Respawn Entertainment: Days of Glory

Chapter 333 Customized Guitar (Please subscribe, please vote)

After the central media exit, Rolling Stone’s flash mob video spread as fast as a virus.

Coupled with the fact that half of China's specialty stores have been forced to temporarily close, the M brand is really in a big position now. As the world's largest luxury goods consumer market, the majority of the M brand's annual sales are in China, and this does not include those overseas Chinese consumers who purchase on their behalf. If all were included, it would probably account for more than half.

They don't want to lose this big piece of cake.

I originally thought that if the situation got serious, I would push the store clerk to take the blame. Now the public relations department of M Brand knows that this method of handling will only intensify the contradiction of the matter.

After a night of discussion, the arrogant M brand finally apologized to the Chinese people on social media when Bian Lang got up the next day. He did not blame the "temporary workers" and promised to adjust the content and process of the service.

Seeing that M Brand had given in verbally, all the Chinese people who paid attention to this incident were as excited as if they had won a battle. Although this kind of apology may not have any effect from the perspective of interests, the boycott will still take a while, and many people may forget about it as time passes.

But in the hearts of current Chinese netizens, Rolling Stone, Xie Xinyan, and Tang Qiao are national heroes. It was they who maintained the dignity of the Chinese nation in this bloodless war.

Therefore, at this time, on the Chinese intranet, the Rolling Stones, Xie Xinyan, and Tang Qiao were all in unparalleled momentum. The person with the most obvious increase in fame is Tang Qiao. Although he had the strength and reputation of the national team before, folk music concerts were even more niche than rock concerts. Although I saw that the tickets for the folk band's concerts were sold out every time, But the combined revenue over the course of a year may not be as good as a concert from one of the top four concerts.

Except of course Liu Xiaokui, who can't sing.

However, as soon as the M brand apologized, all the tickets for the Magic City Folk Orchestra were sold out within three months. Various concerts related to Don Qiao were also sold out one by one by those great detectives. They dug it out and then snatched it up as well.

Don't ask why, just ask to give Tang Qiao, the treasured flute master, the popularity and fame she deserves.

Xiaopo naturally has an advanced sense of content in these niche cultural fields, and it is related to Bianlang. Chen Bing considers himself personally involved. On the same day, I contacted the Magic City Folk Orchestra and secured all the copyrights for the classic performance videos involving Don Qiao in one fell swoop.

Looking at Xie Xinyan, he is a king in his own right. As long as he goes out for activities, he will naturally be popular. He just gained a bunch of younger fans who had always thought he was a cook.

As for the Rolling Stones and Bian Lang, two pieces of Chinese-style music came out within three days. The previous rumors and doubts were self-defeating. In addition, dozens of MSN companies and hundreds of self-media accounts received letters from lawyers, and every one of them We can only apologize and pay compensation.

It took the Rolling Stones' popularity to another level.

At this time, Bian Lang was taking Li Li and two female photographers to the London production factory of Ovation Guitars in the suburbs of London.

This guitar brand born in the United States was founded in the early 60s. After decades of development, its production plants have spread all over Europe and the United States. Although the factory in London is not the largest among them, it is the largest manufacturer of customized guitars for the brand. place.

The production is limited, but every piano that comes out is top-notch in terms of design, materials and workmanship.

Although Kou Yong helped contact us here, DGM also said hello in advance. According to Bob, orders from this factory have been scheduled for two or three years.

This is just a general custom order. If you specify a master craftsman inside, it depends on whether he is willing even if you have the money.

Bian Lang is not so superstitious about this master craftsman. After all, he is not a classical guitar player. The tone only needs to be above the baseline of custom-made level. In his opinion, those auras of famous masters are not the most urgent now. . If you really want to start a collection, you can talk about it later. For now, I’ll focus on practicality.

But Li Li doesn't think so. On the road of collecting guitars, his only creed is that there is nothing for everyone but one for himself.

The two of them talked about the difference between the 12-string and the 6-string along the way, but they still couldn't decide the winner when they arrived at the destination.

Bian Lang insists on the range theory, while Dili is a loyal believer in the music theory.

It wasn't until they got out of the car and saw the people who came to greet them that the two stopped talking.

Ophina listened all the way, and when she got off the car, she and Guoli smiled and said: "When they are arguing about music, these grown men are like two children..."

Guoli also responded with a smile: "But I have to deny that men who are immersed in their professional fields are the most handsome, even if they are not on stage."

Ovation's London factory occupies a small area. Bian Lang visually estimated it to be about 3000 square meters. The buildings are three single-story wooden houses totaling less than 200 square meters. Two of them are used to stack air-dried wood. .

The person in charge of the reception first took a few people to visit the factory, and then took them to a separate room located in one of the wood warehouses. After entering, there was already a middle-aged man with a big belly waiting inside. Judging from his work clothes, he was undoubtedly a guitar craftsman.

Seeing a few people coming in, the middle-aged man stood up and extended his hand enthusiastically: "Wave, nice to meet you. My name is Leif Lowry. Mr. K has already spoken to me on the phone. I also watched your flash mob this morning. Video, I have to say, you did a great job!”

Feeling the roughness of the calluses on Leif Laurie's big hands, Bian Lang felt that it was difficult to judge whether this was a top craftsman, but his years of experience in the industry were definitely not low.

"I'm glad to get your approval, Mr. Leifer. I'm going to ask you to help me this time."

Receiving Bianlang's kindness, Leif Laurie's face trembled with laughter: "Let's not talk about it for now. Let me introduce it to you first..."

After saying that, Leif Laurie began to introduce the guitars hanging on the wall to the Bianlang people. He has a detailed introduction to every piano on it, from the maker to the year of production, as well as the selection and age of the wood in each part.

This not only demonstrates the history and strength of the Ovation brand, but also helps Bian Lang identify his needs.

After all, as a guitarist, not only do you have different playing habits and tone preferences, but you also have your own special preferences in the style of guitar and the choice of wood pattern.

The meaning of customization is to better integrate these preferences. After all, each wood has its own unique use and tone.

For example, acacia wood can produce balanced sound and clear treble when used on the panel; sweet treble can be achieved when used on the back and side panels.

Li Li did not listen to Revian's sequential introduction, but directly stared at the guitars hanging inside the constant-temperature glass wall. Looking at the guitars that were carefully preserved inside as if they were handicrafts, he only felt that his Even if his wife Ofina stood naked in front of him, her attractiveness would not be as attractive as any of them.

Bian Lang, who noticed his move, interrupted Leifer's introduction in a friendly manner and asked directly to those inside the glass wall: "Where are those?"

"Those pianos are not for sale in a sense. Each piano has at least three or more features that are difficult or impossible to copy now."

By saying this, Bian Lang knew very clearly that these were simply because the producer had closed down the mountain or passed away, or the wood was gone. As for the gimmick that it is not for sale, Bian Lang doesn't pay much attention to it. What he wants to buy is nothing more than money and fame. As long as the money and fame are in place, Ovation has no reason not to sell it. After all, according to his idea, he can just sell a piano. It may be the output value of this factory in a few months or even a year.

After Leif introduced all the pianos inside, he began to ask Bian Lang about his needs: "Wave, what kind of piano do you need to order this time?"

Bian Lang had already thought about this issue very clearly before he came here. When the material data of the 12-string Ovation-Custom Legend in Bian Lang's memory from his previous life was revealed, the bridge was carved, the ebony fingerboard, and the body inlays. Forget about high-end configurations such as hemming and abalone dapinji.

Bian Lang also replaced the original spruce top and back material with aged mahogany; the back material lyrachord (the name of a fiberglass material) was replaced with African mahogany... This change is in addition to In addition to looking good, Bian Lang thinks it goes better with the 12-string tone.

After all, the deep bowl-shaped body design used for the Lyrachord backboard has fewer bracings, which can reduce the loss of tone color, but it lacks the sound quality of the vibration generated by the natural material of the wood itself.

From the frequency of the trembling fat on Leifer's face, we know that this is not easy: "Wave, I have to admit that your requirements are a bit beyond my imagination. There is no problem in making me, but making the back plate is The aged mahogany is not something that a craftsman of my level can use!"

The aged redwood mentioned here is not the redwood that we Chinese people are familiar with. It is obtained from aged wood deep in the rivers of northern California, where they have experienced river baptism for more than a century.

Used to make panels, it can show a rich diversity and unique colors, which are mixed with dark colors due to the mineral content of the river. These woods have dense grains and cross grains due to their ancient age and volume. It tends to have very responsive sonic feedback, but also has a cedar-like warmth.

Ideal for those who like the warm sound of cedar but want a little more brightness and resonance, it pairs well with rosewood and mahogany back and sides, and has a striking look when paired with a Madagascar ebony fretboard.

"Also, I don't even know if the wood year you requested is in stock in the warehouse..." Ovation has always liked customers who have requested it, but the various conditions are so detailed. Have those top craftsmen ever encountered Lei? Fu didn't know, but he had never encountered it himself.

If Kou Yong hadn't specifically greeted DGM for this job, it probably wouldn't have been a mid-level craftsman like him, let alone a top craftsman, to take charge of it.

However, thinking of Bianlang's recent popularity in Europe, Leifer hesitated for half a minute and then asked: "Wave, are you sure your needs cannot be changed?"

"If it is possible to achieve it, of course I am not willing to change it. If it cannot be achieved with the materials, we can discuss making some modifications, but if it is for other reasons, I hope you can tell me how to achieve it."

Listening to the conversation between the two, even Li Li, a veteran in the domestic guitar collecting industry, felt that the conditions reported by Bian Lang were a bit too much. Even if it were him, if he thought about it, he would still feel a little guilty if he brought it up!

(End of this chapter)