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Chapter 235: One drama makes a city popular (15, please recommend and vote monthly)

It is said that a breakup is better than a newlywed, and the same is true for watching dramas!

There are always new episodes to watch. Maybe the audience's expectations for "Where the Wind Is" are not too high. After all, it is not as full of twists and turns as "The Hidden Corner". Almost every episode is full of twists and turns. There is a hook at the end that makes you unable to stop watching.

But the two days of waiting over the weekend can still make the audience gradually realize the beauty and uniqueness of this show!

Although it has only been broadcast for four episodes, it has been enough to awaken the audience's yearning for a better life, and even made people look forward to the beautiful and "ordinary" love between Xu Hongdou and Xie Zhiyao - which is so popular in the domineering president genre. The drama is especially precious in the era when it was domineering.

And it's truly unique!
When there were no new dramas to watch for two days in a row, many viewers began to look for similar TV dramas, hoping to temporarily relieve the drama shortage.

But no one can find it!

There are dramas about rural life, but those dramas that are very close to real rural areas will not show urban audiences the kind of quiet, elegant and comfortable life they expect like "Where the Wind Is". On the contrary, they also use trivial and nonsense things to make people upset, and there is no similar feeling of warmth and joy at all!

There are also many emotional dramas, and of course many of them are like "Where the Wind Is", which dismantle love very delicately and the emotions of the hero and heroine slowly progress.However, most of these dramas take place in big cities, and the bustling and lively pace of life is also difficult to give the audience a similar feeling as "Where the Wind Is".It is very difficult to heal the soul in a drama about a big city.

Therefore, in these two days, the audience gradually realized that they really only like to watch "Where the Wind Is", and its reputation naturally grew rapidly!
"Did Xu Hongdou read and sleep on this terrace? Thank you, little sister, could you please take a photo for me?"

"Gelsanghua Restaurant actually exists! Can I order that dish called 'Water-based Yanghua' now?"

"Miss, can I ask, where is the bridge here? Shaxi Ancient Town? Where is Shaxi Ancient Town?"

There will never be a shortage of "pioneers" in this world. On the first weekend after "Where the Wind Goes" became popular, many viewers from all over the country flew to Dali to explore various scenic spots in the show. Check in as a souvenir in your respective Moments or Weibo.

What surprised them was that "Youfeng Xiaoyuan" and "Gelsanghua Hotel" actually existed. Although the media had already exposed the news, seeing it is believing, and the feeling of seeing it with your own eyes is even more profound.

Not only do they exist, but the environments are just as exquisite and beautiful as those shown in the currently airing series!
Now is the summer when the sun is brighter, the leaves are fresher, and the flowers are more colorful. Whether it is "Wind Courtyard", "Gelsanghua Hotel" or even another Shaxi Ancient Town, they are all suitable for taking pictures!

Therefore, just in the first weekend after the series was aired, Fengyang City and Shaxi Ancient Town began to become popular on the Internet.

No matter whether it is the "Feng Xiaoyuan" or "Gelsanghua Hotel" operated by Mumu Film and Television, or other B&Bs, restaurants and shops in Fengyang and Shaxi Ancient Town, they have all received the first wave of traffic. bonus!

On Monday, Le Zehan, who was with a group in Sichuan, rushed to Dali to attend the "Going to Where the Wind Is" film and television + tourism symposium hosted by the Yunnan Department of Culture and Tourism and Dali Prefecture.

At the meeting, Le Zehan heard relatively new official data.In the first weekend alone, the number of tourists in Dali increased by 122% year-on-year, and the number of tourists in Yunnan Province also increased significantly. The sales of tourism projects in Dali and even Yunnan Province soared!
Moreover, hot searches and words such as "Go to windy places for filming", "Go to Dali for a spiritual healing journey", "Travel to Yunnan with Li Mengfei", etc. have swept all major media platforms!
Of course, this is just macro data.

"After the broadcast of "Where the Wind Goes", Fengyang-eup had a very lively weekend. The number of tourists who visited Fengyang-eup in the two days of the weekend exceeded 2000, which is almost the number of tourists in the past month combined. number of people, and this number is constantly increasing.”

"We, Fengyang Town, have reached an in-depth cooperation with the crew. After being trained by teachers invited by the crew, the villagers have actively invested in the development of cultural tourism. Currently, there are more than [-] newly opened shops in our village, including B&Bs and restaurants. , tea gardens, cafes, milk tea shops, as well as tie-dye shops, Bai bookstores, wood carving studios and other shops that reflect our intangible cultural heritage!"

"Before the May Day Golden Week, many of our stores had already started operations and achieved good profits. Now that "Go Where the Wind Is" is popular, Fengyang City also has a relatively complete tourism ecological chain, so It’s very popular with tourists, and the villagers are now a little too busy just to receive tourists, and many young people who went to work outside have rushed back to help!”

Cao Kequan, the village chief of Fengyang County, was the most proud person at this symposium.

Their village has indeed been the biggest beneficiary since "Go Where the Wind Is" hit. The villagers who decisively invested in opening the store have made a lot of money. They are full of praise for Cao Kequan's "far-sightedness" and the crew's charity training.

In comparison, the Shaxi Ancient Town, which is slightly farther away, and the alpine meadows, which are actually more beautiful but also more remote, are not so lucky. The number of tourists traveling there is far less than that of Fengyang. Of the town.

Of course, the villagers in those two places were actually happy. After all, although the number of people was not particularly large, it was still twice as many as before!
My own reputation can be considered to be achieved with "Go Where the Wind Is".

Of course, Le Zehan also gave a speech as a representative of the producer of "Go Where the Wind Is".

His attitude was much lower-key, and he did not take credit at all. Instead, he thanked governments at all levels for their support during the filming of the film.

"Currently, the 'Youfeng Xiaoyuan' and 'Gelsanghua Hotel' operated by Mumu Film and Television receive nearly a thousand tourists a day, and we believe that with the popularity of the TV series, this number will increase. This In fact, it has far exceeded the reception capacity limit of our two shooting bases. Many tourists are waiting in long lines outside, which is very hard."

“So, in order to reduce the burden on tourists, and to better provide quality services and improve tourists’ photo-taking and viewing experience, we plan to launch an online reservation system, which will only accept 160 people per day, and each person is limited to three and 10 minutes. experience time. At the same time, we guide tourists to visit our Fengyang City and more of our high-quality tourism resources in Dali."

After Le Zehan finished the meeting, he was surrounded by many reporters from all over the country.

"Mr. Le, will Mumu Film and Television produce more good works like "Go Where the Wind Is" that can promote the development of local cultural tourism?"

""Where the Wind Is" drove the development of tourism in Dali, and last year "The Hidden Corner" also made Zhanjiang's tourism market popular. Can you give us a detailed introduction to how you achieve 'one drama makes a city popular' of?"

"Mr. Le, after Director Yang finishes filming "Where the Wind Is", do you have any new film and television plans?"

(End of this chapter)