their products.

And they feel that people who play off-road and listen to rock music have many similar qualities.

Although Bian Lang has not been popular in the rolling circle for a long time, his influence is definitely one of the best. They feel that whether it is to improve brand recognition or sales, Bian Lang is the most suitable!
The key to Bianlang is their users, which is extremely important to them.

Even if Bian Lang is just a guest on the flight, as his own user, he is definitely more sincere in advertising output than someone who memorizes the manuscript.

If there was no Bian Lang in this show, they would not consider it at all, and even divas and top celebrities would not be tempted by it.

"Mr. Chen, Teacher Bian, let me tell the truth. This cooperation is entirely for Teacher Bian. I hope this cooperation is just the beginning of our mutual integration. Next year, we will invite Teacher Bian to speak for us, etc." In our plan... we have no objections to the price of this variety show. If possible, we can sign a tentative contract after dinner, and then sign a formal contract after the details are communicated."

What the director said was the result of the immediate discussion after receiving the quotation.At that time, I didn't know that competition existed, and I also analyzed various factors, but the conclusions drawn and the results derived from this conclusion were completely different from those of competing products.

The director is not a rock fan, but he is a fan of Bian Lang. He also put aside the idol filter and objectively analyzed Bian Lang's experience.

The final conclusion reached is: “I believe it can’t be wrong if I believe in Bianlang!”

From the music platform to the music festival, everything is a perfect reflection of this.

Although Chen Shuting didn't say it, she always had a preference in her heart. She naturally preferred domestic brands to joint venture brands.

Now that the conversation has reached this point, she feels that she can make a decision directly after asking Bian Lang for his opinion: "Mr. Bian, do you have any additional thoughts?"

Speaking of this, Bian Lang really had a small idea: "If the cooperation can be achieved in the end, I hope the factory can do me a small favor and get me some modified accessories according to my ideas."

Bian Lang was not an off-road enthusiast in his previous life, so he didn't care about performance when he modified it, he just wanted to be "cool".

The reason why he replaced the Wrangler with the Tank300 in his previous life was that he really couldn't stand the driving comfort of the Wrangler, and he really liked the White Warrior modification of the Tank300. The issue of the front axle not being a hard axle had no impact at all in Bian Lang's opinion. That’s it for being handsome! .

Aquamarine does not have the Star Wars movie, so the modification of the black and white samurai has never appeared at all. What's wrong with being able to use your own work convenience to satisfy your little hobby?
Upon hearing this request, the sales director smiled and said: "It's no problem at all. If Teacher Bian has time, I can arrange for you to connect with the technical staff in charge of this area in the factory after dinner. Regardless of whether this cooperation can be successful or not OK, our Tank is willing to cooperate with Teacher Bian on this matter."

The restrictions on modified cars in Aquablue Star China are much smaller than those in the original Earth China. Modification is also a big selling point of Tank, so how could they refuse such a future target spokesperson's request to help with modifications?

"That's not necessary. I'm not that professional. I'll just draw a picture and clarify the requirements when the time comes..."

Before Bian Lang finished speaking, the director knew it was a bit rude, but he interrupted directly: "Teacher Bian can make the drawings by himself, so it will be easier. When your drawings come out, I will ask the technical staff directly. Come to your door to communicate your needs.”

He now feels that the spokesperson Bian Lang is completely tailor-made for their Tank, and he must do his best to maintain it!
After lunch was over, the director asked for Bian Lang's autograph and photo, and then asked Bian Lang how satisfied he was with his lunch.

Thinking of the song he heard when he walked in, Bian Lang said bluntly: "It's a store opened by people who listened to "Between Mountains and Seas", and the taste is no different. But it would be even more perfect if they could have some cold drinks like smoothies!"

The conversation between the two people who were walking out was overheard by the boss, who happily came up and said: "Brother, you are such a hothead and you know how to talk. Next time you come, let me know in advance and I will give you some treatment!" "

But the moment he saw Bianlang clearly, the boss was stunned: "Paralyzed! It's actually Bianlang alive!"

Maybe he realized that what he said was a little off, so the boss quickly switched to Mandarin mode: "Teacher Bian, I was so excited just now. I didn't expect you to come to my place to eat hot pot. Can I take a photo with you?"

After he was satisfied with taking a photo with Bian Lang, the boss didn't mention anything about being free of charge today. He directly gave Bian Lang a dozen coupons and said, "Teacher Bian, come here often when you are free!"

　Thanks to book friends: a reward of 100 starting coins from a close friend of ten years

　　
　
(End of this chapter)